...TERM PAPER TITLE: “EMPIRICAL STUDY OF BRAND IMAGE OF ITC WILLS LIFESTYLE” SUBMITTED BY: TanU mba (gen) Section-C ROLL NO: 11 co-author: karan sharma marketing area executive contact no: 9878421231 SUBMITTED TO: Mr. Vivek TABLE OF CONTENTS INTRODUCTION OBJECTIVES OF THE COMPANY INDUSTRY PROFILE COMPANY PROFILE- 1. BUILDING A STRONG BRAND - WLS STRATEGY 2. WILLS LIFESTYLE INDIA FAHSIONWEEK DATA ANALYSIS AND FINDINGS CONCLUSION AND RECOMMENDATIONS REFERENCES Acknowledgement As a part of partial fulfillment of Marketing Management course in the first semester of MBA 2011-2013 an attempt is being made by me to present this term paper with the help of various sources acknowledged in the bibliography. I am greatfull to ,Mr. VIVEK ,Faculty (Noida), for extending his untiring support and guidance while preparing the term paper .I would I also express my heartful thanks to my friends for their constant support . INTRODUCTION Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much...
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...CHAPTER 1- INTRODUCTION- The fascination of Indians for fair skin is well known. As several social commentators have pointed out, if there is any doubt about this, then people could just take a look at the matrimonial column of any newspaper. The preference for fair (or gori in the vernacular) brides screams at you from such columns. Social commentators go on to say that this preference is perhaps a hangover from the British colonial days, when the ruling colonizers, who were fair-skinned, had a higher status than the darker-skinned locals. Several social gatherings, clubs etc. were earmarked as being 'for whites only'. Perhaps the long years of colonial occupation have ingrained this fascination for white skin in the psyche of Indians. Or perhaps it is the fact that the traditionally higher castes in the country were of a somewhat fairer complexion than the lower castes. India Today, a popular magazine which did a story on fairness creams, mentioned that even the gods supposedly lamented their dark complexion as in a myth in which the popular dark-skinned god Krishna sang plaintively, 'Radha kyoon gori, main kyoon kala?' (Why is Radha so fair while I am dark?). The feature also mentioned that the ancient Ayurvedic sage Charaka wrote thousands of years ago about herbs that could help make the skin fair. This is what Sudarshan Singh, a brand manager with Nivea, has to say: 'Whitening emerges as the prime need. Since Indian men spend a lot of time outdoors, they desire to reverse...
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...fulfillment of the requirement for the award Of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY NITIN TYAGI 0823170410 UNDER THE SUPERVISION OF External: Mr. Alok Agarawal (Area Sales Manager) Internal: Mr. Neeraj Kumar (Lecturer) Department of Management R.D.ENGINEERING COLLEGE, DUHAI, GHAZIABAD 1 DECLARATION I here by declare that this project report prepared in lieu of a compulsory paper for the partial fulfillment of Management of Business Administration (HR and Marketing) is my original work which I have submitted in Coca Cola to my guide Mr. Neeraj Kumar. No part of it has been submitted to any other university or organization. All the information and data in my project are authentic to the best of my knowledge and taken from reliable sources. Nitin Tyagi 2 ACKNOWLEDGEMENT Survey is the team project, while my name is on the cover page of this project, literally many of people have contributed to this summer training Project report. Every work requires a commitment but this commitment goes in rain when there is no guidance. I am extremely thankful to Mr. SAMEER MANDAL (Sr. Sales Executive) under whose able guidance I have worked on this survey & for his willing and every available cooperation through out the project. Last but not the least; I acknowledge with thanks the valuable suggestions of Mr. Sandeep Yadav & all my friends and all of my wishers. NITIN TYAGI 3 PREFACE Summer Training in any organization is an attempt to provide the...
