...Motorola Inc. Company Analysis Abstract The mobile phone industry is a very tough market to compete in. The birth of the smartphone brought about a whole new level of competition. Not only is the technology side constantly changing, but marketer must pay attention to the needs, wants, and concerns held by the very people who purchase these “smartphones,” the consumer, because they are ever changing as well. The contents of this paper will demonstrate how Motorola Inc. almost missed the smartphone wave and as a result was headed for disaster. However, being the resilient, smart, and innovative company they are, Motorola bounced back. Reorganizing the company, paired with an effective marketing mix which lead them to segment and properly target a market, and focusing on consumer behaviors such as their needs, wants, and motivation to purchase was the key to Motorola’s dominating comeback. Keywords: Motorola, Motivation, Needs, Consumer, Segmentation, Halo Effect, Enterprise, Demographics, Customer Loyalty. Motorola Mobility Inc. Analysis The name Motorola comes from the word “motor” which implies motion, and "ola" referred to sound. "Sound in motion." (Mullman, 2010) Over the past years Motorola has become a household name, a staple for business communication, and a titan within the world of telecommunications through relentless innovations and the ability to create ease in people’s lives paired with catchy slogans such as “Hello Moto.” Motorola takes pride on being...
Words: 4018 - Pages: 17
...concept is for the employees to comprehend the business environment and its significance for the sustainability of the business organisations (Management of Organisation, 2013). For the assignment undertaken, we will be looking into MOTOROLA which was heralded as one of the global communication leaders at a point of time; we evaluate factors effecting its business environment over the past five years using PESTEL analysis which led the organisation to make specific strategies to remain competitive and relevant in the industry. Motorola was influenced by several changes in its business environment which led company to develop strategic planning to work and collaborate with diverse corporation in the industry in assisting the business to continually innovate and improve their products and gain significant market share. This can be observed through the milestones of changes, since its inception back in 1930 when it was known as Gavin Manufacturing Corporation (Motorola Solutions, 2013). * Motorola Inc. was an American corporation established in 1928, a multinational company in telecommunications located in Schaumburg, Illinois in Chicago Suburb (Motorola Website, 2011). * Gavin Manufacturing Corporation change of the company name to Motorola Inc. in 1947. Since then, it has embarked achieving substantial milestones such as from battery eliminator as their first product to being the world’s first FM portable two-way radio in 1943, the first words from the moon was relayed...
Words: 3062 - Pages: 13
...Training and Development Ravina Kuttikar Roll No.: 1331 Department of Management Studies Goa University Employee Training and Development at Motorola Summary: * Motorola was founded in 1928 when the Galvin brothers, Paul and Joseph, set up the Galvin Manufacturing Corporation, in Chicago, Illinois, USA. * Its first product was a "battery eliminator," which allowed the consumers to operate radios directly using household current instead of batteries. * After the continuous invention in 1986, Motorola invented the Six Sigma quality improvement process. * It became a global standard. What is training? * Training is the acquisition of knowledge, skills, and competencies as a result of the teaching of vocational or practical skills and knowledge that relate to specific useful competencies. Evolution or growth of training function * For nearly eight decades, (Motorola) has been recognized as one of the best providers of training to its employees in the world. * Motorola began training its employees' right in 1928, the year of its inception, on the factory floor as purely technical product training. * Training, at that time, just meant teaching new recruits how to handle the manufacturing equipment to perform various predetermined tasks assigned to them. Process of training a. Organizational Objectives and Strategies : The first step in the training process is an organization in the assessment of its objectives and strategies. b. Needs Assessment...
Words: 791 - Pages: 4
...Motorola Inc. BUS 499 May 3, 2012 Abstract This research paper will thoroughly describe the salient opportunities and threats that exist in Motorola’s external environment. Thoroughly describe the company’s most prominent strengths and weaknesses. Describe in detail the advantages and disadvantages associated with each of Motorola’s strategic options. Explain in detail how the corporation’s strategy and organizational structure can be designed to solve the company’s strategic issues. Finally, this research paper will thoroughly explain how Motorola should proceed. Opportunities and threats that exist in Motorola’s external environment. Motorola’s biggest threat comes from competitors in the cell phone and mobile device market. Motorola is constantly faced with upcoming technologies from other company’s in this particular market. Motorola does not have the competitive advantage when it comes to social networking technologies, and the numbers of technology competitors are steadily increasing especially when it comes to social networking. Competitors such as Sony Ericson, Samsung, and Nokia have a competitive edge in the social networking market and pose huge threats for Motorola. The Japanese also pose a major threat by flooding the market with high quality products for a low price. Motorola has put itself in a position where the brand is a household name, also spread itself out to a global economy and made it available to new markets. By using an assortment of...
