...The Ford Fiesta campaign was a huge success and it met its objectives. The campaign created brand awareness, interest, and leads (50,000 consumers expressed interest in buying the car), and lowered Ford’s advertising costs. It also stimulated awareness and interest in its targeted audience group, the Millennials. In class we talked a lot about using social media to get the customers involved in the advertising process, and Ford did that by having 100 agents test out and promote the Ford Fiesta through multiple social media platforms. It was so successful because Ford’s agents engaged multiple social media sites to increase exposure and enhance customer interaction with the brand. The agents constantly updated information and communicated stories to interact with and engage social network users. The agents definitely improved the value of the Ford Fiesta through their usage of social media and changed the way other consumers perceived the brand. Ford allowed the agents to co-create value in the brand and the agents helped gain consumers trust in the Ford Fiesta. Overall, the agents were very successful since ninety-seven percent of the leads were from those who never owned a Ford before. While the campaign was very successful, it definitely could have been improved. The campaign did not seem to have a ‘core’ message since each agent was free to do what he or she wanted for the most part. A core message could have made the campaign easier to follow. Ford could have also increased...
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...The aim of this essay is to consider the psychological factor of social influence could be contributing to the current situation of an 8 year old girl who is suffering with asthma, she lives with her Mum in the area of Springburn in Glasgow, and after a recent review has presented some issues that have raised concern. Conformity, compliance and adherence are all forms of social influence and these can occur when a person’s behaviour and emotions are being affected by other people, or groups of social classes. In some circumstances social influence can be direct in the shape of advertising and media, which are good examples of channels that can influence attitudes and behaviours. In other situations social influence can be very subtle and indirect, that is of family, partners, friends, classmates, celebrities and so on, and the fashion in which information is presented, can often determine the degree of compliance. Thus the term social influence can refer to the way in which other people’s conduct is influenced by the presence and action of others. When referring to a patient’s compliance the terms ‘adherence’ and ‘compliance’ are used interchangeably (Psychology for Nurses, 2009, p. 432). Compliance was commonly used during early stages of research, and it investigated whether a patient followed their medical regime. Hayes et al. (1979) defined compliance as, ‘The extent to which the patient’s behaviour (in terms of medication, following diets or other lifestyle changes)...
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...Social Issues In the Philippines Uploaded by Galaghard on Sep 24, 2002 Ever wonder what happens to a country when a group of politicians get together and decide to purchase land, to try and create a mirror image of their society in that new colony, and instill their culture? Surely, there have been numerous others. In this paper, the attempt is to provide nominal (as an extensive and exhaustive one goes beyond the parameters of this work’s purpose) insight into the inner workings of American reign in the Philippines from the late nineteenth century to the present, with an emphasis on those policies’ ramifications on the lives of the affected. The story with the Americans really begins with the purchase of the Philippines for twenty million dollars accounted for in the Treaty of Paris of 1898 that “secured Cuban independence, the ceding of the Philippines, Puerto Rico and Guam to the U.S. [from Spain]” (McDuffie, Piggrem, and Woodsworth, AP Exam: US History 123). During that time, according to Lena Mendoza Strobel, professor at Sonoma State University, the Americans belief that the masses (in the Philippines) would only be content under a firm patriarchy “helped shape a western policy that asserted political and socioeconomic dominance” (Coming Full Circle 41). What that meant and means for the natives of the country are Americanized processes of schooling, American military outposts, American-owned businesses, and an instilling of American norms and values that were and are...
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...The role of education can be seen to provide pupils with the curriculum and hidden curriculum; teaching skills that will prepare them physically, mentally and socially for the world of work in later life. There are two main views on the role of education; the Marxist and Functionalists who take different approaches to this area. Interactionists have a view on this topic, but not an extremely controversial one, with large grounds for debate. As an overview, Marxists see education as an unequal and corrupt system which recreates class inequality, whereas Functionalists take more positive views, arguing it prepares children for the world of work and helps them to develop their personal talents, discover who they are, and where they would best fit into societies workforce. However the new right view believe that the current education system isn’t functioning because it is run by the state. In state education systems, politicians use their powers to influence what children should study. For example they encourage compulsory studying of history and also they chose what kind of school we should have ignoring the needs of individuals. This is using the ‘one size fits all’ rule leaving the consumers with no say or choice. Therefore some schools run inefficiently leading to a waste of money as they get poor results. This lowers the standards of achievement for children, which may lead to a less qualified workforce therefore the country’s economy in the future, will be a less prosperous...
