...such as Poor Little Rich Slum (see my review). She graduated from Sophia College in Mumbai and IIM Ahmedabad. The book (357 pages, published by Westland India) covers three kinds of entrepreneurs: those who left India and then returned to launch their ventures, those who never left India, and those who have a broader social vision. Each entrepreneur profile in the book is about 15-20 pages in length, and includes key takeaways along with the ups and downs of each journey. Vinod Khutal grew up near Indore and studied architecture, before studying computer science. An ad by game developer Gameloft on Naukri.com led him to a job in their Hyderabad office, where he eventually became a game designer. In 2009, he founded Twist Mobile, with apps such as Age Effect. He tied up with VServ to use their app-wrapper technology for ads embedded in apps. Success stories included becoming the first Asian company with 10 million downloads on Noki’s Ovi store. “Today’s killer app is tomorrow’s delete,” says Khutal, who has now branched out into Android and iPhone apps. Sriram Subramanya grew up in Pondicherry and started work in the auto ancillary business, with postings in Chennai and Bangalore and training in Germany. He later moved into the desktop publishing business, migrating from print designs to digital content. Sriram’s wife had to sell her jewellery at one stage to fund the growth of the company, Integra. A tight focus on quality, precision and business culture helped grow the company into...
Words: 2041 - Pages: 9
...Something that I`ve often wondered about with some people is why they decided to start their own business. And I saw almost every business owner living a great life, then I can find out my answer that working for others just make themselves rich-business owner grows richer and richer while the employees are just living a normal standard of life. So, I decided that one day I would become a business owner either. From that time the idea starting the own business popped into my head. So, what business would I like to start? What will I do in order to reach that goal? And why do I want to start up my own business? In a matter of fact, the standard of living ,so do the quality of life in Cambodian is getting higher from day by day .After hard-working ,on holiday more people need to go to the joyful place that can distract them from their stress; natural resort is an appropriate place for them to go. I want to build a luxurious resort which surrounded by the beauty of a giant grape garden. When we look outside, it is just a traditional one, yet everything will be opposite when we got into the garden. The shape and other everything in it will be designed with the beauty of grape, but also keep the modern style. Moreover, my business idea is not only play the role as a resort, but grapes are also the raw materials to manufacture many things such as wine, grape juice and so on. I want to build factory for manufacturing this grape. I can supply of raw material by the grape...
Words: 688 - Pages: 3
...My Business Management Some important questions that I as the owner ask are exactly the same issues covered in the mission statement: Who are my customers? Where are they? What do they want? When do they want it? Why should they buy it from me? How do I get it to them? This essay describes my concrete experience of running and managing a construction company. Pricing, for the Construction Company, relates to how well the project is estimated. After the contractor estimates the cost of the project they must add a fair profit. At this point it is important to know your competition and to determine construction “profit margins” for your locale. The better you know your competitors the more competitive you will be. The success of the firm can very well be determined by the skill of the estimator. [pic] In the competitive bidding market the lowest reasonable bid most often get the contract. Promoting is the art of selling and can be accomplished in a number of different ways, such as advertising, brochures, direct mailings, and personal contacts. Your decision on the best way to promote your construction company will depend on the type of contract you are competing for and your market. In the construction business competing for the jobs in your market area is done with bids. The two different types of contracts are public bids, or negotiated bids. For public competitive bids pricing is the primary marketing emphasis, and for negotiated bids contacts are most important. Az űrlap...
Words: 623 - Pages: 3
...For many owners of privately held companies, selling their business represents the culmination of years of work and offers the prospect of financial security for life. Our experience has shown, however, that without strategic financial planning prior to the sale, an owner may not realize its full potential. By defining personal objectives and putting a few key strategies in place, an already lucrative transaction can become a golden opportunity—without slowing down the sale process. Bernstein has developed an analytical framework designed to identify the critical alternatives when selling a business. By integrating potential deal terms, key tax- and estate-planning strategies, and the business owner’s financial goals, the owner and his team of advisors can, we believe, most effectively extract maximum value from the deal. While the model is best used on a personalized basis, our research has uncovered some global themes: • The sale of a business often allows the owner’s spending, legacy, and philanthropic goals to be met—but not always, particularly if strategies to meet them are not mapped out at the beginning. The solution is to ensure that sufficient assets will be set aside to address the owner’s top financial priority (often his spending needs), and then work out plans for meeting his other critical needs—all prior to the sale. • Generating the most value from a transaction is not necessarily tied to finding the highest sale price. Often, the maximum benefit...
