... | Christian Ortiz | E-COMMERCE MODELS AND ITS APPLICATIONS MKT 640GEORGE ACKERMANOCTOBER 2013 | Pandora Pandora Radio started as Savage Beast Technologies and was founded by Will Glaser, Jon Kraft, and Tim Westergren. Later on after nearly failing, the company was renamed Pandora Media and launched Pandora Radio on July 21, 2005 (Arrington, 2005). Pandora is an internet radio service, recommendation service, and the custodian of the Music Genome Project. Pandora works by users entering a song or artist that they like, and the service responds by playing selections that are musically similar. Users provide feedback on approval or disapproval of individual songs, which Pandora takes into account for future selections (Crunch Base, 2013). The Music Genome Project is the backbone of Pandora Internet Radio. The goal of the Music Genome Project is to take music and boil it down to quantifiable data. Every song in the Genome’s library is analyzed by a musicologist, which is usually a musician with a strong backgrounds in music theory. The musicologist then breaks down and rates over 400 attributes of every song, from the “soulfulness” of the vocals to the rhythmic and key changes in a given song. These 400 attributes are combined into larger groups called focus traits, and there are 2,000 focus traits. Some examples of these focus traits are rhythm syncopation, key tonality, vocal harmonies, and displayed instrumental proficiency. Once this is done, Pandora uses the music’s...
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...1. What jobs is Pandora doing for its customer? Pandora is giving customers a music listening experience. With the music genome project Pandora is able to offer customers similar music based songs depending on the users musical preference input. It gives it a surprise element to the music listening experience. Pandora is able to personalize music listening. Pandora is providing this experience free of charge. Pandora’s focused demographic based musical offering gives customers a wide array of music offering that they were not aware of before. Pandora provides this music through easy access websites and smart phone apps. 2. Who else provides these jobs for customers? Will Pandora disrupt these other providers? Pandora’s main competitions are 1. Similar companies who provide “freemium” music offering like spofity, iheart radio. 2. On demand digital music downloads like iTunes 3. Traditional radio stations and HD radio stations. 4. Online radio stations 5. Music CD’s Pandora’s competitive advantage is its music genome project technology. It has the ability to offer a unique musical experience that none of the other substitutes are able to do. The project is also highly recommended by music experts. They also introduce a high switching cost to the customer once the customer enters their music preference. With the key competitive advantage Pandora will disrupt a certain part of the demographics from the traditional offerings. Pandora attracts...
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...SBE420 – Op Issues in Small Business Management Prof. Glenn Palmer Guillaume Gbado 09/03/2014 Pandora In a business world, whatever you put in with the emphasis on value is whatever you are going to get out and the possibilities are endless. However, to everything in this life, even in the business world or in an e-commerce environment, they are advantages and disadvantages to the product or service that are provided online where, whatever the business model is, will present many opportunities to entrepreneurs however, they are also faced with many challenges to become successful and develop as a small business. Pandora uses the power of the internet to deliver personalized radio content to its customers and the challenges that Pandora faced by transitioning from B2B to a consumer model is, how are they going to come up with the creative ideas, the strategy and ultimately, execute those ideas to the consumers to put forward a value proposition that the people will enjoy that will meet their needs. Secondly, technology has become more prevalent in our society and delivering a really good personalized radio service is really difficult and how are they going to target or market to that channel to build a consumer audience or reach a maximum exposure that they seek as a company. The three advertising option that Pandora had was the conventional standard marketing approach such as advertisement and a media plan. Additionally, they had the internet and the word of mouth...
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...Krystal Bante Case Study Chapter 2 1. In the beginning, Pandora tried to get music subscribers by giving people 10 free hours, then asking them to pay $36 a month after that for the service. Of course no-one was willing to pay so much for a service that they could get for free by switching on an FM radio. After that model failed they tried several other options until they decided to use the “freemium” model they are using today. With a freemium service the basic service is available for everyone for free, but with strict limitations in bandwidth and ads between songs which results in a lower quality listening experience. The premium service is priced at just $36 a year, 1/12 of their previous asking price. Three dollars a month is much easier for a consumer to justify. The premium service offers higher bandwidth songs and no advertising. 2. What Pandora does for its customers is provide access to music through the “Music Genome Project.” This project was started by the founders of Pandora and offers a way to classify music so that similar music by different artists will group together into what they call a personalized radio station. The music is evaluated by professional musicians for genre, and then within each genre 200-500 different data points are set for each song by the music professional. A function is used to identify the distance between songs so that similar songs can be included in a customer's playlist. A user can apply additional weights to promote or demote...
