...Favorite Brand Paper 1 Favorite Brand Paper February 16, 2015 Favorite Brand Paper 2 In the field of marketing the most important factor is the value of a brand. A majority of the consumers today prefer a certain brand and want t stick to that brand indefinitely. This is the reason why every company tend to spend a large amount of their budget in marketing their product in order to build a relationship with the consumer which can stick to them for a long time. As far as my personal choice is concerned, I tend to buy a product based on the price, however one brand that I will not compromise on is Dawn dishwashing soap. In this paper, I will discuss three different reasons as to why I like the product Dawn. I will also discuss Dawn’s competitors and why they do not match up to the capabilities of Dawn. Dawn is a registered trademark of Proctor and Gamble. Dawn was created in 1973 since then it has become a household name in America and internationally. Dawn is not only a dishwashing soap but it also comes in dishwasher products too. Dawn also prides itself in the fact that it is good for use on animals and has helped conservation organizations for over 35 years. One of the reasons I love the brand Dawn is because of its ability to cut grease. The Dawn bleach alternative power soaking product is amazing in cleaning grease...
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...Favorite Brand Michelle Gale MKT/421 June 2, 2014 Glenna Twing Every person has a favorite something; this could be shoes, stores, or food to name a few. This paper will detail one of my favorites, Skecher’s Shoes. There are many competitors that offer similar products, and the paper will show a few of them. Details as to why they are my choice will also be included. We will also look at how this company provides customer service to promote customer loyalty to a variety of age groups. My intent is to get others to try these shoes if they have not. Favorite Brand and Why Shoes are important to most people. Many have a favorite brand at they like to wear. I choose Skecher’s Memory Foam as my favorite brand. Skecher’s Memory Foam are my favorite for a few reasons the biggest reason is they are comfortable. With my current job I am on my feet a lot, and comfortable shoes are necessary. To have a pair of shoes that do not provide comfort could make my feet hurt after a period of wearing them. I have also found that an uncomfortable pair of shoes causes other problems such as an ache in my back. Having this happen has and would make the day worse. Pricing is another reason that these shoes are my favorite. The pair that I most currently purchased was $64.99; this is not a bad price. Considering that I wear these shoes at least five days a week, and at least eight hours a day,...
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...Favorite Brand Paper Jonathan Mitchell University of Phoenix MKT/421 Sandra Woods March 3, 2015 Favorite Brand Paper My favorite brand I’m passionate about is Queen Helene Cocoa Butter Crème. “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). I am passionate about this brand because with all of the cosmetic fixes out there, a natural remedy would better than a risky and expensive procedure just to make sure my skins feels the way it did I was young. I love this brand because it makes my skin feel soft and smooth. It last longer than other brand I have tried. Most of the brands out there because of their name have notoriety, like Palmer’s cocoa butter, but these brands are often water down versions of the original product because of the Palmer’s popularity, although expensive, the brand is mass produced, therefore, the quality of the product is diminished to serve all consumers. Palmer’s cocoa butter wears out fast and I have had to reapply it throughout the day, it is very thin and leaves my skin dry unlike like Queen Helene’s cocoa butter crème. I can use it once even after I was...
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...Favorite Brand Paper Phyllis Renee Bistos MKT/421 April 8, 2015 Geraldine Goodstone Favorite Brand Paper Branding is more than just a company logo. When a person thinks about a company they should think about great service, great products and great prices. My favorite brand is Starbucks, because of their ability to stand out in every aspect of branding. Effective branding can give a company the edge needed in a competitive market. Branding tells your customers what kind of company you are and what they can expect from your products and service. In my opinion Starbucks has the best tasting coffee drinks. I also appreciate the fact that Starbucks offers free Wi-Fi in a comfortable atmosphere where I can work on homework. Starbucks is also good to their employees by offering tuition reimbursement and fair wages. The Reasons I am Passionate about the Starbucks Brand I have been a Starbucks customer ever since I can remember. The first reason I am passionate about Starbucks is because of the quality of their products. I love the taste of their coffee, teas, and food products. They also have a large variety of drinks available so a person never gets tired of the same thing. The second reason I am passionate about Starbucks is because of their customer service. I always receive fast and friendly service at Starbucks. The final reason I am passionate about Starbucks is because...
