...MGMT 304 8/30/2015 Movie Managers The million dollar question is what will get customers into movie theaters? Unfortunately there is no one or simple answer. The answer lays in a combination of many variables that often can be difficult to achieve or change. Many influencing factors go into making a movie theater chain that of a success. It is imperative as a movie theater manager to take into consideration all factors of management and marketing in order to get an answer to the question everyone wants to know. When considering major business chains, such as that of a movie theater, many external environment factors play a key role in determining the success of a chain. It is imperative to consider aspects including demographic, geographic, income, and more in order to determine the organizations success and performance. The ability to know how many people live within proximity to a movie theater location, ages of people within that radius, average income of the areas’ population are wise to take into consideration for the movie theater chain to thrive. Also, it would be of value to know how many other theater chains are within the geographical area. Incorporating specials, such as free popcorn on a specific night and discounted rates for children and seniors are strategies to set your movie chain apart from others and make your company more appealing. The world we live in today is largely based on what is trending. Movie managers are no exception of people...
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...I was not fortunate enough to see Se7en in the movie theaters but I have seen the movie more than once since its original release. I think this time was the first time I watched it differently though, I usually watch movies in anticipation of what is coming next, what will happen to the characters next. I have found over the past 15 weeks in this class, that by always watching movies like that, I’m missing out on some of the enjoyment of the movies themselves. Since I already knew what was going to happen in the movie, I watched it for moment it was in, not what was going to be. It was the first time I watched a movie for what is going on now as opposed to waiting for what is to come. This was also the first time that the movie had a very different feel to me, it was as if I knew what was going on. Therefore, I did not have to pay as much attention to the plot and could focus more on some of things that we have talked about in class, like the signs and moods set by the director. The movie had a different feel to it regarding the location and place in time that it occurred. It could have been anywhere, any major city or even a just a major concentration of people without being defined as a city. The character, plot, and events did not seem dated, the only thing that had a dated feel to it was the technology, even that can be viewed a couple different ways. It could be the past where beepers, fax machines, and limited internet access are the cutting edge of technology, or it could...
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...What are You Looking At? Oh, those were the days. Remember high school? Oh, high school. A world without subject-by-numbers, p-sets, all-nighters, or worries. There wasn't much of anything to do, period. The most exciting thing that could happen to you in high school was probably go to a keg party-er, did I say keg? You know I meant cake, and going to the big premiere of "Spider-man." Friday night at the movies with your buds was a sure-fire way to pass two or three hours of your endless free time. What else did you have to do? Fill out the MIT application? Most teenagers, myself included, probably look at movies as entertainment, rather than as art, and most directors will confirm this. The movie industry has capitalized on this "entertainment" view of movies. More than ever, the movies industry is dominated by blockbusters and, to many's dismay, sequels to previous blockbusters. According to the website of the Motion Pictures Association of America (MPAA), from 1999 to 2002, the average theatrical cost of an MPAA film rose over 80%. Over this 3-year period, a whopping 25 out of the top 50 highest grossing movies in the American film history were produced, all of which made over 200 million dollars. Among these blockbusters were "Spider-man," "Finding Nemo," and "Star Wars: The Phantom Menace." We all know why "Star Wars: The Phantom Menace" exploded at the box office. But why did the other two gross over $340 million each? Because they were thought-provoking...
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...It doesn’t take intense or in depth analysis for one to conclude that the movie industry as a whole is heading on a negative path. This negative growth trend is heavily influenced by a number of contributing factors which individually impact the various components of the movie industry value chain but more specifically the exhibitors. Throughout this paper I will be focusing on improving the future strategic plans of the exhibitors while assessing their contribution to this decline and what they and their counterparts could do in order to maximize future revenues and profitability. There are several external factors contributing to the slowdown of this giant industry (technology being the biggest one),we will try to address the key factors throughout this paper. Let us start with the production studios, which in my opinion are the dominant party in this relationship and therefore will not be suffering the most impact in the next decade. The exhibitors on the other hand will be subjected to the most detrimental recession due to their shrinking targeted demographics and the lack of assistance from their suppliers (the studios). Starting with the root of this problem, the shrinking market, which can be solved by realigning this industry’s business model in order to target a wider frame of the population coupled with a more mutually beneficial alliance between the studios and the exhibitors since currently the boat is mainly being steered by the studios. This could begin by varying...
