...The case of Blue Mountain Resorts Jiahui CHEN Background: First of all, the scenery here is beautiful which back to the Niagara bluff and near Georgian Bay. Actually, it’s a huge hill—it’s a perfect combination with mountains and lakes. This is the reason why BMR can outstand among 250 000 lakes in Ontario. Secondly, it includes hotels, apartments, restaurants, shops and bars, and not far from each other. And BMW provide fixed-line shuttle bus to take if the customers are so tired. Thirdly, as you can see, BMW is famous for its skiing activities but it develops some other sports not only just ski to make sure the variety of activities and let the tourists come every season not only the winter . The family can book a day or a week’s activities include tennis, golf, ice-fishing and mountain biking as well as outdoor and indoor like swimming, rock climbing and so on. But it’s based on the complete system of skiing sports. No matter you are an experienced ski or a first try, BMR is the ideal choice because they provide private lessons for all levels as well as the specific lessons to U-tube and snow mound. More than 300 career coach will ready to teach skill according to your level to make sure you can enjoy the fun in winter! The main problem: At the early age, BMR pursue the contact between staff and customers and do researches to compare the other resorts with their to make improvements and change the hiring war and annual service quality report to service the...
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...service A. What is the business case for going online: In today’s society there is such a demand for coffee, not only in the United States, but worldwide. One highly increasing trend is the desire for specialty coffee. At Blue Mountain Coffee, they are right on track to meeting the growing consumer’s needs. They offer a wide line of specialty coffee made from the finest coffee beans. It appears that the Market and Sales potential for their specialty product line is vary vast. Consumers' purchase of gourmet coffee (specialty and premium) is increasing, according to the National Coffee Association, with over 40% of coffee consumed being gourmet. They currently are using a sales force to sell their coffee to a variety of wholesale locations, and have been very successful. Many customers already are loyal to their brand, and are even loyal to their coffee. With the desire to grow their business, they will need to make their company even more visible and easily accessible. By putting Blue Mountain Coffee online they will be able to achieve this task. B. Why does it make sense to go online: There are many types of businesses that currently have online exposure, and have found great success. Creating a website to sell Blue Mountain Coffee’s superior product line would be an endearing, but certainly a rewarding task. By putting their business online it amplifies their marketing voice and allows the company to not only be in front of their neighbors or current customers...
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...Blue Mountain Resort Blue Mountain Resort (BMR) is a very labor intensive company. Their success is heavily influenced by their employees, many of them seasonal. A problem that has become evident is the lack of continuity between employees, departments, and customers. There exists a lack of infrastructure supporting interdepartmental cooperation. Dave Sinclair has an important choice ahead of him which if any recommendation to deploy. He has already won part of the battle by recognizing a problem, and asking those involved in frontline processes for suggestions. The following suggestions were made and will be analyzed in this report; a customer flow proposal, a speed of service proposal, and a proposal to deploy a universal operational information system. Customer Flow The first SWOT team suggested BMR implement a customer flow process, aimed at improving guest familiarization. This would be done by hiring additional staff in parking lots, retraining call center staff, having more information booths, and developing other multimedia methods. This proposal would do a good job at informing customers, addressing parking concerns, and managing capacity, all of which would increase efficiency of the customer flow process. A few weaknesses could surface in implementation and should be addressed before any decision is made. Is there a support structure behind the multimedia options, i.e. is the information readily available to place on an intranet, or standalone computer kiosk....
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...Gunter: Mr. Gunter, the organizational manager of Green Mountain Resort, contemplated over various issues that were hindering the growth process of his employee’s high turnover problem. As the developers begin planning the implementation of the facilities, the developers did not predict or foresee Green Mountain Resort staying in business for a long time (Palmer, Dunford & Akin, 2009). In the beginning Mr. Gunter was taking more of an image of change as a Director as he identified turnover as a problem and attempted to problem solve around this issue. As the story progressed Mr. Gunter also became a mentor for began to change with the help of the consultant to more of a Coaching role as his resort became the training ground that other resorts looked for when hiring associates. He also became a mentor for others who were seeking training in providing excellent service in the hospitality industry The hospitality literature: The literature played a role of navigator as it identified turnover as a chronic problem that the industry endures and made several suggestions on how one can help reduce the effects The consultant: In taking the role as the interpreter, the consultant interpreted the problem of turnover to Gunter and was able to change his perspective in a manner which actually helped solve the problem. Gunter now looked at turnover as a good thing because of image the resort had in the hospitality industry as a great place to get training for the bigger resorts...
