...COMPOSING A MARKETING PLAN COMPONENTS OF A MARKETING PLAN Executive Summary Movie 24-7 is going to be a television channel that will broadcast Hollywood Movies of all categories including Action, Drama, and Comedy. We have chosen to be a Hollywood movie channel as there is the large market that we can cater because of the ever increasing interest and demand for English films among the youngsters. Movie 24-7 will play movies at the request of its viewers. It will be available on most cable and satellite providers at no additional cost to subscribers of Movie 24-7. We wanted to stick to a topic that would come to no one's mind quickly thus leading us to have a unique problem and this is how we decided on to launch new movie channel in Pakistan. The project will be focusing on the marketing strategies of the 24 – hour Movie Channel i.e. Movie 24-7. It will also be discussing strategies adopted by Movie 24-7 on entering the market of general entertainment space. Moreover, we will discuss the key aspects of the marketing plan and the environmental analysis. Along with this, the project will also talk about marketing and the marketing mix strategies adopted by Movie 24-7 and we will further suggest competitive strategies to remain in the same genre. 1. SYNOPSIS: Introduction: Today we live in a capitalist economy where each one of us is busy in our corporate worlds. Either you are a clerk, software engineer, businessman or CEO of a company...
Words: 4949 - Pages: 20
...Theater Industry: A Constant Evolution of Entertainment Matthew Richards BU224 Microeconomics Professor Biasca 29April2014 Introduction The lights go down. The screen illuminates. And the theatre comes alive. There's nothing quite like the feeling of watching a movie on the giant silver screen. But how has the entertainment industry continued to stay profitable despite changes in technology and attendance. The demand for entertainment will always be there. Creating a unique entertainment experience as well as a pleasurable one is now the focus of many theaters. Brief History North America 1905. Gathered outside the store front there is a group of people staring inside. This was the scene for the first type of indoor exhibition known as a movie theater. For the cost of a nickel you too could enjoy the scene. Nickelodeons were the first form of movie theaters here in North America. Their popularity ranged from 1905 until 1915. During these times there were approximately 8,000 nickelodeons. As of June 1, 2013 there are 23, 152 screens in over 1,848 sites. The top four leading companies today are Regal Cinemas, Cinemark, AMC, and Carmike Cinemas making up 78% of the market out of the top 10 companies. (Cororan, 2013) To figure out how one industry could change so much in just one century we look towards Adam Smith and his invisible hand metaphor. He states that through the self-regulating behavior of the marketplace, individuals can make profit and maximize their earnings...
Words: 3574 - Pages: 15
...Adult Programs Food Demo: Healthy Sandwiches Tuesday, June 30 7:00 – 8:30 pm Professional vegan cook Jenney Gordon will show you how to make great sandwiches that are all plant-based. The menu includes chickpea salad sandwich, California wrap with avocado, tempeh Reuben, and grilled cheese with tomato. Recipes and samples will be distributed. Beyond Wheat: The Gluten-Free World Wednesday, July 8 7:00 – 8:30 pm Need to pursue a gluten-free lifestyle? Curious about exploring new grains? Want to incorporate more flavor and nutrition in your meals? Lisa Howard, the Cultured Cook, will discuss the use of gluten-free grains from making pilafs and muffins to homemade cereal and granola. The Fascinating World of Bees and Beekeeping Tuesday, July 14 7:00 - 8:00 pm Join Roger Sutherland, naturalist and professor emeritus, as he takes you on a close-up look at the highly organized honey bee colony. Learn about the practice and history of beekeeping, important flower and bee relationships, pollination, and swarming. Discover problems facing the honey bee and what you can do to help. Yoga for Better Backs Wednesday, July 22 7:00 – 8:30 pm Yoga is an effective way of preventing and managing the most common types of back pain. This class, led by Jamie Garrison from Yoga Center, offers a gentle and therapeutic approach for back rehabilitation and stress release. Students will practice yoga poses that bring flexibility and relaxation to sore...
