...Case 11: School of Business Emma Shell MT-355 Marketing Research Professor Kathryn Kelly October 29, 2012 Introduction The purpose of this paper is to talk about the case study School of Business. The School of Business is a public university that has approximately 2,100 students that focus on bachelors, masters, and doctorate programs in various business areas. The school decided to measure the level of satisfaction of their students to determine the areas that need improvement. In this research they used open-ended questions and five-point Likert scale to address the questions. In answering the questions the students focus on various areas, such as: the Learning Center, Computer Facilities, Undergraduate Advising Services, the Career Services Office, and the Library. The first question asks to determine other areas that would contribute to the level of satisfaction. The second question asks to determine the overall level of satisfaction of the students and if it is not possible to recommend changes needed in the questionnaire to obtain an overall satisfaction rating. The third question is about the school using the results for targeting the most important areas for improvement, while the fourth asks about the advantages and disadvantages of open ended questions for strengths and weaknesses identification. School of Business The areas identified for the project that may contribute to the level of satisfaction expressed by the students are: the Library...
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...Developing A Questionnaire Charles R. Zardus Kaplan University Marketing Research MT 355 Professor Richard Caldarola May 30, 2016 Introduction This paper will show a research problem for online grocery shopping case study. We will also provide a brief explanation of the questions that were developed for the survey to assist the research project in developing a marketing plan to develop a software program that is user friendly to the shopper. With this software one may be able to gain that compatible edge. Research Problem For this project the research problem would be “What makes an online shoppers experience satisfying?” Trying to determine what makes a shopper want to return to a service is a key part of the success to a business. You have to understand and know your customers wants and needs to be able to provide them with the service they desire. In this case making a software program that is easy to navigate and have the customer feel as though they are interacting may be beneficial, however we first need to understand what the customer likes or dislikes about the service. Not all customers wants are the same. We will need to create a questionnaire that will help us get to know our customer base and their needs. The questionnaire needs to cover some basic information, however we do not want it to be to complex or long as we may chase off possible responders. That leads us to the questionnaire. Questionnaire Link https://www...
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...must be given to honorable Director Mr. Sanjeev Gupta (IMR Ghaziabad) who provided me a proper guidance to do the Research project and attain the standard. Lastly, I would like to thank my parents for being the guiding force through all the phases of my life. Doing my project on this topic was a wonder opportunity for me, for it instilled in me a great deal of confidence and ability to work hard and thereby face challenges. Vikas Kr Gupta P.G.D.M 3rd sem I M R Ghaziabad 3 Table of contents S. No Description Page No. 1 Executive summary 5 2 Objective of Research 7...
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...Thank you for submitting your assignment on time. Please see my below comments. Unit 1 Assignment Adam Gray Kaplan University MT-355 Unit 1 Unit 1 Assignment Today, marketing research managers must fully take into account the marketing research process and marketing ethics while conducting their research. According to Brown (2014), the marketing research process is the process of gathering and interpreting data for use in developing, implementing, and monitoring the firm’s marketing plans; whereas marketing ethics are the principles, values, and standards of conduct followed by marketers. To stress the importance of both the marketing research process and ethics, I will apply the principles of each one to a different scenario. The marketing research process is sequence of activities undertaken to provide information needed for decision making (Brown, 2014). The first step of the marketing research process is to clearly define the problem. Typically, the problem at hand can be defined by asking questions such as what is the purpose of the study, what is the source of the problem, and is the research intended to provide information or to make a decision (Brown, 2014). Based upon the scenario, the FlyRight Airline Company is interested in altering the interior layout of its aircraft to suit the tastes/needs of an increasing market segment of businesspeople in which management is planning to reduce the number of seats and install small tables to enable businesspeople to work during...
