...conservative. They stick with their beliefs and live for families and traditions in their culture. MTV, on the other hand, is more a hip-hop explicit music culture. They like to keep up with the new “it”, change constantly with their different form of entertainments (TV shows, music, etc.), and even provocative at times. It is expected to pose a challenge to MTV because they would want to stick to what they are known for as a company but at the same time, meet and please the people in the Middle East without disrespecting the local culture. There is also pressure on the company to act as a cultural unifying force in a region known for its political tensions. As MTV networks launched MTV Arabia to expand the international music brand into a new region of Arabs, to have market globally, this is a challenge for MTVN as they have to apply their western based TV program into a culture that they have never faced before. To avoid cultural difference MTV Arabia effectively designed a localized version of international programs. The company figured out the way to balance the local programs without letting MTV brand name to be dissolved. MTV expanded their business in 179 countries and succeeded in globalizing their brand with 1.5 billion audiences globally. In U.S alone it reached 87.6 billion homes. The target of MTV was youth and they did survey to obtain information. The launch of 60th channel of MTV is to correct the misconception of the region. It operates 130 channels in over 25 languages...
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...Information: MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1 1981. At the time of its launch, the MTV channel primarily catered to those in the 12 to 24 age group, airing heavy metal and rap music, although it expanded into several different niche markets through the establishment of alternative channels, such as VH1 and Nickelodeon, in conjunction with airing reality TV shows. In 1986, MTV was acquired by Viacom inc. and started to expand its operations through the global marketplace through a “Think Globally, Act Locally” strategy. The channel MTV Arabia was formed as a result of a licensing arrangement between MTV and AMG. MTVN (MTV Networks) launched MTV Arabia on November 17, 2007, in partnership with Arabian Television Network (ATN), which is part of the Arab Media Group’s (AMG) Arabian Broadcasting Network (ABN). According to analysts, MTV’s success in the Middle East was contingent upon a tactical balancing between delivery of international quality music and the culturally sensitive environment prevalent in the region. The Fundamental Management Issue: The key fundamental issue within the MTV case study is to determine whether localisation is needed to be successful in the market in conjunction with maintaining the MTV global brand and product. This is an issue since the market that MTV was entering, the Arabian market, presented a different cultural and socio-ethical construction from which MTV was used to...
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...MTV Networks: The Arabian Challenge Introduction The MTV Network (Music Television) is a global brand which introduced the concept of a cable music channel. It was launched in America in 1981 and quickly its popularity spread to other similar channels across the world. Over the years MTV developed a reputation for providing programmes with a localized content without diluting down what MTV stood for. MTV using its open western culture and sometimes controversial content was known to air sexually explicit and provocative programmes to a youthful audience. The Middle East is highly individual and religiously and politically sensitive region with no fewer than 35 Arabic regional dialects. However with a cash rich oil industry and a population of some 120 million people under 25, it is no wonder MTV joined forces with Arabia Media Group (largest media group in UAE) to launch the Arabic version of MTV in November 2007. As a free to air music television channel, it was launched and rebranded as MTV Middle East. MTV Arabia shows Arabic music videos and locally produced programmes as well as popular US programmes such as the “The Hills” and “Jackass.” There are approx. 370 other free to air channels in the region. The market is reported to be worth 2.5bn to 3bn US dollars and is growing at a rate of approximately 30%. Another important factor is that there is no established TV rating system which means advertisement slots are being sold against shows that the ruling families...
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...historycznych, sposobu komunikowania się i td. Może to się stać prawdziwym wezwaniem dla predsiębiorców z poza. Poza tym dużo korporacij i firm znalazło na to rozwiązanie. Najlepiej jest ono opisane hasłem „Myśl lokalnie, działaj globalnie”. Dużo znanych przediębiorstw przyjęło ten wyraz jako swoje kredo ( teraz dokładnie nie wiadomo który z nich był pierwszym). Na przykład był on wykorzystany na bill bordach Mc Donalds’u, w reklamie Starbaksu i dużo innych. Hasło te się stało również kluczem do sukcesu dla światowej muzycznej stacji MTV. MTV jest dostępny dla swoich widzów na każdym kontenencie i w kaźdym przypadku możemy mówić o dobrych wynikach. Zarząd stacji ma bogate doświadczenie a z tego i duża wiedza o tym jak prowadzić swoją działalność na rynku globalnym. To pozwoliło rozpoznać i zaspokoić muzyczne potrzeby społeczności lokalnch w różnych zakątkach Świata. Pomimo tego start MTV Arabia było uważano za największe wezwanie w historii kanalu. MTV jest znaną muzyczną marką, która jest postrzegana jako propaganda amerykańskiego stylu życia i niszczyciel autentyczności kulturowej. Szczególnie ten wizerunek pobudzał niegatywne wrażenia wśród społeczństwa, w którym dominowały konserwatywne nastroje...
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...BSTR/294 IBS Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do --...
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...BSTR/294 ICMR Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR. All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is...
