v. 201303
Dream Appliance
3-Year Marketing Plan
Assessment Code: MKT1 Task 318.1.5-06-15
Student Name:xxxxxx
Student ID: xxxxxxx
Date: xxxxxx
Mentor Name: xxxxxxx
v. 201303
Table of Contents
Introduction .................................................................................................................................................. 3
Mission Statement ........................................................................................................................................ 3
The Product ................................................................................................................................................... 3
Consumer Product Classification ............................................................................................................... 3
Target Market ............................................................................................................................................... 4
Competitive Situation Analysis ..................................................................................................................... 4
Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4
SWOT Analysis............................................................................................................................................ 4-5
Strengths ................................................................................................................................................... 5
Weaknesses ............................................................................................................................................... 5
Opportunities