...| Recreational Equipment Inc. Customer Experience is the Brand… | Prepared by: Zia Uddin Fakhrur Rahman Shatil Mahmood Mahazabin Faria KhanCourse: Management of Organization & Systems [MGT 701] Couse Instructor: Prof. Md. Mahbubul Alam Date: 1st December 2014 | Table of Contents Executive Summary Introduction to REI Porter Analysis REI’s current Strategies ------------------------------------------------- Executive Summary REI leads outdoor sports stores in the US by offering apparel, gear, and services to the physically active crowd. REI is the largest consumer cooperative in the country, with more than 2.8 million members. With 94 stores in 26 states, REI garners unmatched customer loyalty as an outdoor sports authority. REI’s unique, innovative positioning strategy allowed its continued growth over the years. However, many retail stores are adopting REI’s strategies, threatening to carry away REI’s market share. REI should modify its strategies to maintain its position in the sporting goods industry. In this report, we analyze REI’s strategy using Porter’s Five Forces analysis. We analyze threats and show how REI differentiates itself from its rivals to builds its brand. Finally, we suggest strategies to stay ahead of competitors and to improve profits. ------------------------------------------------- Introduction History and Background From the 1970s to the 1990s...
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...2011eng Acknowledgement: At first want to give thanks the almighty God and then my honorable teacher who give me an opportunity for doing something about Rocky Mountain Adventures Inc. After that we are all group member give thanks one another because we are unanimous on a point for work about Rocky Mountain Adventures Inc. That’s really helps us to know about the Competitors, Driving force, Company’s Competitive strength, SWOT, Competitive strength measure , key success factor etc. Rocky Mountain Adventures Inc. (Summary) Bill and his partner, Dave Costlow, were the owners of Rocky Mountain Adventures (RMA), an outdoor outfitter in Fort Collins, Colorado. The company sold and rented outdoor recreation equipment, led whitewater rafting excursions on five Colorado rivers, guided fly-fishing excursions in Colorado and Wyoming, and coordinated guided fly-fishing, hiking, and rafting expeditions in Siberia and the Patagonia region of Chile and Argentina. The scope of RMA's operations and its annual revenues had increased substantially since the company had been purchased by Dave and Bill in 1993. The opportunities they had identified included adding a second-floor restaurant to their Fort Collins store, building a mountain outpost and lodge in northern Colorado or southern Wyoming and...
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...abbreviations II III. List of tables and Figures III 1. INTRODUCTION 4 1.1 A BRIEF INTRODUCTION OF MANASLU 5 1.2 THE TEA HOUSE PROJECT 6 2. Sustainability Model 8 2.1 Social: 8 2.2 Economic: 9 2.3 Environment: 9 3. THE TARGET GROUP 10 3.1 INVOLVEMENT OF THE LOCALS 11 3.2 TRAINING 11 3.3 PROPOSED MODULE 12 3.4 OUTCOME 15 4. SWOT ANALYSIS 16 IV. List of references VI II. List of abbreviations ITB Berlin Internationale Tourismus Börse Berlin. TRPAP Tourism for Rural Poverty Program WTM World Travel Market. WTO. World Trade Organization UNESCO United Nations Educational and Cultural Organization UNDP United Nations Educational Development Program UNWTO United Nations World Tourism Organization III. List of tables and Figures Figure. 1 Sustainable Model 8 Tab. 1 Training model and curricullum 12, 13 and 14 1. INTRODUCTION Bahadhur (2012) affirms that Nepal is a federal democratic nation that proudly lies in the Himalayas and which borders China and India from the North and South respectively, Nepal is a country that is landlocked but the beauty and the existence of its magnificent high Himalayas mountains and the diverse cultures and ethnic factions makes this country one of the mysterious countries for any foreign visitor.Christie (2008) further states that the Nepalese government depends on tourism as a major source of foreign revenue and a major source of employment for the natives. The need for sustainability in tourism is a very important...