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...Crème (QHCBC). “Queen Helene® brand has been a leader in quality and beauty products for professional and personal use since 1930. Our products are inspired by nature’s finest ingredients because they are safer, and often more effective, than harsh chemicals and unnecessary additives. We are proud to have created a full line of affordable and effective body care products that are still passed on from generation to generation” (Queen Helene, 2015). This brand has become one of my favorite brands because it provides a natural remedy oppose to risky and expensive cosmetic procedures that promise youthful skin. This product provides longer lasting soft and smooth skin than most brands on the market. Although other brands may have more notoriety, like Palmer’s cocoa butter, it provides lower grade ingredients. Palmer’s Cocoa Butter is a more expensive product and because of its mass production it beats QHCBC in popularity with consumers. Palmer’s provides a diminished product that wears out fast when used which causes consumers to have to reapply the product constantly opposed to QHCBC. I can apply QHCBC once, and it is penetrated into my skin through the day even after washing my hands. QHCBC is my favorite brand because it is applicable to the body and face. Unlike other products designated for a specific body part and is affordable and is carried in a wide variety of stores that offers hair products. I was introduced to this product in my mid-thirties after going through...
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...MKT 421 Week 1 Individual Assignment Favorite Brand Paper Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: • Identify a brand about which you are passionate. • Explain a minimum of three reasons why you are passionate about this brand. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. Equity Bank Equity Bank, a Kenyan based financial services company is an organization that I am so passionate about in the banking industry. The bank was started in 1984 as Equity Building Society (EBS) and it used to provide finances for mortgage to most of its customers who fell in the low income earners bracket. The bank is led by a board of directors headed by the famous chairman; peter Munga and the group’s chief executive officer Dr. James Mwangi (Allen, 2013). I like this brand because of several reasons as outlined below 1. Leadership The bank is managed by an experienced board of directors who ensure that there is consistency in customer satisfaction and adequate innovation which results to efficiency. In November 2013, the company’s chairman Peter Munga was titled Chairman of the Year in the 4th edition of the...
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...cream ice cream, but can't hold a candle to the the smell of a brand new book (which, by the way, is my favorite scent in the world). To be completely honest, I don't know what makes me love the scent of crisply ironed cotton or satin. But if I could guess, I would infer that it comes from the association to fabric stores and memories of walking into one. When I was younger, and still now, it was a mix of the vibrant colors, the possibilities behind each, and aroma given off. I can't honestly say that my love of sewing is a love that "has been there for as long as I can remember." In fact, I can date the start of my...
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...Favorite Brand Paper M. Colton Claycomb MKT/421 November 23, 2015 Creig Foster Favorite Brand Paper I choose Apple as my favorite brand; it is one of the largest and well-known companies throughout the world, and they specialize in any electronics such as computers and iPads, cell phones, in previous years many of the items was aware as well as created by Apple industries. The product is well known by its design, sleekness, and easy to use products, which made these items high in demand. Apple became a household name that brought consumers of many ages to the desire of owning one of their products, with this came to their retail stores as well as the use of technical support with telephone or e-mail, which brought loyal customers along with loyal business ethics. With this Apple, though it was for many years a runner-up to Microsoft in such areas as sales or even the use of operating systems. However, over the past couple of years or so, many changes have taken place such as large-upscale advertisement campaigns that have given the company a brand new look on their brands to consumers. Also, they have made their selves known to be more environmentally responsible as well as selling more efficient user-friendly devices along in along with many new learning tools that are in comparison of Microsoft’s ability of no style and hard to use devices. There are many reasons that I prefer Apple to other brands, one of the biggest is the fact I like the quality of the items...
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...Favorite Brand Paper MKT/421 February 16, 2015 Favorite Brand Paper In marketing the most important factor is the brand value. Majority of customers prefer a particular brand and want to stick to it for a long time. This is the reason why every company spend legal amount of money in marketing their product so it can build relationship with customers which can stick to them for a long time. As far as my personal choice is concerned, I have many favorite brands for different requirements but for this paper I will chose my favorite brand which is Tesla Motors. Explain a minimum of three reasons why you are passionate about this brand Tesla Motors, Inc. is US based Company which designs, manufactures and sells electric cars and electric vehicles power-train components. Tesla, which was founded in 2003 by Martin Eberhard and Elon Musk, has pushed the envelope beyond what most automakers thought possible. The company's Silicon Valley-style "techpreneurship" enabled it to move faster, work more efficiently, and create ground breaking new ideas around sustainable mobility and automotive technology while proving that electric cars could be better than gasoline-powered cars. Tesla has had a competitive advantage over auto industry rivals in design innovation since day one. Located in arguably the center of the world for technological innovation, Tesla was able not only to construct its vision of mobility in Silicon Valley, but also recruit its employees from many of the leading...
