...Marketing Research qualitative data collection methods Carla C Martins Focus Group Focus Group • A carefully planned discussion conducted by a trained interviewer (moderator, facilitator) in a permissive, non-threatening environment . • Composed by a small group of ideally seven to ten people with common characteristics relating to discussion topic. • Used for generating data to enable the comprehension of a specific topic under study. • The open-ended interaction of focus groups stimulates thoughts and emotions which are not ordinarily forthcoming in an individual interview, or through the examination of how people behave. Focus Group Business Research More structured approach Active moderator More use of stimulus Pre-defined questions Emphasis on content Academic Research Less controled Moderator facilitator Emphasis in the discussion among participants Focus on the process Less participants per group Focus Group Phase I: Planning Three Phase Process Phase II: Conducting Sessions Phase III: Analyzing & Reporting Focus Group Phase I: Planning PLANNING THE FOCUS GROUP 1. Generating questions – the focus group guide 2. Definition of groups 3. Participant Recruitment 4. Logistics and Agenda Focus Group Phase I: Planning 1.1. Focus group guide development • Think about the problem • Brainstorming • Five to six major topics • Open-ended questions • Careful with “Why?” questions • Avoid dichotomous questions ...
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...Warning Concerning Copyright Restrictions The Copyright law of the United States (Title 17, United States Code) governs the making of photocopies or other reproductions of copyright material. Under certain conditions specified in the law, libraries and archives are authorized to furnish a photocopy or other reproduction. One of these specified conditions is that the photocopy or reproduction not be "used for any purposes other than private study, scholarship, or research." If a user makes a request for, or later uses, a photocopy or reproduction for purposes in excess of "fair use," that user may be liable for copyright infringement. How to Say Nothing in 500 Words Paul Roberts Paul Roberts (1917-1967) was a linguist, a teacher, and a writer at San Jose State College from 1946 to 1960 and at Cornell University from 1962 to 1964. His books on writing, including English Syntax (1954) and Patterns of English (1956), have helped generations of high school and college students become better writers. "How to Say Nothing in 500 Words" is taken from his best-known book, Understanding English (1958). Although written almost fifty years ago, the essay is still relevant for student writers today. Good writing, Roberts tells us, is not simply a matter of filling up a page; rather, the words have to hold the reader's interest, and they must say something. In this essay, Roberts uses lively prose and a step-by-step process to guide the student from the blank page to the finished essay...
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...LaTrice D. Narcisse Lnarcisse7@gmail.com Leadership & Organizational Behavior MGMT 591 Effective Internal Communication Professor Joseph Neptune February 22, 2015 Abstract Proper communication with any company is imperative to its daily operations and employee morale. Communication is defined as purposeful activity of exchanging information and meaning using various techniques or natural means. Large companies can lose sight of this as they grow and grow outside of their center of operations. When any company acquires additional business and begins to run it in a different culture it is important to know how that culture or environment thinks, acts, and responds before setting up shop. If this is properly done then this prevents the possibility of misinformation or a misrepresentation of the information being relayed. There are several basic activates that can provide a solid foundation to and for management in a good communication process. Managers should hold monthly meetings with all staff together; this provides a sense of teamwork and necessary information gets to everyone at the same time. Managers should also weekly or bi-weekly meetings with all managers. These types of meetings should be held regardless if there is a problem or not. They are to support the exchange of ideas and questions, to gain clarity. Each location should have their own processes while staying true the company’s goals and any standard practices that already in place. AmeriHealth...
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...Table of Contents Contents 01. Introduction 2 1.1. Research Problem 3 1.2. Research Questions 4 1.3. Research Objectives 4 02. Literature review 4 2.1 Define career development 4 2.2 Define professional development 4 2.3 Define Smartphone 4 2.4 Theories applied 5 2.5 Key Literature Review 5 2.6 Conceptual Model 10 2.7 Hypothesis 10 03. Methodology 11 3.1 Problem statement 12 3.2 Research objectives 12 3.3 Population and samples 13 3.4 Data collection Methods 14 3.5 Questionnaire design 14 3.6 Data analysis techniques 19 3.7 Assumptions and limitations 20 04. Research findings 20 4.1 Analyze question by question 21 4.2 Analyze on rated questions 28 4.3 Correlation testing 30 4.4 Objective testing 38 4.5 Hypothesis testing 39 05. Conclusion 41 06. References 43 07. Appendices 46 01. Introduction In the 1980's, the personal computer became the technological advancement that changed our lives. It allowed us to collect, store, and analyze large amounts of data with ease. In the 1990's, the Internet gave us the mechanism by which we could share massive amounts of information with one another. As we begin the 21st century, the Smartphone has quenched thirst for instantaneous connectivity. The growth in Smartphone use has been phenomenal. The CNN reports that 269.9 million Smartphones were purchased internationally in 2010 and that in 2011 a half a billion Smartphones may be purchased worldwide (Weintraub, 2010). Nielsen projects that Smartphones will become...
