...Challenges Facing Music Industry and How to Develop It Music is one of the most beloved human experiences. Everyone enjoys a different type of music and that is evident in different events from graduation ceremonies to weddings and presidential inaugurations. Also, we use music in our films, plays because we can always deliver the message using music. It is the power of music that everyone gets influenced by and nothing could stop this power because it facilitates communication which goes beyond words and enables meanings to be shared. Nowadays, we have several types of music such as blues, jazz, hip-hop, new age metal, house, country and rock & roll. Also there are other types of music that produced due to modifications of several genres which makes the list unlimited. All these types are produced throughout the music industry. It consists of composers, singers and the companies and professional who produce and promote the music like music stores, music venues, road crew, producers, and business managers, studios, engineering performance and rights organizations. Nowadays, this industry is facing a lot of challenges that should be faced to develop the music industry. The music industry as a whole is facing a massive challenge. The industry is changing quickly and the market also is changing quickly. These challenges are related to the new technology that has been introduced into the music industry. The main problem that is facing the music industry is the internet...
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...Executive Summary The music industry has experienced dramatic shocks that will ultimately transform its structure. The transformations have been sparked by new technologies and Internet use distributing music as a digital good. The MP3 audio format and the wide distribution network that has become available via the Internet are driving changes in the recorded music market structure and, thus, are simultaneously having significant impacts on the players in the traditional recorded music value chain. Global retail sales of recorded music dropped from $39.8Bn in 1996 to $38.5Bn in 1999 while the popularity of digital music has grown. This reflects digital music's new role as a "strategic necessity" of the music industry. It is obvious that the digital music format is here to stay and, indeed, is quickly becoming the preferred product choice of music customers. Our group will examine the internal and external factors responsible for shaping this new marketplace and analyze BMG's roles in the move to distribution of digital music. Financial Analysis BMG Entertainment, a subsidiary of Bertelsmann media, is a privately held company; therefore we can not study its market performance. However they do release financial statements to the public allowing industry performance to be measured (See Figure 1). To measure BMG's financial health and profitability three tests were performed. These tests were also applied to the other major players in the music industry. An excellent way...
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...Jobs In The Music Industry There are lots of different roles within the music industry that makes it run successfully. There are jobs behind the scenes that get overlooked. For example, festivals won’t be festivals without an audience. So the festival organisers have to ask the bands to perform and they have to promote the festival in order for people to buy tickets and turn up. There is more to music than going up on to a stage and playing because there is a lot more planning that goes into it than people think. Live Performance In live performance, an artist must take marketing and advertising of the event into consideration. The best and most effective way to advertise an artist is by using social media. By doing this, barely any work is being done but the artists’ work is being spread massively using the internet making a bigger audience and gaining more fans. Tour managers make sure a concert tour run correctly. They look after tour finances and make sure everyone is doing what they are meant to be doing and generally making sure that everyone on tour is on task. Tour managers also deal with personal problems for people on tour with the artist and they make sure people are okay and happy. Events managers jobs is to make sure that the event is well planned, and that the jobs are carried out according to those plans. The job could involve finding acts to perform and find a well suited venue. They make sure the gear travels safely from place to place...
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...Sony Music Entertainment and the Evolution of the Music Industry Table of Contents Table of Contents…………………………………………………………………………………............................2 Recommendations…………………………………………………………………………………………………………..3 Appendix 1………………………………………………………………………………………….…………………………. 5 Appendix 2………………………………………………………………………………………….…………………………. 11 Appendix 3…………………………………………………………………………………………………………………….. 13 Appendix 4………………………………………………………………………………………….…………………………. 15 Appendix 5………………………………………………………………………………………….…………………………. 16 Appendix 6………………………………………………………………………………………….…………………………. 17 Appendix 7………………………………………………………………………………………….…………………………. 17 Appendix 8………………………………………………………………………………………….…………………………. 18 Appendix 9………………………………………………………………………………………….…………………………. 20 Appendix 10……………………………………………………………………………………….…………………………..21 Appendix 11……………………………………………………………………………………….…………………………..21 2 Recommendations 1. I recommend Sony continues to fight for market share in the digital media segment by investing in improvements to address the low, 3 star rating of its streaming service to allow it to compete with the large competitors, Spotify and Pandora. In 2014, The three main methods of digital music distribution included digital download, Internet radio, and interactive streaming. (Appendix 1) Sony’s operating income increased for the first time in 4 years due mainly to lowering costs and growth in digital revenue. As revenue from digital increases, Sony should...
