Module 1 ~ Critical Thinking “MTV’s Passage to India” is a case study that concentrates on an American based corporation in MTV that moves into India to reduce costs and expand their product into the global market. There are other “giants” in the media industry that are mentioned that have made the same transition all with the same goal as MTV, to create an economy of scale and have their costs fall and their output increase. Even though the goal, if achieved, would be an advantage in the media market, there are some disadvantages to making this transition and there are challenges as well. Taking a foreign assignment in a global economy, would be a new challenge that would be bring about conflict if it were not approached and handled in the correct way. Furthermore, a foreign assignment would become a harder situation if an ethnocentric attitude were to be present by the person being assigned. Taking a foreign assignment in a global economy would require patience, innovation, assimilation, understanding, apathy, and a true understanding of the culture and the people that reside in the country that the assignment is in. Being successful requires promoting products and services that are of interest in that particular country and are in demand in that particular economy. There are cultural values and differences that have to be understood to truly understand what would be of valuable that a company could offer in a foreign country. This learning and understanding would require patience as there are values and cultural differences that were learned from before and excusing those and not wanting to push those as the agenda would be a challenge. Innovation would be required to be able to change and “morph” the company’s products and services into something that is unique to that country. The challenge comes as the company needs to switch from a global company to a