...Emerging Trends in Business Strategy A Success Story of Mother Dairy Research Paper prepared by: • Rajeev Ranjan Post Graduate Diploma in Management, Jaipuria institute of Management, Noida Mobile: 09350864084 Email: rajeevranjan99@gmail.com • Rahul Bangabash Post Graduate diploma in Management, Jaipuria Institute of Management, Noida Mobile: 09953550067 Email: rahulbangabash@yahoo.co.in Emerging Trends in Business Strategy 2 A Success Story of Mother Dairy ABSTRACT Emerging Trends in Business Strategy A Success Story of Mother Dairy By Rajeev Ranjan Rahul Bangabash From chronic shortages of milk, India has emerged today as the largest producer of milk in the world nearing 100 million tonnes. It offers opportunities galore to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. The effective milk market is largely confined to urban areas, inhabited by over 25 per cent of the country's population. An estimated 50 per cent of the total milk produced is consumed here. By the end of 2007, the urban population is expected to increase by more than 100 million to touch 864 million in 2007 a growth of about 40 per cent. The expected rise in urban population would be a boon to Indian dairying.Presently, the organized sector both cooperative and private and the traditional sector cater to this market. In this booming period Mother Dairy is looking to take advantage of the opportunities which are...
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...Mother Dairy: Organization Structure linking up to the structure of STMO Mother Dairy Fruits and Vegetables Pvt. Ltd is divided into four strategic Business Units namely : 1. Milk 2. Safal Frozen 3. Dhara Oil 4. Product Business a. CCP (Curd and Cream Based Products) b. IFP ( Ice-cream and Frozen Products) Each SBU has got a National Sales Manager which reports to the Managing Director. The hierarchy of each SBU of Mother dairy is as follows : There are four Regional Sales Manager under the National Sales Head of each SBU. Each Regional Sales Manager has 6-7 Area/ Territory sales manager under him. Mr Raj Dhoreliya , is an ASM in Ice cream and Frozen Products SBU and First line sales manger under our case. Each ASM heads the sales office and has 10-15 Sales officer working under him. Each sales officer manages 100 point of sale or retail outlets. All the above are on company pay roll. Under each sales officer are x no. of Distributor Sales Man and these are on distributor’s pay roll. Role of each position holder in Sales Territory Manager office Area /Territory Sales Manager: He/ She head the STMO and have the following responsibilities: 1. Managing Sales Officers/ Executive and distributor sales men 2. Managing issues escalated by the sales officer 3. Managing knowledge of competitive environment 4. Marketing Coordination 5. Managing and building relationship with the distributors Sales officer/Executive:...
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...Report – Industrial Visit to Mother Dairy plant Introduction: Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal). Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products. In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share. Source: Euromonitor International March 2013 “Drinking Milk Products in India” https://www...
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...Occasional Publication 13 OPERATION FLOOD: LITERATURE REVIEW AND RECONCILIATION Nalini Kumar (An Earlier draft of this paper was used as the Background Paper for OED-IRMA Workshop on Impact of Operation Flood held at IRMA, March 17-18, 1997) Institute of Rural Management Anand Post Box 60, Anand-388001, India August, 1997 Contents 1. Introduction ..............................................................................................1 Key Players in the Field ...................................................................1 The Impact of Operation Flood .......................................................2 Women in Operation Flood .............................................................3 Implementation of Operation Flood .................................................4 Sustainability ...............................................................................4 2. Key Players in the Field The Indo-Dutch Group Other Players ...........................................................................5 ....................................................................5 .............................................................................6 3. Production Impact of Operation Flood ....................................................7 Background ................................................................................7 Evidence of Increase in Milk Production ..........................................7 Causes of Growth in Milk...
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...of buyers introduced by Devondale products is mothers, with their children being the core consumers, as children account for 24 per cent of the total consumption of dairy products (Kitchen & Pelsmacker, 2004). Mothers are the ones that regard dairy products, especially milk, to be a necessary need their children should have, as milk builds strong and healthy children. As the primary target market of Devondale, mothers are expected to come from families with children aged 6-15 years old, in which they are identified as middle-income earners. Based on AIO (Attitudes, Interest, Opinions) psychographical model, these mothers are assumed to be self-confident, organized and highly active. They may be working and spend most of their day on their workplaces, but they do not neglect their responsibilities in providing nutritious supplies for their children. Their brand choice is motivated by the best quality and the greatest value the products offer for their children. Therefore, they are willing to spend time in highlighting differences on the features of a brand to another before making a purchase decision. In terms of behaviour, they wanted to assure their children get significant amount of calcium intake – calcium promotes the development of bone density – as well as other vital nutrients, including protein and vitamins, through the consumption of Devondale’s dairy products. These products are used daily, for getting dairy serve requirement regularly is recommended for...