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...1213/97, 1214/97, 1215/97, 1216/97, 1217-18/97, 1219/97, 1220/97, 1221/97, 1222/97, 186/98 (Arising out of S.L.P. (Crl.) No. 2/98) and 187/98 (Arising out of S.L.P. (Crl.) No. 366/98)]. Decided On: 17.04.1998 Appellants: P.V. Narsimha Rao Vs. Respondent: State (CBI/SPE) Hon'ble Judges: S. C. Agrawal, G.N. Ray, A.S. Anand, S.B. Bharucha and S. Rajendra Babu, JJ. Counsels: Ashok H. Desai, Attorney General for India, T.R. Andhyarujina, Solicitor General, P.P. Rao, Kapil Sibal and D.D. Thakur, Sr. Advs., Ranjit Kumar, Anu Mohla, I.C. Pandey, C. Paramasivam, Ajay Talesara, Jamshed Bey, Rakhi Roy, Bina Gupta, Surat Singh, Ashok Mahajan, P.P. Singh, Chandrashekar, Girish Ananthamurthy, B.Y. Kulkarni, Navin Prakash, Arun Bhardwaj, K.C. Kaushik, Manish Sharma, D. Prakash Reddy, L. Nageshwara Rao, Indu Malhotra, Rajiv Dutta, Akhilesh Kumar Pandey, Bharat Sangal, R.P. Wadhwani, P.K. Manohar, P. Parameswaran, A. Mariarputham and S.C. Jain, Advs Subject: Media and Communication Subject: Criminal Acts/Rules/Orders: Privileges of Parliament Act, 1512 ;Code of Criminal Procedure, 1973 - Section 108, Code of Criminal Procedure, 1973 - Section 164, Code of Criminal Procedure, 1973 Section 173(8), Code of Criminal Procedure, 1973 - Section 190, Code of Criminal Procedure, 1973 - Section 193, Code of Criminal Procedure, 1973 - Section 195, Code of Criminal Procedure, 1973 - Section 196, Code of Criminal Procedure, 1973 - Section 197, Code of Criminal Procedure, 1973 - Section 306; Constitution of India...
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...Promotion and Microfinance of Kanchan™ Arsenic Filter in Rural Terai Region of Nepal Water is the most precious of all the elements, Just as gold is the most valuable of all goods, And just as the sun shines brighter than any star. (Greek poet Pindar) Final Report July 2005 Majka Serafini Abbreviations and Acronyms ADBN Agricultural Development Bank of Nepal CMF Centre for Microfinance CRM Cause Related Marketing GBB Grameen Bikas Bank GBR Grameen Bank Replicator GNP Gross National Product H/H Household INGO International non governmental organization KAF™ Kanchan Arsenic Filter NRCS Nepal Red Cross Society NDM 2005 Nepal Development Marketplace 2005 NGO Non-government Organization RMDC Rural Microfinance Development Centre Ltd. RDB Rural Development Bank SACCO Savings and Credit Cooperative Society SFCL Small Farmer Cooperative Ltd. SFDP Small Farmer Development Program SOS Share Our Strength organization SROI Social Return on Investment TP Total Population TW Tube Well UC User Committee VDC Village Development Committee Country Profile Economic and Social Context Average GNP per capita Population Population density Literacy Rate % Approx. $240 25.3 million (est.) 172 inhab/km2 (est.) 53.74 (est.) Inflation 2004 2005 4.0% 5.5% 2 TABLE OF CONTENTS A. INTRODUCTION .......................................................................................................................5 POVERTY IN NEPAL ................................................
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...Business Quiz DHL Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would you do Harrod's retailer, ENTER A DIFFERENT London WORLD Hero Honda CBZ Motorcycling Unplugged Hero Honda Born in a studio, not in a Passion factory Hindustan Times Let there be light Hitachi Inspire the Next Honda The power of dreams Honda DIO FROM INDIA TO THE WORLD.AND TO YOU HSBC World's local bank Hughes Software Think skywards HYUNDAI Play a bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the...