Words: 784 - Pages: 4
...Azeemah Abdulmumim A00011653 MGT 406 March 27, 2012 Case Study: Motorola Inc. Company Description Telecommunications Company Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced three-amp power transistor (known as the Pager) Introduced Cable Modem, and a cellular PDA handset that combined both Linux and java technology Mission "We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile." Top Management Chairman of the Board: Gary L. Tooker President and Chief Operating Officer: Robert L. Growney Executive Vice President, Chief Financial Officer: Carl F. Koenemann Current Position Market share dropped from 12.2 percent in 2006 to 12 percent in 2007 They had disappointing returns in 2007 They struggled with their mobile devices business STEEP Analysis Socio-cultural environment With phones being more affordable, more...
Words: 1438 - Pages: 6
...Case Study: “Bob Galvin and Motorola, Inc.” Business Leading Organizational Change BUSI 6132 October 2, 2012 Motorola: Macro/Micro - Problem and Causes Motorola was a very large company with 75,000 employees and a huge organizational structure. (Jick & Peiperl, 2011) They covered the entire United States and 15 foreign countries. The macro issues in this case stem from having too many layers of management. There were nine to twelve layers between the first line managers and the executive level. (Jick & Peiperl, 2011) The average span of control was over five people or fewer in most cases. Thirty percent of leadership managed three people or less. (Jick & Peiperl, 2011) Another macro issue was the multilateral reporting structure between Bob Galvin, CEO/Chairman, William Weisz, Vice Chairman, and John Mitchell, President. (Jick & Peiperl, 2011) This reporting structure was complicated and viewed as the same through the eyes of lower level management. Motorola’s management wanted one single voice, style and direction. (Jick & Peiperl, 2011) Do away with three leaders with differentiated views, style and direction. Japanese competition was another macro issue that Motorola had to contend with. With Japanese technology expanding and trade practices relaxed or non-existent, all were considered a threat to Motorola. Japan was selling products at less than fair value to rapidly increase their market share. (Jick & Peiperl, 2011) To help alleviate...
Words: 1339 - Pages: 6
...BOB GALVIN AND MOTOROLA, INC CASE STUDY MAT OKLAHOMA WESLEYAN UNIVERSITY Bob Galvin and Motorola, Inc. Case Study Analysis At the age of 61 Bob Galvin, chairman and chief executive officer (CEO) of Motorola, Inc., was moved to action from the increasing complaints as he “walked the halls” and the growing threats from Japanese manufacturers. On April 24, 1983 at the biennial meeting of the top 153 officers of Motorola, Inc. themed ‘Managing Change’, Bob Galvin issued a challenge to senior managers to consider structural changes to strengthen the corporation long-term. Motorola History Founded in 1928 by Paul V. Galvin, Galvin Manufacturing Company the Chicago-based firm began with alternating electrical current converters and automobile radios. Soon after dubbing the car radio as the “Motorola” in 1947, Paul Galvin changed the name of the company. Paul Gavin along with his brother Joe tried to create a humane and democratic work environment. Part of this process involved the everyone including the Galvins to be addressed on a first-name basis; “the Galvins had replaced the typical time clock in the plant with an employee honor system; and by 1947, Paul Galvin established a profit-sharing program” for it now 2,000 employees. It was decision such as this that allowed Motorola to remain union free (Jick & Peiperl, 2011, p. 121). From its modest beginnings of less than $1500 in working capital and equipment, Motorola has enjoyed 55 years of growth and success...