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...For my Genius Hour proposal, my essential question I will try to answer is “How is African music similar to modern music today and how has it influenced the music we play?” This topic is very interesting to me because I play an instrument and I love music. I also though in my mind that I would like to study more about West African music and it’s influence on today’s music. I think that many people love listening to music or creating music, but they don’t know some of its origins and places it came from. For example, many people love Dixieland, jazz, pop, blues, and rock music. If you had asked them if they knew that African music influenced those types of music genres, it would be likely that they didn’t know the music had African roots...
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...in this agreement in any non-profit projects. The instrumental in this agreement must be combined with other audio (with lyrics) and not be just the instrumental alone. BUYER may not resell, remake or distribute the instrumental to any third party in full or part, whereas this will result in a $100,000.00 fine plus court costs & will be strictly enforced. 8.) In all Projects in which the instrumental in this agreement is used, BUYER shall give credit in one of the following formats: ”Produced by 3RDKND” “Beat by 3RDKND” ”Original Music by 3RDKND ” LEASING contract: 1.) BUYER shall have the worldwide, right to sell up to 2,000 units, broadcast on the radio up to 4 different times, and earn up to $2,000 performing publicly the song they create with the instrumental Leased in this agreement. BUYER may also use the song they create with the instrumental Leased in this agreement in any non-profit projects. The instrumental Leased in this agreement must be combined with other audio (with lyrics) and not be just the instrumental alone. BUYER may not reselling, remaking or distributing the instrumental to any third party in full or part, whereas this will result in a $100,000.00 fine plus court costs & will be strictly enforced. 2.) BUYER shall have the worldwide, right to synchronize the instrumental Leased in this agreement with visual media (movies, TV, videos, video games, websites) in up to 2 different for-profit projects. BUYER may also synchronize the instrumental...
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...Article Critique Assessment – Assignment 4 MUS640 Lisa Ratigan University of Nevada, Las Vegas The Manhattanville Music Curriculum Program: 1966-1970 Kyung-Suk Moon Gongju National University of Education, Republic of Korea Jere T. Humphreys Arizona State University Source: Journal of Historical Research in Music Education, Vol. 31, No. 2 (April 2010), PP. 75-98 Kyung-Suk Moon received a D.M.A. in 2004 from Arizona State University. (Jere T. Humphrey’s – D.M.A. advisor at Arizona State University) Ewha Womans University, Seoul, Korea. Gongju National University of Education, Republic of Korea. Jere T. Humphreys holds a B. M. in music education from the University of Mississippi, a M.M in clarinet performance from Florida State...
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...Author info I started to play guitar at age 12. When I was in Russia we played pop guitar, with steel strings, chords and whatever was around at the time. So I got into classical guitar later in age about 16. I went to music school where I studied for 5 years and few years later after I finished high school I went to music Institute where I completed my first Bachelor Degree. On first course of study I was lucky to get job as a guitar teacher at music school. In 1998 I moved to Australia and in 2006 I completed my Bachelor degree at Melba Conservatorium of Music. Now I have been doing my Master course at The University Of Melbourne. Trough my career I was teaching in few music schools, worked in 2 theater orchestras, in duos, trios and bands. At present time I am teaching guitar at 4 Primary school around Mornington Peninsula. Also I perform in a duo with another guitarist and...
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...When it comes to mind to thinking of a topic for a world music album project, we all settled down on exploring the history, and culture significance of the Ukulele. The Ukulele is a four nylon stringed guitar and a member of the lute family of instruments. We want to explore more of the four stringed instrument to get a better understanding of its overall sound and feeling. The origin of the ukulele mainly resides in the Hawaiian islands. We’re going to explore how the ukulele was brought to Hawaii, and how it’s had an impact on its tropical musical scene. In addition of exploring this area, we’re going to research where else the ukulele resides in, and how it’s impacted other cultures also. For our track listening, we wanna keep the...
