Application Motivation Letter

I’ve always considered a bachelor’s degree as well as an MBA to be as essential to my education as a high-school degree. I was raised in a family of self-made businessmen, who became entrepreneurs at young ages, each one participating in very different industries. Nevertheless, the prevailing importance of sustaining a “family business” as well as obtaining an exhaustive education was the starting point for all of them. For this reason I plan on cultivating my strengths, involving languages and audiovisual production, to commence a career as a television producer covering an international and increasingly globalized market. The University of Albuquerque’s strong reputation along with its Business School captured me at an early stage of my search for an MBA.

Studying in China not only helped me improve my Chinese but also gave me an opportunity to actively participate in my family’s business. My knowledge of Mandarin, along with a proper business preparation at ABS, may prove to be crucial in incorporating and preserving relationships with clients in the rapidly growing Chinese economy.

My stay in China has also opened my eyes to the number of opportunities currently emerging in audiovisual production and other related fields. There is a growing interest in western ideals and views regarding advertising, TV drama, and corporate image, which create a demand for production companies with western creativity and Chinese management. The key role in this formula, however, is a bilingual leadership figure that understands the Chinese market and customs as well as audiovisual creativity developments and canons.

After completing my MBA I plan to continue my participation in my family’s business as a representative in China. I also plan to assemble a preemptive team to find potential clients and projects that will help me raise funds to start up a business in production.