Managing Talent: General Motors’ Commitment to Diversity
Sophia Laing
Kaplan University
Mt203: Human Resources Management – 02
Dr Dana Williams
January 20, 2014

General Motors the automobile giant had problems within its’ company where equal employment opportunities (EEO) were not practised. This resulted in the women and the minorities making complaints to the Equal Employment Opportunity Commision (EEOC) about the disparate treatment that they encounter and the need for something to be done. Such discrimination was evident in the 1980’s and as a result of the complaints, a settlement of $42.4 million dollars was reached between the EEOC and General Motors. Complying with the rules of the EEOC meant that General Motors would therefore place more emphasis and value on promoting diversity within its company thereby eliminating any form of discrimination. The EEOC is responsible for enforcing most of the EEO laws, (Gerhart, Hollenbeck, et.al, 2009).
Question 1. Of the activities and accomplishments described in this case, which does General Motors need to do in order to meet legal requirements? Which go beyond legal requirements? General Motors took a step in the right direction when they presented more opportunities for women and minorities. Legally, their only legal obligation is not to discriminate based on an individual’s sex, color, race, religion, and national origin (Gerhart, Hollenbeck, et.al, 2009). Did they have to promote so many women executives? No, they did not. Their average is well above the industry standard. In addition, GM did not have to create an entire team devoted to promoting diversity. The team, consisting of a general manager and vice president, ensure that the company’s diversity initiatives are upheld not only by the company but its’ suppliers and dealerships. Diversity is expressed in advertising as well. The creation of the