Free Essay

Moxie

In:

Submitted By conroyou
Words 1090
Pages 5
Moxie’s Classic Grill operates more than 55 premium casual restaurants in five provinces with yearly system sales over $200 million. Founded in Calgary in 1986, Moxie’s today operates Company and Franchise locations in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The brand’s heightened popularity is fueling new expansion from Atlantic Canada and Quebec to Vancouver Island. Moxie’s focuses on superior food quality, exceptional service and prices that represent great value for guests. The Company’s dynamic offering appeals to a plethora of audiences including business professionals, families, students and couples. The Moxie’s atmosphere provides an upscale casual dining experience that has been neglected by most major sit-down restaurant groups. The upscale ‘non-themed’ approach, coupled with superior quality food offerings and service, has proven to be highly successful. Moxie’s is a GE capital approved restaurant chain. This approval is reflective of the Company’s prudent fiscal and operational policies that position it for strategic and managed growth. Moxie’s restaurants average approximately 225 seats and are open seven days a week for lunch and dinner, late night dining, and Sunday brunch. All Moxie’s locations provide full liquor service. Of course, none of the Company’s success would be possible without people.
MOXIE’S MANTRA What makes Moxie’s unique and different from others? At Moxie’s we believe our most strategic competitive advantage is the Company’s culture. Our culture is built on the foundation of great people serving fabulous fresh food in an upbeat and stylish environment. Our team members, managers, Home Office and Franchisees are committed to this philosophy. Smart. Real. Full of Life. The SMART cornerstone is focused on today’s savvy market. To secure a leading position in this marketplace requires not only a commitment to excellence, but also the drive to constantly change the Company’s offering. At Moxie’s, we monitor trends and regularly update the Company’s products to maintain a strategic advantage over competitors. Our guests have come to expect that not only will Moxie’s delight them with superb service and products, but we will surprise them with ongoing refinements and new additions of the offering. Our quality, value, décor, product presentation and people speak to the high standard required to exceed the expectations of the marketplace. And, we package this with intelligent, high energy branding that is relevant for today’s modern and informed customer. The REAL cornerstone at Moxie’s captures our relationship with each of the following groups of stakeholders. Employees. We recognize that to run the best casual restaurants, we need the best leaders and team members operating each Moxie’s Classic Grill. To this end, our mandate is to strive to be the employer of choice, an individuals first choice for employment in the restaurant industry. Guests. At Moxie’s, it is our primary goal to provide a positive experience for each one of our guests. From our freshly prepared food to our guest focused service we continually strive to maintain and improve our guests’ experiences. With this in mind, every aspect of our menu offering is carefully designed to offer meaningful choice.Corporate and Franchise Stakeholders. At a fundamental level, our primary goal is a high level of long-term restaurant profit. This is why, at Moxie’s, we constantly review and refine our offering to optimize our relevance in the market. Also, our management systems position us to maximize the profit potential of our sales. The FULL OF LIFE cornerstone is the essence of the hospitality industry. By definition,the purpose of this industry is to help guests enjoy themselves. Each program Moxie’s undertakes is designed to inject style, energy and fun into the Company’s food, drinks, décor and branding. Moreover, FULL OF LIFE speaks to the Company’s orientation. We are fast paced and action-oriented, moving quickly to seize the leading position as the market changes and new opportunities become available.

