...Review “Why Business Models Matter” By Joan Magretta Student Name: Khairil bin Sarian Title: Why Business Models Matter Author: Joan Magretta Year of Article: 2002 Abstract This article discusses about the business model and strategy that popularly being used in the organization as a tool to stream a good profit to their business. The concept was introduced and being used during the beginning of internet utilization by all organization. It is not easy to have this kind of thinking to create a business model and strategy which is two different concept needed to be applied. By looking at this concept, business model required to identify your customer and need to plan how to make money from them by providing a value services while strategy explain how we can be different by others in term of providing services and so on. Inside the article, Magretta give us a well constructed thought on the concept that being used by certain example of company that was succeed. This will enable us to define whether the concept is useful only for certain type of business or it can apply to all. A set of tool need to be distinguished before a business model and strategy may applied by carried out a few test and from there assumption can be made. Both business model and strategy may be combining to produce a better business organization. Introduction Magretta, 2002 writes an article about Why Business Models Matter. This article presents us on how a good business is start by having...
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...Process that has changed my life The internet has greatly changed the lives of many people in my country and definitely the world over. Now people are able to do things which they could not do before the coming of the internet. The following are how the internet has influenced many people: • E-banking • E-learning • Communication through emails, social networks and Skype, for example • Ecommerce • Surfing the internet for learning • Research. This list is not exhaustive. However one process that changed my life very much is through searching for jobs online. There are a lot of employment agencies that are online. People can register with them for their services. I registered with a number of employment agencies in my country. I can now search for jobs and apply for jobs on the internet in a fast and efficient manner. Before the use of the internet for that purpose people would be required to use express mails or postal services to apply for jobs. People could also travel for long distances in search of employment. I can no longer do that. I have changed jobs in the past ten years through online applications. It now takes very little time to search for employment. The employment agencies, can as well keep data bases of job seekers, so much that it is easier to find right candidates for employment. In the past ten years I changed jobs four times by the use of the internet. That has not been very expensive for me. Now I am earning a lot of money because I managed to search...
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...Assignment 1 – ECOM 320 1. What are the main functionalities and features included in an e-commerce server? E-commerce servers some or all of the following system functionalities: * Digital Catalog – used to display goods * Product Database – used to provide product information * Customer on-site tracking – used to personalize and/or customize products and to identify common customer paths and appropriate responses * On-site blog; used to engage customers in conversation and community response functions * Shopping cart / payment system – used to execute a transaction and provide secure credit card clearing and multiple payment options * Customer database – used to accumulate customer information, making it easier for returning customers * Sales database – provides after-sale customer support * Ad server, email server, campaign manager, ad banner manager – used to coordinate marketing / advertising and log behaviour of customers linked to email and banner ad campaigns * Site tracking and reporting systems – used to understand marketing effectiveness by tracking unique visitors, returning visitors, products purchased, and information identified by marketing campaigns. The features that are unique to e-commerce are: * Ubiquity – it is accessible and available anyplace and at anytime. * Global Reach – the potential customers are directly correlated to the number of internet users in the world. * Universal Standards – the technology...
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...The business structure I used is a Sole Proprietorship, which means that I own my shop alone and I am solely responsible for the assets and liabilities of the company. This means that I am my own boss and run the company alone. I wish to have 3 employees so I am doing an organizational chart for my business as well. The company has only one location and that is located in Carrollton, Georgia. Since this is a new and small business I decided to go it alone as sole owner of the company. I have a small business loan from a community bank here in town that makes sure with my business loan that I can continue to by antiques from individuals and also to make payroll and other business matters that may come along. The reason I think this was my best choice is I didn’t want a partner and I wanted to run my shop as I chose and not to have to answer to anyone else. The business model I selected is the direct sales model, which means that my shop is dealing with only sales to customers from this area. I am using the most basic business model which is the shopkeeper model, which means that I have done my research on the location that my shop is located. I know that the people that live in this area are nice people, with degrees that have great jobs and can afford to buy the things I have for sale in my shop. This means that instead of going to K-Mart or Wal-Mart they are looking for more upscale merchandise which I have in my shop called Treasures. I did my research of this area...