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...on the Music Industry: Downloadable Music VS. Records Table of Contents * Introduction 3 * Music Label Industry Analysis 5 * EMI Group Unlimited Business Description 7 * Record Label Business Model 8 * Record Label History 10 * Record Label SWOT Analysis 11 * Downloadable Music Business Description 14 * Downloadable Music Business Model 14 * Downloadable Music History 15 * Competing Online Services 15 * Financial Analysis 16 * The Future of The Music Industry 19 * Conclusion 21 * References 21 The Impact of the Internet on the Music Industry: The Record Label VS. Downloadable Music It was only a short time ago that record stores like Specs and FYE were littered across the country, stocked from wall to wall with all the latest albums from your favorite bands and all sorts of music paraphernalia. People like me would have stacks of compact discs or binders full of the music they owned ready to go wherever they went. Before them there were cassette tapes, and before that vinyl records. If you were lucky enough to be a signed musician, you were a star destined for fame and fortune with thousands if not millions of loyal supporters buying your album and following you on tour. Most importantly for the purpose of this paper, the record labels were some of the wealthiest companies in the entertainment industry. The...
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...No one has ever truly made it on their own in the music industry. The importance of teamwork is evident in the careers of successful artists today, since there is only a certain amount of work that can be done individually until connections are needed to proceed with a music career. This is where music industry professionals come in; jobs such as an artist manager, a booking agent, a promoter, and a music producer are a few examples of networks that can make up a booming business team. The music business today is a concrete example of how representation works. In the past, artists were able to gain fortune solely based on talent. However, presently, representation is key to success, since there are so many intricate categories in the music...
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...Economics Michael Jackson Mid-term Paper The Luxurious Music Industry The music industry is an industry that works for you as well as against you depending on what role you play. The way the music industry works in the present time is far from how it used to run before the invention of mp3’s. Before 1999 the industry was worth about twenty billion dollars. Now the industry is only worth about four billion dollars due to the piracy of mp3’s. Nevertheless, the mp3 is one of the greatest inventions known to man, but it has yet to prove that it can be a moneymaker for the industry because of piracy. The industry has evolved from being an automatic moneymaker to every artist striving for sales. When an artist makes a record the record company gives them an advance. This means that the record company gives the artist money to make the record before any sales are made. No matter the type of artist, or how popular the music is since mp3’s were created, it’s almost been impossible to make profit. Even though artists are selling their music, they aren’t selling enough to gain recoupment from their advances. This hurts artists because they have to repay the record company all the money that was given in advance. The RIAA is the recording industry association of America. They review album sales for the year and compare them to previous years. They also are the main part of the industry that is trying to preserve artists’ music. Under the RIAA’s review of last year’s end shipment data...
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...the Music Industry As Albert Moran puts it, “film is an economic commodity as well as a cultural good” (Albert Moran, 1996) and therefore, the struggle to dominate the market for films and music has continued for such a long time. These cultural products because of the industrial processes they follow of production, distribution and consumption fall into the category of an industry and are immensely affected by the forces of the market. Distribution is the key factor in determining who would rule the industry as it forms the link between the production of the media goods and their exposure to the target audience. Over the years the cultural industry has evolved imbibing newer technologies and making space for newer companies to make their mark. This process of evolution has been intercepted with changes in its economic and sociological structure owing to the external economic, social and political factors and also technological advancements. Ownership of the media forces to a great extent amounts to a huge control over the global economy and also means greater political and cultural power. Hesmondhalgh, in his book, The Cultural Industries, points out that there has been an "interweaving of change and continuity" in the cultural industry since the 1970s (Hesmondhalgh, 2007). However, this hasn’t ever been a smooth process for the older and established companies who had to face challenges from the new market players. The music industry had to grow from the sheet music days...
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...The music industry has been revolutionized by the innovations brought about by technology. It is time where artistes and musicians specifically are facing challenges with regards to ownership of their music which has been invaded by people from all over the world. A while ago before the technological breakthrough musicians used to get ownership of their music fully by targeting the main avenues that channeled their music to the masses. This proved to be very easy and simpler for the musicians but in the wake of the technological revolution the situation has drastically changed. The issue of ownership has become a debate topic and very little progress is made with regards to solving the particular issue. The technological invention has cut off...
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...The music industry has thrived off of the electronic sounds that accompany live performances and recorded music. Since the late 1950s, loud and amplified instruments played a huge part in the popular music landscape. Electric guitars and automated beats are very popular, and its sounds are almost inescapable. However, one TV program and live performance show has brought live music without the electronic influence to enthusiasts. MTV Unplugged brings popular performers to the show, and allows audiences to see them in a more intimate setting without electric instruments. Our culture loves big production shows, loud music, flashing lights and in your face performances. The seventies and eighties brought us an era of screaming guitars and flashing lights. Many “Big Hair” bands that fall under the general genre of Metal or Grunge Rock relied on the crazy and amped shows that they became famous for. Often, these bands were criticized for their lack of skill, which was masked by dominating guitar riffs. MTV Unplugged brings us artists in an entirely different light that showcases talent. Unplugged shows us the real talent of the artists, which means that their set does not have any electronic instruments, save for the microphone. A great example for this is Kiss’s performance in 1991. Kiss, who became famous for their over the top performances, crazy electric guitars and amped music, switched gears and played acoustically for a small crowed. This performance gave fans a unique perspective...
