...addition to the in-store parties that it currently offers. This paper will review and explore Kudler’s possibilities of expanding its services. This paper will also discuss examples of the different kinds of opportunities within Kudler’s has marketing mix that include the product, price, place and promotions for its new catering services. Kudler, founded by Kathy Kudler in 1998, is a one of a kind gourmet specialty food store that praises its quality food at low costs. The company has now expanded to three stores in three strategic locations, La Jolla, Del Mar, and Encinitas, California. In order to maintain a competitive advantage, Kudler recently decided to contract local organic food growers. Kudler now has decided to expand their catering services. Market Research Kudler surveyed approximately 70 customers on performance within the organization in 2008 and 2009. Topics included store hours, appeal of the store, food selection, value of produce, merchandise displays, and overall customer satisfaction. Kerin, Hartley, Berkowitz, and Rudelius indicated that, “marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending action.” Kudler should expand its survey groups to include newer marketing research such as market size, marketing trends, competitive opportunities, marketing studies, and benchmarking research. Market size can be important information when understanding Kudler’s...
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...Inquiry Plan For my research on place and public memory, I would like to explore how the rhetoric of conserved natural spaces influences public memory and opinion of the outdoors. Specifically, I want to research the national parks system or a specific national park, whichever would be better at answering my central question and has enough information and resources readily available. I am interested in considering the design, marketing, and cultural significance of these preserved wild areas and how all of these could contribute to personal and public opinions. If possible due to available resources, I will narrow my focus to Yellowstone National Park, one of the largest and most famous parks in the world. Yellowstone is a unique super-volcano...
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...Being at Allegheny for this semester has taught me a lot about my writing habits. In almost all of my papers, I stray way off track just to make a point that needed one sentence of explanation. During the time I sent on my final portfolio, I really tried to focus on getting the point across in much shorter detail and making sure I am staying on topic. The thing that has helped me the most is the feedback I am receiving from you and my classmates. I decided to begin with my original research paper, which is my text of choice, and follow with my final draft of my research paper. My main reasoning behind that was to show how I interpreted the feedback from the in-class peer review. In my first draft, I only mentioned Willard Cutter in the first two paragraphs and the closer. During the research process, I had a very hard time finding information on Willard himself and not the Civil War in general, and that really shows in my paper. So during my revisions, I went back to special collections and incorporated information during those specific events and some of what Willard wrote to his family. With this, I made sure my paper has much more to do with Willard Cutter than just the main events of the Civil War, helping me stay more on topic...
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...The genre I will choose for this paper will be classical. I will use personal references, and experiences from friends and family about the airports process towards entering. Classical best fits my writing style because it is what I am comfortable with. The majority of my papers have used this genre, and the personalization and freedom it gives me helps me to fully asses and describe my argument. Most disruptive part of traveling today is going through security. When you first step into an airport, you are greeted with a warm welcome and then the cashier takes your money. After checking in with customer service, you are directed to proceed to the security check point; where TSA (Transportation Authority) meets you. Once in line you are told to take off of your shoes, remove your belt, place electronics in bend, and last but not lease you are told to place all metal into plastic bend. Afterwards you are instructed to walk through a metal scanner and possibly may get frisk in uncomfortable places. And with that said you are so reminded of this special date September 11, 2001. That date alone reminds all Americans of sorrow and pain. Unfortunately from that act of termism we as a nation have been towered by that tragedy. f TSA regulations are changed will they prevent future acts and the cost of our rights and privacy. The audience for this paper will be travelers. People who travel need to understand why regulations are in place, and why security is needed. Know one wants...
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...West Sixth Brewing is having a huge impact on the city of Lexington. They are not only a brewery, but also a place of gathering for the community. West Sixth is unique in their own way. They don’t follow the steps of other breweries. Instead, they make their own path and do things the right way. The West Sixth guys didn’t create their business just to make some money. They wanted to create a place that would bring people closer together and would help out the community. Nobody wants to go to a new place and see restaurants and businesses that you see everyday. People want to come to a city and see unique places that would only be found in that certain place. I think that is what makes West Sixth so great. If people come to the city of Lexington they will remember West Sixth because of how unique and different it was. People will talk about how friendly everyone was and how welcomed they felt. Unique places are what makes certain city’s so special, and West Sixth definitely contributes to Lexington....
