...The Multi-‐ethnic and multi-‐cultural society of Malaysia Maryam Azizullah | 3010210 Excursion to Kuala Lumpur SS 2014 H C U H a m b u r g D r . – I n g . M i c h a e l B o s e Multi-‐ethnic and multi-‐cultural society of Malaysia Maryam Azizullah – Excursion Kuala Lumpur 2014 Multi-ethnic and multi-cultural society of Malaysia Malaysia is known as an Asian Tiger State due to its quick dynamic development and its economic growth after independence, but is characterized by the colonial history and old structures. It is also known for its multi- ethnic and multi-cultural society. Its diversity of races, religions and cultures characterizes the country and influences the everyday lives of the population. The Essay will briefly describe the range of ethnic groups, the related challenges of the past and current issues with a closer look at the new concept of the Government named ‘1Malaysia’. 1. Ethnic groups and religions The Malay population consists of two main ethnic groups, the ‘Bumiputeras’ and the ‘non-Bumiputeras”. The ‘Bumiputeras’ are Malays and other indigenous groups, as for example the ‘Orang Asli’ and constitute the majority with 60.5 % of the population. The second major group consist of Chinese (26 %) and Indian (8%) people, most of whom migrated...
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...Is it suitable for Multicultural Organizations to inherit the assumption that Work Life Balance Policies are Gender Neutral? Introduction Definition Work Life Balance is not a homogenous concept, and not amenable for precise definition as different people interpret WLB differently; the ideal ‘balance’ can vary at stages of the life cycle (Chandra, V., 2012). Experts within the field have faced difficulties in trying to define the concept, regardless of the wealth existing literature on the subject. WLB policies have been defined as ‘those that enhance the autonomy of workers in the process of coordinating and integrating work and non work aspects of their lives (Felstead et al, 2002). From an employees perspectives it is the maintenance of a balance between work and family responsibilities. This definition allows for a wide range of policies to be included under the guise of WLB initiatives. WLB policies in an organizational setting include, but are not limited to, flexible working arrangements, child and dependent care and family and parental leave (Bardoel, 1998). Importance Many Human Resource Professionals, employers associations, government departments, trade unions, academics and voluntary organizations around the world are currently debating and often enacting, policies and practices designed to promote work life balance (Fleetwood, S., 2007). The effective management of WLB is an issue increasingly recognized as of strategic importance to organizations...
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...Abstract 5 A brief description of the technology and an explanation of the associated science 6 I. Communicating with a network 7 II. Basic idea of the technology 8 III. Breakdown of technology over the past decade 9 The historical development and context of touch or sensor technology 10 I. A historical time line 11 II. The Electronic Sackbut 11 III. PLATO IV Touch-Screen Terminal 12 a. E.A Johnson Touch Screen 12 IV. First Multi-touch Device 13 a. Video Place 13 b. First Multi-touch Screen 13 c. Apple Desktop Bus 13 d. Simon Personal Communicator Phone 14 e. Finger works 14 V. Today’s Touch Screens 15 a. Lemur 15 b. TactaPad 16 c. I Phone 16 d. IPod 16 e. Tablets 16 Political and legal influences 21 i. Political a. Political Applications and Influence (Propaganda) 21 b. Information Sharing 22 c. Data Indexing Routine and Behavior (Personnel tracking & behavior patterns) 23 d. Taxation, new realm of taxes for mobile content and connection 24 e. Government regulations and guidelines 25 ii. Legal Influences a. Privacy concerns and laws 26 b. Data security and encryption 27 c. New laws to deter tax evasion for...
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...MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners and dragging...
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...MICROSOFT SURFACE: MULTI-TOUCH TECHNOLOGY A White Paper Prepared By: Allison Jeffers Gainey Jeffersa2@winthrop.edu November 2008 EDUC 651 What are multi-touch surfaces? Multi-touch surfaces allow for a device to recognize two or more simultaneous touches by more than one user. Some have the ability to recognize objects by distinguishing between the differences in pressure and temperature of what is placed on the surface. Depending on the size and applications installed in the surface, two or more people can be doing different or independent applications on the device. Multi-touch computing is the direct manipulation of virtual objects, pages, and images allowing you to swipe, pinch, grab, rotate, type, and command them eliminating the need for a keyboard and a mouse. Everything can be done with our finger tips. Microsoft Surface http://www.microsoft.com/surface/index.html Defined: Microsoft Surface is an interactive table top that can do everything a network computer can do plus more without using a keyboard or a mouse. There are four key features: direct interaction, multi-touch ability, multi-user ability, and object recognition. Direct interaction allows you to touch or grab digital information with your hands and use natural gestures to open, grasp, and command virtual objects, pages and images. The multi-touch feature enables the Surface to recognize many points of contact simultaneously so you can enlarge an image by touching the opposite corners and dragging them outwards...