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...TRADIGITAL MARKETING Submitted by: Rahul Singh Shubhankar Som Shivi Shrivastava Sathya Saurabh Sharma Saurabh Tirpude WHAT IS MARKETING? Marketing is the process of planning, designing, pricing and distributing ideas, goods and services in order to satisfy customer needs and generate revenue and make profit. To quote the American Marketing Association's definition, it is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" Diluting all the verbosity, it melts down to one simple word “SELLING”!! This is the prime purpose behind any kind of marketing. The "selling" is accelerated with the help of properly chalked out plans called marketing strategies. With "selling" as the ultimate goal, marketing strategies are influenced by two basic factors: 1) Acquisition of customers; 2) Retention of the acquired customers. So every other strategy that is laid out will focus on the above two. A Company has to work closely towards achieving these two to attain the desired cutting edge over its competitors. There are also a few other objectives like creating awareness (informational and educational) about the product, brand-building and accelerating sales. CONCEPT OF TRADITIONAL MARKETING: With the world changing at every nanosecond, marketing is also...
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...27th Feb 2006 Working your way through the traffic, Solving mazes like a maverick You come to work every day, Sometimes at nights you also stay. All along you battle it out, Sometimes you type, sometimes you shout, But a battle it is for everyday, Promising, to never go away. Welcome to the first edition of OYE! It has been a long cherished dream of OASIS members to have a platform where members can express, share and enjoy their literary skills. OYE! is the first step towards realizing that dream. Bringing out this magazine has been a long, eventful and a very fulfilling journey for the entire team of OYE!. It was not an easy ride. Hurdles were encountered and conquered with hard work and dedication of the OYE! Editorial Team Members, without neglecting their professional responsibilities. The OYE! Team would like to thank all the people who have contributed in realizing this magazine. Special thanks to the authors of all the articles that were submitted. We hope you will continue to patronize OYE! .Credits are due to many people for their special effort… • • • • • • • • • • • • • • • Dr: Mruthyunjaya Kori for reviewing and approving our magazine. Seema Vijay Singh and the HR Team for helping us with all the HR as well as legal issues. Kannan K and all the OASIS committee members for their help and support Ganesh.D for naming the magazine as OYE!, leading this effort and maintaining the focus of the team. Siddharth Das for naming and introducing dUZZO , the official mascot...
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...Bombay High Court 1 1862 - 2012 A Journey of 150 Years through some Memorable Judgments Part 1 2 PREFACE A tiny kernel of an idea planted by Justice Mridula Bhatkar took root, and has resulted in a humble effort to present before you a compendium of the crux of some of the judgments of the Judges who have served the Bombay High Court since its inception in 1862.1 The initial idea was to document one judgment of the First Court from each year which was modified to include a judgment of the Bombay High Court of each year. I soon realized that it was too expansive an idea to merit a single judgment a year. I could collect and collate, as many as ten judgments which would qualify to show the development of the law we desired to portray. Having found too vast a number of such judgments, I had to settle at a more reasonable figure of about five judgments each year to showcase the progress this Court has made from its illustrious beginnings. Our Chief Justice Mohit Shah and our Justice Chandrachud wholeheartedly supported the idea to complement the Book published on this the sesquicentennial of our Court. As the number of Judges grew, fewer judgments of each Judge would be selected as illustrations. These judgments are not the only path-finding groundbreaking ones; they are also ones with simplicity and legal elegance. The number of judgments we settled upon just would not permit all deserving judgments to be compiled; only a few have been picked from each year as the first in...
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...Employment News 31 May - 6 June 2014 www.employmentnews.gov.in 21 UNION PUBLIC SERVICE COMMISSION EXAMINATION NOTICE NO. 09/2014-CSP (LAST DATE FOR RECEIPT OF APPLICATIONS : 30/06/2014) DATE :31.05.2014 CIVIL SERVICES EXAMINATION, 2014 (Commission’s website-http://upsc.gov.in) F. No. 1/5/2013-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 24th Aug., 2014 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 31st May, 2014. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group...