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...Market and Industry Dynamics in the Global Tuna Supply Chain Amanda Hamilton I Antony Lewis I Mike A. McCoy Elizabeth Havice I Liam Campling June 2011 2 ACKNOWLEDGEMENTS This study would not have been possible without the kind assistance of hundreds of people who made time available to meet with members of the consulting team during in-country visits and who provided valuable insights and data. Analytical and research support was also provided by several international fisheries experts, as well as logistical support from a number of industry representatives. The consultants and the FFA Secretariat gratefully acknowledge and extend their sincere thanks to all persons who assisted Pacarrying out this study. ce for in cif ic P eo ple A In particular, special thanks is extended to the following people who provided assistance over s r Sli aire F and above the norm: Phil Roberts, Hugh Walton, Masao Nakada, Len Rodwell, Peter Terawasi, Marco D’Agostini, Rick Heroux, Kwame Mfodwo, Isamu Murakami, Taro Kawamoto, Ken Banwell, David Webb, Jamie Birch, Alfonso Beitia, Alberto Quinteiro, Vicky Franco, Liu Xiaobing, Davy Chen, Zhao Gang, W.H. Lee, Chris Hsu and Jerry Tsai. 2011 - production of this report was provided by the Funding for the assignment undertaken for the2014 Government of Japan through the Overseas Fisheries Cooperation Foundation. OFCF Funding for the publication and distribution of this report has been provided by the European Union through the DevFish...
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...MT&O 2 Organization Theory and Design - Richard L. Daft Organization Theory and Design Richard L. Daft LEESTOETS 1 ....................................................................................................................................... 2 PAGE 3 – 31: ORGANIZATIONS AND ORGANIZATION THEORY ............................................................... 2 PAGE 161 – 173: BUREAUCRACY AND AUTHORITY .............................................................................. 3 PAGE 201 – 220: ORGANIZATION STRUCTURE ...................................................................................... 4 PAGE 441 – 461: POWER AND POLITICS ................................................................................................ 4 LEESTOETS 2 ....................................................................................................................................... 6 PAGE 58 – 69: EFFECTIVENESS ............................................................................................................. 6 PAGE 81 – 106: ENVIRONMENT ............................................................................................................ 7 PAGE 119 – 149: TECHNOLOGY ............................................................................................................ 7 PAGE 201 – 233: STRUCTURE (ZIE LEESTOETS 1).................................................................................. 8 PAGE 249 – 258: STRUCTURE ..................
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...expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government. ACRONYMS AND ABBREVIATIONS ACE AGRA AISP ADMARC CISANET CPL CHDI COMESA COMPETE EAC FEWSNET FNSJTF GAC GMAC GOM GTPA ICRISAT MACE MBS MoAFS MoIT MRA NASFAM NEPAD NFRA NPQS NSO SMIP SPS SABI SADC SFRFFM USAID VCA WFP WRS Agriculture Commodity Exchange for Africa Alliance for a Green Revolution in Africa Agriculture Input Subsidy Program Agriculture Development and Marketing Board Civil Society for Agriculture Network Chibuku Products Ltd. Clinton Hunger Development Initiative Common Market for Eastern and Southern Africa Competitiveness and Trade Expansion Programme East African Community Famine Early Warning System Network Food Nutrition and Security Joint Task Force Group Action Committee Grain Marketing Advisory Council Government of Malawi Grain Traders and Processors Association International Crops Research Institute for the Semi-Arid Tropics Malawi Agricultural Commodity Exchange Malawi Bureau of Standards Ministry of Agriculture and Food Security Ministry of Industry and Trade Malawi Revenue Authority National Smallholder Farmers Association of Malawi New Partnership for Africa‘s Development National Food Reserves Agency National Plant Quarantine Service National Statistics Office Sorghum and Millet Improvement Programme Sanitary and Phytosanitary Sustainable Agri-Business Initiative Southern Africa Development Community...
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...Driving Inclusive Growth through Experiential Marketing: A Retail Perspective Mainak Kanjilal, Final Year Student, PGDIM, NITIE Utsav Ghosh, Final Year Student, PGDIM, NITIE Dr. Ranjan Chaudhuri, Assistant Professor (Marketing Area), NITIE Study based approach coupled with primary research has been done to arrive at the conclusions. An analysis of the different prevalent formats has been done and based on the findings a framework has been proposed for the business of retail in rural India. Literature review:-‐ Considerable amount of research has gone into defining the key influencers of experiential retail and mechanisms for consumer engagement for business development. Verhoef et al. (2009) recognize the importance of past customer experiences, store environments, service interfaces, and store brands on future experiences. Research on converting a disinterested consumer into sales shows that involved customers likely focus on key product...