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...Pan’s Labyrinth is set in Spain, during 1944 at the time of the Resistance. The setting takes place at a house, known in the movie as a mill, surrounded by the forest. The movie shows two worlds; the real world and the fairy tale world of a little girl, Ofelia. The music in this movie is mesmerizing, as it comes around mainly when Ofelia is present and has to do a task assigned to her that the book reveals that is given to her by the faun, known as Pan. Ofelia is the developing character, because the movie surrounds her in the world of fantasy. Ofelia is traveling with her mother, to go live with her stepfather, when the car has to stop. Ofelia gets out of the car and wanders off, when she come across a stone and picks it up. The stone is a piece of the stone statue, and then Ofelia places it in the statue and a bug appears. The bug later appears in the mother’s room, and reveals that she is a fairy, and there is a close-up of the bug crawling out of the statue. This scene revealed the importance of the fairy as well as the part she plays in the movie. The Captain is a stock character, because he is portrayed as being mean, even to Ofelia. The only reason Ofelia is there at the mill is to be with her mother, who is pregnant with Ofelia’s brother. In one scene, you can see the Captain’s hand on Carmen’s belly, which is an indirective/subjective point of view. In another scene, there is the Captain with his men questioning an old man and his son about what they are doing out in...
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...Jersey Shore Jersey Shore is a reality television show aired on MTV weekly for viewers to watch and enjoy. It is never the same episode over and over. The reality tv show has 8 young adults living in a beach house together and spending every night bouncing from nightclub to nightclub, partying like its 1999, bringing more excitment and you never know what will happen on the next episode. While also given a job at the shore shack, which they must work at to remain in the house. They all have different back grounds, coming from different places, but all share one goal, wanting to be the best guido/guidette there is. The first reason Jersey Shore is popular with university students i know is that its all reality. Jersey shore isnt some show made up, or read off of a script. its all true and is really happening. Being recorded the second it happens. University students have their mind on one major thing and that is having a good time. if you have ever watched an episode of jersey shore, you'll see they go crazy about partying and thats what college students like. From fist pumping to getting low on the dance floor college students want to party just as the jersey shore cast memebers do. The second reason people enjoy Jersey shore is because its trashy, intriguing, entertaining and shocking. Its the same reason they love the Hills, Real World, teenage pregnancy, bridezilla, Kardashians, and every other show that spews stupidity. tennagers will watch anything they can relate...
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...The MTV brand has progressed over the years but it’s core values are still intact within their brand. The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. They created stars and termed new expressions like VJ (Video Jockey) and quickly differentiated their product from the competitors. By having a first-mover advantage they were the TV-channel to go to in order to promote your music. They managed to build up their brand and be an important channel for promotion where “artists where demanding to have their own videos played on MTV” Eventually the brand shifted into more long-form programming in order to capture their audience for longer periods of time. This shifted their brand to become more about the culture surrounding the music. More and more competition arose from new technology where consumption of music happened more and more online. MTV where fairly fast in establishing a digital presence but didn’t manage to acquire Myspace which became a serious threat to their online brand. MTV made a third change of focus and turned more into being about “culture”. With it’s global presence as being one of largest TV networks in the world with more than 100 channels in 167 countries they were able to become the spot for youths to find information about current events. The brand portfolio has been diversified over the years to reach different segments more effectively and was split in 2005 into a slow-growth...
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...Introduction The main objective of this research is to state the effects of pop music (and music videos) to overall well being of children and teens. This paper will focus on the negative side, on two major fields: Behavior (including health) and Interpersonal relations. I picked 10 current Pinoy music videos of varied genres. I formulated a mini questionnaire and let random children and teens answer it. It took me almost 3 weeks to gather information and make conclusions. I chose to do a research on the effects of listening and watching pop music/music videos because me, myself is an avid listener and viewer of pop music. It will be much easier for me to do a research if I choose a topic, which is very relatable/close to my heart and to my being. And also, the reading assigned to me in the class, which is an experiment to pop music video viewers and its effects to gender and sexuality of teenagers, influenced me to do this paper. Below is the actual survey questionnaire that I gave to 8-20 year old children and teens, to be followed by an explanation of why I chose those kinds of questions. Questionnaire 1. State your gender: _____M _____F 2. Age range: _____5-12 _____13-25 _____26-30 3. Do you watch music videos? _____Yes _____No 4. How often do you watch music videos? _________Hours 5. Where do you watch music videos? _____TV _____Phone/iPod _____Youtube 6. Do you like to see dance routines within a music...
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...the parable of the deaf and blind, a short story about a man who was born blind and totaly deaf. in his existence in the world, he lived his life in darkness and silence. nothing to see and notihing to hear. unable to see the reality in the world he was living. in the story, the man showed discontentment with his situation and ask more from god to improve what he has. in connection to the real world, truly humans are not contented with what they have. they keepi on asking and seekjng for more. they live in dissatisfsction. in their search for their satisfaction they can even commit sin and do bad things just to get what they want. another reality that can be realize from the story is that, regret is always in the end. sometimes we make mistakes in making decisions and when we get undesirable outcomes, we often regret the decision we made. we always wish to bring back time and alter our mistakes. just like how the man regretted when he saw how unpeaceful and noisy the world is. he regretted upon seeing the condition of the world and hearing all those cries and noise. another reality as well presented in the story is that the world we are living is unpeaceful and full of problems. there is extreme problem of poverty that we are facing. in which it serves as the root of crimes. for the people to improve their living they even do bad things that makes the world unpeaceful. people mouthing unkind words and even parents beating their children. the story revolves around...