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...Patrick Ferriero Strategic Plan and Self-Reflection Summary M5A1 Argosy University Executive Summary For over the last one hundred years Harley Davidson has been the worldwide leader in the Motorcycle industry. The company which started in 1903 quickly gained notoriety for their quality products. The company went on to become an iconic American Brand gaining a huge, loyal customer base. The company eaw a set back in revenues in 2008 with recession in the economy but has been steadily gaining growth since. In 2013 the company had a revenue of of 5.3 billion dollars which was an increase of 6.4% from the year before. The company has made provisions to break into new market in India because of the steady growth in the country. The company introduced a new bike in the market as an introductory product to get into their market. The company is also marketing to new demographics such as new riders and the younger generation with their new bike. The company used a strategic plan to introduce the bike at an attractable, affordable price to gain the interest of the new markets. The company has competitive advantages that helps them in the entrance into the new market, advantages like a strong brand image and customer experience. Corporate leadership has also helped the company to get to where they are now. The company leaders has to make some strategic decisions to gain their foot place in the market and to cost costs to increase revenues. The company leaders also stand behind...
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...ecommerce business models, B2B (business to business), B2C (business to consumer), and C2C (consumer to consumer) and these three main models can combine other models which consist of merchant business model, advertising business model, affiliate business model, brokerage business model, information business model, and subscription business model. The B2C business model is a e-tailer business model, which is one of my chosen examples, entails virtual merchant, bricks and clicks, catalog merchant, and manufacturer direct, and as with any business models several can be combined for any business. My second example is a B2B business model that is an E-procurement business model which is a digital market that is a supplier exchange as in business to business or business to consumer through the internet. [ (Laudon, 2012) ]. The first business I chose to research in my project is Sears. Sears started with watches and then expanded to jewelry, later adding clothing, tools, electronics, appliances, and car service. After many years of operating as just Sears, they expanded their business by buying out Kmart; this caused them to have higher sales and a larger customer base. Sears is fourth largest retailer in the United States and Canada with over 4,000 retail stores and it leads in selling home appliances, tools, and lawn and garden, electronics, and car maintenance. Sears is a B2C (business to consumer) business model and an e-tailer (bricks and clicks) business model which have...
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...Master in International Business, Intake 7 London Corporate Web Communications http://www.ryanair.com Martin Sentis 11 Martin Sentis MIB 7 – Group B Table of content INTRODUCTION ................................................................................................................................. 3 BUSINESS OBJECTIVES AND BUSINESS MODELS ............................................................................... 3 Presence ........................................................................................................................................ 3 Pricing ........................................................................................................................................... 3 Revenue......................................................................................................................................... 3 Exchange type ............................................................................................................................... 4 How does the Internet add value? ................................................................................................ 4 Rappa’s business model ................................................................................................................ 4 AUDIENCE PROFILE ........................................................................................................................... 5 WEB EVALUATION......................................
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...A. Pre-Face The popularity and acceptability of films like Oh My God and P.K. are posing threats to business models like these. Hence, to sustain and succeed with an online model like Where’s My Pandit, it is essential to increase consumer awareness about: – Importance of Indian Culture and the traditions that we follow Understanding of the rituals and pooja that are essential and required at different facets of life Wheresmypandit.com – it’s functioning, it’s offering and various services that it additionally provides To accomplish the objectives stated above and to make more consumer engagement we have thought of student-company involvement plan, which we have described in the following section. This solution will also address issues like increasing the target consumer database, market spread, awareness about the business model, social engagements at the company’s Facebook page and blog. B. Summer Engagement Program – SEP WMP should visit the campuses across Mumbai and should look for 100-150 students for an Engagement Program in summers. Students should first undergo training on understanding the product offerings and services of WMP. They should be divided in to groups of ten and hence should be assigned a geographical area in Mumbai based on their availability and convenience. The whole SEP can be divided into following phases: On the very first day of their visit, to their allocated areas, they will perform a street play, more commonly known as ‘Nukkad Natak’...