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...Ho onda (A A) Th two decad from 196 to 1980 w he des 60 witnessed a s strategic reve ersal in the world motor rcycle indus stry. By the en of that pe nd eriod, previou usly well-fina anced Americ competito with seem can ors mingly impre egnable mark positions were faced w ket with extinctio Although most consum on. mers had an i initial prefer rence to pur rchase from them, these U.S. manuf facturers had been dislod d dged by Jap panese competitors and lost position despite tec n chnological s shifts that could have b been emulate as ed competition intens sified. Th Japanese invasion of th world mo he he otorcycle mar rket was spea arheaded by the Honda M Motor Comp pany. Its foun nder, Soichiro Honda, a v visionary inv ventor and in ndustrialist, h had been inv volved periph herally in the automotive i e industry prio to World W II. Howev Japan’s po or War ver, ostwar devast tation result ted in the downsizing of Honda’s ambitions; m d motorcycles were a mor technolog re gically mana ageable and economically affordable product for the average Japanese. R y Reflecting Ho onda’s comm mitment to a technologic cally based s strategy, the Honda Technical Resea arch Institute was e establ lished in 194 This inst 46. titute, dedica ated to impro ovements in internal com mbustion eng gines, repres sented Hond da’s opening move in the motorcycle field. In 194 Honda in e 47, ntroduced its first ...
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...For exclusive use Nanyang Technological University, 2015 9-384-049 REV: MARCH 16, 2011 E. TATUM CHRISTIANSEN RICHARD T. PASCALE Ho onda (A A) Th two decad from 196 to 1980 w he des 60 witnessed a s strategic reve ersal in the world motor rcycle indus stry. By the en of that pe nd eriod, previou usly well-fina anced Americ competito with seem can ors mingly impre egnable mark positions were faced w ket with extinctio Although most consum on. mers had an i initial prefer rence to pur rchase from them, these U.S. manuf facturers had been dislod d dged by Jap panese competitors and lost position despite tec n chnological s shifts that could have b been emulate as ed competition intens sified. Th Japanese invasion of th world mo he he otorcycle mar rket was spea arheaded by the Honda M Motor Comp pany. Its foun nder, Soichiro Honda, a v visionary inv ventor and in ndustrialist, h had been inv volved periph herally in the automotive i e industry prio to World W II. Howev Japan’s po or War ver, ostwar devast tation result ted in the downsizing of Honda’s ambitions; m d motorcycles were a mor technolog re gically mana ageable and economically affordable product for the average Japanese. R y Reflecting Ho onda’s comm mitment to a technologic cally based s strategy, the Honda Technical Resea arch Institute was e establ lished in 194 This inst 46. titute, dedica ated to impro ovements in internal...
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...TOWARDS REAL-TIME CUSTOMIZED MANAGEMENT OF SUPPLY AND DEMAND CHAINS James M. TIEN Ananth KRISHNAMURTHY Ali YASAR Department of Decision Sciences and Engineering Systems Rensselaer Polytechnic Institute, 110 Eighth St. Troy, New York 12180 USA Abstract Our focus herein is on developing an effective taxonomy for the simultaneous and real-time management of supply and demand chains. More specifically, the taxonomy is developed in terms of its underpinning components and its research foci. From a components perspective, we first consider the value chain of supplier, manufacturer, assembler, retailer, and customer, and then develop a consistent set of definitions for supply and demand chains based on the location of the customer order penetration point. From a research perspective, we classify the methods that are employed in the management of these chains, based on whether supply and/or demand are flexible or fixed. Interestingly, our taxonomy highlights a very critical research area at which both supply and demand are flexible, thus manageable. Simultaneous management of supply and demand chains sets the stage for mass customization which is concerned with meeting the needs of an individualized customer market. Simultaneous and real-time management of supply and demand chains set the stage for real-time mass customization (e.g., wherein a tailor first laser scans an individual’s upper torso and then delivers a uniquely fitted jacket within a reasonable period...