Words: 2887 - Pages: 12
...Twilight (series) |Twilight | |[pic] | |Complete set of the four books | |of the Twilight series and the spin-off novella, The Short Second Life of Bree| |Tanner. | |Twilight | |New Moon | |Eclipse | |Breaking Dawn | |Author |Stephenie Meyer | |Country |United States | |Language |English | |Genre |Romance, fantasy, young-adult fiction | |Publisher |Little, Brown and Company | |Published |2005–2008 | |Media type |Print | Twilight is a series of four vampire-themed fantasy romance novels by American author Stephenie Meyer. It charts a period in the life of Isabella "Bella" Swan, a teenage girl...
Words: 35332 - Pages: 142
...Analysis……………………………………9-17 Comparative Analysis……………………………………………………….18-19 Consumer Analysis………………………………………………………….20-23 Consumer Insights………………………………………………………….24-29 Survey…………………………………………………………………………….30-31 Results……………………………………………………………………………32-41 Recommendations…………………………………………………………..42-45 Appendix I……………………………………………………………………..46-48 Appendix II………………………………………………………………….…49-55 References………………………………………………………………………56-57 Will Haven, Lucy Ross, Jessica Stephens, Lauren West & Bonnie Willard Redbox is leading the way in the premier industry of DVD rental kiosks. With Coinstar as its established parent company, redbox is currently surpassing its competitors with its number of self-service kiosks. Redbox’s growing popularity is facilitated by its physical distribution, which places the kiosk in high traffic locations such as WalMart, Kroger, McDonalds and Walgreens. Due to redbox’s standing as the progressive option for DVD rental, its decision to target the 18-24 year old demographic was evident. This demographic embodies the idea of innovation, experimentation, and dependency on technology, all of which are imperative to transform an introductory product into a nationwide brand. The following report provides secondary and primary research in order to construct an accurate glimpse of redbox and its emergent status within the 18-24 year old target market of the DVD rental industry. This report includes the description and results of eighty self-administered surveys completed by samples...
Words: 15200 - Pages: 61
...Effects of constantly changing nature of digital impacts on the telecommunication industry Problem definition Technological companies have been facing increased activity and this has led to increased customer demands. Customer demands have been changing as compared to the previous years. Another concern for technological companies is that because of booming business there has been increased level of competition in the industry. Various companies are coming up with developed products that have made traditional companies to become obsolete in the market. Due to rapid technological advancements, the numbers of people who are attracted to telecommunication equipment has increased tremendously. This unexpected increase in customer base is a problem for the telecommunication companies this is because this population increase leads to straining of the existing resources within telecommunication companies. These above concerns therefore indicate that the current market environment requires some level of overhaul within the business strategies of most companies within the telecommunications industry. There are various gaps among telecommunication companies and this has resulted in poor industrial performance in the market because of challenges that are associated with change in customer demands, increasing number of customers and heightened competition. There are various opportunities for the telecommunication companies that could be useful in reducing the adverse effects of the stated...
Words: 1659 - Pages: 7
...Waller, and the two artist had many similarities. They both are very entertaining when it comes to there music ,and both are African Americans who sing from there soul. Evaluation: In listening to the smooth, trumpet sounds of Louis Armstrong it made me understand the strong meaning behind his music. Just through his lyrics I could feel the pain and struggle in his music of what he was going through in the song “ Black and Blue”. After listening to his CD, I realized how others could possibly start to like his music, it can touch you in a certain way. Overall I did actually like the album, in the beginning I never would have gave jazz a listen or even thought about actually liking some of the music from it. After taking the time to review and listen to Armstrong’s music I found a new interest. What I would like to know is how did he come up with his powerful lyrics, I would like to know if he was in the moment when he wrote his lyrics. They’re very simple lyrics but also very deep. Leonardo Da Vinci Gardner’s Art Through the Ages Summary: During this semester I took Survey of Art History II and had the privilege to become familiar with many of Da Vinci’s paintings. The painting that caught my eye the most and was breath taking to me was the “Mona Lisa” and his religious painting “The Last Supper”. “Mona Lisa” was painted...