Calgary, AB-based MOXIE’S CLASSIC GRILL (founded 1986) has increased by 3 units for the Moxie’s Classic Grill concept, from 60 to 63 (5% concept growth). The company also operates Chop (6) and Shark Club (8). Overall company increase was from 74 to 77 (4% growth). The restaurants are family/casual, open for lunch and dinner. Cuisine is American, with a per person check average of $10-$30. The concepts have full bar and seating for about 225. Catering is available. Locations are franchised and trade in AB, BC, MB, NS, ON, and SK. Franchise
General Info
- established 1986 in Calgary
- 45 units in Canada
- planning expansion in Ontario and B.C. and eventually the Maritimes and Quebec
Conditions
- initial franchise fee $50,000
- equipment/site cost $2.1 million
- total costs $1.95 million
- royalty fee 5%
- advertising fee 2%
Service And Support
- advertising/marketing
- design/site location
- financial assistance
- lease negotiation
- staff training
- supplies/purchasing
Moxie's Grill & Bar is proud to announce that the former Executive Chef at the renowned Beverly Hills Hotel, Chef Alex Chen, resigned his exclusive position to return to Canada in the role of Moxie's Culinary Architect. Chef Chen had been the Executive Chef at the Beverly Hills Hotel for the past six years.
"Passion and attention to detail is the reason we hired Chef Chen," said Moxie's President Laurids Skaarup. "
"Canadian consumers are more informed and discerning then ever before. They are also a new generation of guest that are savvy, and they want high quality food experiences without paying ridiculous prices," Skaarup continued. "Although Alex has worked at some of the most recognized and prestigious restaurants in North America, he is a perfect fit for Moxie's because, at his core, he believes great food experiences are part of the fabric of our culture. He also believes that food, at its highest form, should not be reserved for fine dining. Rather, it is an inclusive and shared experience for all and not just an elite few. Moxie's shares this belief, and we also believe this is big reason why the casual dining category has resonated with Canadians and has emerged as such a meaningful part of dining out in Canada."
In his new role, Chef Chen will support menu development and help steer Moxie's culinary training to its over 5,000 team members. He will also concentrate on developing inspired new dishes while focusing on continuous improvements to current menu favourites.
Chef Chen built his strong culinary foundation by studying culinary arts at Vancouver Community College in British Columbia, Canada, graduating with distinction and certification in 1999. Throughout his culinary career, Chef Chen has participated in numerous culinary competitions where he consistently placed first, a testament to his culinary talent.

Similar Documents

Premium Essay

Dr Paper D

...statements to supplement the contract and if Mr. Ford has a claim against Mr. Moxie/ Electronics, Audio & Radio Sales for the money he paid for the home entertainment equipment that he purchased in the contract agreed on between the two parties. Brief Answer The answer is no, Mr. Ford does not have a claim for breach of contract against Mr. Moxie and EARS for the installation of the home entertainment. Mr. Ford does not have a claim because the contract between the two parties of Mr. Ford and Mr. Moxie/EARS was written and final. Even though Mr. Moxie reassured Mr. Ford that the entertainment equipment he was interested in purchasing would meet all of his expectations especially in regards to the wireless signal being able to allow him to stream movies, television and music throughout his home. The parol evidence rule would in fact apply in this particular case because even though Mr. Moxie did relay some questionable information to Mr. Ford about the system being able to be effectively relay the signal throughout the entire house. As previously stated the contract between Mr. Ford and EARS through the sales representative Mr. Moxie was written and definite making the ultimate say in authority about the deal made between the two parties. Under the parol evidence rule additional Statement of Facts There are two parties in this contract. The two parties are Mr. Ford and EARS/Mr. Moxie. The issue between the two parties is whether or not Mr. Ford has a claim against...

