...Brief Description of Company (MTN Nigeria) MTN Group Company is a leading multinational telecommunications group that provides network access for mobiles and business solutions. It has established itself in 22 countries in Africa and the Middle East; it has subscribed more than 203.8 million. MTN Nigeria is a part of the MTN Group, Africa's leading Telecommunications Company. It came into being in Nigeria on May 2001 as the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission(NCC) earlier in that year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. These cities were strategically selected for these reasons...
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...Being one of the middle management staff in my former company, MTN-Yemen, gave me the chance to observe, wonder, criticize the unprofessional “application of work processes” amid the different departments in the company, and furthermore, implicitly search for possible remedy. Although, by nature, I seek for ideal performance and maximum adherence to standards, I’m convinced that, ironically, we had sometimes to shake the floor or even overthrow the table to beat the traditional, unworthy and effete practices that had accumulated around and above the standards and had consequently dimmed their effectiveness. Having the chance to be the CEO for three months, unleash the ringing bell for me to begin framing my skills in top management, and the optimal chance to express my vision about successful leadership, and the innovation of strategic plan, structure make-over, culture re-formulating, adaptive challenges and perpetual change. The mission is extremely difficult, delicate and challenging; it’s obvious that I will not have the enough time to accomplish all my goals, overwhelmed by management stress and change pressure. However, three months could be enough to inculcate the trend for change amid the employees and equally implement this trend in the system. What is more harmful then failure is to ignore it and continue in practicing the same mistaken activities. Change must be integral, and actions have to be implemented effectively in processes, employees’ assumptions, company’s...
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...effort to reach the goal of becoming the industry leader, Celtel now wants to expand into the rural market which until now is largely unexplored. The growth potential for new subscriptions comes largely from the rural area. To achieve this goal, the company must overcome prevailing internal and systemic hurdles. First, the distribution is inefficient; the few points-of-sale in the rural Nigeria are very spread out, an even inexistent in some areas. Second, the unreliable power grid would require Celtel to invest in generators which usually are theft targets. Third, the Celtel brand is largely unknown and rural media isn’t too efficient due to vandalism and poor coverage. Finally, most rural people are poor; they have little access to phone devices and they demand lower prices. Ethically, Celtel should consider if it is proper to promote and entice the rural poor to purchase the products given their scarce income? Does Celtel have a corporate responsibility towards the communities it plans to reach? Is the price being charged worthy of its value in light of quality issues? How should Celtel proceed with the expansion without forcing the staff into unfavorable working conditions? External Analysis Industry structure and trends As the fourth fastest...
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...Sales Promotion and Consumer Loyalty: A Study of Nigerian Tecommunication Industry Oyeniyi Omotayo Abstract In today’s competitive business world customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion. The aim of this paper therefore is to determine the effect of sales promotion on customer loyalty in the telecommunication industry. In this study, the survey method was used in gathering information from the respondents. Simple random sampling was used to select a sample size of 310, while descriptive and inferential statistical analyses were conducted with the aid of SPSS software. Producers spend a large part of their total marketing communication expenses on sales promotion. Hence, this paper attempts to find the effect of sales promotion on customer loyalty using a sample of customers of mobile telecommunication services. The paper found that, there is positive relationship between sales promotion and customer loyalty. More importantly, it was discovered that non-loyal customers are more prone to switch to competing products as a result of sales promotion than loyal customers. Key...
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...ABSTRACT The deregulation of the Ghanaian telecom sector in 1994 has led to the increase in the number of telecom firms in the country which render identical services. The ever increasing competition in the industry has prompted telecom firms to be determined and ensure satisfaction of customer needs and wants more effectively than their competitors. In other for these telecom firms to succeed in this ever increasing competitive market, they employ a lot of different promotional tools to attract and retain their customers. One of the most commonly used promotional tools is sales promotion which provides incentives to customers or to the distributor channel to stimulate demand for a product. This study is aimed at assessing the role sales promotion play in influencing the consumer buying behavior of telecom consumers. A non-probability sampling technique was used for the study and the sample was selected from a population of telecom service users resident in the Accra Central. A five point Likert scale Questionnaire will be used in acquiring the respondent’s information. The questionnaires Will be analyzed with the help of Statistical Package for Social Sciences (SPSS) and Microsoft Excel. INTRODUCTION The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of...
