...Unit 2 Assignment 2 Kacey M. Ressman MBA6008 Unit 6 Assignment 1 Capella University January, 2016 Introduction The company to be examined in this paper is Johnson & Johnson. Johnson & Johnson has more than 265 operating companies in 60 different countries worldwide. Within these 265 operating companies worldwide, Johnson & Johnson employs approximately 126,500 people. The Johnson & Johnson website states: “Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world” (2016). Johnson & Johnson’s worldwide headquarters is located and operates in New Brunswick, New Jersey, United States. Johnson & Johnson’s family of companies comprises: the sixth largest consumer health company in the world, the world’s fifth largest pharmaceutical company, the world’s most comprehensive medical devices business, the sixth largest biologics company in the world (www.jnj.com, 2016). Founded in 1887, Johnson & Johnson began with the primary purpose of research & development, manufacture and sale of health products to promote human health and well-being worldwide. As for long-term financial analysis and business diversification, in Johnson & Johnson’s last quarter they operated in three segments (www.gurufocus.com, 2016). These three segments are Consumer (comprising of 23% of their sales, and 12% of their profits); Pharmaceuticals (37% of...
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..."How to Create a Hotmail Account" Microsoft Hotmail is a great way to keep up with your email, instant messaging, Xbox LIVE, and other Microsoft services—all with one Windows Live ID. Plus, their new SkyDrive lets you access your files in your inbox, across PCs, on you Macs, iPads, and smart phones. We'll show you how, with this step-by-step guide. 1. Go to the Hotmail website: www.hotmail.com. There, you'll be given the option to sign in, or to sign up with Windows Live and a Hotmail address. If you already have a Windows Live account, all you need to do is sign in, using the fields on the right. If you do not have a Windows Live account, click on the Sign Up button, circled below. 2. Fill out the sign up page. This is where you'll decide what your email address will be, as well as entering personal and security information. 3. Enter your personal information. Fill in how how you would like to sign in. This is the easy part: name, birthday, and gender. Note: this information doesn't have to be factual. However, if you do choose to use false information, write it down somewhere so that you'll remember it. * Create your account name. Enter in a unique name in the Microsoft account name field, and make sure @hotmail.com is selected. Note: you can use an existing email address if you like, but for our example we'll stick to a Hotmail address. * Create a password. Use at least 8 characters, case sensitive. Numbers are recommended for greatest security. To...
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...9-295-121 REV: NOVEMBER 6, 2001 Microsoft/Intuit The Decision In the fall of 1994 William Gates, chairman and CEO of Microsoft Corp., was considering the possible acquisition of Intuit Corp. Intuit marketed the leading personal finance software product called Quicken. Two years earlier Gates had met with Scott Cook, chairman of Intuit, to discuss the possibility of completing an acquisition. In the interim, Cook had further consolidated Intuit’s domination of the personal financial software market with the acquisition of a firm which marketed the best-selling personal income tax preparation software called Turbo Tax, and the acquisition of a firm which provided electronic bill-payment services. Intuit was known in the software applications industry as one of the few firms that had met a challenge from Microsoft in its own market niche and won. Other firms that had once dominated their market niches in word processing programs (WordPerfect) and spreadsheet programs (Lotus), for example, had been shouldered aside by Microsoft (Exhibit 1). Many firms were being acquired as the industry consolidated. Indeed, in March 1994 Novell announced that it was acquiring privately owned WordPerfect Corp.1 (which held the second-largest share of the word processing software market), and the spreadsheet business of Borland International (Quattro Pro held the thirdlargest position in spreadsheet software) in order to put together a suite of common applications to compete more...
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...SSO Trends and Security Concerns The constantly changing landscape of contemporary technology, presents many challenges. Of these challenges, maintaining the security and confidentiality many have come to expect has been the most important. The convenience and simplicity of single sign-on may offer many conveniences but it also presents many challenges. The former trend of users needing to have multiple usernames and passwords is obsolete with the implementation of technology from Microsoft .NET Passport and similarly the Liberty system for corporations. The security risks significantly vary with each trend. Although, the latest trend in single sign-on for the Internet may boast ease of use, it presents several significant security concerns for the protection of personal data. Internet users commonly browse multiple sites that may request personal information including but not limited to name, email address, username and password. Remembering and entering various credentials for every website visited can be very inconvenient for the user. A single sign-on system allowing a user to browse various websites using only one login is a convenient option compared to the alternatives that requires remembering multiple usernames and passwords. Single sign-on technology utilizes a single login at one particular site, to grant access to other sites. The single sign-on software collects all the users sign in credentials, which authenticates...