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...were based on to how they have evolved today is significant. Along with the changes in the content and the way moves are made so has the movie ratings have changed over the last 30 years. The standards on what children are allowed to see have been relaxed a PG twenty years ago and a PG today are different. The culture of our country has changed and so has the standards in which the movies and rating viewed. In the early 1900s, filmmakers had to tailor their movie to the requirements of more than 40 local, city and state censorship boards across the country. The formation, in 1922, of what is now the Motion Picture Association of America, MPAA, helped by taking the first steps towards self regulation. It required it members to submit movies for approval prior to distribution. This process was governed by the Hays Code; which was named after MPAA’s first president, Will Hays. It imposed a detailed and extensive list of rules to filmmakers. It included that only “correct standards of life” could be presented. No depictions of childbirth, criticisms of religion, “lustful” kissing or “suggestive” dancing was allow. Under the Hays code, films were either deemed as moral or immoral and were approved or disapproved, but times were changing and so were the standards. The 1960’s were times of change in America and so again came change to the movie industry. Televisions were becoming color and people loved to go the drive-in picture show. Jack Valenti, the MPAA’s third president...
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...The Movie Experience Word Count: 601 Movies should be treated as a luxury commodity, meant to invoke feelings and thoughts that otherwise would have been left dormant and untouched. From comedies that bring you joy to sci-fi thrillers that keep you up at night, movies obtain their value by how successful they can engage their audience. While much of this is dependent upon the movie itself, where you experience it can play a vital role in your idea of its success. Comfort and affordability underscore the movie-at-home scenario, but these things do little to enhance the primary purpose of the movie. Where that sense of feeling and connection to the movie are important to the person watching it, the movie theater will always offer the most superior experience. A substantial difference between watching a movie at home and in the theater is the environment itself. When you're at home, you're surrounded by familiarity and distraction. You give yourself permission to be interrupted by normal day-to-day activities, such as the dog or your cellphone. In the theater, you don't allow yourself such freedoms. Though you're also provided more control over your environment when you're at home, there is something captivating about being in the movie theater. It is difficult to reproduce the audiovisual characteristics of a theater. Movie theaters, by definition, place all of their emphasis on the movie experience as a whole, and thus do well to exemplify the movie with excellent accoustics...
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...Movie Promotion and Advertising Jessieca Montgomery COM/486 Mary Fowler October 8, 2013 The purpose of the report is to provide a plan to advertise and promote, “Candy Cone Lane,” an animated children’s film scheduled for release during the summer of 2014. This proposal will include an explanation on how marketing communications will be integrated, factors that might influence message’s effect, type of advertising appeal, message strategies and executional framework and three strategies to consider that will differentiate the movie from others. Plan to integrate technology into integrated message materials Integrating technology into the integrated message materials will serve as a great opportunity to promote, advertise and market the film. When utilizing the various outlets for targeting the audience who may be interested in the movie, it is necessary to consider the many locations that may be available to deliver the message created for their consumption and consideration. For advertising at fast food restaurants, the monitors inside the locations or nearby can run a loop of the trailer for the movie for consistent amount of time. In addition, when advertising at the mall, there are opportunities to reach the consumers advertising on the monitors in the food courts and throughout the center. The movie trailer for the children’s film can be displayed in the play areas in the malls. There are also electronic reader boards and movie theatres where the trailer...
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...Going To a Movie versus Watching a Movie At Home Movies have been an important part in people’s daily life, and people have alternative ways to watch movies. The purpose of this essay is to compare watching movies in cinemas with seeing films at home and discuss both some of the advantages and shortcomings of each. The three main points to be involved are effect, price and objective. The most notable difference between these two ways of watching movies is the effect. In a cinema, the effects are far more electrifying than seeing a film at home. For example, the acoustics at home might not be as stereoscopic as in a theater. Another difference between these two approaches to movies is the price. Home cinema is much cheaper and even free, decided by what type of movie you are watching. Conversely, going to a theater varies greatly in price, depending on which cinema you choose and whether you are students. Either way, enjoying a movie at home, generally as a rule, is cheaper than in a cinema. Some people believe that go to a movie is a more fantastic entertainment to build up relationships with friends and families. While this might sometimes be true, one’s financial capability and time flexibility must be taken into consideration. If a family has financial difficulties, sitting together and watching a movie on TV can also be entertaining and promote relationships. When all is said and done, it comes down to personal choice, based on one’s effect of pursuit, budget and purpose...