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...methods that retailers used to improve the sales is the display of the products in the aisles. Bezawada has said in his reach that “retailers can benefit substantially by having better placement of items in their aisles,” (Ram Bezawada). Bezawada’s research shows that aisle placements can influence sales across product categories as much as other marketing variables, such as price or how an item is displayed (Jacqueline Ghosen, 2009). According to some researches, changing the allocation of the products will increase the weekly sales by more than 9% (Jacqueline Ghosen, 2009). From all these research, we can see that products placement is one of the most important factor that going to influence retailer’s profits. Putting products in the right place will bring more benefits. In marketing field, there are also some important theories about placement of products. It is called marketing mix which is usually refers to E. Jerome McCarthy's 4P classification for developing an effective marketing strategy. It encompasses product, price, placement (distribution) and promotion. These elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Among the four Ps, place (distribution) is about getting the products to the customer. Although figures vary widely from product to product, roughly a fifth of the cost of a product goes on getting it to the...
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...As her business continues to grow she has plans to add catering services. One of the largest goals that Kudler has is to continue to meet customers’ needs. With catering services, Kudler is able to offer services that will assist with customers needs to be able to assist with large orders and get-togethers that customers are having. This will ease the stress of the customer by making it so that they will not have to make sure that the food is prepped and ready for the party which tends to take a long time. A definition of “Marketing Research” is the collection and analysis of information to assist in decision making. With Kudler there will be a lot of “Marketing Research” in order to determine if the catering business will be something that will be worth adding to their organization. If they would have just started a catering business then who knows if it would have taken off. On the Kudler website you can see that more marketing research is needed in order to determine a definite action to take. The surveys that were done were not adequate enough to get the information in order to determine where to go. In order for Kudler to be able to increase their customer satisfaction they are going to need to define the marketing problem. From what can be seen there is a...
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...Level of and Aggressiveness of Special Science Class High School Students Exposed to Video Games Vincent Michael Baclaan Chapter 1 Introduction to the Study Chapter One, is divided into 5 parts: (1) Background and Theoretical Framework of the Study, (2) Statement of the Problem and Hypotheses, (3) Significance of the Study, (4) Definition of Terms and (5) Delimitation of the Study. Part One, Background and Theoretical Framework of the Study, presents the rationale and the reasons why the study is being conducted. Likewise, it describes the theoretical basis of the study as well as the conceptual framework. Part Two, Statement of the Problem and Hypotheses, describes the general goal of the study and the specific questions to be answered in the study with corresponding hypothesis to be tested. Part Three, Significance of the Study, enumerates the different beneficiaries and corresponding benefits that they can derived from the results of the study. Part Four, Definition of Terms, list alphabetically technical terms used in the study. These terms are defined conceptually and operationally. Part Five, Delimitation of the Study, identifies the scopes and limitations encountered during the conduct of the study. It identifies the variables, the subjects, research designs and statistically analysis procedures used in the study. Likewise, it specifies the location and time in the conduct of the study. Background and...
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...The Classical Brigade System vs. Modern Brigade System By: Dianna Bahamonde Le Cordon Bleu For my kitchen brigade research paper I chose to do one of my favorite restaurants, which is called Hawkers. The restaurant is located in the Downtown Orlando area and is owned by a family friend. The specialty of the small, cozy place is Asian street food that people sell-or hawk-all over the cities of Asia. In order for a restaurant to work successfully the employers have to work as a team. Although everyone in the business is important, the place would be a ghost town without the kitchen staff. They range from dish washers to executive chefs, but each person is as important as the last. This paper is about the way the brigade system is set up at Hawkers and how it compares to the classical brigade system. To do my research paper, I had to find all the information I could about Hawkers and about the way the kitchen brigade was set up when Escoffier designed it. I decided that since I was unable to visit the restaurant, I decided that the next best thing would be to call the manager. He answered all my questions as best as he could. In order to find the information about the classic brigade I reread my class notes and searched the internet. The day starts every day at around nine in the morning when employers clock in to begin cooking. The first to come in is the Executive chef, also known as Tim...
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...The objective of this paper is to build upon the two challenges that have been identified in assignment 2, question 4. On assignment 2, question 4 one will explained how this is a service to customers is specific responsiveness while service to all of the citizens is general responsiveness. To accomplish this, one will propose two ethical concerns that management may need to address. Create the context in which such concerns may or may not be ethical in nature. This paper will also show the overall manner in which organizational structure impacts organizational ethics by selecting one non-profit organization in which your challenges may not be considered actual challenges. Also in this paper, the writer will use the Inventory of Public Management Skills Management to construct a self-evaluation, assess the level of development in each of the skills, and propose a few activities that would help to improve the skills in question. Finally, one will use the results of the self-evaluation and recommendations from Question 3 to formulate a response to the challenges that have presented that create a win-win situation for the organization, the employees, and the public. Predict two potential obstacles to success and two plans to overcome such obstacles. The Ethical Concerns (for Question 1) When chosen an issue that from the Whitehouse.gov site, the issue is of “early childhood education” or rather the lack of high quality early childhood education was an easy pick. However, now...
