...| Opdracht 1: Bespreking crossmediale reclamecampagne | Music for Life 2012 | | Joachim Beyls - Gertjan Deprez - Xan Mannekens - Gil Vandaele - Marc Vervecken | Academiejaar 2013-2014 | 2MKA Project Marketingcommunicatie Brigitte Neetens 2MKA Project Marketingcommunicatie Brigitte Neetens | Inhoudsopgave 1 Inleiding 2 2 Mortierbrigade 3 1.1 Inleiding 3 1.2 Korte geschiedenis 3 1.3 Belangrijkste prijzen 3 1.4 Belangrijkste klanten 4 1.5 Organogram 5 1.6 Extra informatie 5 1.6.1 Hoe kiest Mortierbrigade de campagnes? 5 1.6.2 Hotel Mortierbrigade 5 3 Voorstelling adverteerder 6 3.1 Studio Brussel 6 3.2 Music for Life 6 4 Music for Life 2012: de campagne 7 4.1 Doelgroep 7 4.2 Doelstellingen 7 4.3 Marketingcommunicatiestrategie 8 4.4 Mediaplan 8 4.4.1 Televisie 8 4.4.2 Radio 9 4.4.3 Krant 9 4.4.4 Internet 9 4.4.5 Verloop campagne (tijd en frequentie) 10 4.5 Het marketingcommunicatiebudget 11 4.6 Evaluatie van de campagne 12 4.6.1 Resultaten van de communicaties 12 4.6.2 Sensibiliseren 12 4.6.3 Activeren 13 4.6.4 Zichtbaar maken van dementie in Vlaanderen 13 4.6.5 Perceptie 14 5 Persoonlijke mening 14 6 Bibliografie 15 6.1 Internet 15 6.2 Boeken & tijdschriften 15 6.3 Persoonlijke correspondentie 15 7 Bijlagen 16 Inleiding In opdracht 1 van het project Marketingcommunicatie was het de bedoeling dat we een recente cross mediale reclamecampagne...
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...For a young person with little experience, music can be a hard concept, especially singing. At the age of nine, I stepped into the field of music. Little did I know that it would be life-changing. My story begins in 2001. My mother asked if I would be interested in singing. I hadn’t given it much thought. She suggested I join the Phoenix Boys Choir. She explained what it was and how successful it had always been. I decided to try out. When I arrived, I met the conductor in charge of the younger boys. She had me sing “Twinkle Twinkle Little Star.” A few moments later the conductor announced that I had passed my audition and would soon be a member of the training choir. I was so thrilled I couldn’t say a word. This would turn out to be one of the most memorable moments of my life. I was going to be a member of the internationally known Phoenix Boys Choir! I moved up through the levels of the choir quickly. Every boy longs to be in the most elite group – the Tour Choir. After two years, I made it. At 11 I had learned more about music than I could possibly have imagined. I learned music theory and how to read music. By the end of seventh grade I had been to Spain, Italy, and France. In Rome we performed at Saint Peter’s Basilica. It was a blessing to be able to sing in such a holy setting. We also sang in the Florence Cathedral. We traveled around the United States performing with other choirs. Often we sang for dignitaries. I think God blessed me with this talent...
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...Music of my Life! Sheri Webb HU300-15 Music of my Life! My life has been interesting, many good memories associated with music and how it impacted my life. The interesting thing about mine is I can associate music with each good memory in my life. From early childhood to current time I have memories of music that defines the memories of my life. I will explain each era of my life, the music I listened to and how that music impacted it. My childhood memories of music is of sitting on Sunday listening to vinyl records with my dad after church. It was a very special memory of mine because I was really close to my dad. The type of music we listened to was classic Country and Western. We would listen to artists such as Conway Twitty, Loretta Lynn, Dolly Parton, Hank Williams Sr., George Jones, Tammy Wynette and Willie Nelson. In the textbook it states,” Country and western music has carried on the narrative tradition of folk music, adding its own unique tales to the repertoire.” (Janaro & Altshuler 2012, page 173) I can remember listening to Conway Twitty and Loretta Lynn singing the song, Louisiana Woman, Mississippi Man. These songs I listened to with my dad made me happy and I was glad that I could share this time with my dad. My adolescence was an interesting time because I grew up in the 70’s and 80’s. I grew up listening to soft rock, disco, rock n roll, hair metal and country music. I listened to many artists such as, Air Supply, KC and the Sunshine Band...