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...Mise en scène refers to anything that goes into a shot including the framing, movement of characters, lighting, set design and general space. In the movie “Lifted” featuring Uriah Shelton, there are several different scenes that have clear meaning to them. The scenes that stood out to me the most was when Henry was leaving his Grandpa’s house, when Henry was going to school, and at the Talent Contest. The scene that stood out the most was when Henry was leaving his Grandpa’s house. They captured the shot from above and Henry was leaning down kissing his mom on the forehead, while she and the neighbor where laying out in the chairs outside completely gone from doing drugs. In the image it also showed the houses that the Grandpa and neighbor...
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...l2012 Business Plan. English Immersion Oasis Movie Theater Members: Lianabel Castillo Liliana Cruz Rafael Fernández Raúl de la Mota Yanet Peguero Teacher: María Alejandra Grullón November 14th 2012, Santo Domingo, Dom. Rep. Oasis Movie Theater 2 INDEX 1. EXECUTIVE SUMMARY………………………………… 5 2. BUSINESS DESCRIPTION ………………………………..7 2.1 Company Name ……………………………………….8 2.2 Company Description …………………………………8 2.3 Mission, Vision & Objectives ………………………...9 2.4 Corporative Image …………………………………..10 2.5 Critical Success Factors ……………………………..12 2.6 Legal Process …………………………………………13 2.7 S.W.O.T Analysis …………………………………….13 3. MANAGEMENT …………………………………………..14 3.1 Management team and functions ……………………..15 4. PRODUCTS AND SERVICE ……………………………..18 4.1 Service/Products Description ……………………….19 4.2 Unique Selling Propositions …………………………21 5. THE MARKET …………………………………………….22 5.1 Industry and Competitor Analysis …………………23 5.2 Surveys Results ………………………………………29 5.3 Market Analysis ……………………………………...33 5.4 Target Market ………………………………………..33 6. OPERATIONS …………………………………………….35 6.1 Location ………………………………………………36 6.2 Suppliers ……………………………………………...36 7. MARKETING STRATEGY ……………………………...38 7.1 Pricing Strategy ……………………………………...39 7.2 Sales Strategy ………………………………………..39 7.3 Distribution Channels ……………………………….40 7.4 Promotion Strategy ………………………………….40 7.5 Marketing Mix ……………………………………….42 Oasis Movie Theater 3 8. ACCOUNTING ISSUES ………………………………….43 8.1 Investment ……………………………………………44 8.2 Expenses...
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...Purpose of Research The purpose to this research is to analyze the demand for 3-D movie attendance according to gender and the impact, if any, of attendance should the price of the tickets increase. The main objective of 3-D movie producers is to boost demand and increase ticket prices, supporting profitability, which would benefit the movie industry. This research is to determine how much more people are willing to spend for a 3-D movie and if there is a difference in 3-D viewers between males and females. The research will analyze movie theatres in four different locations and the differences in pricing for each theatre. While competition from regular movies or alternative services like video on demand remains, the research will analyze if the demands for 3-D from moviegoers are significant. Procedure Team members will gather data at four area theaters, all of which are showing Harry Potter’s latest movie in IMAX 3-D. The Theaters used for this research are located in the San Francisco Area. They include AMC Woodlands, AMC Veterans, Muvico Bay Walk and AMC Regency. Ticket Sales The team members will conduct an analysis of the 3-D movie ticket sales by recording the requests made for the 3-D presentation at the sales booth. This will be done by a simple log were all observed requests will be recorded. As the showing of the film approaches, researchers will enter the assigned theater hall to take a final tally of the seats occupied. This procedure will enable...
