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Mr. Hammad Rashid

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Quarter: Winter 2016 Deadline for Submission of Assignment: February 5, 2016

Attempt all questions given below. Your answers should not be copied, word –for-word, from the text book. You may use the terms, concepts, examples from the book, but these must be written as your own, independent expression.

Q no 1: Why should a Manager know about research when the job entails managing people, products events, environments and the like?

Q no 2: If the research in the management area can not be 100% scientific, why bother to do it at all? Comment on this statement.

Q no 3: An Article in fortune says: Video conferencing would not take the place of business travel, because it should not. The two have to work together. Can you comment on why this would be so?

Q no 4: Describe the research process and explain the preliminary data collection methods.

Q no 5: “Because literature survey is a time consuming exercise, a good, in-depth interview should suffice to develop a theoretical framework” Discuss the statement.

Q no 6: What are the basic research design issues? Describe them in some detail.

Q no 7: Why is the ratio scale considered to be the most powerful of the four scales?

Q no 8: Describe the difference between attitude rating scales and raking scales and indicate when the two are used?

Q no 9: What is the bias? And how can it be reduced during interviews?

Q no 10: Use of a sample of 5,000 is not necessarily better than one of 500. How would you react to this statement?

Q no 11: What kind of biases do you think could be minimized or avoided during the date analysis stage of research?

Q no 12: What is the purpose of the Research

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