Executive Summary

Mosquito related diseases are a significant factor when public health is discussed in developing countries. In India it self, there have been a great concern regarding the same. The group decided to take up this topic as it related to the common man. This study dig deeps into the kind of perception people have when it comes to purchase ans use of mosquito repellants.
A questionnaire was prepared which had questions pertaining to 9 different aspects of mosquito repellants. They were carefully drafted and the options given to them was well thought of. The questionnaire was floated online and response were collected. Facebook, Gtalk ,Gmail and Yahoo mail were used as medium to collect responses. Once they were systematically collected Factor analysis was run on them to reduce the factors to a reasonable level. The idea behind this was to classify the existing factors into 3 to 4 broad classification and understand the dependency of those factors amongst them. This would help us make recommendations to manufactures of mosquito repellants as to what they should concentrate on while making , promoting and selling their brand.
Factor analysis was successfully done on the collected data and the 9 factors were clubbed under 4 broad headings based on the factor loading

Utility
Brand reliability
Availability
Feel good factor

According to the study these factors capture most of the parameters that are related to mosquito repellant industry.

Acknowledgements

Y.P Gupta
We are more than blessed to have him as a teacher and guide. His relentless support and valuable suggestions are the prime reason for the success of this study. During the early stages of the project a lot of changes were made based on the inputs provided by sir and they have certainly provided a strong base to the study. We dedicate the project to Sir and assure him that we have learnt a lot from the project under his able guidance

We are also thankful to our peers for the filling of the survey form. Some of them also gave inputs to improve the method of study .Indeed we have learnt from their suggestions List of Abbreviations
List of Tables
List of Figures 1. Introduction/Background of the study 2. In India, malaria, filaria and dengue are the most prevalent diseases spread by mosquitoes. Over two million cases of malaria alone are reported. Even more astonishing is the fact that India spends 100 million dollars on malaria. In spite of spending so much, the diseases continue to explode from time to time. The reason is that these mosquitoes develop resistance to medicines and chemicals. Hence fighting mosquitoes and the diseases spread by them is a continuous process. Eradication of mosquitoes is the only way to protect mankind. Is it possible?

The mosquito borne diseases are no more downmarket diseases, since you find them in boardroom, in the lifts, in the cars, in the theatres, in the golf clubs, etc. However it is also not to be forgotten that mosquitoes and mosquito borne diseases are the result of low hygiene and sanitation in the downmarket areas and poor insect control in the upmarket areas.

Read more: Mosquito Diseases | Medindia http://www.medindia.net/patients/patientinfo/mosquito.htm#ixzz2OvA4IoZu 3. Objective of the study 4. Scope of the study 5. Methodology (provide flow diagram) 6. Existing System 7. Data collection 8. Data analysis 9. Proposed System 10. Recommendations References Appendix