Words: 3941 - Pages: 16
...The Saga of Selling My Business Mr. Brodsky an a 60 year old entrepreneur, who owns three different businesses decide to sell his business to the CD venture for a well seated price. Threw out the reading of the story we have a chance of seeing the simplified process and how much it really takes to sell and at the other hand to buy an a established business. By this sample we can observe the amount of the people that have to be involved within the entire process that seems to be very complicated as well. In advance there is a part of the reading that is describing the delays that arise within the transfer of ownership process. At this point it gave to the over many back thoughts since the price was estimated already but the business was still successfully grooving and adding its value. As in many aspects of the real life buying or selling a business is a huge movement that is taking many steeps in order to complete and bring up to life. Q1 The due diligence while buying the existing business is the only time that futuristic buyer has a real chance of validating company information and data that was presented within the offer. By focusing on the scale of the operation there is many vital aspects that are feting within the business like a puzzle, but just by missing one piece can create entire purpose and mission of buying the business unacceptable. Every little aspect of the company has to be verified and validate in order to became a meaningful piece of the final data that...
Words: 678 - Pages: 3
...owning my own business, I would like to have a dessert shop, but I also have an interest in opening a tattoo shop with my brother. When I do open up one of these, or both perhaps, businesses I will take great efforts and do much research to develop a fair and safe list of ethical rules that I will make sure everyone that works for me, including myself, will follow. One of these rules would be to make sure that my employees are treated fairly and that they are given the opportunity to advance. I think that this is an important ethical rule to follow because the production of your business rests in the hands of your employees. They are the ones responsible for making and distributing your products, and in order for them to be motivated to do a good job at their tasks, they need to know that they will be rewarded for their hard work and contributions. Another ethical rule that I would put into play would be to make sure that the product that we are selling is safe and of good quality. This is another important rule that will also help the business. Without happy customers, you do not have a business. It is important to distribute something that will satisfy what they want, and something that will not be dangerous to their health. For instance, if I own a dessert restaurant, and my grocery supplier delivers me ingredients that are poor or contaminated, even if I absolutely needed these ingredients, I would not use them. I would lose more money if a customer became ill from my product...
Words: 511 - Pages: 3
...My Reflection on Business Ethics Introduction: For the purpose of this paper, I will briefly talk about my experience in class this semester as a business student. The university has started a new academic period to complete a course. It was rough at first but as time when by, things became quiet and I became more involve in class. I had a great experience with class members who were totally engaged in the class and we had a lot of stimulating conversations. While the pace was so fast, a little hard to keep up with the time, I tried my best to stay on track. It has been a great experience with the new eight weeks process. It astonishes me how business ethics is an important part of the business world as ethic play a significant role in our daily lives. We as individuals need to know how to behave as we move around the world. There are so many people from different cultural backgrounds; we also have the responsibilities to learn about different cultures as we move around. Business ethic has prepared me as an individual to know these things. We come from varieties of backgrounds; ethics are viewed at different prospect in various parts of the world. I had a great Professor who has mastered the subject matter to the fullest, he clearly explain the course as we moved on to the end of the semester. My professor understands that student sometimes go through rough times and he willingly understood their problems. The professor is always physically present, so if there...
Words: 535 - Pages: 3
...and e-business to improve my small business is a very good idea, since most people use some sort of a social media daily. I could make my own website, or have my own “Facebook Page” because most people use Facebook more than any other social media. I could measure and know how many people on Facebook are interested in cake decorating, and by that I could communicate more with my customers to know their preferences and their opinions, and what products they prefer, so I can improve my business and increase my customer base. I could also illustrate my products (my cakes, and my cake decorating), and my services that I offer in my business, which will improve my customer service. I could also increase my sales revenue by, making sales of merchandise online, by having an intelligent information systems to suggest purchases to repeat online customers, by advertising on web pages, and by doing subscription fees charged for access to online services and content. Also I could reduce expenses by: Offering online services that (Reduce transaction costs, provide information, and provide customer assistance), also by reducing the costs of dealing with customers, and by reducing the need for as many physical store locations. I think that the expanding of the internet, social media, and the e-business in the future will be very beneficial for my small business, because I will be able to connect and communicate with more customers in which my customer base will increase, and therefore my business...
