...Table Of Content • Aim of the project. • What is Muay Thai (Thai boxing) and the history of it. • How Muay Thai (Thai boxing) in Singapore evolved over the years. • Reasons why Muay Thai is getting more and more recognized & popular in Singapore. • The background of Asfitness. • SWOT analysis. • Conclusion. • Recommendation. Aim of the project The objective of the report is to learn more about how Muay Thai (Thai-boxing) in Singapore has evolved over the past few years. Starting with only one single gym in eastern Singapore that provides lessons on Thai boxing, now there are at least 10 gyms all over Singapore that provides lessons on this particular sport. A renowned gym, Alvin Seet Fitness (ASF) had been in this industry for the past 10 years .We will see how ASF have overcome several difficulties and strong competitions to become one of Singapore’s well known gym. Muay Thai (Thai Boxing) and its history Muay Thai is a combat sport that originated from Thailand. It is a stand up sport that requires striking of hits and it consists of various clinching techniques which takes some time to learn. Muay Thai is also known as the "Art of Eight Limbs" or the "Science Of Eight Limbs" because it uses the eight points of contact - the fists, knees , shins and elbows strikes to execute the different moves. The history of Muay Thai marks all the way back to a few hundred years ago when war was fought...
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