Words: 1161 - Pages: 5
...Importance of Six Sigma as Process and Sustainability Improvement in United Parcel Services Martin Tunggadjaja March 2013 ABSTRACT Six Sigma is a process improvement developed by Motorola in 1985 that encompasses a set of strategies and tools acquired in order to improve the current business practice and systematic processes to fulfill the objectives. It is initially designed to measure how many faults or defects are in the process so that they can be eliminated systematically as part of improvement to reduce weaknesses and reinforce quality. One of popular process improvement methodology that is part of Six Sigma is DMAIC, which consists of: Define, Measure, Analysis, Improve and Control. Originally Six Sigma was first incorporated into manufacturing industries; this methodology also applies well to logistics companies since the focus is customer-oriented. Supply chain management is a key strategic factor for increasing organizational effectiveness and for better realization of goals such as enhanced competitiveness, better customer care and increased profitability (Gunasekaran, Patel, Tirtiroglu, 2001, p71). Therefore, Six Sigma as shown to be successful in delivering business benefits through variation reduction (Knowles, Whicker, Femat, 2005, p51). This paper discusses how Six Sigma apply to the logistics processes and an example case study of United Parcel Service (UPS) incorporating this technique to reposition itself in the world’s most improved logistics and...
Words: 3755 - Pages: 16
...the volume of orders plummeted which EMS firms rely on to gain competitive advantage(filling up expensive equip with orders from several firms to run the equip 24 hours a day, 7 days a week). This also prevented them from fully realizing its economies of scale. Furthermore, Adapconn Technologies invested heavily in facility expansion such as the one in Ireland and one in Slovenia, which ramped up the Expected OH Budget on top of their 7 other facilities, while the Expected MH decreased due to decreasing orders. These economic factors contributed to the increasing OH Rates. 3) Motorola Droid Board Bid Analysis Bid Analysis Report (June 2009) Client: Motorola Mobile Devices Product: Droid Quantity: 220,000 Location/Line: Sunnyvale / Line 6 Special Technical: Prototype Throughput Estimates: 100 boards/hour 2,200.00 total hours 0.010000 hours/board Cost analysis Direct materials per unit: Board: $1.420 Total SMDs: 0.110 Direct labor per unit: 1.100 OH per unit: OH Rate Sunnyvale Line 6 $531.000 MHs/board 0.010000 5.310 Cost per unit: $ 7.940 Quantity 220,000 Order cost $1,746,800 Desired markup 9% 157,212 Bid $1,904,012 Bid...
Words: 757 - Pages: 4
...Samsung Galaxy SII- SWOT Analysis The Strengths of the Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding customer needs, integrated marketing and customer satisfaction (Marketing Core Concepts and Applications, 2008). Business Review Weekly in November 2004 claimed that Samsung was the world’s 4th largest advertiser in the world. Also Samsung’s Total Quality Management approach drives Galaxy S II customer perception as a reliable product backed by a worldwide brand and huge media presence. One of the weaknesses of Samsung is that their costs are relatively high as compared to the competition. Also the fact that Samsung operates in a very competitive market, another weakness is lack of penetration in the Business Mobile market being outperformed by Blackberry an even Apple. With the rapid changes of technologies today, Samsung has to manage the company in a very efficient manner to be even more productive. (“Company Profile” Bloomberg.com, 2011) Although Samsung is already one of the most profitable and one of the leaders in the market...
Words: 699 - Pages: 3
...that exist in Motorola’s external environment. Motorola early one has had many opportunities and they still do in the present. Motorola’s beginning was when Paul and Joseph incorporated Galvin Manufacturing which happened after they acquired the “battery eliminator operators” from the bankrupted Stewart Storage Battery Company. Galvin Manufacturing used this product as groundwork for their first Motorola car radio in 1930 followed by Motorola Police Radios in 1936 and home radios in 1937, In 1940 Galvin Manufacturing expanded their products to include a two way communication system which was called the Handie-Talkie. Due to the success of this product Galvin Manufacturing went on separate product division and established a sales subsidiary, Motorola Communications and Electronics, Inc. With Galvin Manufacturing already having the market on military radios they went on to developing the first commercial line of Motorola FM vehicular two-way radio systems and equipment in 1941. With the success of the two-way radio systems and equipment, Galvin Manufacturing partnered up with Bell Telephone Company and went on to create the first portable backpack FM radio called SCR300 which commonly known to us as the “walkie-talkie”. In 1947 Galvin Manufacturing changed its name to Motorola, Inc. Then taking a diversification strategy they purchased the car radio manufacturer, Detrola who is a supplier for Ford Motor Company. Motorola entered into the television market with the Golden...
