...Chance Dalton Haley Davis English 101 2 December 2013 Nike: Rhetorical Analysis of Commercial Slogans A long run on a rainy day, lifting an extra fifty pounds, spending the extra hour at the batting cages; whatever lights that fire in all of us motivates us to get up and work can be triggered by the phrase “Just Do It.” “There Is No Finish Line” keeps you motivated for even better success. Just because you do it doesn’t mean you have to stop once you meet your goals. These phrases can also be recognized as campaign slogans for the Nike Company. These campaign slogans have proven to be effective at selling the product and picking up strong support along the way. Nike products are seen everywhere whether it be the actual product or an advertisement which means Nike is doing something right. Nike as a company is able to hold a strong ethos and a popular warrant in advertising their products. The Nike slogans appeal to a wide audience variety, and Nike’s appeal to one’s emotions through pathos may be the strongest aspect. The Nike Company has proven themselves well over the years with supporters such as Michael Jordan, LeBron James, and Kobe Bryant. All three of those names are applied to highly paid NBA basketball stars that everyone has at least heard of. Having supporters such as famous athletes gives Nike a strong ethos in their campaign because if the highest paid athletes are using Nike products, then the logical thinking is that Nike must be the best. For example,...
Words: 1576 - Pages: 7
...accepting design bids for its seasonal annual marketing campaign. Team B is asked to design the following: * An 11” x 14” poster designed for print delivered as an unflattened PSD file smaller than 10 MB. * A 300 x 300 pixel web advertisement delivered as an unflattened PSD file smaller than 10 MB and a flattened JPEG of no more than 200 KB. * The color scheme must be consistent with the color scheme established on the Baderman Island website. * Both the poster and web advertisements to include the Baderman Island logo, located in the banner at the top of the Baderman Island home page. * Designs to include at least three different examples of text to include: The Baderman Island motto. A new additional slogan created by Design Team B. The company name Baderman Island, modified from text into a graphic. In order for Team B to create these designs, it is beneficial for them to learn more about the Baderman Island Resort, such as the accommodations, amenities, and restaurants. The site also has a blog that could be useful in finding out what guests look for most when coming to visit Baderman Island Resort. History “Welcome to Baderman Island: where paradise is reality.” "Established in 2004, leisure and convention center focused Baderman Island is dedicated in providing unique and quality experiences to Island guests and daily visitors. The Board of Directors and operational leaders within the organization, require their staff to promote quality...
Words: 1239 - Pages: 5
...Most companies use slogans, taglines or catchy phrases in their advertisements to tell the world what makes their product or service special or different. A slogan can become the foundation of a company’s identity if done well however, if done poorly - a slogan can send the wrong message and actually drive customers away. This is why it is important to have a solid and accurate tagline. When you develop an effective advertising slogan – one that’s notable and gives a precise picture of what your business is all about – the slogan becomes an important part of your brand. An advertising slogan reveals a lot about your company, especially when the slogan reveals something about your prices, services or what customers can expect. This is exactly why I agree that Walmart was right to drop their tagline “Always Low Prices. Always”. Walmart is not always going to have the lowest price on an item so the continued use of the slogan could possibly work against Walmart when people start observing the prices may not ALWAYS be lower. Even though, this tagline did reach with millions of customers, their second operation – the price rollback campaign helped stock soar 1173 percent in the 1990s. This strategy was more appealing to the eye; people saw a smiley face slashing prices in half. It did wonders for the company! It was like the store’s mascot, it was on the commercials, store signane, employee aprons and their buttons. It was during 2000 – 2007 when Walmart’s stock prices fell and remained...
Words: 416 - Pages: 2
...A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry").[1] Slogans vary from the written and the visual to the chanted and the vulgar. Their simple verbal nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience. Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.[2] "Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans. Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.[1] Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are...
