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Mreketing Joy

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Marketing Joy in the Physical and Digital Mediums
Charlotte M. Banks
Ashford University

Marketing Joy in the Physical and Digital Mediums
Mullins & Walker (2010) explained that marketing is a social process involving the activities that facilitate exchanges of goods and services among individuals and organizations. Marketing is a critical player in the success or failure of any business. Many organizations have discovered marketing strategies to reach their customers both physically and virtually. This paper will discuss the marketing implications for reaching specified segments for using both physical and digital mediums that allow customers to move from one medium to the other with ease. In addition, examples will be given for the medium that is shown the most preference as well as businesses that have been able to maximize the usage of both physical places and digital spaces. The world is looking for convenience and if marketing strategists are going to survive, they must be able to identify the best product or service and the best physical and/or digital location that will be magnets for the ideal market segment.
There are many suggestions as to how an organization should introduce a product or service to various market segments. Market segments are relatively homogeneous subdivisions of a market that are likely to be attracted to particular products or services. Demographics (age, gender, race), socio-economic (income, occupations), geography (countries, communities), behavior (a customer’s response to and what they get from a product or service, and psychographics (attitudes, lifestyles, values) are the various ways in which market segments are targeted (Mullins & Walker, 2010).
The traditional way of introducing a new product or service was to find a physical location for the product and sell it. However, with technology

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