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...Corporations can create shared value by using their core capabilities in ways that contribute to both social progress and economic success. Some developing countries have experienced phenomenal economic growth, but that growth has not been inclusive. In recent decades, developing countries have experienced a rapid rate of economic growth. Although this has led to higher incomes and better health for many Developing countries, we still have far to go to make this growth truly inclusive. Developing countries are expected to fall short on several Millennium Development Goals: by 2015, it is expected that 40 percent of Developing countrie’s children will remain undernourished, and Developing countries will have progressed only halfway toward its goals for decreasing infant mortality. Inequality, poor public health, and environmental degradation will increasingly constrain their economic growth. Corporations play a critical role in achieving inclusive growth. Government is often seen as the answer to society’s problems, but spending by the Government of Developing countries alone will likely be insufficient to address these critical issues. governments can encourage contributions from the private sector by passing legislation and using its purchasing power to create a supportive, enabling environment. Philanthropy can also help catalyze change, but charity has a limited ability to sustainably achieve scale. The private sector, however, possesses skills and technologies necessary...
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...The Beneficial Uses of Hemp Following my father's death, I felt there was some unfinished business that we had not discussed. I searched to find some of my father's thoughts and feeling that I could justify our relationship through. Ironically, I came across a manila envelope, which had contained some of his prized possessions. As I searched through it, I developed a new opinion of the bio mass plant called "Hemp." There were articles showing a hemp bills being passed and farmers wanting to cultivate it within Delta County. There was also a book called "The Emperor Wears No Clothes." It was a book stating compelling facts about the miracle crop Hemp." An article struck me. It told of, Woody Harrison, a well-known actor stating, "He would pick up the tab for Colorado's first hemp crop if state legislators approve the crop." He also stated that you could smoke a pound of it and not get high. (Rice)" In addition 4.6 million members of the American Farm Bureau Federation support Hemp 100 percent. Hemp could be the most abundant natural resource, it can replace 80% of our fossil fuels, and be used for many major medicinal purposes (Kriho). It is essential that we stop the use of all fossil fuels, and deforestation to save Mother Earth. This can be accomplished with the cannabis plant hemp seizing pollution and provide the world with more than enough of its energy needs. According to Jack Herer, George Washington and Thomas Jefferson, we're not only the founders of our...
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...insider guide ACE YOUR CASE® III: MARKET-SIZING QUESTIONS 2nd edition ★ 15 PRACTICE CASE QUESTIONS ★ MARKET-SIZING CASE RULES ★ WETFEET’S EXPERT COMMENTARY >> The WetFeet Methodology You hold in your hands a copy of the highest-quality research available for job seekers. We’ve designed the WetFeet Insider Guides to help cut down on the time you spend doing job research by doing some of the work for you. Hopefully we can make your job search as painless as possible. Each WetFeet Insider Guide is the product of hundreds of hours of in-depth research, critical analysis, and precise writing. We survey massive amounts of publicly available information and conduct dozens of in-depth interviews of rank-and-file employees who work for the companies and industries we cover. (We keep our company contacts anonymous to encourage candor.) WetFeet writers—experts at reading between the lines—speak with company recruiting staff members to make sure you get accurate information about the recruiting process, compensation, and hiring targets. We also consult countless experts, from career coaches and networking gurus to authorities on professional etiquette and personal branding, in order to provide you insight on the latest trends affecting job seekers. Each Insider Guide undergoes extensive editorial review and fact-checking to ensure that the information and writing live up to our exacting standards. And because WetFeet retains all editorial control of our Insider...