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...looks at how new business models can create vast improvements in competitiveness. However, the models must be suited to the business environment at the time and will have a ‘shelf-life’ as the business environment changes. The case study looks at one on the world’s most successful adopters of a new business model that transformed the airfreight and package delivery sectors worldwide. But the advent of the internet in the mid-1990s meant that the FedEx business model had to change or the company would decline. This is also the story of how it rose to that challenge. l l l In 1965, Yale University undergraduate Frederick W. Smith wrote a term paper about the passenger route systems used by most airfreight shippers, which he viewed as economically inadequate. Smith wrote of the need for shippers to have a system designed specifically for airfreight that could accommodate time-sensitive shipments such as medicines, computer parts and electronics. In August of 1971 following a stint in the military, Smith bought a controlling interest in Arkansas Aviation Sales, located in Little Rock. While operating his new firm, Smith identified the tremendous difficulty in getting packages and other airfreight delivered within one to two days. This dilemma motivated him to undertake research on how to resolve the inefficient distribution system. In an interview with Fortune Small Business in 2002 he explained his business model for solving the problem: My solution was to...
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...Groupon launched their daily deal site platform, a business model in which a website offers a single product for sale for a period time, usually 24 to 36 hours. Many believed that it would give normal e-commerce retailers a run for their money. Since then, sites like Gilt Groupe and Rue La La and more have emerged into the scene offering different brands daily at remarkable discounts. According to Time.com, visits to flash sale sites had doubled in 2011 to 2012. Doris Reyhan, a flash sale shopper, says she “loves the deals but hates the pressure to buy right away” One of the major reasons why flash sale sites worked for a while was because the sinking economy back in 2008. This drove shoppers to save money and spend less. Flash sale sites offered high ticketed products like high tech gadgets or luxurious beauty treatments for more the two-third off the original price. This encouraged shoppers to buy heavily discounted products successfully from their site rather than going to the supplier. Besides the reductions, it made shopping fun. The limited time factor made the experience personalized, engaging them to click to buy knowing there were only 1 of the item left. While attracting consumers to spend was the mission, it also offered a variety of brands other methods of distribution and of course higher revenue margins. The retailers were able to build on brand loyalty and quickly sell surplus inventory. This newly born business model, thought as a disrupter to e-commerce, has been...
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...their revenues by operating in international markets. Wal-Mart’s international ventures accounts for 20.1% of their total revenue which is estimated at $60 billion annually. The purpose of this paper is to select a company and discuss their business model. The company we will be looking at through out this paper is Wal-Mart. Wal-Mart’s slogan “Saving people money so they can live a better life” is what Wal-Mart’s business model is all about. Selling thousands of quality merchandise to low-income consumers at extremely low prices has been responsible for their success in the United States. Achieving success domestically is quite different from succeeding internationally. Doing business globally requires different business models. For a successful transition into the global environment, each business model must be designed to adhere to the preference or norms of each individual country. Both Wal-Mart and Ikea realized that success in the global market goes beyond offering low priced items when they moved into the global market. Its failure in Germany and South Korea made them realize that culture is a factor that must be considered when operating in international In this paper I will also look at some the factors affecting Wal-Mart and based on my opinion offer recommendations. Some of the factors that will be discussed are limited to governmental, economic, social and cultural factors. Introduction Globalization has been the corner stone of most large businesses around...
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...I have three business ideas, however they are not correlated with each other. 1) Based on the urban regime in Camden and the policy incentives, I want to open an upscale coffee shop in the city of Camden. I don’t understand why there’s no decent coffee shop in this area, given that there are so many professionals working every day in the waterfront/downtown areas. I am really picky about coffee and not a big fan of Starbucks. They just made burnt coffee. If this city want to revitalize there are plenty ways and revitalizing through building upscale coffee shops, restaurants, and entertaining infrastructures is a conventional wisdom. 2) (this might be an innovative idea) I admire the idea of successful marriage between technology and social media, and I want to take that idea and start from GIS function. I use Yelp every time when I explore a new city/place for good coffee shop, restaurant etc. however, Yelp just have single function, that said, it allows me to do one search at one time. If I want to find a best place to have my afternoon tea (coffee and cheesecake), I have no reference. Yelp allows me to search by coffee or cheesecake. So, my idea is to multiply GIS’s functions by introducing an app like Yelp that accommodates overlapping geographic identifiers. With this app people will easily pinpoint place that they’d like to go, even abroad. i.e.(beer+soccer+group) 3) purely social networking via social media. Enlightened by the idea of AirBnB, which...