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...The influences of music in a child's life. Music comes in all shapes and forms. When most people think of music they think of what you hear on the radio but music is all around us. From a young age we have learned what music is, from hearing the sounds of our mothers voice, to hearing pots and pans bang in the kitchen while dinner is being prepared. When I looked up the definition of music it said "The art of arranging sounds in time so as to produce a continuous, unified, and evocative composition, as through melody, harmony, rhythm, and timbre." Which means that music can pretty much be made out of everything we can get our hands on. How does this effect children, you may ask? How does it not effect children! Some benefits of music are it Stimulates the brain, "Music simply stimulates parts of the brain that are related to reading, math, and emotional development.", improve memory "Further research has shown that participation in music at an early age can help improve a child's learning ability and memory by stimulating different patterns of brain development," helps them socially by teaching them how to work together (in a band, choir, ect.) is a confidence builder, teaches patience, teaches discipline, fosters creativity and so much more. It is a shock to me that due to budget cuts, music class is the first to be cut in most schools. In my opinion music class should be just as important as math science or English. "Schools with music programs have significantly...
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...HUMANITIES: FINE ARTS Section D M/W/F 11:15 AM–12:10 PM Section classrooms: Art: Goodman 204 Music: PPAC135 Theatre: Elder 146 Prof Anne Greeley anne.greeley@indwes.edu Beard, Office 115 Office hours: M/W 1:00–5:00 PM T/TH by appointment Prof Davy Chinn davy.chinn@indwes.edu PPAC, Office 164 Office hours: M/W 1:00–3:00 PM T/TH 10:30 AM–12:30 PM All others by appointment COURSE DETAILS Description MUS180 is an integrated arts appreciation course. It is part of the Humanities Core Curriculum. Each week, you will rotate between classes in art, music, and theatre appreciation (see p. 11 for course rotation schedule). Classes will be structured around a common topic or theme, enabling you to make connections between the different art forms. Required Course Texts Erwin Raphael McManus, The Artisan Soul: Crafting Your Life Into a Work of Art, HarperOne, 2014. Other texts as assigned, available via Learning Studio. Required Course Fee Our class field trip to the BSU David Owsley Museum on Jan. 22 will cost $10, due by Jan. 20 to Amanda Dyer in the BAC office. Prof Katie Wampler katie.wampler@indwes.edu Elder, Office 140E Office hours: M/W/F 12:10–1:25 PM W 2:30–3:30 PM T/TH 11:00 AM–1:30 PM Syllabus Contents Course details Learning outcomes Policies & expectations Course evaluation Museum Artwork Analysis paper Museum Art & Music Integration paper Mix-tape project Concert reports Theatre critiques Mix-tape project Arts...
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...(hammond b-3 organ), Eric Czar (Bass guitar), and Kenny Kramme (drums, percussions). Joe was raised in New York where his parents owned a guitar shop. He comes from a family of music. Both his father and grandfather played the trumpet. He learned how to play the guitar at the very young age of 4. Some of the artists who inspired him were Jimi Hendrix and Stevie Ray. I am drawn to this artist for his style of blues and rock. His music makes me feel mellow and calm. Makes me want to be at a bar drinking a beer, smoking a cigarette and listen to him play live. The culture/environmental music that I can identify in this music are the Beatles, Jimi Hendrix and Eric Clapton. Joe’s music is mostly guitar and drums. My Overall impression of the album is excellent. I only disliked 2 songs from the entire album. My favorite song from the album was song title “Reconsider baby” and my second was “When she dances”. Both are slower and mellow. The songs are very calming and easy to listen too. My least favorite song was “Faux Martini”. This song was my least favorite because it sounds too much like country and I’m not a country fan. Sounds very honky tonk and that’s not my style at all. One of the musical characteristics I found is his music was texture. His music is very thick and full. It’s a part of western music and that is what Joe sings. I can identify specially the acoustic, bass and electric guitars involved. The flow of the album seemed to go pretty steady. The album made sense...