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...Welcome to Future of Dining The international marketing strategy of Touch’ In Paris Course Title: Lecturer Name: Module/Subject Title: Assignment Title: Company: Date due: | BA (Hons) MarketingSandra KernanInternational Marketing/ B8MK106Future of DiningTouch’ In Paris04/04/2016 | N° of words: | 2756 words (excl. Table of Figures, Executive Summary, Table of Contents, Figures, Appendix, Minutes of Meeting, Individual Contribution and References) | Student Names: | | Executive Summary This research paper aims to analyze internal and external factors concerned with the expansion of “Touch’ in Paris” into the Irish market under the name “Touch’ in Dublin”. Internal analysis will give you an insight of what kind of internal issues and obstacles we may encounter. External analysis will focus towards understanding the Irish food industry and will give you an insight of current market conditions. Modes of entry will give you an insight and an explanation of which approach we are suggest to enter the market. Overall, this research paper will guide you through all the analysis that we conducted and will allow you to better understand the risks as well as rewards associated with opening a natural-monopoly business as it is one of a kind. Table of Content Chapter 1: Introduction Chapter 2 : Internal Environment (PRIMEFACT) 1) People8 2) Reputation8 3) Intellectual...
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...Company Overview Val’s hand held iPad is a highly successful organization that aims to advance in technology. It will run on Apple’ The iPad features a camera, keyboard, and it has built in Wi-Fi. The iPad can shoot video, take photos and play music. Executive Summary of Market Plan In today’s society everything is going global and competitive business environment, the marketing plan of Apple’s iPad will develop a strong brand image from the initial stage. My market is a topic where an effective marketing strategy is develops to endure the global competitive market. The purpose of this new ipad will benefit everyone in the United States. This new ipad will have various apps that will be easy to function. Description of the Target Market This ipad will be sold to younger generation as well to the older generation. It will be used for business or personal use. You can create your own apps to whatever you need or want. It would not matter what kind of income you have it would be very affordable. Description of competitors The top two competitors would be Microsoft surface pro and Kindle fire Description of producr or service My product is a mini hand held ipad that will be voice activated like a iphone. It will have a app that you can create to your own life style. It will do whatever you want it to do. You will have a option to touch screen or use your voice. To run this ipad all you would have to do is go into a wifi once you get into a wifi account you can...
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...partner or tag team. Weak Points: It has only few characters to choose from and the weapons aren’t buyable. Areas That Can Be Improved The program has no updates of new maps, characters and weapons. My Own Version / Story Board In my own version, it can be played by maximum of 4 players and if they have received and earn points/gold they can buy weapons. Program Rating Program Type | | Exploratory | | Drill & Practice | | | Tutorial | | Interdisciplinary | | | Simulation | | Creativity | | | Management | | Utility | | | Reference | | Quiz Game | | ✓ | Arcade Game | | Problem Solving | | | Critical Thinking | | Others: Virtual Reality | | | | | | Architecture | ✓ | Single User | ✓ | Multi-user | | | Network | | | RATING SHEET With 5 as the highest, put a check (✓) on the appropriate cell for the rating. CRITERIA | RATING | | 5 | 4 | 3 | 2 | 1 | Ease of installation, initial use and support | Installation process | ✓ | | | | | Instructions / documentation to begin use | | ✓ | | | | Easy to understand basic controls, major features and organization. | ✓ | | | | | Technical assistance available | | | ✓ | |...
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...Samsung Galaxy SII- SWOT Analysis The Strengths of the Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding customer needs, integrated marketing and customer satisfaction (Marketing Core Concepts and Applications, 2008). Business Review Weekly in November 2004 claimed that Samsung was the world’s 4th largest advertiser in the world. Also Samsung’s Total Quality Management approach drives Galaxy S II customer perception as a reliable product backed by a worldwide brand and huge media presence. One of the weaknesses of Samsung is that their costs are relatively high as compared to the competition. Also the fact that Samsung operates in a very competitive market, another weakness is lack of penetration in the Business Mobile market being outperformed by Blackberry an even Apple. With the rapid changes of technologies today, Samsung has to manage the company in a very efficient manner to be even more productive. (“Company Profile” Bloomberg.com, 2011) Although Samsung is already one of the most profitable and one of the leaders in the market...
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...Ideal Home Paper By: James Upshaw Take a walk with me through my ideal home. When first entering the house you will come upon the great stairs leading to the great room, filled with leather couches, 70in. Flat screen TV's equip with surround sound systems and game systems. There are the marble coffee tables with all of the couches. The floor is stained oak, the wood shimmers in the sunlight, and its almost blinding. Now were going into the back yard were we will find a concrete walk way that leads to a in ground pool with gold sprinkles scattered around the white marble lining of the pool. The pool is ten feet deep in the deep end and four feet deep in the shallow end. Then there is a hot tub that is so high-tech and it reads your mind to set the temperature to your ideal temperature. There is also a fountain that's water is so clear that you can't even tell its there but you can hear it. Now we are going up stairs to see the master bed room. Upon entering this room you will see the marble floor that is so clean that you can see your reflection. Then you see the double king sized bed that can heat up when it feels that your getting cold and it sets its form to your body to help you sleep better. There is also a 150in. Flat screen TV that has a touch screen TV remote that can turn on anything in the room, and even start your cars. Then we walk through the double doors into the sneaker room. The sneaker room is filled with every shoe you could ever want. Although...