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...Executive summary This report is based on the company known as Wiggle which is the UK’s no 1 online cycle and Tri- sports retailer This report introduces wiggle company with a brief description of its history. The literature review of the report is about the supply chain and value chain of the business. The literature review describes about the supply chain and how the information technology affects the supply chain of the business. It also deals with the current strategy of wiggle and how the strategy is achieved with the future plans. In addition the report helps to find out the affiliation of wiggle to other companies and the advantages of the affiliation model. Table of Contents: 1. Introduction: 3 1.1 Aim: 3 1.2. Objectives: 3 2. Literature review: 4 2.1. Information Technology and Supply chain: 4 2.1.1. Impact of Information technology on purchase: 4 2.1.2. Impact of Information Technology on Operation: 5 2.1.3. Impact of Information Technology on Logistic: 5 2.1.4. Impact of Information Technology on Customer relationship: 5 2.1.5. Impact of Information Technology on Firm: 5 2.2. Value chain: 6 2.3. Business models: 6 2.4. Strategy of wiggle: 7 2.5. Affiliation of wiggle: 7 3. Conclusion: 9 4. Bibliography: 10 1. Introduction: The history of wiggle can be traced from the small independent shop called butler cycle which was established in 1920s.According to wiggle website (2013) Mitch Dall took the property of butler cycles located...
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...features included in an e-commerce server (e-commerce suite)? Some of the main functionalities and features included in e-commerce servers/suites involve the ability of them to support different business models, while still maintaining complete functionality, and utilizing various tools to assist in business processing models. They also should be pre-programmed with local tax and shipping rules, and enable the user to connect with ease to existing business systems. Specific examples include online catalogs, order taking capabilities using an online shopping cart, and online credit card processing. 2. Explain how and why designing mobile web pages differs from designing traditional web pages. Mobile web page designing differs from that of traditional web page design due to the fact that mobile sites have larger restraints on data storage and processing power, as well as slower connection speeds. This also means that mobile sites require simplification, and can’t be as complex as traditional web pages. One must also take touch screen interaction into consideration. 3. Describe the major business-to-business models. Give examples of companies for each model (other than those listed in your readings). 4. Explain why it is difficult to categorize e-commerce business models. 5. Explain how the Internet and e-commerce have impacted the five forces of industry competitiveness. 6. Describe HTML and XML, and...
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...Date: 23/10/2010 Dear Sir, We would like to introduce ourselves as a Service Retail company who has made a pioneering effort in Mobile Commerce business. We believe in creating value, ensuring stability and in encouraging emerging business dimensions for vertical and horizontal growth. We would like to offer you to participate in this carnival of growth by carrying our brand and services. This proposition will help both of us to enjoy and ensure niche advantage in the market. Let’s build wealth together. Regards, Ashok mali Mob: 9791037513 Executive summary: We propose to extend this tie-up to explore opportunity in Service Retail sector in eastern India, the objective of this joint venture to strengthen each other to enhance existing business architecture. Accumulation of resources and build a business revenue model for mass in the service sector by creating a retail network across the state on a ongoing model. We hope to multifold the revenue and create opportunity for SMEs, mass by adding value in the system with a conglomerate effort of technology, business intelligence and also through people power. Our mission is to make services available under one roof through a retail network for the people by the people of the people. Industry: We are targeting all possible services such as Bill Payment, Recharge, Ticketing, Booking, Statutory Payments, logistic, e-commerce etc for the industry sectors such as telecom, insurance, power, banking...
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