...Motorola Inc. Company Analysis Abstract The mobile phone industry is a very tough market to compete in. The birth of the smartphone brought about a whole new level of competition. Not only is the technology side constantly changing, but marketer must pay attention to the needs, wants, and concerns held by the very people who purchase these “smartphones,” the consumer, because they are ever changing as well. The contents of this paper will demonstrate how Motorola Inc. almost missed the smartphone wave and as a result was headed for disaster. However, being the resilient, smart, and innovative company they are, Motorola bounced back. Reorganizing the company, paired with an effective marketing mix which lead them to segment and properly target a market, and focusing on consumer behaviors such as their needs, wants, and motivation to purchase was the key to Motorola’s dominating comeback. Keywords: Motorola, Motivation, Needs, Consumer, Segmentation, Halo Effect, Enterprise, Demographics, Customer Loyalty. Motorola Mobility Inc. Analysis The name Motorola comes from the word “motor” which implies motion, and "ola" referred to sound. "Sound in motion." (Mullman, 2010) Over the past years Motorola has become a household name, a staple for business communication, and a titan within the world of telecommunications through relentless innovations and the ability to create ease in people’s lives paired with catchy slogans such as “Hello Moto.” Motorola takes pride on being...
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...Milestone Two- Motorola Shana Malone SNHU Milestone Two-Motorola Motorola is a telecommunicating company owned by Goggle and a global leader in wireless, broadband, and automotive communications technologies. Motorola is one of the companies that was very popular and innovative in mobile communication. It was originally founded as Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Motorola products have changed over the years to include phone, wireless handsets, and much more. They also have broadband services as well. Motorola’s key beliefs have been around for decades. Their vision is: “Our history is rich. Our future is dynamic. We are Motorola and the spirit and the spirit of invention is what drives us.” Their mission statement is “We are a global communication leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.” Motorola was once a great company and had a lot going for them. Then Apple products came into the mix. Motorola was a supplier to the carrier, and when Apple products came into the scene they made their pitch by directly to the consumer. And then Motorola had an obsolete product line. Also they missed the movement to 3G. They listened to the customers who stated they didn’t want 3G. Motorola listened to them, and they missed out on doing it. They also had the wrong management...
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...Case Study: “Bob Galvin and Motorola, Inc.” Business Leading Organizational Change BUSI 6132 October 2, 2012 Motorola: Macro/Micro - Problem and Causes Motorola was a very large company with 75,000 employees and a huge organizational structure. (Jick & Peiperl, 2011) They covered the entire United States and 15 foreign countries. The macro issues in this case stem from having too many layers of management. There were nine to twelve layers between the first line managers and the executive level. (Jick & Peiperl, 2011) The average span of control was over five people or fewer in most cases. Thirty percent of leadership managed three people or less. (Jick & Peiperl, 2011) Another macro issue was the multilateral reporting structure between Bob Galvin, CEO/Chairman, William Weisz, Vice Chairman, and John Mitchell, President. (Jick & Peiperl, 2011) This reporting structure was complicated and viewed as the same through the eyes of lower level management. Motorola’s management wanted one single voice, style and direction. (Jick & Peiperl, 2011) Do away with three leaders with differentiated views, style and direction. Japanese competition was another macro issue that Motorola had to contend with. With Japanese technology expanding and trade practices relaxed or non-existent, all were considered a threat to Motorola. Japan was selling products at less than fair value to rapidly increase their market share. (Jick & Peiperl, 2011) To help alleviate...
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...Managing Change within Motorola I. Problems you identified from the case Looking at the bigger picture of Motorola, you can see Galvin's ever growing concern from Japanese Manufacturing and there threat to the market from "Dumping" and "Targeting" with complete support from its own government. At the same time, Galvin believed the firm was slow to respond to the changing needs of customers. This could prove to be fatal in the coming years from a global competitive perspective. Another Macro problem lurking with Motorola has to do with the selfish nature of thinking, "I can do it all by myself" attitude. This unbridled confidence and mentality will only stifle the importance of building and maintaining alliances necessary for offshore markets and there resources. There also seems to be a mistrust within the system and its bureaucracy that is obstructing the developmental need to help reduce costs on a worldwide communications systems level. Lastly, Galvin had a sneaky suspicion of rapid growth after a two year recession and this became a definite concern that needed addressed. From a micro point of view there are many avenues of concern. Just the sheer number of employees and multilayered matrix level to "The Three Bears" (Galvin, Mitchell, & Weisz), was enough to shake your head. Employees and managers of all levels could not understand why there was not a unified answer, one directive leadership from the top. The combination of feeling over managed and undirected...