Words: 1796 - Pages: 8

Free Essay

Test Topic

...12/4/2015 Moxie Software(TM) Customer Spaces Channels Customer Client  12:49:30 PM          Rajesh B  Initial Question/Comment: Unable to download windows 7 home premium using the product key mentioned in the back of my laptop  12:49:35 PM          System  You are now being connected to an agent. Thank you for using Dell Chat  12:49:35 PM          System  Connected with Daman_Sharma  12:49:45 PM          Daman_Sharma   is Daman.  12:50:05 PM          Daman_Sharma   735JDT1?  12:50:10 PM          Rajesh B   12:50:46 PM          Daman_Sharma   Thank you for the confirmation.  12:50:46 PM          Daman_Sharma   tag information.  12:50:53 PM          Rajesh B   12:54:02 PM          Daman_Sharma   Thank you for staying online.  12:54:38 PM          Daman_Sharma   Windows 7. Am I correct?  12:54:44 PM          Rajesh B   12:55:13 PM          Daman_Sharma   Are you currently based in US?  12:55:16 PM          Rajesh B   12:56:28 PM          Daman_Sharma   have to verify the details. May I know where was the system purchased or the  12:57:11 PM          Rajesh B  It was purchased in June 2012 approx  12:57:41 PM          Rajesh B  and the name on the account would be Veena Panakanapalli  12:58:10 PM          Daman_Sharma   Thank you for providing the required information.  12:58:55 PM          Daman_Sharma   the OS.  12:59:40 PM          Daman_Sharma...

Words: 1091 - Pages: 5

Premium Essay

Different Types of Compensation

...Different Types of compensation When a person applies for a job, he or she will find that different types of jobs sport different types of compensation. For example, some jobs pay by the hour. In these types of jobs, many times the employee has to punch a time clock so that there will be documentation of the exact number of hours that this person has worked. Other jobs pay an annual salary. For these types of jobs, the person is paid a set rate regardless of how many hours he or she works. Finally, some jobs have compensation which is based on commission. These are mostly sales positions, and the more a person sells, the more money he or she makes. These three types of compensation are the most common forms of payment that organizations offer to their employees. When looking at the Los Angeles Times Sunday edition for August 5, 2011, there are many jobs listed to say the least. Three salaried jobs which were listed on that day are: 1). Customer Support/Client Care for AppleOne, located in Santa Clara, California, with a salary of up to $62,000 year depending on experience; 2). Customer Support/Client Care for Ajilon Professional Staffing in Uniondale New York with a salary between $55,000-$75,000 per year depending on experience; and 3). Medical Reimbursement/Billing Analyst for a major medical organization located in San Diego, California is currently seeking a qualified individual for their expanding billing and reimbursement are with a starting salary...

Words: 1354 - Pages: 6

Premium Essay

Progain 350: A Case Study

...The body really utilizes the fat as a vitality source. Try not to stress over the weight pick up, muscles measure more than fat does, so it's great that you put on weight, yet not in inches. Progain 350 helps your body shed the fat and develop muscles. Progain 350 is the main supplement that will help you develop your muscles to the well defined abs you have generally needed. Furthermore, it takes under 8 weeks for a marvelous body the woman will revere. One of the best symptoms is the expansion in your moxie. As the blood hurries to your muscles, it will likewise hurry to your penis. That will disobediently get the women...

Words: 571 - Pages: 3

Free Essay

The Food Crisis

...does not have to ‘suck’. That maybe there just might be a chance that he can find happiness despite his difficult situation. Main Conflict and how it was resolved Cricket Cherpin has lived in an orphanage ran by nuns for the past 8 years. The main conflict is that he is now 8 months away from checking out of the orphanage system and is having a hard time choosing his future. He has been contemplating 3 main choices about his future: (1) move up from being an assistant drug-dealing of his best friend to being a full time dealer himself; (2) take all of the Caretaker’s, training and start boxing for money; or (3) step off a cliff and end his life. This conflict was resolved because of Wynona Bidaban and Cricket’s English teacher Ms. Moxie. They showed him that he's good at something and that there's more to life than what his rough childhood has shown him. The Main Theme and how it helped this year The main theme of this book was to show that you should never give up just because life gets hard. This book helped me this year because it showed me that my life could be worse. Qualities of the Main Charater I admired? Do we share qualities? In what way? The qualities of the main character I admired are his creative imagination, how he stood up for what he believed in, and was always there for kids younger than him. I admire his quality of courage, though I do have some courage I do not have as much courage as Cricket Name the main theme. How does this help your...