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...PROJECT REPORT ON MARKETING RESEARCH &SALES PROMOTION WITH REFERENCE TO CIPLA LTD [pic] A PROJECT REPORT SUBMITTED TO THE Osmania University Hyderabad in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted BY M.RAMBABU (Roll No: 04808140) DEPARTMENT OF MANAGEMENT STUDIES St.Mary’s P.G COLLEGE Deshmukhi, Nalgonda Dist Andhra pradesh (2008-2010) A PROJECT REPORT STUDY ON MARKETING RESEARCH & SALES PROMOTION Submitted BY M.RAMBABU [Roll. No: 04808140] St.Mary’s P.G COLLEGE Deshmukhi, Nalgonda Dist Andhra Pradesh. In partial fulfillment for the award Of Master of Business Administration DEPARTMENT OF MANAGEMENT STUDIES St.Mary’s P.G COLLEGE Deshmukhi, Nalgonda Dist Andhra pradesh (2008-2010) DECLARATION I here by declare that the project titled “marketing research &sales promotion WITH SPECIAL REFERENCE TO CIPLA LTD”, HYDERABAD, submitted to ST.MARY’S P.G COLLEGE, in partial fulfillment of the requirement for the award of the degree of “Master Of Business Administration” DATE: PLACE: (M.RAMBABU) ACKNOWLEDGEMENT The satisfaction and euphoria that I feel after the successful completion of my project would be incomplete if...
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...Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 C H A P T E R 10 Informative and Positive Messages Learning Objectives After studying this chapter, you will know: 1 When to use common business media. 2 How to use the chosen channel effectively. 3 How to write letters and memos. 4 How to compose some of the common varieties of informative and positive messages. Locker−Kienzler: Business and Administrative Communication, Eighth Edition III. Basic Business Messages 10. Informative and Positive Messages © The McGraw−Hill Companies, 2008 IN THE NEWS All in a Day’s (Communication) Work im Donald, CEO and president of Starbucks, He is also known for visiting his stores, where he knows the value of informative and positive dons the green apron, goes behind the counter, and talks messages. His days are full of them. On the with employees. When he is in Seattle, he visits about day of his Fortune magazine interview, around 20 Starbucks a week; when he is traveling, about 10 a day. 6 AM he left a voice mail for Although you probably don’t 100 regional managers, wrote want his e-mail load, you might personal thank-you notes to “He gets 200–250 emails daily and appreciate his meeting time lim25 employees, and signed 500 responds personally to 75% of them.” its. He books meetings for an birthday cards. He will sign hour...
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...Killer Cover Letters & Resumes! WetFeet Insider Guide by Rosanne Lurie The WetFeet Research Methodology You hold in your hands a copy of the best-quality research available for job seekers. We have designed this Insider Guide to save you time doing your job research and to provide highly accurate information written precisely for the needs of the job-seeking public. (We also hope that you’ll enjoy reading it, because, believe it or not, the job search doesn’t have to be a pain in the neck.) Each WetFeet Insider Guide represents hundreds of hours of careful research and writing. We start with a review of the public information available. (Our writers are also experts in reading between the lines.) We augment this information with dozens of in-depth interviews of people who actually work for each company or industry we cover. And, although we keep the identity of the rank-and-file employees anonymous to encourage candor, we also interview the company’s recruiting staff extensively, to make sure that we give you, the reader, accurate information about recruiting, process, compensation, hiring targets, and so on. (WetFeet retains all editorial control of the product.) We also regularly survey our members and customers to learn about their experiences in the recruiting process. Finally, each Insider Guide goes through an editorial review and fact-checking process to make sure that the information and writing live up to our exacting standards before it goes out the door. Are...
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...Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader, and 2. More than anything, you want to communicate those ideas to your reader. These reminders may seem obvious to you, but without a solid commitment to your own opinions as well as to your reader, your prose will be lifeless and boring. If you don’t care about your subject, you can’t very well expect anyone else to. Have confidence that your ideas are worthwhile and that your reader genuinely...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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...means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOC/DOC 0 ISBN: 978-0-07-340743-2 MHID: 0-07-340743-7 Vice President, Editorial: Michael Ryan Director, Editorial: Beth Mejia Sponsoring Editor: Mark Georgiev Marketing Manager: Pam Cooper Managing Editor: Nicole Bridge Developmental Editor: Phil Butcher Project Manager: Lindsay Burt Manuscript Editor: Maura P. Brown Design Manager: Margarite Reynolds Cover Designer: Laurie Entringer Production Supervisor: Louis Swaim Composition: 11/12.5 Bembo by MPS Limited, A Macmillan Company Printing: 45# New Era Matte, R. R. Donnelley & Sons Cover Image: © Brand X/JupiterImages Credits: The credits section for this book begins on page C-1 and is considered an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Critical thinking : a student’s introduction / Gregory Bassham . . . [et al.].—4th ed. p. cm. Includes bibliographical references and index. ISBN 978-0-07-340743-2 (alk. paper) 1. Critical thinking—Textbooks. I. Bassham, Gregory, 1959– B809.2.C745 2010 160—dc22 2009034761 The Internet addresses listed in the...
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