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...Group 1: Chioma Nnorukah A0012620, Farida Wakaso A00011727,Azeemah Abdulmumim A00011653 MGT 406 March 27, 2012 Case Study: Motorola Inc. Company Description Telecommunications Company Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. It operates through three business divisions: Home and network mobility, enterprise mobility and mobile devices. Background Founded in 1928 by Joseph Galvin and it was known as Galvin Manufacturing. Produced Car radios and manufactured televisions. First initial public offering was in 1943. Produced world’s first portable Fm radio known as the “walkie talkie” Developed the first digital cellular phone photo type Introduced three-amp power transistor (known as the Pager) Introduced Cable Modem, and a cellular PDA handset that combined both Linux and java technology Mission "We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile." Top Management Chairman of the Board: Gary L. Tooker President and Chief Operating Officer: Robert L. Growney Executive Vice President, Chief Financial Officer: Carl F. Koenemann Current Position Market share dropped from 12.2 percent in 2006 to 12 percent in 2007 They had disappointing returns in 2007 They struggled with their mobile devices business STEEP Analysis Socio-cultural...
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...BOB GALVIN AND MOTOROLA, INC CASE STUDY MAT OKLAHOMA WESLEYAN UNIVERSITY Bob Galvin and Motorola, Inc. Case Study Analysis At the age of 61 Bob Galvin, chairman and chief executive officer (CEO) of Motorola, Inc., was moved to action from the increasing complaints as he “walked the halls” and the growing threats from Japanese manufacturers. On April 24, 1983 at the biennial meeting of the top 153 officers of Motorola, Inc. themed ‘Managing Change’, Bob Galvin issued a challenge to senior managers to consider structural changes to strengthen the corporation long-term. Motorola History Founded in 1928 by Paul V. Galvin, Galvin Manufacturing Company the Chicago-based firm began with alternating electrical current converters and automobile radios. Soon after dubbing the car radio as the “Motorola” in 1947, Paul Galvin changed the name of the company. Paul Gavin along with his brother Joe tried to create a humane and democratic work environment. Part of this process involved the everyone including the Galvins to be addressed on a first-name basis; “the Galvins had replaced the typical time clock in the plant with an employee honor system; and by 1947, Paul Galvin established a profit-sharing program” for it now 2,000 employees. It was decision such as this that allowed Motorola to remain union free (Jick & Peiperl, 2011, p. 121). From its modest beginnings of less than $1500 in working capital and equipment, Motorola has enjoyed 55 years of growth and success...
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...CURRENT LITERATURE PA N E L D I S C U S S I O N “Six Sigma Black Belts: What Do They Need to Know?” Publication: Journal of Quality Technology T he October 2001 issue of the Journal of Quality Technology (JQT) contains a panel discussion on the training of Six Sigma Black Belts. According to JQT’s editor, William H. Woodall, the discussion centers on a paper by Roger W. Hoerl of General Electric (GE) entitled “Six Sigma Black Belts: What Do They Need To Know?” The Abstract Six Sigma improvement methodology has recently received considerable attention, not only in the statistical and quality literature, but also in general business literature. In published discussions, terms such as Black Belt, Master Black Belt and Green Belt have frequently been used indiscriminately, without any operational definitions provided. It may not be clear to readers exactly what Black Belts are, what training they should have and what skills they should possess. Those hiring Black Belts may also be confused. The participants in this discussion and I [Roger Hoerl] have a significant opportunity to clarify how statisticians, quality professionals and business leaders think about Six Sigma and quality improvement in general. This article provides a context and forum for discussion of the technical skills required by Six Sigma Black Belts and hopes to reach a general consensus. I focus on Black Belts since they are typically the backbone of Six Sigma initiatives. I reference some previously...