Words: 482 - Pages: 2

Premium Essay

Acc 56o Homework

...William P. Worth ACCC 560 EXERCISES & PROBLEMS Chapter One January 13, 2012 EX 1-5Ikerd Company is a manufacturer of personal computers. Various costs and expenses associated with its operations are as follows. The company intends to classify these costs and expenses into the following categories: (a) direct materials, (b) direct labor, (c) manufacturing overhead and (d) period costs. | | 1.   | Property taxes on the factory building. D | 2.   | Production superintendents' salaries. B | 3.   | Memory boards and chips used in assembling computers. A | 4.   | Depreciation on the factory equipment. D | 5.   | Salaries for assembly-line quality control inspectors. B | 6.   | Sales commissions paid to sell personal computers. C | 7.   | Electrical components used in assembling computers. A | 8.   | Wages of workers assembling personal computers. B | 9.   | Soldering materials used on factory assembly lines. A | 10.   | Salaries for the night security guards for the factory building. C | | | List the items (1) thru (10) for each item, indicate the cost category to which the items belong. Rapid Delivery Service reports the following costs ands expenses in June 2011 Indirect materials$5400 Product cost Drivers' salaries $11,000 Product cost Depreciation on delivery equip $11,200 Product cost Advertising$1,600 Period cost Dispatcher's salary $5000 Product cost Delivery equip repair$300 Product cost Property taxes on...

Words: 3437 - Pages: 14

Premium Essay

Satrapi's Veil Symbolism

...steal from us, you must be making a pile of money”(Satrapi, 143). Then as Satrapi tries to pull away she accidentally pushes the principle to the floor, and the principle expels her. This scene is significant because it shows how Satrapi assures her personal identity by rebelling against traditions and rules. Since the principle was repressing her from wearing jewelry and she does not like to have her freedom taken from her, her first instinct was to defend herself. Satrapi throughout the novel is known to stand up for herself, however her way of standing up for herself is to insult her opponent. Although this is not the best way for her to communicate her believes but it shows the readers that she is not shy, instead she posses courage and moxie. Alternatively, Satrapi explains her rebellious behavior, “I think that the reason we were so rebellious was that our generation had known secular schools”(Satrapi, 98). She sees the root of her rebellious nature as being rooted in the education that she had received before the regime took over. Therefore, by becoming educated, Satrapi sees the power of her family to reject the strictures of the regime and to...

Words: 838 - Pages: 4

Premium Essay

Spacecraft Research Paper

...some other non lethal gas, as well as oxygen (Andy Weir). The next problem is how people are going to get these gases to Mars. It would most likely be too hard to actually bring the gases to the Red Planet, especially if society is trying to create a permanent colony there. Humans living on Mars would need to make the air they need from resources found in the Martian atmosphere and soil. Surprisingly, an engineer from MIT, by the name of Michael Hecht, has already created a machine that can do this. MOXIE, which stands for Mars OXygen In situ resource utilization Experiment, is a device that can take carbon dioxide (CO2) and turn it into oxygen (O2). This small box, with dimensions of 24 centimeters by 24 centimeters and a height of 30 centimeters, is said to be sustain a single person indefinitely, given enough carbon dioxide. The best part about the device is that it was engineered to be scalable by a factor of 100 (Petranek). So it is no surprise that NASA is going to be taking MOXIE to Mars for testing onboard their next rover in 2020. Now that humans have sufficient air to breathe colonists will still require the thing that all life needs to survive, water. Water, as deemed by scientists, is the one thing that every living creature needs to have in order to survive. Mars has plenty of water, unfortunately surface temperatures on Mars keep the water in its solid state of matter. A large majority of Mars’ water is frozen up at the planet’s poles forming ice caps similar to Earth’s...

Words: 1842 - Pages: 8

Premium Essay

Are Leaders Born or Made?