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...Quote: “When we wish to learn how society is divided up politically, in what its divisions consist and the degree of solidarity that exists between them, it is not through physical inspection and geographical observation that we may come to find this out; such divisions are we can study such political organization, because this law is what determines its nature, just as it determines our domestic and civic relationships. The organisation is no less a form of compulsion”. According to Durkheim, social facts are ‘external constraints’ that exercise upon individuals, they are expectations that not coming from individuals themselves but that come from the broader social community which socializes its members. Although we might embrace the normative community behaviours and share its values, we are constrained by its very existence, in other words, successful socialization may results in a lack of perceived coercion since social facts are well internalized. For instance, using legal currency and speak French are well-accepted social norms that everyone in French society follows. The way of seeing organization as a form of compulsion reveals Durkheim’s determination of finding out the impact of the larger social structure and society itself on the thoughts and behaviours of individuals. This essentially means that social facts are ways of controlling individual behaviours that take away individual rights of free choice in a legal sense. As what Durkheim explains, individual experiences...
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...In the current competitive world, its only who is fit survives i.e. person who work will complete dedication and with immense concentration is almost certain to achieve his or her desired target. Now question arises what’s the motivation behind being workaholics? People who are in business or in service or even government employees have some or the other motivation to work. Business houses wants to work in order to achieve better sales and net profit compared to the last years, with the help of various planning and implementing the same. Person in service works to achieve sales target or the weekly or monthly reports targets in order to get better variables and incentives. Government employee work to help in the development of economy, by making various committees for infrastructure development, social development etc. In the current economic situation companies survives only if it has right entrepreneur. Entrepreneur makes the plans by his innovative thinking and plan is executed with the help of his or her employees. Employees in return get incentive along with fixed salary and entrepreneur gets better profit. One thing in common in all of them is vision, thus they become workaholic to achieve that piece of success which they ever dreamt off. More the person works, more he is near to achieve his or her target. Targets can either be net profit for businessman, sales target or monthly reports target of service man or development of economy and society for politician or government...
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...Associate Program Material Diversity Worksheet Answer each question in 50 to 150 words. Provide citations for all the sources you use. 1. What is diversity? Why is diversity valued? “ The term “diversity” is used broadly to refer to many demographic variables, including, but not limited to, race, religion, color, gender, national origin, disability, sexual orientation, age, education, geographic origin, and skill characteristics. America's diversity has given this country its unique strength, resilience and richness.” ( U.S. Department of Interior). It is what this country is all about, being free to be whatever we want to be. 2. What is ethnocentrism? In what ways can ethnocentrism be detrimental to a society? Ethnocentrism is where one culture will judge another on by their own beliefs or convictions. This is very detrimental to a society because they only see one side of things, and that is their side only. They will not give anyone a fair shot to disprove their beliefs or ideas, because they already have it in mind that they are wrong or a “plague” to their way of thinking. This is how many people get hurt or killed because of this. If you look at Hitler this would be a great example. 3. Define emigration and immigration. The term emigration and immigration are the same thing they just mean things to different people depending on their viewpoint. The definition for immigration is for a group of people moving from their national origin to settle...
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...Eloïse Stark Midterm Essay How to explain that women still get lower wages than men in the OECD countries? In western countries since the Second World War, women’s growing participation on the labor market has been one of the most profound transformations not only of the economy but also of society as a whole. Dual income families have become the norm and in a bid for sexual equality, most OECD countries have created laws to protect pay equality for men and women, such as the Equal Pay Act in 1963 in the US, or the article 119 of the EEC treaty. Nonetheless, women continue to earn less than men in all OECD countries. There are different ways of measuring this. Comparing annual or monthly earnings shows the difference between what both sexes “take home”, which is interesting from a sociological perspective. However we shall focus on the “gender pay gap”, defined as the “the relative difference in the average gross hourly earnings of women and men working full time”. This shows the difference between the actual “price” of women and men’s labor, taking into consideration the fact that men work more hours on average. How does the gender gap stand today? Despite differences between countries the gender pay gap remains a persistent characteristic of OECD labor markets. In 2006, women earned an average of 16% less than men, per hour worked. … Although we can see a slow but continuous drop over the past few decades in all countries In OECD countries, which are...