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..."ASSESSMENT AND ANAYSIS OF CUSTOMER SATISFACTION WITH SERVICE DELIVERY OF MTN, KUMASI" By NAME: FRANCIS KWAKU DOGBE A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirements for the degree of COMMONWEALTH EXECUTIVE MASTER OF BUSINESS ADMINISTRATION October, 2011 DECLARATION I hereby declare that this thesis is the result of my own work except references cited that have been duly acknowledged. It has never been submitted for the award of any degree. Francis Kwaku Dogbe Name ……………….. Signature ………………. Date Certified by: S.A. Kyeremanteng (Supervisor) ………………… Signature ……………. Date Prof. I. K Dontwi (Dean IDL) ………………………… Signature ……………… Date. DEDICATION I specially dedicate this work to my lovely mother Petrina Yawa Adzimah and to all who inspired and encouraged me. ACKNOWLEDGEMENT I express my deepest gratitude to my Father Almighty God in heaven whose grace and mercy, I could not have come this far in life. To my supervisor, S.A. Kyeremanteng, I owe you a special dept of thanks for excellent support and guidance that enabled me to produce this work on time. I also thank my colleague staff at MTN-Kumasi Nhyiaeso branch for their support. Madam Charity Armoh also deserves a special gratitude for her immense financial support throughout this work not forgetting my special friend and brother, Kojo Abiw-Abaidoo and his wife for their moral...
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...AddThis Social Bookmarking Widget Custom Writing Service Pricing Free Inquiry Order now F.A.Q. Revision Policy Money Back "No plagiarism" guarantee Testimonials Live Chat Popular choice Our Pricing Place Free inquiry Order Now Want To Be a Writer? EssayShark New Custom Writing Service Categories All About Custom Writing Service Annotated Bibliographies Citation Styles Company News dissertations Essay Topics and Ideas Essay Types Essay Writing Guide Essay Writing Help Essay Writing Tips Example Essays Example of Research Papers General Writing Help Lab Reports Main category Plagiarism Research Paper Help Sample Book Reviews Sample Essays Sample Research Papers Term Paper Help Recent Posts Research Paper on Poor Organizational Communication Article Review Essay College Admission Essay Example University Application Essay Research Paper on Crowd Management Plan Archives October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 ...
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...1. Dissertation: The Factors that Influence Successful Internationalization of Firms in Emerging Markets: A Case Study of MTN International Abstract Internationalization is essential in the modern world that is filled with many uncertainties. Companies internationalize because of many factors that include profit motives, costs minimization, diversification of the markets, search for new opportunities, saturated domestic market etc. the internationalization process of a firm involves many processes that are interlinked and the firm that wants to internationalize should always take these factors into considerations. The factors include the knowledge on the market, the availability of resources, the strategies to be used and the market environment. Before a company takes on an international assignment it should plan first. Planning will help the organization not to make mistakes in its initiative. Despite the many motives of companies to internationalize and the advantages involved, there are obstacles that the company must overcome for successful internationalization this paper analyzes the internationalization process in emerging markets, the process, motives, obstacles and benefits to a firm. A case study of MTN international will be used. The study is important to every person interested in international business and companies.More… CHAPTER ONE 1.1 Chapter overview This chapter will give a highlight of the whole study about internationalization of companies. Included...
