(1) Alex “Hitch” Hitchen is a professional dating consultant, which provides advice and information about problems of men who don’t have the skills to court the woman of their dreams as well as helping them implement a strategy to make a turning point in their love life. The consultation, consists of advice and information provided to the clients about the don’ts and dos when it comes to women (ex. Hitch said to Albert, “concentrate, focus... women respond when you respond to them”), while the engagement part consists of the dating arrangements made by Hitch to his clients. (2) The valuable reasons why clients hired Hitch are the following: an agent of change, as professional advisor and counselor, to provide solution to their love problems, offering learning. (3) Corrective problem involves a worsened condition that requires urgent action. Ex: The action done by Hitch to save the dying relationship of Albert by explaining to Allegra that he have done nothing and it’s the real personality of Albert that she have seen so far. Progressive problem contains situation that can be improved. Ex: The dates that Hitch prepared to his clients to develop a deeper relationship to the women they love. Opportunistic problem consists of situation in which opportunity exists. Ex: The skill that Hitch has being the date doctor provides him an advantage when he courted Sara. (4) The techniques and/or methodologies applied by Hitch in his service includes the following: fact-gathering techniques (information and statistics about traits of women), education and awareness raising techniques (introducing to clients the important details and behaviors about women) , briefings and dry runs (making the clients stay informed about the progress of the engagement, and conducting test of what the clients may possibly do when they are now in