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...all the factors and decision involved, we use the ADBUDG model to solve this problem with applying advertising decisions. The ADBUDG model is a sales response model which optimizes the profit from advertising based on the given advertising budget and also decides how to allocate the advertising budget and how much a company should spend on a given timeline. We will determine the optimal budget for Blue Mountain Coffee in this scenario. The given advertising budget for this company is 8m a year. By using the ADBUDG model, we can forecast the outcome and tell if the current advertising amount spend on a yearly basis is the appropriate amount or if we have to increase the advertising budget to gain a certain percentage of market share. Scenario 1 The model analyzes quarter by quarter. The figure shows all the related numbers and the expected profit when the advertising budget is allocated equally in each quarter: As we can see the advertising budget is allocated equally in each quarter, with a budget of $8m annually. With the given advertising budget, Blue Mountain Coffee is expected to make $43.8m in profits for the 3 year forecast. Scenario 2 Here is what we get in the excel spreadsheet when running the solver to get the optimal budget: After running the solver to optimize the advertising budget, the first thing to notice is that the annual advertising budget has been increased by $2m. Secondly, the way the budget is allocated into four quarters...
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...Blue Mountain Coffee case In this case we use the adbudg model. The adbudg model is a sales response model which suggests the optimal level of advertising and when to advertise e.g. how to allocate the advertising budget, do we use it all in the first quarter, how much should we spend etc. In this case we will determine the optimal budget for Blue Mountain Coffee. Their current advertising budget is 8m a year. However, by using the adbudg model we will see if this is the appropriate amount to spend on a yearly basis or if there should be an increased budget. Scenario 1 The model analyses quarter by quarter. As off now the budget and expected revenue is as follows: As we can see the budget is allocated equally in each quarter, with a budget of $8m annually. With this budget Blue Mountain Coffee is expected to make $43.8m in profits. Scenario 2 When running solver to get the optimal budget we get the following: The first thing to notice is that the budget has been increased by $2m. Also, the way the budget is allocated in the four quarters has changed. In the previous budget it was allocated equally in each quarter. Now we see that in the first quarter it is higher at $2.59m then decreases to $2.39m. This makes perfectly logical sense as we would want to create a lot of noise in the beginning to increase awareness, which has been the problem for Blue Mountain Coffee. Then the rest of that year they can slowly decrease the advertising, but only by a little, as we...
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...Write Up. Case 1: Blue Mountain Resorts. The Service Quality Journey. Dave Sinclair, vice-president of human resources at Blue Mountain Resort (BMR), was considering his options concerning the company's service quality program. He gathered together a team of 25 BMR managers to identify opportunities to improve service quality. They had provided Dave with a number of specific proposals he wanted to evaluate and decide on a course of action. From all, Dave identified three proposals that required careful consideration: costumer flow, speed of service and information technology (IT). BMR service is delivered in different aspects due to the variety of services that it offers, like winter sport, skiing and snowboarding activities and a variety of services related to these activities, hospitality and food and beverage services, call center, day care and conference facilities. Furthermore, it offers a number of other miscellaneous services to the customers. However, because of the growth and expansion, it began to develop a reputation for long line-ups and poor service. The lacks of service quality started to show up. In other words, guests were not experiencing what they were expecting. Since the employees were not giving a right service quality, it was also affecting their morale and job performance, showing this a lack of two of the service quality dimensions, empathy and responsiveness. After BMR started the service quality journey, the company itself started to change...