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...Mark Izquierdo Tim Melnarik English 1A March 21, 2016 Music Identity Music is a form of art that has been around since the dawn of man. It touches our inner soul without psychically feeling its presence. Without music, the world would be dull and dreary. Music is one of the most expressionistic forms of media known to society. It sometimes gives you the extra push for moments of inspiration and self-confidence. It helps express our feelings, and assist us to get through moments of sorrow. It also unshackles us from reality, and takes us into a euphoric state of mind where our problems become inexistent. Music can quickly change the mood into a romantic setting, or can completely change it into a blissful dance affair. It’s a bridge that connects our inner self with the outside world. Even though music can be portrayed as a form of art and entertainment it can also posses a much greater force that some tend to belittle. Music plays a vital role in pop culture, and has the clout of shaping ones identity. The development of self-identity is a vigorous process in both internal and external interfaces. One’s self-image is something that is crucial growing up, and our choice of musical preference inclines to influence that journey dramatically. To begin with, the personality trait that we all develop is a primary example of an internal type of self-image interface. As we grow older, we tend to be exposed to different types of music that influence our personality, and it tends...
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...Case 4 MTV NETWORKS: THE ARABIAN CHALLENGE A litmus test for mtv’s localization strategy Launches in 2007 as part of its global expansion strategy Its prescence would provide the region with an international music brand, in return the region promised to offer growth opportunities to MTVN given to its huge youth population. MTV’S success in the middle east was contingent upon a tactical balancing between delivery of international quality music and the culturally sensitive environment in the region Arabic version, (supposed to act as a culturally unifying force by propelling Arabic music to the global forefront, and vice versa. Had a lot of hopes in this project MTV BACKGROUND Launched in 1981 12-24 yrs Heavy metal, and rap music Started airing non-music reality shows In 1987 was launched in Europe which marked its global expansion “Think Globally, act locally” (MTV Australia, MTV Asia, MTV India, MTV China, etc) 179 countries ------------------------------------------------- 130 channels in 25 languages Success was credited to the channel adopting a decentralized structure and gave commercial and creative autonomy to the local staff. Minimal interferences in local operations led to innovation and expansion Chanel depended on the local cultures 3.PREPARING FOR THE LAUNCH Similar channels across the world Only middle and upper classes whho had been exposed to the west MTV Arabia was formed as a result of a liscencing arrangement between MTV and AMG...
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...Media’s Affect on Youths Youths today are constantly watching television shows. Some spend the majority of their free time sitting down on the couch and watching reality sitcoms such as “Jersey Shore” or “Big Brother”. This impacts today’s young greatly by teaching them negative behavior and language, making them insecure about their physical appearance and making sexuality more essential. Reality sitcoms have a greater impact on today’s youths then we would like to believe. The negative language and behavior of youths is mostly being learned from these reality shows. Six major professional societies in the United States- the American Psychological Association, the American Academy of Pediatrics, the American Academy of Child and Adolescent Psychiatry, the American Medical Association, the American Academy of Family Physicians, and the American Psychiatric Association-… concluded [in 2000] that “the data point overwhelmingly to a casual connection between media violence and aggressive behavior in some children” (Anderson, Craig and Bushman, Brad 11-12). This comes from the fact that male and female equality has gotten much worse; most women are being viewed as something they are not when they are referred to as “bitches” or “sluts”. When this sort of name calling escalates it can lead to greater things such as a verbal or even physical fight, “Recent large-scale longitudinal studies provide converging evidence linking frequent exposure to violent media in childhood with...
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...Brad McPherson / Article Summaries Topics 1&2 / Strategy and Marketing Strategies for Learning from Failure – Amy C. Edmondson – Strategy Failure is being looked at the wrong way (Edmondson, 2011). Failure can be an important learning tool for organizations around the globe. If analyzed correctly and quickly, but also implemented effectively, failure can transform negative situations into positive growth. Failure is generally discouraged and instinctively passed onto someone else if possible; this is called the Blame Game (Edmondson, 2011). The Blame Game (discovered at childhood) discourages people from taking the blame for a mistake or failure. It leads to unsolved problems and lessons unlearned. Leaders must combat the Blame Game with the construction of a learning culture. A learning culture “makes people feel both comfortable with and responsible for surfacing and learning from failures” (Edmondson, 2011). To build an effective learning culture a leader must strongly encourage a realization of what happened or caused the problem-not who did it (Edmondson, 2011). A learning culture deals with failure in three ways: detecting, analyzing, and experimentation (Edmondson, 2011). Detecting failure is important because the longer it remains unsurfaced the worse the damages will be. It’s also crucial to effective analyze failure. Companies shy away from this because it makes everyone uncomfortable and harms self-esteem (Edmondson, 2011). Analyzing failure obtains wisdom...
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