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...Thinking About Diversity and Inclusion SOC/315 Cultural Diversity May 6, 2013 Thinking About Diversity and Inclusion What are the dimensions of cultural diversity? Cultural diversity refers to the idea that any cultural identity should not be ignored or discarded, but instead they should be valued and maintained. It includes the different varieties of human cultures or societies in the entire world as a whole, or in a particular region. Dimensions of cultural diversity can include religious beliefs, gender, marital status, race, age, parental status, income, physical abilities and attributes, sexual orientation, geographic location, language, and other components. Today, the management of cultural diversity is much more complicated than single dimension like age, gender, race, etc. (Harvey & Allard, 2009). Ethnic, religious, racial and gender dimensions are considered as being the most important (Schaefer, 2011). Cultural diversity dimensions are actually divided into two sections: primary and secondary. The primary dimensions includes an individual’s race, age, physical attributes, gender, etc, and the secondary dimensions include factors like language, marital status, income, occupation, parental status, religious beliefs, etc. With what ethnic, cultural, or other groups do you identify? I honestly believe that I identify with a lot of ethnic or cultural groups, but the groups that I identify with the most are Native American, Caucasian, and African-American...
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...CLASSICAL V. POSITIVIST CRIMINOLOGY There are two schools of thoughts when dealing with criminology, they are; classical and positivist criminology. The two meaning entirely the opposite, classical criminology is based on committing crimes by “free will” while positivist criminology deals with committing crime due to the impact of one’s’ environment. Cesare Beccaria helped make the present day Judicial System what it is; his thought process was in the beliefs of the classical theory. The Classical criminology theory is established on the thought process that committing a crime is a “choice” that individuals make on their own. It is only human nature to know the difference of right from wrong; the classical view depicts that one “knowingly” decides to do wrong not caring the consequences. This is where Cesare Beccaria comes into play, he decided that “do the crime, pay the time”, he felt that one’s punishment should be as just and fair pertaining to the crime itself; this is why all punishments have certain mandatory sentences imposed on them. Beccaria however, did not believe in capital punishment, he felt has though that it is not man’s job to inflict death upon another. Casare Lombroso is commended on creating this type of criminology notated as positivist; he unlike Beccaria did believe in capital punishment, and disagreed with Beccaria's perceptions on punishments being fit for the type of crime committed, and stated that instead, the punishments should...
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...The first social revolution is that of the hunting and gathering societies when the transformed to horticultural and pastoral societies. This kind of society enabled humans to stop moving around and make more permanent living areas. With dependable sources of food, human societies grew bigger, as well as the evolution of tools. This induced trade and set the stage for social inequality. Materialism brought about war. In return, wars brought about power and wealth. The second is the agricultural society. This kind of society emerged after the invention of the plow. The plow brought forth an even larger supply of food, which encouraged the evolvement of cities. People then had more time to engage in other activities such as philosophy, art, literature, and architecture. This period is typically known as the "dawn of civilization" because the changes are so abundant and profound. Social inequality increased. There were taxes and the elite surrounded themselves with what amounted to personal militaries. The third is the Industrial revolution that began in Great Britain. The steam machine was introduced to operate machinery. This tool opened the door for even bigger social inequality, more than any other ever seen. Those who first used the technology became very wealthy, and other peasants were made to leave their lands and had to move to the city, where they faced several hardships like starving, minimal wages, and stealing. This revolution brought...