Words: 2041 - Pages: 9
...Study Guide for Henry’s Daughters (Without Graphics) Produced and distributed by the National Institute for Engineering Ethics Murdough Center for Engineering Professionalism Edward Whitacre College of Engineering Texas Tech University, Lubbock, Texas [pic] Copyright © 2010 Henry’s Daughters is designed to raise awareness of the ethical aspects of engineering work, advance knowledge and understanding of professional standards and public obligations and expectations, improve skills in moral reasoning, and strengthen personal dedication to exemplary conduct. Henry’s Daughters is dedicated to the memory of E. D. “Dave” Dorchester, P.E. Past President, National Institute for Engineering Ethics; Past President, Texas Society of Professional Engineers Past Chair, Texas Board of Professional Engineers; Distinguished Life Member, NIEE Executive Board Dave was highly influential in promoting NIEE and Murdough Center ethics programs. In 1989, he established the Professional Development Program of the Texas Board of Professional Engineers. As NIEE President, Dave worked with Dean Bill Marcy to bring NIEE to Texas Tech University. and E. Walter LeFevre, Ph.D., P.E. Past President, National Society of Professional Engineers; Fellow, National Society of Professional Engineers Past Director, Vice President and Fellow, ASCE; Past President, Arkansas Professional Engineers Board; Distinguished Life Member, NIEE Executive Board Walt was the longest standing...
Words: 4453 - Pages: 18
...Introduction… IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor)...
Words: 18555 - Pages: 75
...E-Business (QRT2) Task 1 Proposal for Online Business Expansion E-Business (QRT2) Task 1 Proposal for Online Business Expansion A1. Viability of Product Connor’s is a family owned and operated, retail chain comprised of 10 stores that run from the southernmost border of Ohio to Birmingham, Alabama. For over 70 years, all Connor’s locations have offered a selection of high quality, and brand merchandise. Shoppers can find fashion goods for men and women, along with top name work wear, shoes, and boots. The bargain hunter can find quality items for the home like rugs, candles and curtains. Connor’s best-selling product is the handmade, dried floral arrangements that are produced by the Connor family themselves. Recently, the company has made the decision to retire the older family members in the next six months and replace them with the younger family members whose ages range from 22 to 40 years of age to run the company. With that being said, the new store operators are looking to expand the store's customer base for online shopping as well as promotion of their brick and mortar stores. At the present time, the company has a basic web page referring customers to the different locations of the various stores located in Alabama and Ohio. All sales include mostly local shoppers, but also serve customers from all over the country who are traveling on vacation near the store's location sites. Although sales in the local markets are strong, the new owners are relatively...
Words: 5122 - Pages: 21
...FLIX2YOU PROPOSAL Illuminated Communications IST210 SEC002 Table of Contents Executive Summary 3 Scope of Work 4 Project Management 5 Project Resources and Budget 8 User Analysis 10 Organization of Data 14 Database Administration 17 Database Backup and Recovery 19 Legal Issues 22 Works Cited 25 Appendix A – DDL Script 26 Appendix B – Sample Reporting 37 Executive Summary Illuminated Communications offers this solution to meet the growing demands of Flix2You. We understand the limitations of the existing database design and have proposed a new design that will provide Flix2You a more robust database environment intended to capture more customer data. This will address the primary concerns of Flix2You and allow for the understanding of its customer’s habits that it seeks to gain. Included in this document you will find our scope of work, as it has been determined based on the requirements that have been provided. With that we developed a project plan highlight the major milestones from project start to final sign off. Please note that Illuminated Communications will provide comprehensive testing, training, and support past go live to ensure our solution meet the demands of Flix2You. Understanding Flix2You users is important to our design process. We have included an in-depth user analysis to help us build our system to support the needs of all Flix2You user from upper management personnel to database administrators. Illuminated Communications...