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...Mountain Brooke Fitness Center Business Plan SWOT Analysis The Mountain Brooke Fitness Center is an establishment which provides services in health and fitness. It features a swimming pool, tennis courts, cardiovascular equipment, weight training equipment, court sports, massage, physical therapy, and an affordable childcare center for parents who wish to maintain a healthy lifestyle. It attracts mostly younger people who are primarily under the age of 45 and accredits success to its ability to provide childcare services to its members. In its business plan, it notes there was an increase in population by 15% every year for the previous three years since the business plan was written. The city it resides in is called Monroe and contains approximately 600,000 people. The Executive Summary of the business plan is to accommodate the influx of people by increasing the limit of children to be cared for. Currently the childcare center can care for 30 children and only 5 infants. The new facility will allow 75 children to be cared for and 25 infants. The business plan states it will borrow money to build the facility. With this objective, the business wants to remain the only fitness center that is dedicated to accommodating families and keeping the entire family involved in the club in some way. The business contains much strength already in place to help them achieve their goal. Financially, it has seen a steady increase in sales over the last three years while spending...
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...\ Starbuck’s Quest 2006 A SWOT analysis address the components of the organization’s environment which is internal strengths and weaknesses, and external opportunities and threats. Strength we capitalize on them and Weaknesses we shore up. As for opportunities we invest in, and threats we identify. Data that are used for Internal components are customer feedback , employee information , Capabilities, Resources, Processes. Data that are used for external components are secondary data, environment, industry , competitive ,customer feedback primary. The reason behind achieving these organizational components are to achieve ideas which result in organizational goal statement. Goal statement are derived by (Opportunities +threats), strengths-weaknesses, Strength vs opportunities. One great example of a mega organization that we can use the SWOT analysis on is “Starbucks Global Quest 2006”. Starbucks was established in 1971 in Seattle, Washington. This company is famous for its quality fresh roasted coffee and friendly atmosphere. The company sits on over 9,000 stores worldwide. It’s product lines include beverages (coffee, Tazo tea, soda, juices),pastries, whole coffee beans, coffee-related hardware and equipment, merchandise (mug, CDs) In 1971 Starbucks Coffee, Tea, and Spice store (coffee bean roasting) opened in Seattle’s Pike Place Market. 1982 A man called Howard Schultz joined Starbucks. 1986 Howard Schultz established “Il Giornale Coffee...
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...Table of Contents What is the current situation? 2 What has made MMBC successful & distinguishes it? 2 What enabled MMBC to create such a strong brand? 3 What has caused MMBC’s decline in spite of its strong brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point (BEP) Analysis Calculations 11 Exhibit 4 – MM Lager Cannibalization Calculations 12 Exhibit 5 – MM Light Marketing Strategy 15 What is the current situation? Mountain Man Brewing Company (MMBC) is a family business founded in West Virginia in 1925 by Guntar Prangel. The company is now operated by Guntar’s grandson, Oscar. Oscar’s son, Chris, is slated to inherit the business in five years when his father retires. Mountain Man (MM) Lager is the flagship product and the only beer currently produced by the company. The recipe for the lager was based on a refined family recipe and is known for its flavorful, bitter taste. By the 1960s, the lager had established itself as a legacy beer with a rich history, and the company continues to maintain its independent, family-owned status which appeals to its core drinkers. By 2005, the popularity of MM Lager in the East Central region of the U.S. had grown to generate revenues of just over $50 million, and the beer held the...
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...Green Mountain Coffee Case Porter 5-force model Rivalry: a strong force Green Mountain coffee as a premium coffee maker, has only two current large threats, Starbucks, and Seattle’s best coffee. The leader of the premium coffee industry is Starbucks and does have the necessary resources to effectively compete with Green Mountain Coffee. Another issue facing Green Mountain Coffee is the threat of new entry. Since the premium coffee industry is a growing market, and with a relatively easy entrance into the market, this in turn increases the overall amount of product in the market and creates an overabundance in product. To combat rivalry as well as ensure supply Green Mountain as been very active in starting up coffee bean farms in South America to ensure quality and availability in the future. One strong point that Green Mountain possesses is that as far as premium coffee producers go, they are highly visible in work place offices as well as available at many gas stations in which they lend or lease coffee making equipment to these establishments and offer superior service, train, and perform preventative maintenance on this equipment. The potential switching costs for the buyers of Green Mountain would make it unattractive for them to switch to another supplier. Threat of Substitutes: A weak force The reasoning behind why the threat of substitutes is a weak force is that on general the reason people drink premium coffee is not to satisfy thirst, it is to enjoy a tasty...