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...tienen mayor poder, ya que individualmente, no tienen otra opción que, ocupar los motores de búsqueda, o agregar los nombres de paginas directamente. b) Proveedores: Proveedores esenciales no se encuentra uno en especial. c) Entrantes: Los altos costos de entradas o barreras de entradas, hacen difícil que nuevos agentes entren al mercado, esto ya que los costos para motores de búsqueda medianamente buenos, requieren por ejemplo, “data centers” los cuales tienen un costo de 500 millones de dólares cada uno y no solo se requiere “uno”. d) Sustitutos: Los sustitutos a los motores de búsqueda son inexistentes. e) Competidores: Los competidores, en ese apartado, son las 3 grandes empresas duelas de los buscadores, tales como, Google, Yahoo y MSN (Microsoft). Existe un mercado con los competidores muy marcados y centralizados. El modelo de negocios de Microsoft se basa en la venta de software de su sistema operativo y de aplicaciones para este. El 90% de los computadores del mundo se basan en Windows y en aplicaciones para este (Word, PowertPoint, Excel). Las aplicaciones de este, han tenido una importancia significativa en el desarrollo y crecimiento de la Internet, pero a la vez, Microsoft, quiere que todas las tareas se desarrollen en base a un punto focal, un PC y no en la “nube”, lo cual puede perjudicar su negocio. En otras palabras, Microsoft trata de que las...
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...9-295-121 REV: NOVEMBER 6, 2001 Microsoft/Intuit The Decision In the fall of 1994 William Gates, chairman and CEO of Microsoft Corp., was considering the possible acquisition of Intuit Corp. Intuit marketed the leading personal finance software product called Quicken. Two years earlier Gates had met with Scott Cook, chairman of Intuit, to discuss the possibility of completing an acquisition. In the interim, Cook had further consolidated Intuit’s domination of the personal financial software market with the acquisition of a firm which marketed the best-selling personal income tax preparation software called Turbo Tax, and the acquisition of a firm which provided electronic bill-payment services. Intuit was known in the software applications industry as one of the few firms that had met a challenge from Microsoft in its own market niche and won. Other firms that had once dominated their market niches in word processing programs (WordPerfect) and spreadsheet programs (Lotus), for example, had been shouldered aside by Microsoft (Exhibit 1). Many firms were being acquired as the industry consolidated. Indeed, in March 1994 Novell announced that it was acquiring privately owned WordPerfect Corp.1 (which held the second-largest share of the word processing software market), and the spreadsheet business of Borland International (Quattro Pro held the thirdlargest position in spreadsheet software) in order to put together a suite of common applications to compete more effectively...
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...Microsoft Supplier Code of Conduct Microsoft aspires to be more than just a good company—it aspires to be a great company. Toward that goal, we are committed to our mission of helping people and businesses throughout the world realize the highest levels of productivity and success. Achieving our mission isn’t just about building innovative technology. It’s also about who we are as a company and as individuals, how we manage our business internally, and how we work with customers, partners, governments, communities, and suppliers. Through the Standards of Business Conduct (www.microsoft.com/mscorp/legal/buscond), Microsoft has established company standards that include ethical business practices and regulatory compliance. These standards apply to all Microsoft employees, directors, and officers. Similarly, Microsoft expects its suppliers to embrace this commitment to integrity by complying with and training its employees on the Microsoft Supplier Code of Conduct. COMPLIANCE WITH THE SUPPLIER CODE OF CONDUCT Suppliers and their employees, agents, and subcontractors (collectively referred to as “Suppliers”) must adhere to this Supplier Code of Conduct while conducting business with or on behalf of Microsoft. Suppliers must promptly inform their Microsoft contact (or a member of Microsoft management) when any situation develops that causes the Supplier to operate in violation of this Code of Conduct. While Microsoft Suppliers are expected to self-monitor and demonstrate their...
