Morrisons and the Recession
1. Introduction
This essay is made up of two parts. The first part of the essay will focus on defining management and then briefly analyse different management theories. In addition, the CVF (Competing Value’s Framework) will explain the different management approaches that are used in the present day. Moving on, the second part looks at the challenge that Morrison’s have faced in the recession. The management approach used at will be mentioned and frameworks such as the PEST and SWOT analysis will be looked at to further analyse Morrison’s. Lastly, a recommendation will be given to Morrison’s.
1.1 What is Management?
Management involves organising resources to coordinate activities so that a business can achieve its overall objective. The origins of management can be traced back to the times of the famous Chinese general and philosopher, Sun Tzu, whose book, The Art of War, demonstrates his approach to management. To develop our understanding of management two definitions will be looked at and analysed.
To start things off, F.W Taylor’s definition of management will be studied, ‘’ Art of knowing what is to be done and seeing that it is done in the best possible manner’’ (Taylor, F.W. 1911). Taylor uses the word ‘Art’ to explain that management in itself is a skill on its own and if a manager is able to perfect this skill, they will know how to get work done in the most efficient way. The second definition that will be analysed is by the author Kreitner, “Management is a problem solving process, where an organisation must use its scare resources efficiently in order to achieve its goal in a changing environment”(Kreitner, 1980). Kreitner suggests that there is more to managing than giving workers their orders. He also suggests that a scarce resources in a company (land, labour capital) should not be wasted otherwise a manager will be