...[pic] CASE STUDY GROUP 1 ASSIGNMENT 1 CASE STUDY SUMMARY Kinetic Company was formed in 1972 by H.K Firodia then taken over by his son in Arun Firodia in 1985. Kinetic then merged with Honda to form Kinetic Honda Motor Ltd with stakes of 28.56% each concentrating on scooters and spare parts. Kinetic Honda Manufactured Scooters while Kinetic engineering manufactured mopeds. In the 80s Kinetic Honda had the largest market share of mopeds which dropped in the 90s by half to 22%. There was also competition in the two wheeler industry by Suzuki and hero Honda. This led to a further poor performance of Kinetic in the market. The poor performance was brought about by conflicts of interests between Honda and Kinetic; each wanting their brand promoted more than it was at the time. Honda also competed with Kinetic Honda through hero Honda in the larger two wheeler market. The poor performance of the scooter industry was leading to a diminishing market. Kinetic realized that their brand was slowly diminishing and decided to pull away from the merger; Honda shared the same sentiments and asked Kinetic to buy them off or vice versa. Firodia bought the 51% stake of Honda and gained full control of the Organization. The new company was called Kinetic motor Company; the company restructured and was able to implement decisions much better. There was better promotion and growth in sales and revenue of Mopeds and Scooters. In 2001...
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...History values Built from 1582 to 1602 by the Jesuits, the cathedral was one of the largest Catholic churches in Asia at the time, and the royalty of Europe vied with each other to bestow upon the cathedral the best gifts. With the decline in importance of Macau, which was overtaken as the main port for the Pearl River Delta by Hong Kong, the cathedral's fortunes similarly ebbed, and it was destroyed by a fire during a typhoon in 1835. The Fortaleza do Monte overlooks the ruin. History values The sculptured motifs of the facade include biblical images, mythological representations, Chinese characters, Japanese chrysanthemums, a Portuguese ship, several nautical motifs, Chinese lions, bronze statues with images of the founding Jesuit saints of the Company of Jesus and other elements that integrate influences from Europe, China and other parts of Asia, in an overall composition that reflects a fusion of world, regional and local influences. The Ruins of St. Paul’s are one of the finest examples of Macao’s outstanding universal value. Close by, the archaeological remains of the old College of St. Paul stand witness to what was the first western-style university in the Far East, with an elaborate academic programme that included Theology, Mathematics, Geography, Chinese, Portuguese, Latin, Astronomy and various other disciplines, preparing a significant number of missionaries to pursue Roman Catholic work in China, Japan and throughout the region. The missionary route...
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...Lord Stow’s Bakery A Case Analysis May 5, 2012 ATENEO GRADUATE SCHOOL OF BUSINESS Submitted by: Ryan Buenafe Sonny Carlos Melissa San Juan CASE BACKGROUND AND SYNTHESIS An English man named Andrew Stow and his wife opened the Lord Stow’s Bakery in the 1980s in Coloane Village in Macau. It was a modest small village shop wherein the pastries are supposed to catering hotels in Macau however neighbours insist to buy the good smelling goodies baked in the store. Lord Stow’s Bakery suddenly became famous for one item – Andrew’s egg tart. Macanesians and tourist alike won’t mind going to Coloane just to get a taste of the egg tart and bring some home for their family and friends. The bakery became Macau’s tourist attraction and even can be considered as the country’s trademark. As for Lord Stow’s, the egg tart sales comprise about 60% of the bakery’s revenue. Lord Stow’s business philosophy is to ensure that his produce is always fresh, healthy, natural, and of the highest possible quality. He refused to allow his range to include additives and preservatives which is common to other bakeries. Although reluctant to go international, there were a lot of offers to franchise from people around the globe. The first franchise store opens in Mongkok, Hong Kong in 1997, in Taiwan in 1998, Japan in 1999 and also in the Philippines later that year. Thailand in 2000, South Korea in 2001. There were a lot of hesitations as there were a lot of copy cats of the egg tarts...