Words: 673 - Pages: 3
...celebrity Endorsement A recommendation to promote a product in an advertisement which is usually done by a respected known celebrity Corporate communication is the set of activities involved in managing and composing all internal and external communications aimed at creating attracting stakeholders on which the company depends on. There are different types of corporate communication that a business can use to get their message out to the audience; Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Sponsorship The act of sponsoring, which can be officially such as sponsoring a company e.g. a football club or financially). Slogans 1. A short and striking or memorable phrase used in advertising. Slogans 2. A short and striking or memorable phrase used in advertising. Livery Special uniform worn by an official member of an organisation or business Livery Special uniform worn by an official member of an organisation or business Logo A symbol or other small design adopted by an organization to identify its products. Logo A symbol or other small design adopted by an organization to identify its products. Brands A type of product manufactured by a company under a particular name Brands A type of product manufactured by a company under a particular name Mission Statement A summary of the aims and values of a company, organization, or individual. Mission Statement A summary...
Words: 686 - Pages: 3
...Kimberly Tucker, Chris Salt, Ashley Solomon Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges 11/01/2010 Marketing Management 6800 Section 004 The Problem: The problem surrounding Mattel Inc., one of the world’s largest toy companies, is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process), as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell, et. all 466). This is supported by Mattel’s legal battle with Carter Bryant and MGA, their forced recall of certain toys that were manufactured overseas, and the increasing rate at which traditional toys are becoming less appealing to today’s young audience. Essentially, Mattel’s mismanagement and oversight lead to violations in terms of ethical and social responsibilities and safety standards. Issues Relevant to the Problem: Mattel’s problem of mismanagement can be divided into several issues that need to be considered: legal issues, international supply chain issues, and an increase in technology-based toys. In regards to legal issues, Mattel has been involved in prolonged litigation with Carter Bryant and MGA over a breach of an employment contract and copyright infringement. Due to Mattel’s poor management of its overseas manufacturers, in which unauthorized subcontractors and third-party suppliers were hired and unsafe materials used, several...
Words: 3390 - Pages: 14
...person is focusing on something different, thinking of something different, and noticing something different. That is why every person has a story to tell, and it is why we can learn from every single person. And this essay is about my short autobiography, which can give you an indication of my personal story. I came into this world on the windy morning of October 15, 1990. I was born in Cua Viet, a small town in Vietnam. I am the 5th child among the 5 children of my parent. I grew up and spent almost my whole life in my country. Now, I am the second year student in Business Accounting- the 2 year program. I have been through many life-changing situations in past 3 years. These situations have had both positive and negative impacts to me. My goals from 5 years ago compare to my current goals are totally different. After finishing 12th grade, I just wanted to become a Mathematics teacher, so I went to Hue University and tried my best to achieve the goal. However, when I was the 2nd year student of the Hue University, I found that I was no longer interested in becoming a teacher. Hence, I dropped the school and wanted to get a better education in Canada and seek opportunities in accounting. Since then, my life has changed. On one hand, starting my new life in a strange country is so hard. When I just came, I faced many difficulties, such as the language, the weather and the life style. Firstly, language was a big matter when I first came. Speaking was one of the linguistic problems...
Words: 585 - Pages: 3
...Freddy Rodriguez Prof. Chamberlain English 063 16 Oct, 2012 My Hate for Work We all deal with some sort of issue that makes our work experience negative. In my case its cooking at a restaurant where all you hear is kids screaming uncontrollably from the control point window in the grill, the fog coming from both the fryer and grill, and last, but not least the “pushing and shoving” from the grill team when we’re pulling off a thousand dollar hour. If you haven’t guessed yet, its Friendly’s “Where ice cream makes the meal”... and my hate for people. I’m just kidding, but I don’t like rude people; like if I’m nice to you why can’t you return the nice gesture? Anyways (back on track) its crazy how many sounds you hear, things you see and objects you feel within a five hour shift that actually feels like two because of working through a rush period. Children children children, I hate them. Hate is a strong word? Trust me I KNOW! I cannot fathom the loud screaming that sounds like metal to metal screeching; all because mommy won’t them get ice cream. The sad part is that I work in the grill and its sort of tucked away in the back. Imagining the intensity of the screaming? Quite horrible isn’t it? As if the loud grinding gears of their voices isn’t enough, I have the pleasure of watching them run around like its free game day at chuck e cheese or something. The only part I enjoy of them running around like maniacs is seeing the huge bright shiny smile on their faces, it makes...