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...Structure of the telecommunication industry Telecommunications involves an exchange of information, over a long distance, by means of electronic methods. (Rouse, 2007) In South Africa, there are three distinct forms of telecommunications, namely fixed landlines, mobile networks and broadband communication. This network industry, known as telecommunications, is an industry in which high initial fixed costs and exhibiting increasing returns to scale are presented. (Theron & Boshoff, 2006; p.2). In this industry, as network effects are realized, the average cost may decline over a long period. The high initial capital costs will be recovered over a period of time. (Theron & Boshoff, 2006; p.2) In this essay, these three forms of telecommunications will be discussed in depth, in accordance to their market structures, their nature of competition, their pricing and lastly their strategic decision making. The first part of the telecommunication industry is fixed landlines. The fixed landline in South Africa is Telkom. Telkom is seen as a pure monopolist business, because their market structure only exists of a single seller, which means the market for their goods and services is dominated by themselves. The demand for their goods and services in the entire markets is the demand for the firms individual output. In this case, Telkom is the firm supplying fixed landline services to all the consumers of South Africa. Telkom has no competitors or close substitutes, and is seen as the...
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...Aidah Nassazi EFFECTS OF TRAINING ON EMPLOYEE PERFORMANCE. Evidence from Uganda Business Economics and Tourism 2013 VAASAN AMMATTIKORKEAKOULU UNIVERSITY OF APPLIED SCIENCES International Business ABSTRACT Author Title Year Language Pages Name of Supervisor Aidah Nassazi Effects of training on Employee performance. Evidence from Uganda 2013 English 57 + 2 Appendices Koskinen Ossi Employees are major assets of any organization. The active role they play towards a company’s success cannot be underestimated. As a result, equipping these unique assets through effective training becomes imperative in order to maximize the job performance. Also position them to take on the challenges of the today’s competitive business climate. Although extensive research has been conducted in the area of Human Research Management, the same cannot be said on employee training especially as it concerns developing countries. The purpose of this thesis was to evaluate the effects of training on employee performance, using the telecommunication industry in Uganda as case study. In order to understand the study aim, four goals were developed and these focused particularly on identifying the training programs’ existing in the industry, the objective of the training offered, the methods employed and finally the effects of training and development on employee performance. The study was based on three case studies of the biggest telecommunication companies operating...
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...Tesco Value travels Annual Report and Financial Statements 2009 Introduction Financial highlights Chairman’s statement Tesco at a glance Chief Executive’s Q&A Report of the Directors Business Review Long-term strategy Markets served and business model International Core UK Non-food Retailing Services Community People Resources and relationships Group performance Key Performance Indicators Risks and uncertainties Financial review General information Our Board of Directors Corporate governance 2 3 4 5 6 6 6 7 8 12 16 20 24 28 30 32 36 38 40 41 42 44 Directors’ remuneration report Financial statements Statement of Directors’ responsibilities Independent auditors’ report to the members of Tesco PLC Group income statement Group statement of recognised income and expense Group balance sheet Group cash flow statement Reconciliation of net cash flow to movement in net debt note Notes to the Group financial statements Five year record Tesco PLC – Parent Company financial statements Independent auditors’ report to the members of Tesco PLC 50 65 66 67 68 69 70 71 71 72 124 126 136 Go online Every year, more and more information is available for our shareholders, staff and customers online. Welcome to tesco plc 1 Value travels – Tesco is about creating value for customers to earn their lifetime loyalty. We understand that this is more important than ever as our customers around the world are looking to us to help them spend less. So whether they are looking...
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...INT401I/202/0/2015 Tutorial letter 202/0/2015 Information and Technology Management INT401I Year Module School of Computing IMPORTANT INFORMATION: This tutorial letter contains model answers for assignment 6. CONTENTS 1 Tutorial letters that you should have read to date .......................................................................... 3 2 Model answers for assignment 6................................................................................................... 3 Unisa PO Box 392, UNISA, 0003 Copyright © Unisa 2015 In terms of the Copyright Act 98 of 1978 no part of this material may be reproduced, be stored in a retrieval system, be transmitted or used in any form or be published, redistributed or screened by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of Unisa. However, permission to use in these ways any material in this work that is derived from other sources must be obtained from the original sources. Printed in South Africa by Unisa. 2 INT401I/202 1 Tutorial letters that you should have read to date Title TUTORIAL LETTER 101/0/2015 TUTORIAL LETTER 201/0/2015 TUTORIAL LETTER 202/0/2015 (this tutorial letter) Description Tutorial letter 101 contains important information about your module. Tutorial letter 201 contains model answers for assignment 5 and the Oct/Nov 2015 examination and Jan/Feb 2016 supplementary examination preparation...
