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Mr Tran

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Introduction
In this part of assignment, I am going to evaluate the appropriateness of business information used to make strategic decisions
McDonalds

McDonald’s is the global largest chain of fast food restaurants where currently in worldwide they have opened more than 32,000 restaurants which right now the organisation are still expanding their business to compete with other fast-food restaurants such as Burger king.

Ealing hammersmith and West London College
EHWLC is a non-profit making company where they are within the education sector. EHWLC main purpose is to provide education towards teenagers between the ages 16 – 19. EHWLC are a thriving sixth form college where they were established in 1881 in order to increase the opportunities for school leavers in EHWLC. EHWLC charge student £20 for enrolment where this payment is refundable once the student finish the course and hands back all resources given by the college. EHWLC main’s aim is to achieve a high pass rate and to lead student to continue their education at university or start a career.

Strategic decision is when a plan is made which will affect key factors of a company in the long term condition. It gives a direction in which the company will follow.

Strategic decision was used for McDonald’s decision as they have opened up another outlet located in Regent Street in August 20th 2010. EHWLC has also made advancement by making a new college to relocate within Stratford March 15th 2012.

By doing this McDonald’s have came to this conclusion as their strategic decision by using the information from their crowd data base and by observing the public while handing out questionnaires to determine any populated areas which has not got a MacDonald’s within a 500m distance from any other McDonalds to further their growth as an worldwide company.

While doing this EHWLC Form will make

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