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...Café Paradiso – Sample Business Plan Business Plan 2007/2008 Commercial-in-Confidence Date Table of Contents 1.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service Offering 1 1.3 Marketing Plan 1 1.4 Management Team 1 1.5 Financial Plan 2 2.0 Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing Mix 9 Table 4: Value Propositions 9 5.3 Action Plan 11 5.4 Sales Analysis and Forecast 11 Figure 1 Sales forecast 11 6.0 Legal Matters and Risk Management 12 6.1 Business Structure and Business Name 12 6.2 Registrations, Licences and Permits 12 Table 5: Listing of registrations, licences and permits 12 6.3 Contracts and Agreements 13 Table 6: Listing of contracts and agreements 13 6.4 Risk Management 14 Table 7 Risk assessment 14 6.5 Insurances 15 Table 8 Listing of insurance policies 15 6.6 Intellectual Property 15 Table 9 Listing of intellectual property owned 15 Table 10 Listing of permissions for use of intellectual...
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...North Beach by two hiker enthusiasts in 1968. Soon thereafter, The North Face moved to the other side of San Francisco to began designing and manufacturing its own brand of technical mountaineering apparel and equipment (Parker, Battles, Melechiori, Kim, Cummins, 2015). By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents (Johnson, 2015). Now, 48 years after its origin in the outdoor industry, The North Face provides an extensive line of performance apparel, equipment and footwear. Offering the most technically advanced products on the market, The North Face is the choice of the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders and explorers. The North Face is committed to pushing the limits of design; so that you can push your limits outdoors never stop exploring (Johnson, 2015). Develop an environmental analysis that includes competitive, technology and socio/cultural forces. Competition The North Face is known for their outdoor apparel and outdoor equipment. But in recent years other companies are starting to forge their way into the outdoor apparel industry making the market more competitive, such as Patagonia, Columbia Sportswear and most notably Nike (Parker...
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...Café Paradiso – Sample Business Plan Business Plan 2007/2008 Commercial-in-Confidence Date Table of Contents 1.0 Executive Summary 1 1.1 Business Opportunity 1 1.2 Product/Service Offering 1 1.3 Marketing Plan 1 1.4 Management Team 1 1.5 Financial Plan 2 2.0 Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition 8 5.0 Marketing Plan 9 5.1 Marketing Objectives 9 5.2 Marketing Mix 9 Table 4: Value Propositions 9 5.3 Action Plan 11 5.4 Sales Analysis and Forecast 11 Figure 1 Sales forecast 11 6.0 Legal Matters and Risk Management 12 6.1 Business Structure and Business Name 12 6.2 Registrations, Licences and Permits 12 Table 5: Listing of registrations, licences and permits 12 6.3 Contracts and Agreements 13 Table 6: Listing of contracts and agreements 13 6.4 Risk Management 14 Table 7 Risk assessment 14 6.5 Insurances 15 Table 8 Listing of insurance policies 15 6.6 Intellectual Property 15 Table 9 Listing of intellectual property owned 15 Table 10 Listing of permissions for use of intellectual...
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...COMPETITION IN THE BOTTLED WATER INDUSTRY This Case analysis basically shows the emergence of bottled water industry, different strategies being taken by the main competitors (PepsiCo , coca-cola, Nestle ) and other sellers to sustain in market during period from 1998 to 2003. Till 1990 was a prestige product in US. Booming business with 38 billions gallons of annual sales in 2003 & 10% growth between 1998 and 2003 United states the world largest market(from 1998-2003 ..increased by 9%) Other in the top rank are western Europe and Mexico. In 2003- 2004 Asia and South America became the emerging markets . In 2004 became the second largest market in beverages in US. Controlled by a few food and beverage companies .Three giant competitors –Coca-cola, PepsiCo, Nestle.. REASONS FOR EMERGENCE Increased focus on fitness and health Safety concerns of municipal drinking water Convenience, purity and portability of bottled water Improved consumer awareness of need for proper hydration Chemical taste of tap water including chlorine and fluoride that was a great problem to US people. DISTRIBUTION AND SALE EASY AVAILABILITY DISTRIBUTION VARIED DEPENDING ON THE PRODUCER EASY DISTRIBUTION FOR COCA COLA AND PEPSI NEGOTIATED CONTRACT TRENDS Four dominant players were COCACOLA, DANONE, NESTLE AND PEPSICO PepsiCo and coca cola became global. Introduction of functional mineral water(very...