Words: 985 - Pages: 4
...Company Analysis: Motorola Prepared For: Dan Dugre Prepared by: Harupkar Singh Parmar November 9, 2015 A. Company Background History Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012) In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in 1987. (www.motorola.com) In 1995 Motorola introduced Mariner and Montana modem and fax cards which allowed mobile users to connect with computer networks with the help of cellular telephones. (Motorola milestones, 2015) The company kicked off 2011 with a rift. After years of discussions, it was split into two parts: Motorola Solutions, an enterprise- and government-facing wing, and Motorola Mobility, specializing in handsets and set-top boxes. (Heater, 2012) Size and Growth In the past 3 years total revenue of Motorola has reached $3.4 billion making 21% increase. According to market watch the collective expectation was $5.2 billion and the net profit was 80 billion. The Company generated positive operating CASH FLOW of $225 million and $606 million in the quarter and full year. (AOL Weblogs delivered by Newstex, 2011) B. Segmentation Chart The following chart outlines two customer segments for the Motorola handsets: | Generation Z | Generation Y | Demographic...
Words: 1238 - Pages: 5
...Motorola Inc. Motorola Inc. Describe the salient opportunities and threats that exist in Motorola’s external environment. Observing the history of Motorola the enchanting thing that we discover is that the biggest opportunity that they have is their brands are well placed in the market. Also understanding the fact that they have a very strong promotional strategy, by using different tools they tempt their customers towards an exciting era of innovation. The fact that Motorola has been involved in the venture of Telco TV services by Verizon and this has provided the advantage to be placed in the rapidly growing market. One of the analysts has also instructed that Motorola has such products that can allow it to easily enter the mature market where risk is extensively high then in comparison to its competitors. Motorola has also expanded its products worldwide and to different other foreign countries where it has started to penetrate itself into new markets. Thus this will allow them to enter in to a diverse area and thus will also help them to enhance their expertise. However, it’s not always good news Motorola is operating in a very dynamic market which makes it highly possible for increasing threats to occur. Thus, the biggest threat to Motorola is from Japan which is producing high quality products and flooding them abroad attached with it a cheap price. Also we cannot say that Motorola is the only firm with an advantage of wireless technology because we have other firms...
Words: 1280 - Pages: 6
...Malcolm Baldridge National Quality Awards Motorola Under the seven key areas: leadership; strategic planning; customer focus; measurement, analysis, and knowledge management; workforce focus; operations focus; and results, Motorola qualified for the Malcolm Baldridge National Quality Awards. In 1988 the company was recognized for outstanding success in these areas. After nearly one thousand hours of review and site visits, the company displayed a strong sense of management and operational skills as well as a particular feel for training and development. Atop the list of managerial methods at Motorola is their use of Six Sigma in order to measure the amount of defects in a batch of product and hopefully reduce that number. Operating under the Six Sigma Quality requires the company to produce variation while maintaining consistency. A more noticeable quality of Motorola in the eyes of the public would be the company’s ability to reduce cycle time and by doing so, the time from which an order is received to when it is delivered can be shortened to the direction of maximum efficiency. Before Motorola conceives these types of ideas, top-level management meetings are held to discuss and review quality programs such as these. Not only are all levels of the company involved, the Participative Management Program (PMP) bonuses account for 3% of Motorola’s payroll. In order to obtain employees capable of upholding such responsibility, Motorola has created its own training center that...
Words: 338 - Pages: 2
...------------------------------------------------- ‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of the two 5 3. Research methodology 6 3.1 Methodology 6 3.1 Type of investigation 6 3.2 Data collection method 6 3.3 Sampling method 7 3.4 Accessibility issues 7 3.5 Ethical issues 7 3.6 Timetable 8 4 Anticipated findings 9 5. Conclusions 9 References 10 1 Introduction Various companies use different types of marketing techniques over the few decades. To get competitive advantage over the competitors, developed variations of marketing techniques are quieting helpful to the companies. This is referred as market innovation (Verlog, 2007). Companies have to face with different factors in this modern world of business. New legislations developed marketing tools and corporate social responsibilities are among the newer one. Business has to deal with two basic demands which are to earn profit and to maintain a sustain profit ( Verlog, 2007). Though there are many developed application software were used in past by several cell...
Words: 2939 - Pages: 12