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...Melody Chen Professor Noroski Intermediate Microeconomics December 19, 2015 The Oligopoly in the American Movie Industry Movies and films have been in our lives since the late 1890s. Over the years, it has transformed from a 3-minute silent film, to a 120 minutes feature movie. From the American classic, The Great Train Robbery, to the infamous Star Wars series. Before the movie starts and the thrilling story begins, we are often greeted by 10-seconds short introductions of the movie studios. The Big Six, Warner Brothers, Paramount, Walt Disney, Columbia, Universal, and 20th Century Fox are the ones we see most often. And it’s these very companies forms a oligopoly market in the movie industry. An oligopoly market structure is in which there are small numbers of firms controlling the market, and the dominance is shared between these firms. The film industry is a good example of oligopoly. The big six as mentioned above, control well over 87 percent of the film industry in the U.S., with other smaller companies and independent studios share the rest of the market inconsiderably. We can say that the film industry is highly concentrated. So with such concentration ratio, how can the movie studio compete with each other? Strategy becomes an important part to the studios. Since the studios are interdependent to others, because the high demands of the market and the competitions, studios must anticipate the likely response of a rival to any given change in their output...
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...Assertion to be confirmed: The movie censorship system in America is flawed and needs to be fixed. Encomium: For the past ninety-two years the MPAA (Motion Picture Association of America) have heavily censored and given harsh ratings to films that contain sexual content/nudity and homosexuality as opposed to films that contain graphic violence. Exposition of the Situation: Ever since the MPAA was formed, its sole purpose has been to view films submitted by studios or directors and give an appropriate rating to the submitted films. These ratings are given to films so parents can know the content of the movies and which ones are appropriate for their children. However, this organization has also used the power they have in Hollywood to their...
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...BUS4040 2013-2014 Semester 1 Group Assignment 2 (Session 1) Oct 28, 2013 Read “The Movie Exhibition Industry: 2011” (Case 16 in text) and answer the following questions: 1. Assess the situational environment for the movie theater: a. Why do people go to the movies? How has this changed? b. What is the trend in attendance at movie theaters? Why is this problematic? What explains this? c. What determines profitability for exhibitors? Consider revenue components, expenses, and the controllability of these by managers. What is the trend in profitability? What explains this? d. For 1A-C, which of these are symptoms? Which are causes? What is the key strategic issue facing movie theaters? What are three alternatives (i.e., new actions / initiatives) that exhibitor’s might consider to resolve this strategic issue? Which would you recommend? What did theater owners pursue for alternatives? Has their situation improved by 2010? What alternatives can exhibitors take in 2011 and beyond to improve their situation? What are the opportunities and threats for the exhibitors to expand into China? 2. 3. 4. 5. 6. Instructions on the assignment: • • • This is a group assignment and is due on Nov 6. There will be a discussion on the answers for each question on the same day the assignment is due. The following groups will present the answers and lead class discussions for the questions as follows. The time allotted for each group is 15 minutes each including Q&A). Group “April” - Question...
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...Internet piracy will destroy the movie industry During a keynote speech at a conference about piracy, Matt Mason said that pirates are the greatest innovators of our time. This might sound unconventional and rather paradoxical but it is very true. The movie industry was built on piracy. In the early 20th century Thomas Edison, who owned a patent on the movie-making process, demanded high fees for the use of his technology. In an attempt to avoid his fees, many movie makers headed to the west coast of the USA to ‘illegally’ make their movies. The town that these artists went to was Hollywood. It is somewhat ironic to see that the very thing the movie studios are fighting is the same thing that birthed their craft and their beloved town. Movie studio executives love to play the ‘blame game’ and complain about how piracy is costing them money. However, in the past years, the box offices broke records regarding cinema visits. Going to a theatre and experiencing a movie on a big screen with other people will never be destroyed. Just because of the very fact that you cannot destroy an experience. On the other hand, the genre and type of movies that still can be profitable being screened in a big theatre is going to change, because of piracy. If you look at the list of movies that are on top of the box office you will notice that most of these movies are either filled with effects with fast paced narrative, promoted very heavily or critically acclaimed. With time the mediocre movies...
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