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...The NASW Code of Ethics is intended to serve as a guide to the everyday professional conduct of social workers. This Code includes four sections. The first Section, "Preamble," summarizes the social work profession's mission and core values. The second section, "Purpose of the NASW Code of Ethics," provides an overview of the Code's main functions and a brief guide for dealing with ethical issues or dilemmas in social work practice. The third section, "Ethical Principles," presents broad ethical principles based on social work's core values that inform social work practice. The final section, "Ethical Standards," includes specific ethical standards to guide social workers' conduct, and to provide a basis for adjudication. The Code identifies core values on which social work's mission is based, summarizes ethical principles that reflect the profession's core values, establishes a set of specific ethical standards that guide social work practice, and provides the basis on which the public can hold a practitioner accountable. Here I will provide a summary of principles. Social worker's primary goal is to help people in need and to address social problems. Social workers challenge social injustice. Social workers respect the inherent dignity and worth of the person. Social workers recognize the central importance of human relationships. Social workers behave in a trustworthy manner. Social workers practice within their areas of competence, and develop and enhance their professional...
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...Examine the effects of social change in the position of children Sociologists see childhood as socially constructed, this means they see it as something created and defined by society itself. They believe we can see the position that children occupy in society is not fixed but differs between different time, places and cultures by comparing the western idea of childhood today with the childhood in the past and in other societies. It is accepted in our society today that childhood is a special time of life and that children are different from adults. They are seen as physically and psychologically immature and not yet able to run their own lives. Jane Pilcher (1995) notes the most importance feature of the modern idea of childhood is separateness. Childhood is seen as a clear and distinct life stage and children in society occupy a different status from adults. However this view of childhood as a separate age status, children and adults being different, is not found in all societies. Stephan Wagg (1992) says “Childhood is socially constructed. It is, in other words, what members of particular societies, at particular times and in particular places, say it is. There is no single universal childhood, experienced by all. So, childhood isn’t ‘natural’ and should be distinguished from mere biological immaturity”. This means that, while all human beings go through the same stages on physical development, different cultures construct or define this process differently. Ruth Benedict...
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...THE ECONOMIC RECORD, VOL. 81, NO. 255, AUGUST, 2005, S2–S21 Economics of Social Capital∗ PARTHA DASGUPTA Frank Ramsey Professor of Economics, University of Cambridge, Cambridge, UK The literature on the idea of ‘social capital’ is now enormous. Offering an alternative to impersonal markets and coercive states, the communitarian institutions built around social capital have looked attractive to scholars in the humanities and social sciences. The literature in consequence has a warm glow to it. In this article, I first study the various contexts in which the promises people make to one another are credible and then suggest that the accumulation of social capital is a possible route to creating such a context. I offer a tight definition of social capital – namely, interpersonal networks – so as not to prejudge its ability to enhance human well-being. The links between the microfoundations of social capital and the macroeconomic performance of economies are then studied. I also show that economic theory not only identifies circumstances in which communitarian institutions can function well, but that it also uncovers a dark side, namely, their capicity to permit one group to exploit another within long-term relationships. I felt greatly honoured on receiving the invitation to deliver the R.C. Mills Memorial Lecture at this conference. Now that I am actually about to deliver it, I feel even more honoured. You will appreciate that the invitation raised a problem for me: given...
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...When it comes to constructing public opinion I side with the affirmative that mainstream media does have a liberal, leftist bias. This media which includes major traditional mainstream news networks and newspapers have had a long standing liberal bias. In the video that was viewed in class, which was made in 2001 the author Justin Lewis was even claiming that the media had been very heavy left bias in the years past. It has only continued to increase for the liberal bias throughout the years. This can be seen by not only the coverage, but also by the past publicly expressed of political opinions of most major reporters, anchors, producers, etc. The dictionary defines a liberal as a political or social philosophy advocating the freedom of the individual, parliamentary systems of government, nonviolent modification of political, social, or economic institutions to assure unrestricted development in all spheres of human endeavor, and governmental guarantees of individual rights and civil liberties. It also defines a leftist as an outlook or specific position that accepts or supports social equality, often in opposition to social hierarchy and social inequality. It usually involves a concern for those in society who are disadvantaged relative to others and an assumption that there are unjustified inequalities, which right-wing politics views as natural or traditional that needs to be reduced or abolished. In this paper I will affirm the argument that is made by Mr. Lewis in favor...
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