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...Interview 1: 1. Her favorite pair of jeans are made by Rockin’ Revival. She likes them because they have a lot for detailing (very thick, typically vibrant stitching) which she finds to be both fun and less work because she does not have to accessorize. 2. Some challenges run into while jeans shopping would be dealing with her “motherly shape”, which says is a little bit of tummy (so fitting in the waist), as well as fitting in the butt which also bigger. 3. Levi’s were the classic brand from when I was younger, so I own a lot of pairs of those from my 20’s and early 30’s however they do not fit the mommy shape. Because they no longer cater towards her size she started to look at other brands and found that Rockin’ Republic made jeans that fit her “bigger areas” perfectly. 4. Nordstrom Rack, Buckle and Maurice’s are her favorite stores. Because they both carry the brand and style of jeans that she likes (thick stitching kind of glamy jeans). Plus, Nordstrom has some great jean sales and Nordstrom Rack carries discounted brands. 5. Light wash boot cut Silver jeans which fit all of her jean requirements, such as accommodating her larger waist but still fits snugly on the thighs. And a pair of dark cobalt blue flare legged jeans from Maurices that also have detailing (i.e. bedazzling) and very comfy for everyday wear. 6. The ones from Maurcies were $30, while the silver jeans were about $65. Yes it is typical for her, she typically spends no more than...
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...cherry, caramel, and strawberry. The consumption method for eating taffy is not compatible with the method of a tootsie pop. A tootsie pop has a stick for the consumer to hold onto. Taffy must be consumed by popping the candy out of the wax paper and into the consumer’s mouth. Although they have their differences, each sweet treat will leave you wanting more. Dum-Dum suckers are a hard, sweet, flavorful brand of...
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...a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28, 11:59 PM /5 Total Points /13 Course Progress 4.7 / 8 (58.75%) of points so far 100 points total All Assignments » Course Overview Jul 15 - Aug 18 This course develops an understanding of the complexities an organization faces in establishing and implementing marketing strategies within both...
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...My favorite retailer that I could not live without is Target. To be more specific it’s the Super Target. It’s my one stop shop for food, milk, clothes, LEGOs, and DVDs. Usually my weekly trips to Target are around $300.00 (I have boys!). I love everything about Target, its clean, the environment is friendly and spacious, and I never have to wait in line for longer than five minutes, there is always someone around to help, and there is a Starbucks. Target is not the low price provider in the big retail world but Target’s philosophy is to make sure their “guest” (this is what Target refers to as customers) get the best shopping experience possible. Target has a high level of customer service. Target has everyday essentials and fashionable differentiated merchandise at a discount price, but not at the lowest price. Target has positioned itself as a mass merchandiser of affordable chic goods (Barwise, 2004) Wal-Mart on the other hand is my least favorite store unless I am only going to buy one item. I shop at Target, I buy at Wal-Mart. Wal-Mart, like we all know sells on low price. Wal-Marts pricing strategy is to promise the low price always, even matching competition stores ads (Lazaro, 2011). Wal-Mart does not have to concentrate on customer service since they are the low price in this industry. At Target, if I go to check out and one item does not have a tag, the associate will ask me if I remember how much it was. Taking my word for it, he or she will finish the transaction...
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...| My Favorite Brand | Target Stores | | Brandi Collins | 9/6/2015 | | My favorite brand is not just one brand, but a whole store. I love Target stores. With the fast and friendly service, clean and easy to maneuver through aisles, the stores are ideal for browsing and easy-going shopping. Although Target may be a little more expensive then its competitors, it is a better store to shop at because of the customer service and cleanliness. I love shopping at target for many different reasons, but there are three main reasons. I actually buy some of Target’s brand items and they are actually pretty good. The products have a long lasting life and are cheaper than name brands sold in the store. Their off brands consist of food, drink, cleaning and paper products, and even clothing. Another reason I love target so much is because the customer service is great. The team members are always available and willing to help you find something. They keep short lines to better serve the customer and the registers grade the cashier to help cut down wait time. I have oved Target since I was in high school and I worked there soon after. The employees have a meeting every day to share ideas on how to better serve customers. And the last reason I love Target is that it is very organized. The store is always in good shape and neat. Things are easy to find and it is easy to maneuver through. The store is not very crowded and is hardly ever over crowed with customers. Selling...
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...When I walked into the cereal aisle in Meijer on Tuesday, September the eighth, I was confronted by a aisle packed with colors. Upon further examination however, I noticed many different things about not only the colors, but also how they were displayed throughout the aisle. Just like my visit to Meijer, this paper will not only look at the surface of the cereal aisle and my box of cereal, but also delve into the meaning behind their fronts and how the box I chose is marketed. The box I chose, “Kellogg’s Avengers: Age of Ultron Sweetened Cereal with Marshmallows”, is marketed at Meijer to children through character appeal, which displays ethos as its strongest rhetorical appeal. Throughout this paper I will show you how I came to this conclusion. The cereal aisle in Meijer is located in the middle of the center section of the store with the oatmeal, granola bars, fruit snacks, and candy across from the cereal. The cereal was set up so that you have the bags of the off-brand cereal in a section, then...
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