Words: 280 - Pages: 2
...procedures to taking a business online. Inside this paper I will conduct a SWOT analysis, show how I plan to overcome any cultural barrier that may be presented and how I maintain compliance with our stringent federal trade laws. Exposing My Small Business to the World The possibilities for expanding and increasing your business in today’s times are endless. The World Wide Web allows us small business owners opportunities that we have never had before with these increased opportunities, there are also increased problems. I will outline how I took my business online and combatted these underlying issues. Identify the advantages and disadvantages of taking your small business online by performing a SWOT analysis. Include 2-4 items in each category. The New Jersey shore boardwalk is a tourist haven. A small business owner can make a considerable profit if they have a product that the consumers want at a price they love. My clothing store NEW Images opened last year. In this failing economy it was often discouraging to sit in the store for days at a time with only a few sales and many “window shoppers”. I decided quickly that if I want to survive I must take this business online. The thought of exposing my business to millions of new customers was euphoric. I could literally taste the profits. I put my plan into effect by first taking note of the advantages. The first advantage was the cost of advertising versus the exposure. The sign on the front of my building cost...
Words: 1146 - Pages: 5
...digression, please remember my name, because ten years after when you search it by google, you would catch the president of JAVAN fashion group, or unluckily, you may just find the owner of an online clothing store – JAVAN. In the following, there is not any word ‘career’ used because it does not meet my dream’ satisfaction. Instead, ‘business’ is the one which will be used for the spirit of my essay. It is impossible for a student like me has a dream of starting a business. Once I still was a hyperactive little kid, my father had a hope that I would study well, enter an notorious university, study professional in my fields and become an specialist in such fields, which means I strictly gain a good jobs with high salary in the future. My elder brother is now a customer relationship expert of one of the biggest joint stock banks of Vietnam, and he had ever been the second admirable person of my life preceded by my father. The word ‘business’ would have never had chance to emerge in my mind when it was overwhelmed by my father’s ideas till a day when I am stunned by a huge of startup from my friends. Such event likes pouring an ice water bucket into my head and force me to revolutionize my thought. More surprisingly, the initial step of my business blueprint is establishment of clothing store named JAVAN which is incopporated by both name of mine and my girlfriend the co – founder of our business. When my father heard about the word ‘business’ and ‘my clothing shop’, he was angry...
Words: 895 - Pages: 4
...Ethical and Socially Responsive Business Chipotle is committed to the highest standards of integrity in all of our activities and compliance with both the letter and spirit of the law. We expect that you will reflect these standards in your day-to-day dealings on our behalf. This Code of Conduct is for all employees, Officers, and all members of the Board of Directors. It is a guide to ethical behavior. Chipotle has an “open door” policy with respect to any concern relating to compliance with the Code of Conduct and other Company policies, and no person will be subject to disciplinary or other retaliatory action by raising any concern in good faith.. Definition of the Code of Conduct The Code of Conduct includes this introductory section, "Integrity Statement," "Anti-Discrimination, Harassment and Sexual Harassment Policy," "It’s the Law,” and "Chipotle Confidential." Approval of any activity or matter not in compliance with this Code must be sought in advance and, unless otherwise provided for in the Code of Conduct, may be granted only by a Chief Executive Officer. In the case of members of the Board of Directors and Officers of Chipotle, approvals may be granted only by the Board of Directors or an appropriate Board committee. Compliance with the Code If you become aware of a breach or violation of this Code or any other Company policy, you should report the breach or violation in the manner described in this Code under “Chipotle Confidential.” Chipotle will...