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...Motorola, Inc August 7, 2011 * * * * * Motorola Inc Motorola was originally founded as the Gavin Manufacturing Corporation in 1928. Its first product was a battery eliminator. Motorola is a leading provider of wireless communication devices, Enterprise mobility solutions and end-to-end broadband systems for homes. Its products have grown and changed over the years to include phone, wireless handsets and much more. The Fortune 100 Company is based in Schaumburg, Illinois. 1. Describe the salient (most important; outstanding) opportunities and threats that exist in Motorola's external environment. Motorola has many opportunities as well as threats that exist in their external environment. Over the years, Motorola has produced many successful products! One of their first known opportunities is when Joseph and Paul Galvin incorporated Galvin manufacturing after acquiring battery eliminator operations. The company expanded its business into the automobile industry by introducing car radios that it sold to independent car distributors and dealers. Galvin Manufacturing used the technology as the basis for the first car radio in which they named it Motorola. As the company continued to grow, more and more inventions were innovated. Motorola introduced another product called the two-way communication devices that were introduced in 1960. One of the products that...
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...centralized strategic umbrella for the education and development of employees which is the chief vehicle for disseminating an organization's culture and fostering the development of not only job skills, but also such core workplace skills as learning-to-learn, leadership, creative thinking, and problem solving," A corporate university is any educational entity that is a strategic tool designed to assist its parent organization in achieving its goals by conducting activities that foster individual and organizational learning and knowledge. Corporate universities (CU) are a growing trend in corporations. In 1993, corporate universities existed in only 400 companies. By 2001, this number had increased to 2,000, including Walt Disney, Boeing, and Motorola. Experts estimate that there are more than 2,000 corporate universities (CUs) in the United States, either centrally located or operating as virtual universities. The number of CUs is growing: currently, 29% of organizations are establishing a corporate university or planning to do so. Due to today’s aging workforce, HR professionals look to corporate universities as an effective way to develop, attract and retain much-needed highly specialized workers. An overview of Corporate University * An organizational entity dedicated to turning business led learning into action. * Developed by those corporations who have shifted their focus from employee training to employee education as a result of "the emergence of the knowledge economy...
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...Importance of Six Sigma as Process and Sustainability Improvement in United Parcel Services Martin Tunggadjaja March 2013 ABSTRACT Six Sigma is a process improvement developed by Motorola in 1985 that encompasses a set of strategies and tools acquired in order to improve the current business practice and systematic processes to fulfill the objectives. It is initially designed to measure how many faults or defects are in the process so that they can be eliminated systematically as part of improvement to reduce weaknesses and reinforce quality. One of popular process improvement methodology that is part of Six Sigma is DMAIC, which consists of: Define, Measure, Analysis, Improve and Control. Originally Six Sigma was first incorporated into manufacturing industries; this methodology also applies well to logistics companies since the focus is customer-oriented. Supply chain management is a key strategic factor for increasing organizational effectiveness and for better realization of goals such as enhanced competitiveness, better customer care and increased profitability (Gunasekaran, Patel, Tirtiroglu, 2001, p71). Therefore, Six Sigma as shown to be successful in delivering business benefits through variation reduction (Knowles, Whicker, Femat, 2005, p51). This paper discusses how Six Sigma apply to the logistics processes and an example case study of United Parcel Service (UPS) incorporating this technique to reposition itself in the world’s most improved logistics and...
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...IPhone VS Andoid IPhone and Android Phones are two of the top phones in the market in the present time. While both phones offer great features, the programs and running software make each of the phone unique to each individual person. It is really more of a preference for each person. There are many great features on each phone. The programing which each phones system runs under is very different. The OS internal system of stacks is called the Kernel. Android which was developed under Google software uses the Google used the Linux version 2.6 OS to build Android's kernel, this also includes Android's memory management programs. Now IPhone OS is a mobile operating system developed and marketed by Apple Inc. It is the default operating system of the IPhone. It is a UNIX like OS that is derived from Mac OS X. It is hard to say who would have the overall advantage in this case because both networks are strong. With one’s personal experience testing the Android Google market, most of the Applications did not work as well as the ones for the IPhones. Most of those third party builders did not have the slightest idea on how to make a successful application. An example of a third party program downloaded and tested was an MP3 music downloader. It downloaded a few songs and they stayed on the phone for a couple of days. Then an update came along with it and they would wipe all music out that had been downloaded. More than likely it was due to not being on a legal stand point to have...