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...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South...
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...Printed in Tunisia Application of Membrane Technologies in Dairy Industries Josef Robert, Rolf Kuemmel, and Hans Fahlenkamp Fraunhofer Institute for Environmental, Safety, and Energy Technology Osterfelder Strasse 3 D-46047 Oberhausen, Germany Tel. +49 208 8598-0 e-mail info@umsicht.fhg.de INTRODUCTION Despite of its appearance, the food-processing industry is generally agreed to be one of the major sources of environmental pollution in industrialized countries. Emissions of gaseous components, aqueous effluents containing heavy loads of biodegradable organics (high BOD values), and solid or pasty residues of different compositions are frequently accompanying phenomena of food production lines. The dairy processing industry is known for high energy and water consumption, in part due to product diversification. The energy consumption in some dairy companies has been significantly reduced through the coupling of heat and power generation. Although the consumption of water and the generation of waste water has been reduced over the past years, it has not been decreased sufficiently. Until now, in the overwhelming majority of process units, end-of-pipe technologies have been preferably applied to protect natural systems against inputs of contaminants, while, on the contrary, the number of studies referring to a more modern process design is rather limited. For a more advanced processing of substances in the dairy industry, there are many potential applications for membrane...
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...OPERATION FLOOD The National Dairy Development Board in 1969 designed a dairy development programme to lay the foundation for a viable, self-supportive national dairy industry. The programme sought to link rural milk production to urban milk marketing through dairy cooperatives. In July 1970 with technical assistance from the United Nations Development Programme (UNDP) and the Food and Agriculture Organization (FAO), the programme was launched as Operation Flood (OF). It was the world's biggest dairy development programme which made India, a milk-deficient nation, the largest milk producer in the world, by 1998. It made dairy farming India’s largest self-sustainable rural employment generator. All this was achieved not merely by mass production, but by production by the masses. The Anand pattern experiment at the Kaira District Co-operative Milk Producer’s Union, better known as Amul, a single, cooperative dairy, was the engine behind the success of the programme. Dr. Verghese Kurien was the founder-chairman of NDDB and Tribhuvandas Patel was the chairman at Amul at the time. Dr. Kurien gave the necessary thrust using his professional management skills to the programme, and is recognized as its architect. Dr. Kurien’s Amul experiment in Gujarat soon blossomed into the much larger Operation Flood, spread over 23 states, 170 districts and 90,000 village cooperatives. It changed India from an importer to the world’s largest producer and exporter of milk. Operation Flood has...
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...Introduction Dairy production accounts for 18% of Community agricultural output of the European Union and is the pillar of all agricultural activities. European Union is the world’s primary exporter of dairy products, even with a reduction in its market share (Zervoudaki 2011). The EU dairy market is regulated by the Common Market Organization (CMO) for its milk products, one of which is the milk quota system. The milk quota system was introduced to the EU in 1984 and the idea was embraced because it offered a way to control milk production, stabilize milk price and farm income (Seville 2009; Petit 1987). As the markets become more free-flowing and globalized, disputes about the system arose. Since the implementation of the system, the negative aspects of it have reared its ugly heads. It not only put a cap on milk production,but also lost the competitive edge in the world market due to the stabilization of milk prices (Seville 2009). Therefore, the reforms made on June 26th 2003 in Luxembourg have proposed major changes to the European Common Agricultural Policy (CAP). Direct subsidies were to be independent from production and strict compliance with EU standards on environment and health was enforced. In reality, milk producers take market demand into consideration rather than the influence from subsidies to determine their production quota. (Bouamra-Mechemache and Requillart 2004). However, EU dairy market is still regulated by the mandatory quota system because the agreement...
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...there are negatives as well, in this case the skill level of the workers must be considered. Unskilled or untrained workers may not be able to produce quality products. This can effect the business due to a shortage of items, this could lead to price increases due to the competitive nature of providing needed products. This can lead to disagreements between vendors who have a history with each other as they compete for products or raw materials. This can have a negative effect on business relationships. 2. You operate a dairy farm, raising cows for the production of raw milk products. Briefly identify the levels of vertical integration that you would anticipate being possible for such an operation (include both backward and forward integration in your response). A look at the dairy farm business shows that there is a highly competitive environment. Challenges are distribution, and the level of expertise necessary to understand the business of dairy farming. Also a consideration is the storage of materials and inventory, large areas are...