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...A PROJECT REPORT ON CONSUMER PREFERENCES WHILE BUYING TABLETS Submitted by : Deepika Sharma MBA IVth sem ACKNOWLEDGEMENT I take this opportunity to express my profound and deep sense of gratitude to Mrs. Parul Dhargava for her cordial support, valuable information, time and guidance, which helped me in completing the project through various stages. I would also like to express my special gratitude to all the respondents without who this project would not have been possible, thank you for sparing your valuable time in filling my questionnaire. Deepika Sharma Contents Introduction ............................................................................................................................................ 3 Different operating systems for tablets .............................................................................................. 4 Review of Literature .............................................................................................................................. 6 Research Paper Reviews: ................................................................................................................... 6 Article Reviews: ............................................................................................................................... 10 Objectives of our project ...................................................................................................................... 12 Research Design & Methodology .......
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...Nexus 7 Tablet Marketing Plan Marketing Management 1.0 Executive Summary There has never been a tablet on the market that can compete with the iPad, let alone take market share away from Apple, until now. The Nexus 7 provides uncanny performance, at a price that will leave consumers asking “how can they do this and still make money?” Leveraging the proven performance of electronics company Asus and the ingenuity of Google, consumers will get the most bang for their buck. The two powerhouse companies will build on the foundation of 7.1 inch tablets and take them to the next level. Unnecessary and low use features will be removed driving down end user cost. Lower cost and popular feature availability, as well as the backing of Google will be an instant attention getting for consumers. Initial whispers of the Nexus will be floated out roughly a year before intended release to start conversation amid consumers. As the date draws closer, social media (blogs/review/previews) will be used to drum up additional attention. In the quarter leading up to release, TV commercials and magazine ads will kick into high gear to complete the frenzy generation for the “iPad killer.” Upon initial release, advertising will slow down long enough to show how the Nexus is taking the 7 inch tablet market by storm. 2.0 Situation Analysis The Nexus is the new face in the tablet market and faces an uphill battle as it competes against well-known and proven products like the Kindle Fire...
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...------------------------------------------------- It will take more than marketing to put BlackBerry back in race CMO STRATEGY Beset by technical difficulties and playing catch-up in the U.S., RIM's new team positions brand as a tool for those who get things done Even a category as new as smartphones has its grandpas. The onetime market leader, Research in Motion's BlackBerry, is on life support. While longtime customers still swear by them, the devices are now largely passed over for hip whippersnappers such as iPhone and Android. RIM had a rapid descent, with its commanding position in U.S. market share vanishing within just a few years. In 2009, BlackBerry had 44% of the market for smartphone operating systems, vs. Apple's 24% and Android's 9%, according to the NPD Group. But as consumers flocked to the web browsing and apps supported by its competitors, BlackBerry's lead evaporated. At the end of last year, Android held 52% of the U.S. market and Apple 32%. BlackBerry's share had dwindled to less than 10% The company that invented the smartphone, mobile instant messaging, and our head-down, always-texting culture risks being irrelevant to the next generation of U.S. mobile consumers. What happened to the CrackBerry? Serious competitors, an aggressive smartphone marketing environment, the loss of key executives, product delays and marketing missteps have all played major roles. Yet the overarching problem may be plain-old inertia. It's not unknown in technology...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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...The Power of Multi-Touch For decades we have been looking into the future, hoping, dreaming and fantasizing about what we could do with technology. Scientists, computer programmers, engineers and visionaries have all envisioned what could be possible in the future and teased us with the notions of these visions. Many movies over the past thirty to forty years have been the perfect way for these visionaries to put their dreams into a sort of reality, a way to view what they have thought up in their mind. Though, of course since they were only visions of what could be, most times they used SF (special effects) and/or CGI (computer generated imagery) to show off what they had created. In only the last 10-15 years have some of these science fiction dreams finally become a reality. This is because technology is moving so quickly these days. Every three to six months we have something new being developed that years ago would be more like five to ten years apart if not more. A great example of one of these technologies would be multi-touch. It is a very simple idea that has taken decades to go from idea to reality to something we can now use everyday. The definition of Multi-Touch is in the name it self, multi, meaning multiple and touch, meaning something that can be interacted with a simple touch on a computerized surface. There are many more things that can be done with multi-touch over a regular single touch interface. For years we have had screens and the software for single...
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