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...Acquisition of Motorola Mobility by Lenovo Md Asifur Rahman Khan Executive Summary This report is on the Acquisition of Motorola Mobility by Lenovo. The main purpose was to know about the acquisition of Motorola mobility by Lenovo, Background of the acquisition, and consequences of the acquisition and the Financial and Human Resource Impact of Holder and Subsidiary Company. This report intends to show these above mentioned factors in Lenovo and Motorola Mobility Acquisition. Introduction Mergers And Acquisitions - M&A' A general term used to refer to the consolidation of companies. A merger is a combination of two companies to form a new company, while an acquisition is the purchase of one company by another in which no new company is formed. The main reasons of Merger or Acquisition are to join forces to strengthen market position, cut back cost, diversification or to share technologies, ideas, expertise for future growth of the companies Company Profile Lenovo is one of the world's leading personal technology companies, producing innovative PCs and mobile internet devices. A global Fortune 500 company, Lenovo is the world's largest PC vendor and fourth largest smartphone company. Lenovo is a US $47 billion personal technology company with more than 57,000 employees (including joint ventures) in more than 60 countries serving customers in more than 160 countries. Lenovo is a global company that is incorporated and headquartered in Hong Kong...
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...Company Analysis: Motorola Prepared For: Dan Dugre Prepared by: Harupkar Singh Parmar November 9, 2015 A. Company Background History Before it was an international telecommunication company Motorola was the mane of car radio. (Heater, 2012) In 1980’s the Motorola Dyna TAC phone, received approval from the U.S. Federal Communications Commission on September 21, 1983. After more than 50 years of making car radios, Motorola made its last car radio in Stotfold, United Kingdom, in 1987. (www.motorola.com) In 1995 Motorola introduced Mariner and Montana modem and fax cards which allowed mobile users to connect with computer networks with the help of cellular telephones. (Motorola milestones, 2015) The company kicked off 2011 with a rift. After years of discussions, it was split into two parts: Motorola Solutions, an enterprise- and government-facing wing, and Motorola Mobility, specializing in handsets and set-top boxes. (Heater, 2012) Size and Growth In the past 3 years total revenue of Motorola has reached $3.4 billion making 21% increase. According to market watch the collective expectation was $5.2 billion and the net profit was 80 billion. The Company generated positive operating CASH FLOW of $225 million and $606 million in the quarter and full year. (AOL Weblogs delivered by Newstex, 2011) B. Segmentation Chart The following chart outlines two customer segments for the Motorola handsets: | Generation Z | Generation Y | Demographic...
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...Executive Summary Human resource management is very important to all organizations. It is the expansion and execution of systems in a company to attract, and maintain high-performing employees. There are four major challenges in today’s market which are political action and regulatory changes, economic forces, social forces and technological factor. These factors do affect the market throughout the worldwide. The management responds to those challenges by complying with the rules and regulations set by the government. For economy, they should have proper planning and budgeting. For social factor is to having diversity training for the employees as many workers come from different cultures, race and regions. Last is by conducting IT training for those who are weak. Learning organization is one company that obtains knowledge and rapid in thinking of new ideas for innovations. Human resource management used Quality Control Circles by forming a small group to discuss the work-related problems. For example, provide training for employees through brainstorming. They also used Total Quality Management that concentrate to the total performance. Question 1a) Human resource management or in short form called HRM means the part of the management which is the process of managing issues associated to people in an organization using a controlled and systematic approach. It is also to provide direction for them to build up and maintain a high-performing workforce. In other words,...
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...and Samsung as well as HTC. Initially, Apple lead the pack in sales of smartphones due to its advanced technology. However, other companies such as HTC and Samsung have caught up with Apple’s technology and sales (Wrinkler and Beck, 2013). The article reports Samsung’s stocks increased sixty percent from the end of 2010 through early 2013, and its global smartphone market has tripled though sales from the new Galaxy S4 phone, is not expected to make a big impact based on current findings (Wrinkler and Beck, 2013). HTC’s stock peaked in early 2011 but due to still competition from Samsun its profit margins have been cut and stock reportedly have fallen eighty percent since peaking in 2011. Since technology changes often-- one company, Motorola, reportedly plans on driving down the prices of their smart phones. Motorola’s chief executive officer stated that “there is no good reason anyone should make big margins on smartphones.” However, other companies sell their Androids at near cost, and make money on accessories. This can be a detriment to other companies as they will have to revamp their strategies and pricing (Wrinkler and Beck, 2013). Tony Mungo Marketing 301 Professor Michael P. Loizides Reading assignment critique The purpose of this article is to compare Apple and Samsung smart phones. I think the article focuses more on how well each company is placing on the stock market other than truly comparing the qualities of each phone. When national and private brands...
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