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...Ija Quick-Artiste ENC 1101 Instructor Ms. Sullivan 09/17/2013 Useful Writing Skills In The Music Industry Writing in the constant evolving music industry has an attribute about it that will never cease to exist. Whether you’re a producer, engineer, manager, singer, rapper, or songwriter. Writing skills are absolutely crucial in your career. I personally am a singer and songwriter with experience of about 8 years in writing my own music. As a singer it’s not necessarily a make or break skill but it definitely now a days a plus in the market. I do not have any experience in the contract writing field but songwriting skills are always useful. I have the skills to write or co-write for other artist and create a better name for myself with my writing abilities. With my experience I will go on to learn the ins and outs of copywriting infringement to protect my craft. Hull, G. P., Hutchison, T. W., & Strasser, R. (2011) stated that “The music business in general, particularly the recording industry runs on its copyrights” (p.51) so I am positive that those skills will be more than useful. Learning the technicalities of contracts will be put to use in my career or in use of someone else’s if I choose to manage talent. I will also apply my writing skills to social media, though social media is not absolutely grammar specific. Venti (2010) specified, “How you interact on these forums will determine how your fans view you”. Which is a very true statement, staying...
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...The complexity that technology use to bring to the music industry is quickly starting to disintegrate. While the first of live sound gear is still aesthetically pleasing to music gear fanatics, for most, technology is now more about ease rather than quality. It still takes some form of education to understand how and why we use certain equipment to set up a live performance. However, now there is some level of acceptance when it comes to an amateur being able to do what a professional is able to do as well. Like in recording, there is constantly new technology that is simpler to understand, allowing for anyone, with or without an education, to be able to achieve clear and high quality recordings. This resulted in many home and local studios...
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...Writing : Wite me a song (app) A app that can offer people who want to write themselves music but know nothing about music writing. In this app, people can sing a melody and then the app recognize it as a sound records. Then the system transfer it into sheet music and make rhythm, harmony, orchestrate and arrangement for you and helping produce your own music. Collaboration: Music collaborator (Website Platform) Offering platform for music writers and lyric writers to match their music production together. For example, if one wrote a poem and wants to send his girlfriend this poem as a song, he will use the web to find a music that matches his poem or find a music writer to help him wiring a music. Recording: Self-make music video studio Offer people a place and instrument for them to create their own music videos. Targeting to the music amateur and their friends that has the need to create music videos and have fun in making themselves the video during the process. It’s more like a place for offering amazing experience that produce high valued products. 2. Control Legal : Protection association of online musician rights and interests Since more and more musicians are becoming a independent online music producers, they create music online, distributing and publishing their music through some music programs. The association is targeting specially to the online musician and their music by giving their protection about their legal rights and interests. 3. Build Manufacturing:...
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...Hastings From: Riki Kotaka Subject: How do music companies address the issue the music sales has been declining? Introduction Music is essential for our lives, however it is difficult for those who get involved with music industry to make a profit. Music industry has been shrinking since 1999 when Napster, pioneering music file share service, was founded [1 McCormick]. In 1990’s when the music sales were at the peak, the total global music revenue was around $30 billion, but the one in 2012 was only $16.5 billion [2 Pfanner]. I did summer internship at Sony Music Entertainment in Tokyo for a month. I’ve participated in some meetings to consider marketing plans for musicians. One main reason of the sales declination is an illegal downloading. Although laws prohibit illegal downloading, there are still massive illegal downloading websites on the Internet. However, global music sales in 2012 increased for the first time since 1999, and the number of songs downloaded illegally was declined to 210 million in comparison to 1.2 billion in 2008. [3 Sherwin] It seems that music companies finally found some efficient ideas to overcome illegal downloaders. Do music companies actually increase their profits? And how did music companies start adjusting the situation? The purpose of the research paper is to figure out the main reasons why music sales finally increased, any differences to market music products and if the situation of music companies and musicians has improved or not...
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...iApple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. In recognition of current market trends, Steve Jobs has claimed that he wants to transform the company by making the Mac the hub of the consumers’ digital lifestyle. Despite Apple Computer's recent successes, the company is facing an ever-changing competitive environment on multiple fronts. 1. What are the key strategic challenges facing Apple Computer? 2. What are some of the dimensions...
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