Strategic Planning for Tourism and Leisure

By Ahmad Maez Al Zuned Student ID: 119148785

BSc (Hon’s) International Tourism and Hospitality Management Final Stage University of Sunderland London Campus August 2012

Contents

Abbreviations List 4
Introduction 5
Theoretical Framework 5- 6
Tourism in a Destination 6-10
The Need for Tourism Planning 12-17
Approaches of Tourism Planning 18
Five Approaches of Tourism Planning 19-23
The Practice of Tourism Planning: A Case Study of Kenya 24- 29
Recommendations 30-31
Conclusion 31
References 32-37