LB 5202 – Marketing Management

Marketing Plan
Moto Xoom Pro

Submitted By
Aswin raj Sekar – (12526483)
Karthikeyan Selvaraj – (12531079)
Table of Contents
Contents
Marketing Plan 1 Moto Xoom Pro 1 Executive Summary: 3 Introduction: 4 Current Situation: 4 Business Environmental Analysis: 5 Internal Environments: 5 Financial Resources: 5 Human Resources: 7 Physical resources: 8 External Environment: 8 PEST analysis: 8 Industry Environment: 9 Key success factors: 9 Competitor Analysis: 10 SWOT Analysis: 14 New Product Description: 15 Issues in existing MotoXoom: 16 Advantages of new MotoXoom- pro: 17 Marketing Strategies: 17 Marketing Mix: 18 Branding strategy: 19 Budget Implementation: 20 Control and evaluation: 21 Sales Research: 21 Conclusion: 22 References: 22

Executive Summary: The purpose of this marketing plan is to identify the various opportunities for the new tablet MotoXoom-pro for Motorola. This plan also includes the analysis of market and brand management strategies to improve its market position. It also includes the analysis and proposed recommended strategies to be a market leader in its category. Motorola Xoom is the first version of its tablet pc in the market. Though it has quiet good features more than its competitors, it wasn’t a successful product for Motorola. In this plan, we have come up with new product called MotoXoom-pro with modified features which will have more competitive advantage than the other brands.
The recommendations of the features and other strategies are to influence the market target and in respective segments. The recommendations are * To improve it’s domestic and international market by its new MotoXoom pro and capture its market position. * New product lines with easy user interface. * Globalizing its market by launching its products in