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...you can’t refuse. Maybe you know my country only because our athletes always achieve really good results in the Olympics in all kinds of running projects, or you still think that my country is located in Africa, it’s not very important. Coz today I will introduce my country in another way. What I want to show you all is this -- Blue Mountain Coffee! Some of you may have heard of the Jamaican Blue Mountain coffee, of course you’ve been heard about it coz it is world famous! Our coffee produced from Blue Mountain which located in the coffee belt, it has a rich volcanic soil, clean air, no pollution, climate humid, foggy and rainy throughout the year. Three taste -- sweet, sour, bitter are prefect mixed in our coffee, the taste of our coffee must make you never forget. Now, ninety percent of Jamaican Blue Mountain coffee each year are bought by the Japanese. This is because Japan has invested Jamaican coffee for a brief time. But now we want to cooperate with more countries, especially in countries such as China which has a great consumption potential in the future. Question: 1. I would like to know whether China interested in investing our Blue Mountain Coffee. 2. We can guarantee the quality of the coffee, but as the second most expensive coffee in the world, we can not guarantee a low price to you. 3. As food import and export management is very strict in China, I would like to know if you can export our coffee to China....
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...paper sack. Next, we all took a turn and pulled one out of the sack the trip ideas that were pulled trip to the Wallowa Mountains, trip to the Oregon coast, and then Yakima, Wa was pulled from the bag. Once I saw what my mum and my son pulled, my paper got tossed over my shoulder. The challenge now were to pick from the two options trip to the Wallowa Mountains or the trip to the Oregon coast. We ponder on what the Oregon coast and the Wallowa Mountains offered in actives, accommodations, and weather in late March. We were down to trip to the Wallowa Mountains and the Oregon coast. As we looked at these two, we noticed these were just a few of the more common spring break trips. These two place Oregon coast and the Wallowa Mountains are still far from being a like each other. Then my family was curious about other things such as accommodations and the weather in late March. The weather in Oregon can be unpredictable in late March at the Oregon coast also at the Wallowa Mountains. The weather can be sunny one moment to down pour rain. The Oregon coast often in late March can be foggy and stormy with high winds. Then the Wallowa Mountains in late March can be very cold to a sunny warm day, even at times get traces of snow. During some storms on the Oregon coast hotels may lose power. Although losing power would not matter camping. When the Wallowa Mountains have high wind you have to...
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...my nose as the sun rolls over the horizon. Looking above, you can see a sharp majestic silhouette of Mauna Kea towering above the world with its peak at 13,796 feet. It is a truly humbling experience to work underneath one of natures’ greatest giants. Nine H-1 helicopters rumble as if to tell the world it is time to wake up and with the baby blue sky opening up, this is the start of a beautiful day. Across the road there is a small herd of goats with their thick fluffy wool coats. A sense of freedom rises looking clear across the island to the other monstrous volcano. Standing just under her twin at 13,678 feet, Mauna Loa looks crisp against the light blue sky. Between these two beasts, lies a vast,...
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...Starbucks Developing International Expansion Plan Starbucks Starbucks Corporation is a publicly traded company that was established in Seattle in 1971 and is now one of the fastest developing coffee retailers in the world. The company now has over 8,000 company operated stores and 7,803 licensed stores in 49 countries. Starbucks has been in a steady state of development since CEO Howard Shultz in a franchise with a group of investors in 1987. Starbucks is the largest coffee bar chain in the U.S. In actual fact, they are the largest in the world, with some 2,600 stores globally. These stores all have like products that are similar in appearance. Starbucks seeks to provide the same experience to coffee drinkers in Seattle, New York, London, Kuwait City, and Taipei. Starbucks also offers services to companies to supply coffee and related items to their employees, owns a supermarket channel run by Kraft Foods, and sells its coffee and other items directly to customers through catalogs and its website. Ahead of these items, the company has an agreement with Pepsi-Cola to develop and produce bottled coffee drinks like the "Frappuccino" drinks and an agreement with Dreyer's Grand Ice Cream to produce different flavors of ice cream. Moreover, the company provides coffee service to customers like airlines and hotels. To put all this in perspective, in fiscal year 2009, Company operated retail stores accounted for about 84% of revenues...