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...Music of the Heart: A Documentary Proposal I would like to submit a proposal for a documentary about a museum that would focus on the blind visitors. As a replacement for the traditional visual arts museum or participating in a touch tour, it would be a museum of music history. When an individual visits the museum, they should be able to enjoy the experience with minimal limitations. The group of visitors will experience the stimulation of their audio sense and will be asked to share what they can see in their mind while music is being played, which would be remarkable to be captured on film. In this proposal, I will discuss the purpose of this documentary, what the exhibits will include, and how I will promote this film. I have already selected the group, and location is set in Chicago. I am pleased to share this idea, and it will be one of my finest documentaries to date. It is my intention to entertain and educate. This documentary will be different from what is already involving arts and the blind community. The sense of hearing is believed to be heightened when an individual is visually impaired; therefore, I feel that the experience of a music museum would be an exciting experience for the documented visitors. The group will be led by a guide that will direct them to the exhibits and inform them the history of the featured artist or instrument. There are people in society that demonstrate their ignorance when it comes to the blind community, and assume their lack of vision...
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...The new insignia of Kultura is a Dragon forming the letter K. The fresh face of Kultura is a way of showing a rebrand, a reboot of sorts for the arts desk of the Center for Student Affairs (CSA). 2014 marks the triumphant return of some of its pillar events, an unexpected turnaround from the preceding years of close to zero projects. Though the revamping of Kultura was a long overdue process, it wasn’t until Duke stepped in that it actually transpired. Kultura used to be the epitome of art in the University. It produced plays, exhibits as well as concerts for the UA&P Chorale. Now, students see it as a place where they can get their reservation slip signed. What happened to Kultura? Pre-Kultura Culture The arts community in the University was in full swing even before Kultura institutionalized it. A classroom play for the Filipino class of Ms. Ruiz gave birth to Rock Opera Company, the oldest organization in the history of UA&P and CRC. Originally staging Filipino plays, they eventually opted to stage original plays, a longstanding tradition of ROC. “Original Filipino plays have become ROC’s branding. You can even say it has become its culture,” says Christian Vallez, former ROC president and CEO of Overmind, a creative consultancy. Christian was among the first wave of students who experienced writing and staging original plays. He was only a freshman when his first play was staged by ROC; now he has ACASIA, a theater company that produces several plays annually...
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...Undoubtedly, the musical composition Rhapsody in Blue can be determined as one of the most recognized elements in terms of the jazz development in the 1920s; the composer, George Gershwin, combined the solo of classical pianoforte, the spirit of concert hall, and encouraging style of jazz in order to create the best-known piece of American concert music. Speaking more personally, I think that not merely the overall mood of an instrumental part underlines the uniqueness of Rhapsody in Blue but also the way how composer delivers his main messages; the stream of consciousness or “open-ended” ideas are the central reason why people frequently reinterpret the author's thoughts in entirely different ways. From my perspective, George Gershwin composed...
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...Music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music music ...
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...4) Filimon, R. C. (2010, June). Beneficial subliminal music: binaural beats, hemi-sync and metamusic. In Proceedings of the 11th WSEAS international conference on Acoustics & music: theory & applications. This study described the use of music and binaural beats effects on the human mind and body. The body gets influenced by vibrations and sounds which in then causes our body to respond to the sounds in a positive way. The brain will begin to synchronize itself to the sound or impulse which will cause the body to relax and become in sync. Binaural beats are used to trick the ears and cause a frequency that will affect the brain in a positive way. Delta waves help the brain relax, theta waves are used for creative purposes, alpha waves help the...
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...live and work in Berlin, Germany and often do art works together. Cardiff's "Forty Part Motet" won the National Gallery of Canada's Millennium Prize in 2001. This installation was a reworking of the renaissance choral music "Spem in Alium" by the English composer Thomas Tallis (1514 - 1585) the 40-part choir was designed to mark the 40th birthday of Queen Elizabeth I. The forty voices are grouped into eight choirs of five voices. Each voice was recorded separately and is played back through 40 separate single loudspeakers. This brilliant sound sculpture was positioned specifically throughout the space. . Janet Cardiff is one of Canada's most important artists. Her sound installations have been shown across Canadian places such as in the NGC’s Rideau Chapel, it’s originally showing at Newcastle and also in a large gymnasium at the Trinity-St. Paul’s Centre and around the world. Janet Cardiff said "Most people experience this piece now in their living rooms in front of only two speakers, even in a live concert the audience is separated from the individual voices. Only the performers are able to hear the person standing next to them singing a different harmony. I wanted to be able to climb inside the music." The work allows the audience to get inside the music and experience it almost tangibly as the voices weave in and out of each other. The visitors could listen to each of the voices one by one walking closer to the individual ‘people’- the speakers or to all of them together...
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