Candidate Number：KHGR9

University College London
School of Management

MSING010: New Technology Ventures
Opportunity Assessment

Word count: 4957

Candidate Number：KHGR9
Student Number:

15031784

Lecturer: Dr David Chapman

1

Candidate Number：KHGR9

Table of Content
1. Introduction ……………………………………………………………………………….………………………………4 2. Business Model Canvas………………………………………………………………………….……………………5 2.1 Customer Segments………………………………………………………………………………………………….6 2.2 Value Propositions……………………….……………………….………………….………….………..…………7 2.2.1 Fast Delivery………………………………………………………………………………………………………7 2.2.2 Accuracy Delivery………………………………………………………………………………………..…….7 2.2.3 Lowest cost and cheap price………………………………………………………………………….…..8 2.2.4 Reputation……………………………………….…………………………………………………………….….8 2.2.5 Easy order…………………………………….....……………………………………………………………….8 2.2.6 Quickly and Safety payment……………..…………………………………………………………….…8 2.2.7 Technology Management System…….………………………………………………………………..8 2.2.8 Collecting foods……………………………….…………………………………………………………………9 2.3 Channels……………………………………….………….………….………….……….……….…….……….………9 2.4 Customer Relationships……………………………….………….………….……….……….………………..10 2.5 Revenue Streams and Cost Structure…………..………….……………….……….…….………………11 2.6 Key Resources and Key Activities………………..………….……….……….…………….………………11 2.7 Key Partners……………………………………………..………….……….………….………….…………..……12 3. Critique of Business Model Canvas……….……….……….……….……….……….…….……….………13 4. SWOT Analysis ……………………………………………….……….………….……….……….……….…….……13 4.1 Strengths……………………………………………………..…………..…………..……….…………..………….14 4.1.1 Business Strategy and Channel………………………..………..………..………..………..………14 4.1.2 Value Proposition…………………………………………..………..………..………..………..……….15
4.1.3 Key