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...Music is an important part of life. It is a form of expression. It has no boundaries, and it follows no guidelines. Essentially, to me, music is like air. It has no true shape or definition, yet we need it to live. Imagine a world without music. All you’re left with is dust. Music is life itself. As a junior in high school, I’ve given considerable thought to my future. When I was younger, I saw myself as an architect or perhaps just simply an artist. When I grew to be a bit older, I saw myself in robotic science. Then, I was accepted into Milwaukee High School of the Arts. It was perhaps one of the best things to ever happen to me. When I first started, I had very little music instruction. Under the direction of Mrs.Garcia, I quickly was able to expand my knowledge. Less than a few months at the school, I realized that music is my calling. With college approaching at an ever increasing rate, I’ve begun to plan my life in incredible detail. The one thing that remains constant in my planning would have to be music. Music is my life. This summer, I shall begin touring colleges. My first choice would have to be UW-Milwaukee. Both my band director and private lessons teacher went there. They’re both fantastic and I look up to them. Musical education would be an amazing thing to do. I want the opportunity to watch as a child grows under my instruction. I want to be able to have someone look up to me as much as I look up to my lessons teacher. I want to inspire a child to take...
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...Music that changed my Life By Elizabeth Thrush Kaplan University 2012 The Art of Being Human As I was growing up as a child I really did not listen to music. The music that I do remember hearing was what my mom and step dad listen to and that was country. By hearing this music it made me feel that I was not alone and that other was going throw what I was going throw. A sad period in my life, I was put in a foster home and my step was a very bad man. When I left my mom was the worst day of my life until I heard a song by Dolly Parton, Coats of many Colors. The lyric of this song really has touched my life for a long time. Thinking of how my life is a reminder of this song. As a teenager, I listen to rock-n-roll. The hair band like gun-n-rose, Prison and Rat was the one that I listened to the most. I had to dress like them and have that funk like to myself, like the cloths and the big hair. I had no care in the world about my parents I was running wild and having funny. But by doing that I got in trouble a lot. It was a funny time and I love it. I was rebelling against my mom so bad. When a finish school I got pregnant with my son and trying to listen to the music I real like as a kid gave me a headache, so I start to listen to country. This music real calmed me and relaxes me in a way that I could really relate to it more. My day to day life was just like to songs that I lived. Living my life throws music and personally relationship is how I get throw...
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...ENGL 1113 29 October 2015 Summary 5 Mark Edmundson is his article “Can Music Save Your Life,” discusses how the effect of music provides constantly revelation of emotions which seems like a basic human right to everyone which we should exercise for our own pleasure. The author refers to different musicians who built their opinion about the melody of songs on one’s life decisions in his text. He also raises the question about what roles does music plays in peoples’ life or why they listen to that kind of music? And does music save our lives? Can music still kick open a door in our mind? Music helps us think about things differently and helps us through difficult times in our lives. It brings drama in our lives and makes students able to prevent boredom in their lives. Therefore, it is compulsory to listen to music which makes you feel gratified and contented inside as well as outside the world regardless of others liking it. The author experienced that he had heard different songs before but by listening to Bob Dylan’s “Like a Rolling Stone,” he was not only enjoying the melodious tones but also got puzzled about a language of it. He says that he could sense the signer been betrayed by someone and that his words were intense and angry which made author listened to it 50 times or so and helped got over it. On the other hand, throughout the author’s life, he was not sure what things he wanted in his life to satisfy –whether it was a desire to have girlfriend, a motivation to be...
