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Submitted By dipeshks
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Dipesh K Shrestha
Research Paper: Harley Davidson
The Harley Davidson Corporation has been dominating motor cycle industry for many decades. At this point, it continues to have a very strong identity in the American market as one of the most trusted motor bikes. The mission statement of Harley Davidson Corporation is “We ride with our customer and apply this deep connection in every market to serve to create.”
Background: (Startup and History) Harley Davidson started off with when William S Harley completes a draft of an engine designed to fit into a bicycle. Arthur Davidson joins with William S Harley and provides the first production of Harley Davidson Motorcycle. Harley Davidson bike was built to be a racer bike which has 3-1/8 inch bore and 3-1/2 inch stroke (Hardley Davidson INC, 2001). The home office initially they worked was a 10x15 foot wooden shed with the words- “Harley-Davidson Motor Company” on the door. In 1905, a full time employee is employed at Harley Davidson.
Harley Davidson has more than 1300 dealers in 60 countries worldwide. According to Hoovers.com, it has around 6300 employees. Corporate headquarter of Harley Davidson is in Milwaukee, Wisconsin and domestic production facilities are located in various areas such as , East Troy and Tomahawk, Wis.; York, Pa.; and Kansas City, Mo. The company also has its companies beyond USA in countries like Europe, Brazil and Japan.
Harley Davidson is long known for its product and services. It has played a huge role in providing customer service and satisfaction. The product that Harley Davidson provides is: * 35 Harley Davidson model bikes with 5 families of motor cycle: Harley Davidson provides 35 Harley Davidson with 5 families of motor cycle including touring, Dyna, Softail, Sportster, and VSRC. Harley Davidson also states that there are no other motorcycle with the look, sound and feel of its

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