Words: 1003 - Pages: 5
...Narrowing down to on person who had had an impact on my life is a difficult task, and one that requires a lot of thought. There have been many, but as I travel back through my memories, one person stands out above the rest, my mother. Whether in the classroom or at home, that one individual continuously shines. She knows how to help me when a problem arises, she is there to pick me up when I fall, and she is there as my biggest supporter when all is going well. She always seems to know when to push me or when to just step back and allow me to learn life lessons. One example of her driving me to do my best is a time that I had an extremely tough exam in Chemistry. This was a must pass test and to make it worse, it was over a chapter where I struggled. I came close to giving up and failing the test, but somehow my mom knew I was fighting this battle. She came to me and explained how giving up would interfere with my dream of going to college. It might not keep me out of college, but it would set my standards lower than they needed to be. My mom did not force me to study, but instead, she allowed me to make a decision that would effect me right then and possibly in the future. My mom has made a huge impact in my life in such a positive way. She has pushed me to where I am now. Through her example and our many talks, I have learned that hard work and perserverance can and will take you a long way in this world. I did pass that...
Words: 309 - Pages: 2
...instructed otherwise.) Not only is a topic sentence the first sentence of a paragraph, but, more importantly, it is the most general sentence in a paragraph. What does "most general" mean? It means that there are not many details in the sentence, but that the sentence introduces an overall idea that you want to discuss later in the paragraph. For example, suppose that you want to write a paragraph about the natural landmarks of your hometown. The first part of your paragraph might look like this: My hometown is famous for several amazing natural features. First, it is noted for the Wheaton River, which is very wide and beautiful. Also, on the other side of the town is Wheaton Hill, which is unusual because it is very steep. (Notice how the first sentence begins with "My hometown..." a few spaces to the right of the paragraph edge. This is an indentation. All paragraphs in English MUST begin with an indentation.) Note how the first sentence, My hometown, Wheaton, is famous for several amazing geographical features,is the most general statement. This sentence is...
Words: 1777 - Pages: 8
...sleeping the whole day and I got so many thoughts playing on my mind so I choose to rise get the laptop and type. 1. Second to my final destination ( … Well this is not a horror film; this destination I’m talking about is the force or factor that makes me go and face every life’s circumstances I am facing. My ultimate dream is to become a flight attendant, cabin crew, flight crew or whatever they call this. Yes, I’ve been dreaming to become one someday and I am trying to give my very best for this not to become an unclear vision. I want this to manifest, I want this to happen in my life in every good ways or means I can. As I’ve said on my recent posts, I love to go somewhere, I love to experience different culture, and I want to meet new and different people. There are some times in my life when I face mirror, stand classically and gracefully and try to imitate flight attendants posture and speaking. I used to act like there are passengers and I am orienting them with safety procedures inside the plane. To train to become a flight attendant costs so much, that’s why my parents wasn’t able to send me to those schools practicing this course. But I’ve got this what they called life’s principle. I believe with all my heart that nothing is definitely impossible that my future has been planned and decided. I just love the thought that God is faithful, with His words, His promises and plans. I trust Him with this. This is my heart’s very secret petition to heaven and to Jesus. His...
Words: 1464 - Pages: 6
...For those of you that don't know me my name is Brittany. I work at The Willows at Citation where I took care of Julia. For the short 3 months and 11 days that I knew Julia. I've learned something that no book could possibly ever teach me. On our Journey together I was constantly being moved and touched in ways that I often cannot describe. To live with Alzheimer's and still laugh, love and find joy is nothing short of amazing. I never got that chance to meet Julia when she was full of life and energy. Instead God blessed me with Julia on May 6th of this year. God had also blessed me with the ability to really connect with Julia. I spent many nights by her bedside, I've spent many hours listening, I've shared many tears with her daughter's and I've experienced many lifelong connections. Julia taught me the importance of living in the moment and finding joy in the small things. No two minutes were alike. Things were constantly changing and it put us on the wildest roller coaster ride imaginable. I must say it took a while and I'm sure I'm speaking for a few others when I say this but I came to realize that in order to survive, you must live in the moment and appreciate each and every good thing that happens, no matter how small. Sometimes you really have to dig deep to find the good in a lousy situation. The interesting thing is that bar is constantly moving. That thing that may have seemed completely insignificant a few months ago, can suddenly become the joy that gets...
