Volkswagen: Company Profile and Moving Forward

Cody Marek, Bernardo Scavelli, Jessica LaMarca, Tommy Patzin, Lizzy Sutton, Jake Trancoso, John Delanois

MQM 385 Section 9
Professor Avi Datta
Group 3
5/5/2015

Executive Summary Volkswagen is a largely known contender in the motor vehicle market. Ever since VW began production at the end of World War II, the company has produced many successful models and innovations. The company has also been able to launch consistently key developments in order to improve products, customer base, and market share.Their first Expansion began with entering foreign markets, but Volkswagen currently focuses on product diversity, specifically the addition of SUV offerings.
Volkswagen operates in a mature and well-established industry. The strong rivalry, relations with suppliers and customers, substitute products, and potential competition all contribute to this environment. Volkswagen’s distinctive competencies of being highly innovative, customer-focused, and responsible allow it to compete effectively in this market. Milestones (Key developments/launching of key products)
Volkswagen is a very well-known brand that has produced many models over the years. Volkswagen has launched at least one key product and had at least one key development every decade since the 1940s. This trend began in 1945 when Volkswagen began producing cars. At the end of World War II, Volkswagen began production of cars after having produced military equipment and weapons during the war. With this, production came one of the most famous Volkswagen models, the Beetle. Although this is such an iconic and popular Volkswagen vehicle, the company no longer produces new Beetles. The last one produced ever was made in Mexico and left the factory on July 30, 2003. During the 1940s, in addition to the production of one of the most highly