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Movie Manager

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Submitted By CCS1234
Words 639
Pages 3
MGMT 304
8/30/2015
Movie Managers
The million dollar question is what will get customers into movie theaters? Unfortunately there is no one or simple answer. The answer lays in a combination of many variables that often can be difficult to achieve or change. Many influencing factors go into making a movie theater chain that of a success. It is imperative as a movie theater manager to take into consideration all factors of management and marketing in order to get an answer to the question everyone wants to know. When considering major business chains, such as that of a movie theater, many external environment factors play a key role in determining the success of a chain. It is imperative to consider aspects including demographic, geographic, income, and more in order to determine the organizations success and performance. The ability to know how many people live within proximity to a movie theater location, ages of people within that radius, average income of the areas’ population are wise to take into consideration for the movie theater chain to thrive. Also, it would be of value to know how many other theater chains are within the geographical area. Incorporating specials, such as free popcorn on a specific night and discounted rates for children and seniors are strategies to set your movie chain apart from others and make your company more appealing.
The world we live in today is largely based on what is trending. Movie managers are no exception of people who need to understand trends in order to learn what effects it may have on their business. The continuous advancement in technology is one trend that I foresee will never go away. Instead of going to the movies, people now have the ability to download movies for free from various websites, therefore saving them money. This has negatively impacted movie sale in major way. Another trend managers have to overcome due to technology advancement is improved home entertainment systems. High definition television, flat screens, and surround sound systems are able to give people a movie theater feel within the comfort of their own home.
Technological advances can also work in the movie theater chains favor. Movie managers may have to make tough and risky decisions about what is best for their theaters. One option would be to budget more money to keep the theater as modern as every technological advancement would allow. While this option may increase the admission price, viewers will be able to enter into a one of a kind movie experience that would not be achievable within their home.
Also, factoring into the success of a movie theater chain are stakeholders. There are eleven different stakeholders and all eleven could probably hold potential importance to the movie theater chain. For this situation, I believe the most important stakeholders out of the eleven are the suppliers, customers, and the media. Suppliers hold importance as they provide the movies and items in order for the theaters to gain profit. Customers and their money are crucial because without them there is no need for movie theaters. Ensuring positive media feedback is imperative as people often write and seek reviews that influence others decisions to go to a specific movie theater or watch one movie over another.
The ability to create an environment people are attracted to, keeping in line with the always advancing technology, ensuring marketing and management of the theater chain are properly tended to, and making a movie experience all ages, races, and social classes can take part in is a bigger task than many understand. Adapting to all of these factors within our environment and being willing to learn and accept new challenges is the key to keeping any business afloat and in this case opportunities to make a movie theater chain one of the best.

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