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...Music is one of the most important and powerful things in my life. My life without melodies and harmonies would be totally empty. Listening to and playing different tunes helps me to stay calm, relax and it can also help to motivate me to get up and do certain things. Such as working out , cleaning up, and cooking. I love listening to music while on my way to school, and work, as I feel it helps me to prepare for the long day thats ahead of me. Although it may not be, I beleive music is the answer to all my life problems as it has been there throughout my whole life. I feel I can always depend on good music. I first fell in love with music when I was a young girl . I remember listening to "The Little Mermaid" soundtrack over and over on my pink walkman. Just the lyrics and melody took me to another place . Ever since then, music has been a huge part of my life. I listen to everything from 2Pac , Nas , Lil Wayne and Jay Z (Rap) Aaliyah, RKelly, Mary J Blige and Alicia Keyz (R&B) The Police, Metallica, AC/DC, Journey and U2 ( Pop/Rock) and my favorite Oldies from The Gap Band, Chacka Khan, The O'Jays, Aretha Franklin, The Chi-Lites, The Spinners oh' sheesh' the list goes on. It's kind of hard to just focus on one event or genre of music where music has affected my life. Because not only has it affected my life it has got me and continues to get me through...
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...It’s no secret that music is an international art. Not only tapping into the creative imagination of the people who listen but inspiring people to speak without using words. According to greek philosopher Plato (427 B.C), “Music is a moral law. It gives soul to the universe, wings to the mind, flight to the imagination, and charm and gaiety to life and everything”. Moreover, in today’s society music has taken a left turn into a highway of misconceptions. Students that desire to pursue music as a career often dedicate a myriad of time refining their craft. This ultimately turns down the interested in young people. And if you were born with a physical or mental disability that hinders your time in a practice room, pursuing music can almost seem impossible. However, I took the time to research a handful of musicians that bring hope and motivation to the disabled community. These people have not only become famous but, have left their mark. In doing so, they inspired the music community to evolve and become more accepting. Their faces tell the story...
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...Mariella Monyo Music Investigate 9K The Baroque music was closely related to the church and court life. The music was used for religion in those times were progressively dramatic and worldly. One of the most common music known today originated in this era and it is known as opera. The music throughout this period was known to be elegant, vividly expressive music. During this period of time, composers introduced an unlimited amount of important vocal forms, this includes the canta, oratorio and opera. Instrumental music also...
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...have developed for music has to be high on that list. It was in fourth grade that I was really introduced the wonder that is music. That January, at the age of ten, I suddenly matured in a way that I could not have imagined. From that day on, a part of me began to develop. Now, that passion is one of the cornerstones of who I am as a person. This change can be largely credited to a big hero of mine: my sister, Anniestacia. Her active involvement in band blazed the trail for what would become one of the biggest parts of my life. As a multitude of students do, Stacia joined the sixth grade band at Bay Minette Intermediate School. When I heard about her joining, not much went through my head except the thought that there would not be much quiet around the house anymore. As I went to her concerts that year, I went through the motions of being an audience member, clapping after every song, and even standing up...
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...playing music I learned and experienced many things that I believe that has helped me become a better performer, as well as when it comes to not only playing but know the theory of music. In my years as a high school student I had a goal of wanting to challenge myself so I can see how far I can push my limits. I would say that the only person who truly helped me become better of what I needed to achieve my goals is my director delph, always making me do things outside of my comfort zone. I serve my time outside of school by performing in football and basketball games as well as going to festivals, school performances and this year i’ve gone to WIBC which is where I get the chance to go to seattle for about 4 days and get to play with the best high school musicians in the Western States performing with famous composers. I as well started to take music theory so I can have a better understanding of reading the music better. I would say my biggest strength would have to be playing the clarinet but what I lack the most is the theory of music, there were parts where I can’t seem to truly understand how music works when it comes to intervals or the tetrachords. If I failed on something I would most likely try to overcome it by studying or asking my teacher for help so I myself can grasp an understanding of it....
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