STARBUCKS CORPORATION

BACKGROUND
Starbucks began in 1971 when three academics—English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker—opened a store called Starbucks Coffee, Tea, and Spice hopes of creating a “third place” between home and work in touristy pikes place market in Seattle at Washington in us. Each invested $1,350 and borrowed another $5,000 from a bank to open the store where Customers are able to socialize, read, study or enjoy music while drinking coffee. Starbucks strategically positions each store with hopes of matching the specific location, helping to create a unique atmosphere. At the very beginning stage it was a coffee beans roaster retailer with one single a store in Seattle.

LOGO Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea –featuring a twin‐tailed siren from Greek mythology.
MISSION
To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
COMPANY PROFILE
Starbucks offers a range of exceptional products that customers enjoy in stores, at home, and on the go.
Starbucks serving the fair trade roasted coffee all over the world. It is privileged to connect with millions of customers every day with exceptional products and nearly 18,000 retail stores over 60 countries.
Since it begging 1971 to 1987 it was not expanded rapidly. However since 1987 to 2007( 20 yrs) on average Starbucks open two stores in a day and became the world largest coffee chain shop.

STARBUCK PRODUCTS
1.Coffee Starbucks offer more than 30 blends and single‐origin premium coffees.
2.Handcrafted Beverages: Fresh‐brewed coffee, hot and iced espresso beverages, Frappuccino coffee and non‐coffee blended beverages, smoothes and teas.
3.Merchandise : Coffee‐ and tea‐brewing equipment, mugs and