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...(Chris, 1992). Leisure industry fields include: restaurants, amusement parks, theaters, hotels, gaming places, and sporting arenas. There are also included spas, gyms, and areas where one can conduct sports, like golfing or boating as part of the leisure industry. (Chris, 1992) The one of the leisure industry which I will analyze is the fitness industry as it is more and more becoming the leading subject on environmental and social issues. This project will include a review of Virgin Active and also evaluate the challenges and opportunities faced by Virgin Active and the management style adopted. The topics, included in this project will be: description of the organisation, structure, detailed analysis of internal scan, environmental scan, a SWOT and PEST analysis of Virgin Active and management styles,challenges faced by the organisation. Furthermore, alternative options and managing change will also be discussed. Nowadays it is generally accepted that sport develops personal skills, competition, self- esteem, and it is a way of having fun for the participants. At the same time, sport may be valued intrinsically, as it “contributes to national prestige, to foreign policy, to tourism, and city regeneration, to health and social...
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...slopes. The Pharaoh region already has multiple chain hotels and a handful of small Inn’s, I want to offer a unique combination of hotel and Bed and Breakfast feel. With the hotels 50 accommodating rooms, convention room and private pub, I will be able to turn it into a successful Inn. Shopping and hospitals are located about 15-20 miles from the property for those who enjoy a shopping experience or for those who might be in need of medical assistance. I will offer and serve breakfast which will be complimentary and dinner at extra charges. Kayak and ski rentals will be available upon request as well as a local trained and certified hiking guide for those guests who are not familiar or comfortable venturing the mountains alone. With the State revenue coming in and my managerial background, this hotel will be successful. I invite you, the reader, to stay there a weekend and understand why it is such a popular place to visit. I promise you will not forget your experience. Section 2 – Company Background Company Background The Great Outdoor Experience Hotel is located in the...
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...Business Plan SWOT analysis is the basic analysis for business that contains strengths, weaknesses, opportunities and threats, because it can help the business find its situation in the market, and provide the development for future. The strengths of our company are very impressive. The first one is an internal factor that we have professional management group to lead this company. Our members come different major of business, like finance, marketing and general business. So we use our professional perspective to enhance the operation of our company. The second one is an internal factor as well. Our design team is really strong that we will release three new bike designs next year, which include an improved mountain bike, a road bike and a youth bike. Therefore, we keep offering new products to our customers to make them fresh. The third one is a factor both internal and external that we have sufficient capital to support the marketing, so we can expand the influence of our company. The most of capital comes from our sales and effective operation. So it’s definitely depend on our efficient advertising and professional management. Weaknesses are obviously for a company like us, and the first is an external factor. We are a relative new company with short history, so the marketing impact is pretty smaller than the big international bike companies. Additionally, some traditional customers prefer the bikes they know them in childhood, because those companies are reliable. The...
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...INNO NATOUR. Lesson learnt from Innovation in Nature Based Tourism Services Contact: Faculty of Economics and Public Administration „Stefan cel Mare” University of Suceava Universităţii str., no. 13, Building H 720229 SUCEAVA, ROMANIA Phone: (+40) 230 216147 ext. 294 Erasmus IP web site: www.innonatour.usv.ro Faculty web site: www.seap.usv.ro University web site: www.usv.ro 2012 Subject to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without written permission of the copyright owners. CONTENTS INTRODUCTION............................................................................................................................................ 5 DESCRIPTION OF THE PROJECT.............................................................................................................. 8 STUDENTS OF THE 20112012 ERASMUS IP ...................................................................................... 9 LECTURERS, TUTORS AND EXPERTS OF THE 20112012 ERASMUS IP ................................. 10 RESULTS OF THE ERASMUS IP INNO NATOUR 20112012......................................................... 19 FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20 INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44 CONCLUSIONS AND IMPLICATIONS ......................................
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