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...Recently, there are two main issues that are affecting Armani, one is an global issue and the another one is in Hong Kong. "The impact of the Hong Kong protests for luxury goods has been that they have created a climate in which Mainland Chinese nationals feel uncomfortable, and as such curtail or cancel their travel to Hong Kong," Bernstein Research said. Hong Kong Protest, also called the Umbrella Movement or Umbrella Revolution began in September 2014 when activists in Hong Kong protested outside the Hong Kong Government headquarters and occupied several major city intersections after China's Standing Committee of the National People's Congress (NPCSC) announced its decision on proposed electoral reform. The occupied area are primarily the shopping center in Hong Kong, such as Tsim Sha Tsiu, Mong Kok, Causeway Bay, Admiraty, etc. Protests in Hong Kong could hit the sales of luxury goods makers as Mainland Chinese tourists shun the region and buy their expensive items elsewhere, analysts warned. During this period, the stores round the occupied areas close irregularly. As Armani have stores in those three areas, therefore Armani also affected by this issue. However, big discounts on products such as watches and handbags had typically attracted Mainland Chinese visitors to spend on luxury in Hong Kong, where they make up 70 percent of purchases. But disruption from the protests has exacerbated a long-term trend of declining Chinese visitors to Hong Kong which will...
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...1. Introduction Brands are more than just names and symbols. Brand represents consumers’ perceptions and feelings about a product and its performance-everything that the product or service means to consumers. The real value of a strong brand is its power to capture consumer preference and loyalty. In a cluttered, competitive market place, the brand elements that make up the brand will have to do more and more of the selling job. In a time- compressed marketing world the fact that brand name can be noticed and its meaning registered or activated in memory within just a few seconds is a tremendous asset and provide a firm with a strong competitive advantage. Mutual Trust Bank Ltd. is the leading multinational bank in this country. To maintain its leading position in the Bangladesh, Mutual Trust Bank Ltd. is always keen to develop long-term beneficial relationship with trustworthy clients. The ability of Mutual Trust Bank Ltd. to establish itself as a successful bank and the creation of a strong brand image is because of the high quality service it provides to its customers. ‘Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company’. ‘Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently...
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...Branding on general terms are means by which different companies uniquely identify themselves through their logo, name, designs or their mission statement. This however has stepped up the competition between companies by paying huge amounts of their budget on coming up with various ways of gaining brand awareness such as advertisements and reaching out different geographical locations. Some of the major brand image a company would target may be; being cost effective, luxurious, reliable, quickest service, best offers and many more. Based on different brands, different customers are being targeted keeping their customers more obsessed with the brand. Identity and social pressure has further lead to brand obsession that is highly apparent in U.A.E with negative effects on the society. One of the causes that contribute to brand obsession would be identity. Community of top classes usually prefer showing their identity through their visual appearance of their clothes, make-up, cars, house furniture, watches that allows them to appear as rich/ top class and properly distinct than the other social classes (lower, middle) . To some of the people, owning branded items brings them satisfaction as they get the second-looks and attention from other people; simply put, it states the obvious of how rich they are and prefer to look neat, classy and popular of their status. Moreover, not all the society prefers luxurious products or is obsessed with luxurious products such as Gucci, Chanel...
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...University of Macau Faculty of Business Administration GAMM302 Gaming Regulations and legal Environment 2009/2010, second semester Written Assignment Topic: H istory of the 2001 -2002 concession public tender process in Macau Name: Lau Hiu Tung Number: B-A7-0070-2 Date: 30 April 2010 Abstract The purpose of the report this time is to share and have a discussion in the concession public tender process in 2001 – 2002. By reading this sharing, I hope we can have a clear picture about the whole tender process, what has happened, and how was it organized during those 2 years. As this is a very important topic in the gaming sector. Moreover, I will also have a discussion to see the main reason why were those 3 companies won in the competition, and also some specific issue that raised by some of the candidates. Introduction Macau has a very long history in the area of gaming business. In the old days, Macau is being named as “Eastern Monte Carlo”. Now, Macau can be called as “Eastern Las Vegas”, as many foreign companies have started their business in Macau after the liberalization of the gaming industry in 2002. This change let Macau step into a new era and increase its reputation all over the world. Why Macau can have such a big change after the operation in the style of monopoly concession for more than 70 years? How the tender process has been gone through? Why result in these 3 concessions – even though now there are 3 plus 3 sub/concessions, but this is another...