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...Adiga. p. cm. 1. Chauffeurs—India—Bangalore—Fiction. 2. Poor—India— Bangalore—Fiction. 3. Ambition—Fiction. 4. Business people— India—Bangalore—Fiction. 5. Bangalore (India)—Fiction. I. Title. PR9619.4.A35W47 2008 2007045527 823'.92—dc22 ISBN-13: 978-1-4165-6273-3 ISBN-10: 1-4165-6273-7 Visit us on the World Wide Web: http://www.SimonSays.com The First Night For the Desk of: His Excellency Wen Jiabao The Premier's Office Beijing Capital of the Freedom-loving Nation of China From the Desk of: "The White Tiger" A Thinking Man And an Entrepreneur Living in the world's center of Technology and Outsourcing Electronics City Phase 1 (just off Hosur Main Road) Bangalore, India Mr. Premier, Sir. Neither you nor I speak English, but there are some things that can be said only in English. My ex-employer the late Mr. Ashok's ex-wife, Pinky Madam, taught me one of these things; and at 11:32 p.m. today, which was about ten minutes ago, when the lady on All India Radio announced, "Premier Jiabao is coming to Bangalore next week," I said that...
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...Employment News 11 - 17 February 2012 www.employmentnews.gov.in 21 Union Public Service Commission EXAMINATION NOTICE NO. 04/2012-CSP DATED 11.02.2012 (LAST DATE FOR RECEIPT OF APPLICATIONS : 05.03.2012) CIVIL SERVICES EXAMINATION, 2012 (Commission's website - http://www.upsc.gov.in) F. No. 1/4/2011-E.I(B) : Preliminary Examination of the Civil Services Examination for recruitment to the Services and Posts mentioned below will be held by the Union Public Service Commission on 20th May, 2012 in accordance with the Rules published by the Department of Personnel & Training in the Gazette of India Extraordinary dated 4th February, 2012. (i) Indian Administrative Service. (ii) Indian Foreign Service. (iii) Indian Police Service. (iv) Indian P & T Accounts & Finance Service, Group ‘A’. (v) Indian Audit and Accounts Service, Group ‘A’. (vi) Indian Revenue Service (Customs and Central Excise), Group ‘A’. (vii) Indian Defence Accounts Service, Group ‘A’. (viii) Indian Revenue Service (I.T.), Group ‘A’. (ix) Indian Ordnance Factories Service, Group ‘A’ (Assistant Works Manager, Administration). (x) Indian Postal Service, Group ‘A’. (xi) Indian Civil Accounts Service, Group ‘A’. (xii) Indian Railway Traffic Service, Group ‘A’. (xiii) Indian Railway Accounts Service, Group 'A'. (xiv) Indian Railway Personnel Service, Group ‘A’. (xv) Post of Assistant Security Commissioner in Railway Protection Force, Group ‘A’ (xvi) Indian Defence Estates Service, Group ‘A’. (xvii) Indian Information...
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...lay_man Says @Cricaddict- By this point you mean that average age of population is less than 22 years or there is some typo mistake? Sorry to barge in but i could not understand this line Yes avg age of population, for yemen - 17.9, syria - 21.5, egypt - 22 or 23 yrs.. in general a very young population and umemployed, so frustration and anger.. thats why the uproar.. @layman updated.. S.P. Jain Institute of Management & Research PGDM Finance Class of 2014 | CAT'11 - 99.04%le QuoteReply. Like . Share 3 cricaddict Reply #22 03:44 PM, 10 Mar '12 Limits of Foreign Direct Investment in various sectors in India :: Non-Banking Financial Com-panies (NBFC) : 100% Petroleum Refining (Private Sector) : 100% Petroleum Product Marketing : 100% Oil Exploration : 100% Petroleum Product Pipelines : 100% Housing and Real Estate : 100% Power : 100% Drugs & Pharmaceuticals : 100% Road, Highways, Ports and harbours : 100% Hotel & Tourism : 100% Electricity : 100% Pharmaceuticals : 100% Transportation infrastructure : 100% Tourism : 100% Mass transit : 100% Pollution control : 100% Mining (Mining of gold and silver and minerals other than diamonds and precious stones) : 100% Advertising : 100% Films : 100% Mass Rapid Transport Systems : 100% Pollution Control & Management : 100% Special Economic Zones : 100% Air Transport Services (Domestic Airlines) : 100% for NRIs 49% for Others Single Brand...