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...software, services, and Internet technologies for consumers and businesses. With the believe that a new software platform could be built for non-computer devices, Mitchell made a presentation to Microsoft management in which he reviewed the progression of computing platforms over time – from mainframes to PCs to personal digital assistants (PDAs) to cellular phones – and asked what could be the next platform in late 1999. Later, Mitchell formed a team and identified watch as the first SPOT-enabled device after a series research within the wearable market. At that time, there are already several watch manufacturers launched their smart watch, for instance, Seiko introduced its MessageWatch in 1990, Timex launched its DataLink Watch in 1994 and Motorola introduced a wristwatch word pager in 1997. Mitchell commented: “ The idea was quite visionary, but the technology just wasn’t there yet.” Therefore, Mitchell built the SPOT watch based on different aspects, content, the FM radio network, the software and microchips and the watch itself in order to maximum user experience with the SPOT watch. Firstly, there were two types of content the SPOT watch team offered. One was broadcast content – information that could be sent on a one-to many bases, with each consumer customizing his watch to “grab” only that information he wanted to receive, such as weather channel, sports channel, news channel and traffic channel. Another one was personalized –...
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...Matthew Ramos Business Opportunities 1 III – Entrepreneurship Ms. MJ Ganaden 5 great products that failed in the market Sony Betamax The Betamax video recorder hit stores in 1975. A year later, Sony's rival released another video recorder -- the VHS. By early 1977, four other companies were selling VHS machines. Meanwhile, Sony chose not to license Betamax technology. Because the two formats were incompatible, consumers had to choose between the two. As Sony was the lone Betamax producer, you can guess which system they chose. McDonald's Arch Deluxe In an effort to class up the McDonald's brand, the company created the Arch Deluxe, a product marketed towards adults with more sophisticated palates. Just one problem -- people don't go to McDonald's for sophistication. McDonald's customers know what they want, and what they want is a classic and convenient burger. Needless to say, when the Arch Deluxe debuted in 1996, consumers weren't lovin' it. Bic Underwear Bic has built its brand on the convenience of disposable products. Disposable razors? Disposable lighters? Convenient and affordable. Disposable underwear? Just plain weird. Other than the disposability factor, consumers could not find a link between the underwear and Bic's other products. With out a unifying factor, people were just confused. In addition, the idea of buying intimate attire from a company that also produces pens apparently does not appeal to most women. Apple Newton Arguably...
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...Social Media Responsibilities Jana Keeley Hum/186 June 05, 2012 Tanny Rodriguez Responsibilities of news media include providing the society a truthful, objectives and balanced news and information while respecting the secrecy of issues related to national security. Known tasks of journalists in the entertainment media are In the social responsibility theory of the press, the media is driven to benefit the public. It expects journalists to answer society's need for truth, requires an open and diverse debate on public issues, and honest updates of current events. In this model, media ethics is automatic because the press is free to serve its purpose for the public, as opposed to special interest groups or advertisers( referenced below). Another condition of the social responsibility model, is that news reporting cannot be dependent on groups that may encourage bias and unethical practices in exchange for financial support catchy headlines which directly affect civilians. The public learns about government and politics primarily through television and nationwide newspapers. The media has a choice of which stories to cover. Recent studies prove the exposures can have a sizeable impact in shaping the public’s view on politics. Media coverage shapes attitudes and behaviors related to judging ones capabilities of running for office. It’s a known fact that citizens often times seek out information that agrees with their pre-existing views. People will relate with a politician...
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...Blogging is a resource used to discuss, share, and evaluate various news and topics. It is not a replacement for traditional media, so it is not, and should not be held to traditional journalism code. However, blogging should have its own ethical code and rules so it can continue to thrive and be viewed as a credible source of information and valuable discussion. Copyright infringement is the number one ethical and legal issue on the internet. It is important that bloggers protect themselves from committing this crime. It is okay to use copyrighed material for certain purposes such as: teaching, research, and news reporting. However, one must use caution when posting pictures and text messages from other people in blogs. Using the work of others without permission is equivalent to stealing a photo album or journal from your next door neighbor. Just because you may not sell it to make a profit, does not benign the fact that the material was stolen. Bloggers must become educated about copyright infringement and fair use. When unsure whether they are committing copyright infringement, they should refrain from using copyrighted material. Although it is common knowledge that blogs are the opinions and points of view from various people, bloggers themselves should not deliberately spread false information. Furthermore, the opinions in blogs should always be easily identified, as well as the facts. Bloggers may not have the responsibilities of journalists, but they have the responsibility...