...'There is no point in sending people to do leadership training and development courses, as leaders are born, not made.' Analyse this claim with reference to different theories of leadership. Introduction What is a leader? It is impossible to obtain a single definition. But it happened when achieving an objective and when more than one people are needed to do it. Nowadays, there are many leadership training and development courses that train people to be the position of leaders. Companies send their staff to these courses in order to increase the organizational effectiveness. However, some people argue that these courses are useless. It is because they believed that leaders are born, but not made. This essay will analyse this claim by using different leadership theories as well as discussing the impact on leadership development courses, in order to identify whether leaders are born or are made. Leaders are born There are many successful leaders who demonstrated their skills at an early age. They have natural talents that make them to be 'natural leaders'. Sometimes they also obtained characteristics or elements of a leader when they are born. Trait Theory is one of the main leadership theories and it suggested that certain characteristics are particularly suit to become a leader. Leaders are made Furthermore, there are also many leadership theories that support leaders can be made. According to the Behavioural Theory, leaders can be made rather than are born. The theory focused...

Words: 677 - Pages: 3

Free Essay

Alzheimer

...Alzheimer’s in the United States Tabitha E. Wallace HCS 245 Sharon Matthews Alzheimer’s in the Hispanic Culture According to Alzheimer’s Foundation of America (2012), “Alzheimer's disease is a progressive, degenerative disorder that attacks the brain's nerve cells, or neurons, resulting in loss of memory, thinking and language skills, and behavioral changes.” (Paragraph 1) An inadequacy of knowledge of Alzheimer’s disease and mental deterioration is one of the main factors. A situation requiring great effort finding socially accomplished English and Spanish bilingual healthcare professionals. A decrease of ethnicity proficient Alzheimer’s disease interpretation instruments are hard to find. A shortage of bicultural staff to help assist with a structural guidance for caregivers to support the elderly in their daily activities. An ignorance with state and local community facilitation programs, as well as fitness and community assistance relating both to Alzheimer’s and prevalent growing feeble needs. Engineering a companionship within the Hispanic neighborhood and collaborating with appreciated and accredited associations. Using socially experienced and bilingual staff that has distinguish of Hispanic culture and its execution in care in facilities. By allowing...

Words: 705 - Pages: 3

Free Essay

Commemorative Speech

...Stephen Sung 4/26/2011 Speech 100 JC Commemorative Speech Outline Joe, a Friend, an Inspiration, a Hero. Introduction Have you ever done something out of peer pressure from a friend or family member? My friend Joe has. In his case, that something was cigarettes. “According to the American Lung Association, as of 2007 20% of high school students and over forty-six million adults (18+) were current smokers” (Lung). Joe started smoking when he was 14 years old because all of his friends were doing it. He has battled with this addiction for most of his adult life. So, why is he a hero? For starters I am a current smoker and have been smoking for the better part of eight years. Most importantly, he is an inspiration because he is the only I person I know who has successfully quit smoking. Even though we've been friends for a long time, I had never thought to ask him about why he started and how he was finally able to free himself from his nicotine addiction. Body (Preview): It started the summer of 1999, the summer before our freshman year of high school. Joe began smoking cigarettes when he was fourteen years old. A) He was peer pressured into smoking his first cigarette by our mutual friends. 1) He felt that if he turned down the cigarette, he would be ostracized from that group of friends and forced to go through his high school years as a loser. 2) He figured that if had to resort to smoking to survive high school then so be it. B) Through...