Words: 5807 - Pages: 24
...BOM 7094: Operations Management Digital Cinema – Changing the Supply Chain Management of the Movie Industry BOM 7094 Term Paper Dzulhafidz Bin Dzulkifli - 1091200147 10 Table of Contents Introduction ...................................................................................................................................... 2 Literature Reviews ........................................................................................................................... 4 Digital Cinema – The New Challenge for the Movie Industry ..................................................... 4 Security and Rights Management in Digital Cinema................................................................... 4 Digital Cinema Business Model – The Global Outlook ............................................................... 5 Summary of Literature Review ............................................................................................... 6 Operation Management: Supply Chain Management ..................................................................... 7 Motion Picture Supply Chain Management – The Conventional Way ............................................ 8 Ownership Chart: The Big Six ..................................................................................................... 9 The Management of the Chain of Supplies for Digital Cinema. .................................................... 10 Digital Cinema Process .................................
Words: 6784 - Pages: 28
...unnecessarily, was gifted a cell phone on her 80th birthday by her grandchildren. To their surprise, she would call them almost every day and speak to them for hours at a stretch. When they finally asked her how she was spending so much money on paying the cell phones usage bill she replied, ‘All my calls are free because this phone has no wires and is not connected to anything!’ Humour is a good note to start the day on. It instils a feeling of happiness at the very beginning of the day which sometimes helps you last throughout the day. I personally am a huge fan of humour, may be not the most humourous of them all but would take up every chance to have a good laugh and take off some of the pressure that’s been piling up! What is Humour? Humour essentially means taking delight in the mirthful and the ludicrous. I have many a times experienced from encounters with some very humourous people, that they are the most popular and desired category of people in a social get together or for that matter even formal gatherings. Their presence in any gathering is highly welcomed, at family get-togethers, religious ceremonies, weddings, birthdays, annual festivals or even corporate parties. They add spice to otherwise stale parties attended by many out of a sense of duty or decorum. What I personally appreciate about these people is that they always put on a happy countenance and exude cheerfulness. They are capable of affecting others too with a sense of humour and cheerfulness. This...
Words: 2564 - Pages: 11
...HBR.ORG JANUARY–FEBRUARY 2014 REPRINT R1401E Trust people, not policies. Reward candor. And throw away the standard playbook. by Patty McCord How Netflix Reinvented HR SPOTLIGHT ON TALENT AND PERFORMANCE This document is authorized for use only by Janet Hughes (JAH612@LEHIGH.EDU). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies. SPOTLIGHT ON TALENT AND PERFORMANCE Spotlight ARTWORK Freegums, Good Vibrations 2011, acrylic on wood, 8' x 15' This document is authorized for use only by Janet Hughes (JAH612@LEHIGH.EDU). Copying or posting is an infringement of copyright. Please contact customerservice@harvardbusiness.org or 800-988-0886 for additional copies. FOR ARTICLE REPRINTS CALL 800-988-0886 OR 617-783-7500, OR VISIT HBR.ORG Patty McCord is the founder of Patty McCord Consulting and the former chief talent officer at Netflix. How Netflix Reinvented HR Trust people, not policies. Reward candor. And throw away the standard playbook. by Patty McCord S heryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a PowerPoint deck explaining how we shaped the culture and motivated performance at Netflix, where Hastings is CEO and I was chief talent officer from 1998 to 2012, we had no idea it...
Words: 4581 - Pages: 19
...Kid Tough Tecs 3-Year Marketing Plan Assessment Code: MKT1 Student Name: Alison Fordyce Student ID: 230715 Date: 3/24/13 Mentor Name: Indria Woods Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Kid Tough Tecs is a company that provides technology meant for children. We pride ourselves on making quality products that children and parents will love at a reasonable price. We are now introducing our newest product, the Ultimatab. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The Ultimatab is the ultimate kid’s tablet. It is a portable DVD player, tablet and game system in one. It has the capabilities to download, stream and rent DVDs. It can be plugged it in your television. It can attach to a head rest and charge in your...
Words: 3759 - Pages: 16