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...RANK LIST OF MBA CANDIDATES WHO HAVE APPEARED FOR THE ENTRANCE TEST FOR ADMISSION TO MBA COLLEGES FOR THE YEAR 2012-13. M.B.A Sl No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 CET NO. AA002 AA004 AA005 AA006 AA007 AA008 AA009 AA010 AA014 AA017 AA018 AA020 AA021 AA022 AA023 AA025 AA026 AA027 AA028 AA029 AA031 AA033 AA035 AA036 AA039 AA040 AA041 AA043 AA044 AA045 AA046 AA047 AA048 AA049 AA050 AA051 AA052 AA055 AA056 AA057 AA058 AA060 AA061 AA062 AA063 AA064 AA065 AA066 AA067 AA069 Candidate Name GENDER Version Code CET SCORE MBA Rank(*) MOHAMMED IRFAN NIRMALA Y.N MANJUNATH JEEVAN KUMAR VIJAINDRA KULKARNI REDDAPPA M V LINGANAGOUDA M PATIL ARCHANA NAIK Maitri R Bhat Shashi Kiran B.N. arupananda das RASHMI. P YELLESH V CHETAN KUMAR .S SHARATH G SANJEEV D AMRUTHA C MARIGERI Bharath kumar B.S Asha B Shilpashree M S SHASHIVENI R J SUPREETH Y S.Sandhya KUSHAL KUMAR R SARIYA FARNAZ S Madhu S N NAVEENA P SIBI AKBARALI P.T SUMAN RANI SAMINUR RAHMAN Namratha S KIRAN RAJ S DEEPIKA T M ASHWINI H PUNEETH KUMAR M Naveen V Smitha G S SUNIL M ANJURU PRADEEP CHETAN KUMAR JADAV G DILIP KUMAR V ASHWINI VIJAY PRASANNA M Jagannath Honnakatti NITHIN KUMAR KOTTE VINAY BALARAJ Yateesh Kumar V SUJAY.C Harsha G D RAJANALA MAMATHA RANI P SAMANTHA M F M M M M F F M M F M M M M F M F F F M F M F M F M F M F M F F M M F M M M M F M M M M M M F F F A2 A4 A1 A2 A3 A4 A1 A2 A2 A1 A2 A4 A1 A2 A3 A1 A2 A3 A4 A1 A3...
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...Restaurant Industry in India - Trends and Opportunities Restaurant Industry in India - Trends and Opportunities HVS International (India), Mr. Navjit Ahluwalia, Associate Director and Mr. Dushyant Singh, Consulting & Valuation Analyst Research, Report Writing Mr. Shyam Suri, Secretary General, FHRAI Editing, Report Fianlisation Mr. Pooran Chandra Pandey, Assistant Secretary General (Research), FHRAI Hotel Questionnaire & Co-ordination Mr. Raj Rajeshwar Sharma, Computer Data Assistant Design, Graphics, Pre-press & DTP Printed by : Published in April 2004 by: Secretary General, Federation of Hotel & Restaurant Associations of India B-82, 8th Floor, Himalaya House, 23 Kasturba Gandhi Marg, New Delhi - 110 001 Phones : (011) 23318781, 23318782, 23322634, 23322647, 23323770 Fax : (011) 23322645 E-Mail : fhrai@vsnl.com Website : www.fhrai.com © Federation of Hotel & Restaurant Associations of India (FHRAI), 2004 Price: One copy free to concerned FHRAI members. (Additional copies at Rs. 400.00 for FHRAI members and Rs.600.00 for Non-Members.) US$50.00 for foreign dispatches 2 Contents Table of Contents 1. 2. 3. Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Background Scenario and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Analysis of Questionnaire Responses 3.1 General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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