Words: 895 - Pages: 4
...Week 7 / Report 2… My Own Business…”Yoga for Anyone” N/A Parkville University Abstract This paper explores the process I took to decide what business to choose and marketing strategies of said business I want to start. I selected one in a fast-growing arena of health improvement; and I will achieve it by offering everything there is to know about Yoga. It addresses several aspects of a marketing plan from how I arrive at this possibility to applying the marketing mix in the Four P’s of product, price, promotion, and place. Finally, I describe a layout over viewing why my website will succeed throughout product life-cycle. My Own Business: “Yoga for Anyone” Deciding upon a business is not something I did not go into lightly or taken on a dare. I gave it much thought, would research heavily through both the use of secondary and primary research marketing methods, and then send through the rigorous trials and tribulations of product and / or service life cycle. Main thing I understood it is not as simple as choosing something I thought in terms of…if I have a passion for it, everyone should share in my passion, and it is the latest and greatest craze; therefore, I must “jump on the bandwagon” and have one as well. Although, both of these ideas have some credence in marketing, because I had to believe in what I did and be marketable, respectively, it is not as glib or easy as the aforementioned old adages imply. I took all of this into consideration when I chose...
Words: 1330 - Pages: 6
...Ali Baba My name 5454 Flying Carpet St. My city and zip code 317(345-6789) flyingcarpet@yahoo.com December 2, 2013 Table of Contents Executive Summary 4 A.2 Mission, Goals and Objectives 4 A3. Keys to Success 5 Company Summary 6 B1. Industry History 6 B2. Legal Form of Ownership 7 B3. Locations and Facilities: 8 B4. Management Structure 9 B5. Products and Services: 10 Market Analysis 11 C1. Target Market 11 C2. Industry Analysis 12 C3. Competitive Analysis 13 Market Strategy 15 D1: Four Ps 15 Product- 16 Pricing Strategy 16 Positioning Statement- 17 Promoting 17 D2. Price List- 17 D3. Selling Strategy 18 D4. Sales Forecast 19 Implementation Strategy 19 E1. Overall Strategy 19 E2. Implementation 20 E3. Control Plan 21 Financial Statements and Projections 21 F1. Revenue and Cost Estimate- 21 F2. Forecasted Profit and Loss Statement 22 F3. Forecasted Balance Sheet 22 G1. Financial Projections 22 G1a- Breakeven Point 22 G1b- Financial Position- 22 G1c-Capital/Investment Needs 22 References 24 Executive Summary Ali Baba is a fast food sit in or take-out restaurant that will serve Mediterranean style foods such as Chicken or Beef Shawarma and Gryo sandwiches. There is an increasing demand for healthy and filling fast foods at value pricing, we believe Ali Baba can fill this demand. Located in the Circle Center Mall in the city of Indianapolis Indiana we will be able to serve mall shoppers and companies in the surrounding...
Words: 4664 - Pages: 19
...Kimberly Tucker, Chris Salt, Ashley Solomon Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges 11/01/2010 Marketing Management 6800 Section 004 The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several...
Words: 3390 - Pages: 14
...person is focusing on something different, thinking of something different, and noticing something different. That is why every person has a story to tell, and it is why we can learn from every single person. And this essay is about my short autobiography, which can give you an indication of my personal story. I came into this world on the windy morning of October 15, 1990. I was born in Cua Viet, a small town in Vietnam. I am the 5th child among the 5 children of my parent. I grew up and spent almost my whole life in my country. Now, I am the second year student in Business Accounting- the 2 year program. I have been through many life-changing situations in past 3 years. These situations have had both positive and negative impacts to me. My goals from 5 years ago compare to my current goals are totally different. After finishing 12th grade, I just wanted to become a Mathematics teacher, so I went to Hue University and tried my best to achieve the goal. However, when I was the 2nd year student of the Hue University, I found that I was no longer interested in becoming a teacher. Hence, I dropped the school and wanted to get a better education in Canada and seek opportunities in accounting. Since then, my life has changed. On one hand, starting my new life in a strange country is so hard. When I just came, I faced many difficulties, such as the language, the weather and the life style. Firstly, language was a big matter when I first came. Speaking was one of the linguistic problems...
Words: 585 - Pages: 3
