...Unit 2 Assignment Jason Lussier MT355 Unit 2 Assignment If I were a research consultant for Mr. Kabasella, considering the fact that the restaurant isn’t bring in as much sales as people hoped, I would need to look at their monthly and yearly sales as well as figure out about the location at which the restaurant is set up at. There are a lot of things that can go south when operating a business. I work in the food business. Like Mr. Kabasella, we have a variety of items for customers to choose from. There are times where we will introduce a new item to see how it will sell. If the product sells well enough, then we keep it as a main item. If not, then we either pull it or make it a seasonal item. What I would do is first look at the location of the business. You want to have a location that is widely populated. You also need to make sure that other businesses that do the same type of sales isn’t over run in the area or else you won’t bring in much revenue. In this case, he is near a university, so there is a good size population in the area. Now moving to the interior of the business. The inside seems to be set up rather well to house a lot of people of need be. There is also room for dancing considering the music being played. It seems to be a type of restaurant setup for all ages which is good for bringing in sales. To me it would seem that one of the issues to be looked at is the menu. African food may not be a food that is too commonly found in the U.S. maybe since...
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...Unit 6 Assignment: Online Grocery Survey Angelina Grooms Kaplan University MT355: Marketing Research Section 01 Dr. Theodore Alex April 7, 2015 Research Problem: Based on Ashley Sim’s desire to start an online grocery site with a competitive advantage over her other successful competitors, I based my survey around the need to find that competitive advantage. My research problem for Ashley would be “What can my online grocery offer that competitors do not?” Link to survey: https://nl.surveymonkey.com/s/RX3GSNF Question Validity Explanation: 1.) What is your age? a. While our assignment suggests that a general customer profile is known to be married women who are employed full time and make above average salaries, there is no mention of the average age of these female customers. In order to understand what kind of advertising will be most effective for her customers, Ashley needs to know the average age of her customer base, as well as to build a more comprehensive customer profile. 2.) For whom do you typically buy groceries? (MULTIPLE SELECTION) b. The intended recipients of the purchased groceries, such as young children or elderly grandparents, will suggest what kinds of brands and products are desirable to customers, such as Gerber baby foods or multivitamins. 3.) In a typical month, how much do you spend on groceries? c. Based on the number of recipients defined in question two, this question will help to describe an average...
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