Premium Essay

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Submitted By nhligyulu
Words 3598
Pages 15
* 1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data.IBRAHIM NAVEENReg. No. IPHRM 5001Diploma in Human Resource Management Batch 01INTERNATIONAL INSTITUTE FOR PROFESSIONAL DEVELOPMENT * 2. PRIMARY AND SECONDARY DATA CONTENTSINTRODUCTION --------------------------------------------------------------------------------- 02IMPORTANCE OF DATA AND DATA COLLECTION --------------------------------- 02DATA COLLECTION TECHNIQUES ------------------------------------------------------- 02PRIMARY DATA ---------------------------------------------------------------------------------- 03IMPORTANCE OF PRIMARY DATA ------------------------------------------------------- 03SOURCES OF PRIMARY DATA -------------------------------------------------------------- 04ADVANTAGES OF PRIMARY RESEARCH ----------------------------------------------- 05DISADVANTAGES OF PRIMARY RESEARCH ------------------------------------------ 07SECONDARY DATA ----------------------------------------------------------------------------- 08IMPORTANCE OF SECONDARY DATA --------------------------------------------------- 08SOURCES OF SECONDARY DATA --------------------------------------------------------- 08ADVANTAGES OF SECONDARY DATA --------------------------------------------------- 10DISADVANTAGES OF SECONDARY DATA ---------------------------------------------- 11EVALUATION OF SECONDARY DATA -------------------------------------------------- 12CONCLUSION

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