Words: 889 - Pages: 4

Premium Essay

Randle Patrick Mcmurphy's Bull Goose Loony

...accepted that the destructive questions are “solely for therapeutic reasons” (58), which allowed Nurse Ratched to retain her dominion over him. McMurphy combated Harding’s nonexistent resolve through two separate situations: the fishing trip and the party in the ward. As the patients made their way towards the coast, an incident occurred between the doctor and a gas-station employee. To the awe of the ten other ward-mates, McMurphy took action and not only saved the doctor from embarrassment, he shifted the power dynamic accompanying the patients and workers. Inspired by McMurphy, Harding acquired a small sense of ambition promptly demonstrated when a bystander inquired about the nature of the traveling group (238); however, Harding’s show of moxie only endured temporarily and he reverted to his original state of leadership once Candy received objectifying remarks. Though his shift lasted momentarily, McMurphy provided Harding the opportunity to feel the power of direction and control which Harding used during the most pivotal chapters of the book. As the party extended into the early hours of the morning, McMurphy allowed himself to become rendered useless in hopes that another patient will be able to take command of the situation; that patient being no one else but Harding. In that moment, Dale Harding evolved into the “Bull Goose Loony” character that McMurphy always expected. Once Harding uttered, “McMurphy was obviously too far gone to handle the situation himself and someone...

Words: 934 - Pages: 4

Premium Essay

Rhetorical Analysis

...Rhetorical Analysis The world is full of opportunities and dangers, no one knows what will happen next period. The difference between winners and losers is that winners are always with courage to challenge for the future. In this speech, Tiffany Shlain, a filmmaker, give some advice about this. She recounts in her commencement speech about some difficult periods of her life, such as having no money to shoot an important scene, the internet bubble, and her father’s death. Shlain’s purpose is to convey the idea that regardless of her difficulties, she was always full of boldness and confidence. She adopts pathos, ethos and logos in this speech to teach them how to become confidence and effort for their dream. It is effective to appeal to those students who have just graduated and feel confused about their future. Every author in their speech uses many interesting stories or making suspense in order to gain their audiences’ attention, which applied the pathos. In this speech, Shlain appeals to pathos to catch those students’ attention. She addresses that “Students went to the library because it was the only place to look things up, there was no World Wide Web!” and that her friend “finally told her boyfriend, she loved him, and she said she did it via email! And I cc’d his family, and I bcc’d his two ex-girlfriends.” Those two quotes show two different situations. First quote shows the students have to go to the library in order to get information before the internet is invented...

Words: 999 - Pages: 4

Premium Essay

Vision Leadership

...results without the pressure for individual gain or loss – a leader’s employees want to meet the goals because he/she has created a shared vision. I work for a female executive officer at a bank, and she often has this effect on me – when she “assigns” work, she typically does so methodically, giving work to her direct reports that either challenge them or that they are passionate about. The result is a group of leaders who are impassioned by their individual contributions. Wherein managers delegate through routine and workload management – asking themselves first, which of my employees already has the most work, whose job description is this, who have I not assigned work to lately, and the like. Leaders also possess a high degree of moxie – when I say this, I mean that leaders understand the task at hand, see the end goal and understand that risk is often required to meet/exceed goals. Colin Powell said it best You know the expression “it’s easier to get forgiveness than permission?” Well, it’s true! Good leaders don’t wait for official blessing to try things out. They’re prudent, not reckless. But they also realize a fact of life in most organizations you ask...

Words: 1269 - Pages: 6

Free Essay

Marketing

...eMarketing Mid-Term 1. After reading the article I have changed my thinking on how I would reach out to the baby boomer generation. I used to think it was wrong to use social media to market towards baby boomers and generation x and I was wrong. I am pretty amazed on how many people from this generation are using sites like Facebook, Linkedin, Twitter, and Myspace. I will definitely keep social networking at the top of my list as a way to market towards these generations. More specifically I will primarily use Facebook as the main source of marketing because more than 1/3 of baby boomers and half of Generation X has a Facebook page. Mavens are most likely to be Generation Jones and working full/part time and these individuals could have huge impact on the target market. These are the type of people who are always expanding their social network and are recommending products and services more than 10 times a year. This could be a domino affect by mavens in your target market continuing to speak about your product through their social network. In a matter of time you could expand your business from being very well know just being using social networks like Facebook. Targeting towards Generations Jones and workers. 2. As an eMarketer choosing digital marketing vs. traditional marketing to means revolutionizing ways companies reach their consumers and target audience. Here in New York City we see that with basic billboards going digital displaying different images and content...

Words: 1268 - Pages: 6