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...Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.[2] The word amul (अमूल) is derived from the Sanskrit word Amulya(अमूल्य), meaning invaluable.[3] The co-operative was initially referred to as Anand Milk Federation Union Limited hence the name AMUL. Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3 million milk producers in Gujarat.[4] Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products.[5] In the process Amul became the largest food brand in India and has ventured into markets overseas. Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul.[6 History Amul the co-operative registered on 1 December 1946 as a response to the exploitation of marginal milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city distances to deliver milk, which often went sour in summer, to Polson. The prices of milk were arbitrarily determined. Moreover, the government had given monopoly rights to Polson to collect milk from Anand and supply it to Bombay city.[7][8] Angered by the unfair trade practices, the farmers of Kaira approached Sardar Vallabhbhai Patel under the leadership of local farmer leader Tribhuvandas K. Patel. He advised them to form acooperative and supply milk directly...
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...Introduction The consumer need for wellness products and various services have continued to evolve in India as the income levels are growing along with it awareness is rising. The lifestyle of a consumer is an important part and with every passing day each and every consumer is getting known to this. Health/wellness which was recently considered as a niche concept has managed to gather a mainstream audience in today’s time. Consumers today want to have total control about their look, how they feel and this is driving purchase decision across major categories like food, beverages , personal care and services. In response to this marketers have launched major products and even services that contribute round 600 billion INR to the wellness market in India .This industry is continuing to grow and it still remains a fraction which is about 4 % or less of the overall consumer expenditure in India. Indian consumers have shown a wide display of behaviour characteristics right from passive where demand of such wellness products is very less to believers for whom wellness is an integral part. Thus it is very important for the wellness players to identify their target segment or core consumer target, so that they can align their value proposition with specific needs of this segment. The scope in the wellness market in India is immense–even a 1% increase in consumer expenditure can potentially create an additional opportunity of six billion INR for wellness players. Today’s young consumers...
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...Table of Contents 1.0. EXECUTIVE SUMMARY 4 2.0. INTRODUCTION 6 3.0. TEA PRODUCTION IN BANGLADESH 9 3.0.1. BASIC FACTS OF BANGLADESH TEA INDUSTRY 12 3.0.2. CHARACTERISTICS OF BANGLADESH TEA 12 3.0.5. GRADES OF TEA 13 4.0. EXPORT OF TEA 17 5.0. MAJOR TEA IMPORTING COUNTRIES FROM BANGLADESH 28 6.0. PROSPECTS OF BANGLADESHI TEA IN THE INTERNATIONAL MARKET 28 7.0. MAJOR COMPETITORS IN TEA MARKET 31 7.0.1. INDIA: THE LARGEST TEA CONSUMER 34 7.0.2. STILL HEAVILY PROMOTED TO DEFEND FROM ALTERNATIVES 34 7.0.3. UNILEVER: THE CLEAR MARKET LEADER 35 7.0.4. TATA TEA: AMBITIONS IN INTERNATIONAL MARKETS 35 7.0.5. CHA BARS: PREMIUM TEA AS A LIFESTYLE CHOICE 36 8.0. PROBLEMS RELATING TO TEA EXPORT AND TEA MARKET EXPANSION 36 9.0. SUGGESTIONS 39 10.0. CONCLUSION 40 11.0. BIBLIOGRAPHY 42 1.0. EXECUTIVE SUMMARY Today, tea is the second most consumable beverage in the world after water. A total of 3,200,000 tons of tea were produced worldwide in 2004. India, China, Sri Lanka and Kenya, in that order, are the major producers of tea leaves. The USSR, Poland, Egypt and Pakistan emerged as major markets for Bangladeshi Tea. These ‘captive’ markets ensured protection to the industry and whatever, irrespective of quality, found its way to these markets. The price received for Bangladeshi tea was higher than its actual value in the open international market. Hence we lost our position as a supplier to those markets e.g. the U.K. who found alternative sources of similar...
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...productivity, and marketings;
foreign trade in agricultural products;
specific crops; and livestock, poultry, and
their products.
The principal sources are the reports
issued by the National Agricultural
Statistics Service (NASS) and the
Economic Research Service (ERS) of the
U.S. Department of Agriculture (USDA).
The information from the 2007 Census of
Agriculture is available in printed form in
the Volume 1, Geographic Area Series; in
electronic format on CD-ROM; and on the
Internet at
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