Text Book: Laudon & Laudon, Essentials of Business Information Systems, 7th Edition,
Pearson (Prentice Hall), 2007
Chapter 1
Business Information Systems in Your Career
Multiple Choice Questions
1.
One of the recent critical challenges facing Major League Baseball was:
a.
b.
c.
d.
poor coordination between local and national sales channels. poorly managed sales channels. outdated information systems. decreasing ticket sales.
Answer: d
2.
improved flexibility. improved decision making. improved business practices. improved efficiency.
Answer: b
Difficulty: Easy
Reference: p. 6
Dell Computer’s use of information systems to improve efficiency and implement “mass customization” techniques to maintain consistent profitability and an industry lead illustrates which business objective?
a.
b.
c.
d.
Improved flexibility
Improved business practices
Competitive advantage
Survival
Answer: c
4.
Reference: p. 3
The six important business objectives of information technology are new products, services, and business models; customer and supplier intimacy; survival; competitive advantage, operational excellence, and:
a.
b.
c.
d.
3.
Difficulty: Medium
Difficulty: Hard
Reference: p. 8
The use of information systems because of necessity is:
a.
b.
c.
d.
survival improved business practices competitive advantage improved flexibility
Answer: a
Difficulty: Medium
Reference: p. 9
5.
(Analysis)
Which of the following choices may lead to competitive advantage (1) new products, services, and business models; (2) charging less for superior products; (3) responding to customers in real-time?
a.
b.
c.
d.