Words: 781 - Pages: 4
...(http://www.chevening.org/) Samuel Duah Ghana Chevening Scholarships Personal details Title Ms Please write your name as it appears or will appear on your passport Lastname Duah Firstname Samuel Other names Boadu Date of birth 6 July 1989 Country of citizenship Ghana In the majority of cases, to receive a Chevening Award, you must attend a face to face interview at the British Embassy or High Commission in this country. Is your country of residence different from your country of citizenship? No Do you hold Dual Citizenship? No Contact details Primary email address psamdb@ymail.com Additional email address psamdb@gmail.com Phone number 1 233246184325 Phone number 2 233242143956 Skype ID Please write your current postal address below. You do not need to write your country. First line of address Advent Reformed Institute Second line of address Post Office Box 198 Third line of address Kade- E/R Fourth line of address Your education Undergraduate education The Chevening programme requires applicants to have achieved an undergraduate qualification that is equivalent to at least an upper second-class (2:1) honours degree in the UK at the time they submit their application. Please provide details of your undergraduate degree below. You will have the opportunity to inform us of additional qualifications at a later point. Country of study Ghana University/college Kwame Nkrumah University of Science and Technology Date from August 2008 Date to May 2012 Degree type BSc Degree subject...
Words: 3424 - Pages: 14
...Prologue I leaned over the toilet for the fourth time this morning spilling whatever was left in my stomach. I dry heaved for the next five minutes trying to rid whatever was giving me this ill feeling. Once I finished I wiped the sweat off my forehead and laid back against my cold tub. It felt good against my warm skin. I removed my sweat drenched shirt and just laid against the tile floor. I have never experience such pain and nausea in my life. I didn’t want to think about the many possibilities that could be wrong with me. "Ki you alright?" asked my eight year old brother behind my bathroom door. "Yes boo just go get me a bottle of water." I could hear him scurrying off down the stairs to the kitchen. I tried my best to stand up but I just felt too weak. All of a sudden my body grew very tired and I couldn’t get my body to move. I heard my door open and a scream. "Mom, Dad hurry!" yelled my brother Jasone. I didn’t understand why he was screaming until I followed his horrified eyes down to my floor and there was blood everywhere. I slowly reached up to touch my nose and I felt the blood all over my hands and I knew something was definitely wrong. My brother rushed over to me and held my head in his lap as he cried. I tried to reach up and touch him but it all hurt too much. "Lord please I’m not ready to die." I said to myself. "Mom!!" my brother cried out again. "Jasone what is you doing in your sister room and screaming on-" she couldn’t continue her sentence as she...
Words: 1763 - Pages: 8
...the outside. I had to make my mind up whether to knock or press the bell. I turned to face the garden. I thought about going back to my car and drove home. Home. That was where I wanted to be; or was it where I would be after I knocked the door? I sighed and walked to the side where there was a wooden bench by the beautiful garden. I could see that the woman in the family loved the garden. The smell of white lilies reminded me of the florist down the road on Sixteenth Street. I sat on the sturdy looking wooden bench, trying to figure out what I would say if someone was to open the door. I wished I did not find out where she was so that I would not have three sleepless nights thinking of why she left me, whether she was looking for me or whether I should be angry. I was abandoned at Bliss Home when I was barely four. They said they found me playing joyfully in the playground, innocently thinking that I was sent to school. After three years, I found out that my mother left me at the orphanage because she had to go and find my father who left us when I was two. I was devastated, knowing that my mother left me to strangers. Funny, I thought, how manipulative and contradictory adults could be when it comes to giving advice. Those at Bliss Home took good care of me and made me realise that I was still lucky to be able to enjoy life. Sister Lisa was one of those who managed to make me see that I should make the most of myself than being miserable, grieving my unfortunate life; thinking...
Words: 1301 - Pages: 6