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...Project [pic] Applied Degree Concept Paper Template The Graduate School Version: January 2013 © Northcentral University, 2013 Educators’ Attitudes and Perceptions of Inclusion Model: A Comparison Including Students with Mild, Moderate, and Severe Disabilities Concept Paper Submitted to Northcentral University Graduate Faculty of the School of Education in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF EDUCATION by Teriann S. Nash Prescott Valley, Arizona May- June 2014 Table of Contents Introduction 1 Statement of the Problem 1 Purpose of the Study 2 Research Questions 3 Hypotheses 4 Definition of Key Terms 5 Brief Review of the Literature 5 Summary 7 Research Method 7 Operational Definition of Variables 9 Measurement 10 Summary 11 References 12 Appendix A: Annotated Bibliography 13 Introduction Inclusion is the current terminology (replacing mainstreaming and integration) that is used to describe a classroom where students with and without disabilities learn together. According to Georgiadi, Kalyva, Koukoutas, and Tsakiris (2012), “Inclusion is defined as access to mainstream settings, where children with special educational needs are educated together with their typically...
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...for the first time I accepted that this place will be my home for the next two years and I was going to make the best of it. With not having too many friends and out of school for a year I quickly decided to make my friends and family in my very congested new home. Like anyone would say starting college was not easy and my experience was no different. After getting accepted to BCC in mid-August by doing a late direct admission, it was the beginning of a long and tumultuous road. There was an initial hassle with financial aid and me waiting in a 3-hour line, then back to admissions. It was a long day. When I got into Bronx Community College (BCC), I had to do the placement test, just like any other student and...
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...Special Education For Children With Disabilities Millions of children in our nation are identified as being "children with disabilities". Prior to the 1960s, millions of children with disabilities received inadequate or inappropriate special education services from the public schools and another 1 million children were excluded from school altogether. Disabilities such as autism, poverty, and racism are just a few of the “disabilities” that have blocked the pathways of over a million people thought out the US. My goal for this paper is to thoroughly examine the three main factors that I personally believe have the most traumatic and continuous effect on society that will ultimately repeat itself and create a pattern of issues that society will be forced to resolve in the future. It is my desire and personal goal to acknowledge each issue that many children face, label and prove it to be a awful disability, an find a realistic resolution to each issue addressed as a disability. According to the National Center for Children in Poverty, in the United States, 21 percent of children live in families with incomes below the federal poverty line. Although many of these families have working parents, low wages and unstable employment make it difficult to provide the necessary resources for proper childhood development. Not only does research indicate that poverty is a threat to a child's well-being, but it also affects his ability to learn. Regular attendance at school is important...
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...Thesis Format Guidelines UGC approved: April 28, 2006 These guidelines are designed to provide the formatting requirements for all theses and project reports submitted to Mewar University. It contains the basic structure, layout, form, and style are required for the purpose, however, Candidates/ Departments may use additional requirements, if needed, provide that does not conflict with the guidelines contained in this document. 1. Thesis and Project Report Arrangement Assemble the thesis/project report in this order: 1. Cover page: includes the title, author, degree (“Thesis/Project submitted in partial fulfillment of the requirements for the Degree of Ph.D. of … in …”), and date. 2. Cover page color: Pink 3. Thesis/Project Approval Form. 4. Plagiarism policy compliance statement. 5. Copyright page that grants MU the right to use and reproduce fully or partially the work being presented. 6. Dedication page (optional). 7. Acknowledgments page (optional). 8. Abstract: a concise summary of the essential information of the work being presented, namely of the study’s scope, purpose and results. The reference-free single spaced abstract should not exceed two pages. 9. Table of Contents: includes all the subsections of each chapter and the list of appendices (if applicable) and page numbers. 10. List of Figures: includes figure number, caption, and the page number. 11. List of Tables: includes table number, caption, and the page number. 12. Abbreviations...
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...The topic I have decided to research on is based on the productive work environments for millennials. I shall focus on this topic by looking at how managers can manage and retain the millennials in the workplace. I find this topic interesting and relevant to research in the business context because as a millennial, I find it interesting how; based on the numerous research articles (which shall be further explained in this paper), there are a lot of stereotypes surrounding managing and retaining millennials and due to the research I discovered that managers can use Theory Y; also known as the behavioral theory approach (more people centered) to manage millennials. ANNOTATED BIBLIOGRPAHIES 1- Kilber, J., Barclay, A., & Ohmer, D. (2014). Seven...
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