Consider it or not, bearing certain colors can help us elevate, make head way argument or encourage friends to share the latest gossip. Colors in our surroundings have the ability to keep us cool, motivate or de-motivate the conversation. The hues on packaging give some unperceivable messages that the enclosed product is salubrious, pricy or unsafe.
Why? Because of the psychology of color, which refers to the strong emo­tional reactions that we all have towards colors? Research studies show that our reaction is partly physiological based on the effects of the colors that have on our eyes and nervous system. It is also influ­enced by our environment and life experiences. Beginning with the technology at its sim­plest, the retina focuses on colors as rays of light which have varying lengths and degrees of refraction, reflection, absorption depending on the hue. The eye's sensing of each color induces fast reactions in the brain and autonomic nervous system.
For example:
Warm colors like reds, orange, yellows have the longest wavelengths, requiring energy to view them, that's why those colors seem to pop out at us. They stimu­late the brain, raise pulse and respira­tion rates.
In contrast, cool colors like blues and green have the shortest wavelengths and can easily enter the eye. This produces a calming and relieves us while slowing the metabolism.
In addition to the involuntary reac­tions we have learned reception that is equally important to color. We're taught that pink is for baby girls and blue is for boys, white bridal gowns represents purity and naturalness, red for traffic signals which means to stop or danger ahead.
The color of our clothes also speaks volumes. Would you be more related with a customer-service rep­resentative who is dressed in white or black? Would you feel safer with a doctor wearing a navy tie or a bright orange one? Who would you