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...formulators to create a guide. They examine the market and in doing so, use that information to determine what marketing approaches will be best at reaching clients and enticing them to seek out the business' services. Products and services constitute the platform for attracting customers, basically all organizations are in the business of attracting customers. Hence, the need to compete favourably. As a general rule, a good first step in a marketing strategy formulation is determining what you want to accomplish in terms of marketing. It could be as simple as letting potential customers know what you sell, and how your product can benefit them.The next step is to examine internal and external trends. These could include spreading the word about a next-generation version of one of your products (internal), and how it improves upon other products in the industry (external). After that, assign a value to the strategy's outcome. This can be a dollar value, such as how much revenue you expect your marketing strategy to generate over a specified period of time. Or it could be an opportunity value, such as getting face-to-face meetings with a certain number of potential clients. Once the targets are set, marketers assign certain tasks to each department to identify the role each will play in reaching the strategy's...
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...It is said that Public Relations efforts starts and end with research. The fact cannot be underestimated. Top management in most organisations need to understand the current situations and circumstances affecting the organisation and its activities before decisions are made. Initiating programmes without having invested in any form of research will be a recipe for failure or ineffectiveness of programmes or campaigns. Leaders and front liners need to make informed decisions to make success happen for their organisations. Public relations research carried out should ideally focus on three major areas. Analysis of: 1. The situation, which the organisation finds itself in 2. The organisation itself and 3. The publics of the organisation ANALYZING THE SITUATION At every point in the PR planning process it is important for the PR practitioner to fully understand and accurately get the picture of what circumstance the organisation finds itself in at the moment. Without this fundamental knowledge acquisition, the goals that need to be set for campaigns and other programmes cannot be effectively done. It is always the case that there will be either a situation that presents an advantage to the organisation- an opportunity or one that has the potential of hindering the organisation from realizing its objectives- an obstacle. Recently, technology giants Apple Inc. in the United States had their reputation on the line as users of their new IPhone 6 posted online videos...
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...INTRODUCTIONS OF “CAPITAL BUDGETING IN THE PRIVATE SECTOR” 1.1 Statement of the problem 1.2 Objective of study 1.3 Significance of study 1.4 Statement of the hypothesis 1.5 Scope of the study 1.6 Definitions of terms CHAPTER TWO 2. REVIEW OF THE RELATED LITERATURE OF “CAPITAL BUDGETING IN THE PRIVATE SECTOR” 2.1 Meaning of capital budgeting decision 2.2 Importance of capital budgeting decision 2.3 Types of capital budgeting decision 2.4 Problems 2.5 Analysis of capital project 2.6 Deterring the cash flow 2.7 Techniques used in capital budgeting decision 2.7.1 Payback method 2.7.2 Net present value 2.7.3 Internal rate of return 2.7.4 Accounting rate of return 8. Ranking of investment proposal CHAPTER THREE 3. RESEARCH DESIGN AND METHODOLOGY OF “CAPITAL BUDGETING IN THE PRIVATE SECTOR” 3.1 Source of data 3.2 Primary 3.3 Secondary data 3.4 Sample used 3.5 Method of investigation CHAPTER FOUR 4. DATA ANALYSIS AND INTERPRETATION OF “CAPITAL BUDGETING IN THE PRIVATE SECTOR” 4.1 Data presentation and analysis 4.3 Test of hypothesis CHAPTER FIVE 5. SUMMARY, CONCLUSION AND RECOMMENDATION OF “CAPITAL BUDGETING IN THE PRIVATE SECTOR” 5.1 Summary of the findings 5.2 Conclusion 5.3 Recommendation Bibliography Appendix Questionnaire *** Read the following instructions carefully *** Our main website is www.careerslit.com and our official Phone numbers are 08169533305, 08158646653, and 08126773402. Please take note of this website, our...
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