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...facility contributing a potential net worth of more than HK$80 billion dollars a year with its working capacity to serve 50.9 million passengers with 4.1 million tons of cargo per day according to the Airport authority financial report (2012, p.4), has gained a well-known reputation over the globe. The expansion of the Airport is recently proposed as a must because of the ever-increasing popularity and frequent flows of passengers. However, such a large-scale construction is never a simple calculation with simply subtracting construction costs from the projected revenues. We should take environmental and social costs into account. There is indeed another ideal solution, which costs us less in sacrificing various aspects- the cooperation with Macau government. To open up another runway or cooperate with our long-lasting partner is the critical issue that I am going to discuss respective pros and cons attached. With strong emphasis on the correlation between the expansion of the Airport and Hong Kong economic development by the supporters, it appears that constructing the third runway has no ground to object. The lecture held by Mr. Howard Eng Kiu-chor, the Executive Director of the Airport Operation further convinced Hong Kong citizens to vote for the project by putting up forecasted data. An economic man would support this project in any sense with the foreseeable figures of tremendous income. But, what if we are not economic men but merely a resident concerned? After an in-depth...
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...Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 5-10-2011 Wynn Resorts, Ltd. Myung Ji Doh Johnson & Wales University - Providence, mjd141@jwu.edu Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Food and Beverage Management Commons, and the Gaming and Casino Operations Management Commons Repository Citation Doh, Myung Ji, "Wynn Resorts, Ltd." (2011). MBA Student Scholarship. Paper 3. http://scholarsarchive.jwu.edu/mba_student/3 This Research Paper is brought to you for free and open access by the The Alan Shawn Feinstein Graduate School at ScholarsArchive@JWU. It has been accepted for inclusion in MBA Student Scholarship by an authorized administrator of ScholarsArchive@JWU. For more information, please contact egearing@jwu.edu. Johnson & Wales University Providence, Rhode Island Feinstein Graduate School WYNN RESORTS, LIMITED A Research Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: HOSP6800 Hospitality and Tourism Business Policy and Strategy May 10, 2011 Wynn Resorts, Ltd. 2 I. All financial data have come from the 20 I 0 or 2009 IO-K Report of Las Vegas Sands Corp., MGM Resorts International, and Wynn Resorts, Ltd. 2. All industry standards are from personal communications with Dr. Cooper, HOSP5600. 3. All industry medians are taken from Hoovers.com and the market price...
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...ijcrb.webs.com OCTOBER 2012 VOL 4, NO 6 INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS Performance evaluation of Pakistan State Oil (PSO) as a Public Engine Lubricant Company: Market Research of PSO & Competitors in Karachi City Rizwan Raheem Ahmed; Danish Obaid & Ahmed Afraz Arif Institute of Business Administration (IBA) – Karachi, Pakistan Abstract This report is based on the market research conducted for PSO’s car engine lubricants. The contents include the methodology adopted for conducting research, stages of questionnaire development, findings and assessment of research result, Strategy plot and recommendations based on result assessment and strategy plot. On almost all brand health parameters PSO lubes are not performing well. Brand adoption funnel suggest PSO lube brands have stuck at consideration to trial stage and following appeared as the main factors behind the bottleneck: Expensive brand Poor corporate image Does not offer good services Mechanics do not recommend it No advertising and no promotions PSO brands also performing significantly lower than Shell on specific attributes (Pack, Quality, VFM and Purchase intentions) as highlighted and validated through hypothesis /significance test. Key Words: Engine Lubricant, Market Research, Strategy Plot, and Brand Adoption Funnel 1. Introduction PSO is the largest oil marketing company of Pakistan. It has market share in local market as below: 78% in Black Oil (Furnace...
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...Branding What does Branding mean? It is the process of creating a magnificent name and image in the consumer's mind for a product. This kind of process can be done through advertising campaigns with a particular theme. By developing brand recognition, customer awareness will increase. Marketers have to take time and careful planning to create a fantastic name and image for their brand. (BusinessDictionary.com, 2014) What to consider before when developing a brand. (Sorensen, 2014) To create a perfect brand name, marketers need to consider few steps before developing their brand. * Marketers need to identify the target market: they need to know what type of customers they need to attract. For example, if they want to attract younger customers; trendy photos and music will attract them. * Marketers have to consider legalities: they have to make some research before developing their ideas about the brand to make sure that they do not infringe on other competitors brand. Also, by doing this step legally, marketers will protect their company's name. * Marketers have to consider the logo and color scheme for their brand: Choosing a simple color and unique graphics can help to create the brand name. * Marketers need to consider celebrity endorsements when they are creating their brand name. Using a famous person in their advertisements and commercials can help to grab customers' attention. When marketers do that they will have two advantages, one of them is they...