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...www.pwc.com Global Agribusiness Monthly commentary from our Agribusiness experts around the Globe. October 2014 Contents Regional views Did you know? Publications Calendar of events Prices Global Agribusiness contacts 2 8 11 13 14 21 Regional views Overview With teams around the Globe, this document sets out to give a flavour of what our local agribusiness experts are observing in their territories. This month we are reminded of the ever present impact of volatility on Global agriculture. We have seen significant falls in dairy commodities, grains and oils in 2014 with coffee soaring in the opposite direction on the back of a drought in Brazil. The moves have happened quickly (e.g dairy down over 50% in New Zealand since February 2014 and coffee spot prices up over 30% since August 2014) and this can be difficult for farm families or small holders to deal with. For example in the UK, dairy farmers have taken to public protests and blockades. At PwC we are bullish on the long term prospects for agriculture given Global population and wealth trends however we also recognise that this future optimism can be meaningless to a farmer when short term production costs exceed selling price. Agriculture is a volatile industry and participants have to put in place their own strategies to deal with this which are right for them, be it selling forward or hedging for budget certainty, insuring where possible against crop loss, keeping a buffer of cash or liquid assets which...
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...MILKA KREM OVERVIEW SCIENCE CITY OF MUÑOZ, Nueva Ecija –The Philippine Carabao Center (PCC) has launched a market venue for dairy farmers called "Milka Krem,"the venue will serve as market place for locally produced milk after being processed in the state-of the-art central milk collecting and processing facility in this city. PCC director, Dr. Caro Salces said that essentially, the Milka Krem is an infrastructure support for dairy farmers. It is an avenue to empower small farmers that are provided with an opportunity to have an access to the commercial market for bigger income. The Milka Krem carries the tagline “Fresh and Natural” which is anchored on products development through science-based practices, Salces said. The raw milk that is processed every day comes from healthy animals that are well-managed and taken cared off by small dairy farmers, he said. The PCC official said that these dairy animals are fed with naturally-grown forage and feeds that guarantee their sound diet essential for the production of fresh milk. Prior to processing and packaging, the freshly harvested milk is pasteurized to preserve the high level of health-promoting substances such as anti-cancer properties naturally inherent in buffalo milk, he said. Buffalo milk is high in milk solids and protein content making it very suitable for dairy product processing, he added. Dr. Salces said that Milka Krem’s flagship products are coffee concoctions that are all milk-based, "mozzarella di buffala cheese"...
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...ODHI Case Study Executive Summary The Ontario Dairy Herd Improvement Corporation, run by general manager John Meek, aims to improve the efficiency and profitability of dairy farming through an accurate, rapid, and cost effective milk testing service. Milk testing is an essential herd management component for all dairy processors as it measures the amount, quality and contents of the dairy products. Supply management agencies limit milk production; thus, profit is maximized through acquiring premiums from quality dairy with high levels of protein and butter fat as opposed to mass production and distribution. The dairy herd is the largest source of revenue for farmers, data from milk testing helps maximize milk production as farmers can determine which livestock to cull, mate, treat or assign specific rations for every cow. The ODHI is a non-profit corporation based in Ontario, with a head office in Guelph and testing facilities in Kempt Ville, Orangeville, and Woodstock. ODHI has proven to be quite price sensitive as annual rises in prices has lead to a steady decline of 3% in memberships over the past ten years. Furthermore, their main sources of revenue are memberships and government funding. But, government funding has not kept up with the inflation over the years making it difficult to provide the service at a rate that’s lower than cost. Although, Ontario DHI is experiencing a financial surplus, John Meek is worried that the current business structure and program...
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...Mahesh8006 Log In | Essays Book Notes Citation Generator More Sign Up Search 840 000 Essays Taaza Bollywood News Stars, Gossip, Style and More For the New Indian in You! Site Search Web Search Essays » Governments » International Organizations Operation Flood Report | By mahesh8006, Jun 2012 | 4 Pages (824 Words) | 43 Views| Sign Up to access full essay This is a Premium essay Operation Flood was a rural development programme started by India's National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. Introduction Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern...
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...Kinsel, M. (2013). The Dairy Industry: A Brief Description of Production Practices, Trends, and Farm Characteristics Around the World. Journal Of Agromedicine, 18(3), 187-197. doi:10.1080/1059924X.2013.796901 “The global dairy industry is composed of a multitude of countries with unique production practices and consumer markets. The global average number of cows per farm is about 1–2 cows; however, as a farm business model transitions from sustenance to market production, the average herd size, and subsequent labor force increases. Dairy production is unique as an agricultural commodity because milk is produced daily, for 365 days per year. With the introduction of new technology such as the milking parlor, the global industry trend is one of increasing farm sizes. The farm sizes are the largest in the United States; however, the European Union produces the most milk compared with other global producers. Dairy production is essential for economic development and sustainable communities in rural areas. However, the required capital investment and availability of local markets and labor are continued challenges. Due to farm expansion, international producers are faced with new challenges related to assuring food safety and a safe working environment for their workforce. These challenges exist in addition to the cultural and language barriers related to an increasing dependence on immigrant labor in many regions of the world. Continued success of the global dairy industry is vital...
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