Skyline Dealers Target Sales, Personalize Service with Configured GoldMine Solution
Industry trade shows are a major source of leads and new business for many organizations. But as any trade show veteran will tell you, show success largely depends on your visual display. For over 25 years, Minnesota-based Skyline has been perfecting the art and science of trade show displays, helping countless clients maximize their trade show investments. Longtime innovators, the company has over 50 patents and dozens of awards for its displays. Today, Skyline operates through a network of 142 dealers in 45 countries. configurability and affordability, as well as its worldwide network of support. Skyline called in FrontRange Solutions Partner First Direct Corp. (1stdirect.com) to create a configured GoldMine template for dealers. The goal: a GoldMine system designed for dealers’ specific sales, marketing and operational needs. To that end, 1stdirect.com met with some of the top Skyline dealers to gather their input, and understand their business needs and CRM requirements. The FrontRange partner then designed a template to capture and report on information to support dealers’ sales and customer service efforts. As dealers add new leads and grow those relationships into customers, they can track information such as all the shows a customer or prospect plans to attend, their exhibit sizes for every show, and key customer details like number of employees, revenue and competitors.
© Using a custom GoldBox import profile created by 1stdirect.com, GoldMine also streamlines the process of processing leads from Skyline corporate. Skyline emails dealers a file, and in minutes, they can bring those leads into GoldMine and begin contacting them.

A Common CRM Platform across the Dealer Network
Each independently owned and operated Skyline dealer has traditionally implemented its own