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...a hurry’’ and providing a precise, representative account can rarely occur under such conditions. ▪ Journalistic gatekeepers must choose from unceasing news generated by emerging information technologies. “Truth” in news reporting must be enlarged beyond a simple facts-only definition. Both newsgathering and newswriting processes must be considered. Opposite of truthtelling is deception, that is, deliberate intention to mislead (see Sissela Bok's book, “Lying”). Deception is newswriting is rare, but deception in newsgathering is a persistent temptation, because it often facilitates the process of securing information. There are five cases that demonstrate the dimensions of the truthtelling issue in journalism and media ethics: 1. Al Jazeera: This case examines the Arab news network, Al Jazeera, an independent news organization based in Qatar. Does Al Jazeera slant its news against the West? Many Western journalists and governments are not convinced that Al Jazeera is neutral or un-biased in its reporting. In a region where state owned media dominates the airwaves and government leaders were accustomed to controlling the message. Reflects Arab culture. Less than positive responses from an average American. Accused for providing a platform for terrorists. Al Jazeera aimed to present the news in an unbiased and objective manner, which often meant unflattering portrayal of existing Arab leaders. 2. The Unabomber's Manifesto: The...
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...following: internet, television, radio, magazines and news paper. Both day one and day two, of my Personal Media Inventory, first begin with checking my Facebook account, like that of many adults in their 20’s,which is a social media site that provides both entertaining information regarding your personal friends and famous entertainers, along with news information updates. The internet is at the tips of our fingers because of cell phones which allow us to receive information and entertainment with a touch of a button. Then after I am finished getting ready for work get into my car and listen to the morning talk shows on the radio. They are both entertaining and informative in the sense that the cover topics of pure entrainment and topics that relate issues going on in the world with further discussion to reach different types of age groups. Each day between 11:00 and 11:30 am I take my lunch and check Twitter and Facebook for any news and social media updates. On day one Facebook lead me to a Huffington Post link about a news article that I found to be informative and interesting. That is another great thing about social media, having Facebook friends and following people with common interests on Twitters allows for myself to have the ability to discuss and find news information related to my interests and what important to a person like myself. On day two I had some free time at work so I was able to go to Yahoo.com to few their news updates. The site seems to have a good grasp on...
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...TV5, a television and radio broadcasting network, has extended their service of providing news to the nation by creating its online news portal, InterAksyon.com. It features news, not only locally, but also internationally, which is gathered from the network's own news team, from the news pool of News5, and from various news wire services. The first thing we have noticed about the website was the formality in its interface, the colors and font used, which is appropriate for its purpose. Moreover, news reports were properly positioned, having the headlines placed noticeable in the top and middle part, and breaking and other news on the sides. InterAksyon.com also provides tabs such as National, World, Business, Entertainment, Lifestyle, Opinion, Weather and Special Features. This would be very useful for the visitors of the website, since they could easily filter the reports and find the particular news they are interested in. In addition, the website presents its users links to social networking sites, such as Facebook and Twitter, which would be helpful in promoting the website and disseminating news to the people. InterAksyon.com also steps up their service by offering its users the radio broadcasting feature, which enables the users to listen to their Radyo5 through the Internet. However, the website has some bad points. First, its appearance as a website is too dull unlike the other websites of competing networks which seems to be more interactive and entertaining to...
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...obtaining information. Newspapers were mainly local news and obtained social news such as who was recently married and who had social gatherings. People were also a main source of news. Neighbors would talk at social gathering and around town to inform what was going on in the local area. With the development of the radio in the 1940’s national news was spread much quicker. The families would gather around the radio to listen to the President of the United States and keep updated on the war. Newspapers was still a popular form of obtaining news local and nationally. By the 1950’s television was invented and became very popular. Families would gather around the television to watch major events such as the first man to walk on the moon. The television gave Americans access to worldwide news. Newspapers and the radio were still used as a source of information. The development of the television started major progress. In 1962 the first satellite was launch into space. This started continues progress with items such as mobile phones and computers. Computers were complicated in the early developments but progressed as time went on. Business used computers to which were big and bulky but helped businessmen keep more accurate data and obtain information quicker. By the 1980’s most schools had computers which gave students access to the internet. Presently most home have computers in their homes and are able to access the news as well as communicating with other...
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