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Hello, you might be wondering how we will increase your product’s sales in the local realm and community... The answer sounds simple enough, marketing! (Brown 2007, p.13) But sometimes as in this case things are not as simple as they sound, so I will present a solution to you. To begin let’s examine what the word marketing means. (Investopiedia.com) notes Marketing is the means of communicating a product or service to a targeted demographic. The word demographic is the specific or target audience of advertising. ( Bacher 2001, p.19) This combination of marketing our product to a demographic is what will make this project a success. Marketing though is made up of up several elements- Research: The first step a business owner should take in marketing their product or service is research. Research encompasses studying the market or available consumers for your product. This will reveal the true demand for a product or service, a company’s competition, and who to advertise the product or service to. Strategy: The second element of marketing is process of taking information learned from research and using it to develop a company goal for marketing a product or service. This element is essentially the process developing a sense of how successful a product or service will be. Planning: This is conjuring up a plan to market achieve goals considered in the strategy element. Coming up with a definitive plan to achieve a desired result is the heart of marketing.
The final element of marketing is tactics. (Smith 1998, par. 4) Tactics: Are specific business moves made to achieve success in marketing. These could include things like targeting a specific demographic or individualizing the customer service experience associated with a product or service.

The company that I choose to optimize through my Marketing skills is American Eagle Outfitters (AE). Now, Mr.