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...Zara Case Study Pre-course Assignment | International Business INTRODUCTION TO THE CASE Zara is a retail chain company which operates in the fashion industry. It's owned by Indixt group in North West Spain. It holds the ownership of some world famous brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The very first Zara shop was open in 1975 and their specialty is frequent innovation of new product lines. Also they decided not to outsource their production to low-cost countries which is a trend in the same industry. At the same time they followed up a special policy of investing on opening a new store instead of investing on advertising which ultimately causes them to spread their branch network and make their products available everywhere. Zara controls most of the steps on their supply chain. Also they get the customer feedbacks and respond to them in an impressive manner. Through this, they are maintaining a loyal and frequently aware customer base. INTERNATIONAL BUSINESS 1 Pre-course Assignment | International Business CASE QUESTIONS Which theory is the best representative of Zara's internationalization? When considering about the internationalization theories, there are three main theories to be taken in to consideration. 1. The Uppsala internationalization model 2. The transaction cost analysis model 3. The network model The Uppsala Internationalization model In this model, a firm is willing to intensify their commitments...
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...• 1. Notre Dame University Faculty of Business Administration and Economics Department of Management and Marketing B-Balady To Dr. Kamal Zakhour By Hanady Eid Serj Massaad Anthony El-Hage Rami Daaboul Naja Faysal Promotional Strategy MRK 321 - Section B Fall 2004 • 2. Outline: I. Pay a field visit to Jezzine area to learn more about the parties involved. Like the WRF, the COOP, the beneficiaries, the environment, etc… (Already Done) II. Participate in the survey targeted to the End-users to learn more about the egg buyers’ behavior. (Already Done) III. Find ways to reduce the current operating costs. (Already Done with the assistance of Dr. Kamal Zakhour and the Coop in Jezzine) IV. Improve the current eggs package. A. Package components B. Package Evaluation V. Generate ideas to develop other B-Balady products, while providing prototypes. A. Introduction of new products B. Enhancement of established products C. Increasing profitability VI. Develop a communication plan for the Coop as well as for the eggs project, to make the non-aware aware, and then lead them to the interest, then trial, then finally to the adoption stages. (With the minimum communication budget possible) A. Advertising • 3. B. Sales promotion C. Public relations D. Direct marketing E. Personal selling VII. Start a personal word of mouth campaign beside your plan, to encourage trial and adoption of B-Balady products. (Already Done on the 25th of December with Mr. Ramzi at NDU Main Campus. Entitled “B-Balady...
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...Introduction lululemon is a very successful company that specializes in yoga clothing and a healthy lifestyle. They have creative strategies and innovative ways to run their business. They are well known by the market that they target to. lululemon needs to broaden the market that they are targeting by repositioning their clothing to more than just yoga activities. By doing this they will make more people aware of the great quality of their clothing and gain even more success in the future. Executive Summary lululemon is a company of growing success with a strong competitive advantage and a good understanding of the market. Their mission statement shows that they are concerned for the well being of their company, but more importantly their customers. They also have core values that help direct all their decisions to follow the needs and wants of the company. Considering they only provide a specific product to a small segment of the entire market, they offer a niche competitive advantage. However, they also provide the advantage of product differentiation. They demonstrate this through the environmental considerations of making their products from recyclable materials. This provides their company with an advantage against their competitors through these two strategies. lululemon’s primary target market would be women, ages 18 to 45 who value the sense of style and comfort. One of their secondary target markets would be stay at home mothers who need the flexibility within...
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...Pre-course Assignment | International Business INTRODUCTION TO THE CASE Zara is a retail chain company which operates in the fashion industry. It's owned by Indixt group in North West Spain. It holds the ownership of some world famous brands such as Massimo Dutti, Pull & Bear, Oysho, Uterqüe, Stradivarius and Bershka. The very first Zara shop was open in 1975 and their specialty is frequent innovation of new product lines. Also they decided not to outsource their production to low-cost countries which is a trend in the same industry. At the same time they followed up a special policy of investing on opening a new store instead of investing on advertising which ultimately causes them to spread their branch network and make their products available everywhere. Zara controls most of the steps on their supply chain. Also they get the customer feedbacks and respond to them in an impressive manner. Through this, they are maintaining a loyal and frequently aware customer base. INTERNATIONAL BUSINESS 1 Pre-course Assignment | International Business CASE QUESTIONS Which theory is the best representative of Zara's internationalization? When considering about the internationalization theories, there are three main theories to be taken in to consideration. 1. The Uppsala internationalization model 2. The transaction cost analysis model 3. The network model The Uppsala Internationalization model In this model, a firm is willing to intensify their commitments towards...
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