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...incredible events, wonders that changing my moods and attitudes. One of the best and the most excited things I have ever had to do was my trip to Lake Archman, the pearl and treasure of Turkmen land. It is usual sunny day when we were about to leaving our busy and noisy city and get to the long road that are passing through the high and huge mountains of Turkmen Kopetdag. People went to the mountains on vacation for two reasons: to have fun and enjoy the view. We wanted to enjoy both of them. But first we agreed to go to Lake Archman. And while we were on the way to lake, my teacher said: “Listen! Now we are on the way to the Archman, and I want to you not to sleep in order to enjoy the beauty of nature.” And some of us really didn’t sleep after her advice, trying to get a real pleasure from staring at the grand mountains. As a final point, we reaching the place where everybody changed their face and had a big smile, which showed that all of us were really pleased of seeing our magic lake. Next day, after having a good lunch, my friends and classmates go to the beach for swimming and having a sunbath. When I saw the shining and blue like a sky water that was charming all of us, I hurried to it and noticed that not only I was running like a wild and crazy animal, but all of my classmates did the same thing. We were so happy and pleased, and at the same time very exhausted. So we went back to have lunch and then to get some sleep. Everybody was slept when one of my friends...
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...survival and growth has dwindled. Rationale This question was chosen by the researcher to examine the factors that encouraged the development and existence of the coffee industry. This research will help others fix the problem and provide jobs for unemployed people, bring more money for the government to fund programs such as P.A.T.H which helps children in schools as well as for the government to buy more medical necessities. Introduction Coffee was introduced to Jamaica by Sir Nicholas Lawes governor of Jamaica at that time, he brought the plant from Haiti in 1728. It was first planted in the parish of St. Andrew on the Blue Mountains. The Coffee Industry became successful because of the natural attributes of the country such as the cool climate which was suitable for the growth of coffee. The relief of the land such as the rugged mountains and the rich soil. The marketing overseas also proved valuable as it provided foreign exchange. The industry also provided employment for competent and incompetent workers. As a result of its growth farmers saw it fit to invest in the cultivation of coffee in various parts of Jamaica. It became more dominant in 1838 after slavery was fully abolished and seen as a good investment by others than peasant farmers. The coffee industry is important to the economy of Jamaica. Coffee is the third most exported agricultural product in Jamaica. The unique flavor of the beverage made by the beans is recognized worldwide which intern results...
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...Blue Ridge Mountains 2030 AD Sound asleep in his mountain cabin Zach Taylor had arrived late the night before with plans to sleep in, when the sun rose above the horizon. The altitude increases the intensity of the sun’s rays, so there is no escaping the luminosity that ensues. Consequently, the rays assaulted the uncovered window with reckless abandon and filled the room with a brightness that would make it difficult for the soundest sleeper to ignore. Moreover, not ready to get up yet, Zach wasn’t a sound sleeper so he threw the pillow over his face, in a feeble attempt to conceal the amount of light pouring through the window. Muttering to himself, “I need some heavy duty curtains on that window.” Never at his retreat for long periods of time, the memory of the sun’s intensity would fade by the next time Zach was somewhere that had the curtains he wanted. Surrendering to the circumstances, his legs dropped off the side of the bed and his feet lowered to the floor. Recoiling as the cold wood floor sent a chill all the way to his spine, he attempted again being better prepared for the assault his feet would experience. Weather in late April can...
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...my life and that was in 2006, indoors on manmade snow in Dubai, an experience that both terrified and elated me all at the same time. It wasn’t until 2008 and the epic snow storm that blanketed most of the nation that I decided to give it another go. Of course I had a few friends who were goading me into trying it, as I normally made fun of snowboarding or any other snow sports for that matter. I used to think it was too expensive, dangerous, and a waste of time. Why would I go out in the cold on purpose? Why would I pay to strap a sled to my feet and do crazy things? All of these questions and more went through my head while I was driving a group of Aussie friends up to Cypress Mountain in Vancouver, BC where I was planning to go snowshoeing and take photos. When we arrived at the mountain the sky started dumping snow, something it wasn’t’ doing when we started off from the city. It would make for a good snowshoeing experience, but would limit the photo opportunities. So, with that I decided to cave into the peer pressure I was feeling and give snowboarding another try. Keep in mind that only other time I had been strapped to a snowboard was in the United Arab Emirates on fake snow in August in the middle of the desert. The gear was smelly and sweaty from hundreds of other users, but it seemed solid and didn’t cost that much. It felt like I was carrying a coffee table with some attachment points for my feet. I wasn’t the only one in the group who had to rent equipment...
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