...THE HISTORY OF STARBUCKS * Founder: The corporation of the History teacher – Zev Siegel, the English teacher – Jerry Baldwin and the Writer – Gordon Bowker, has established Starbucks. * The man behind Starbucks’s success - Howard Schultz In 1981, Howard Schultz is now Starbucks chairman, president and CEO. From his first time trying a cup of Sumatra, he was impressed by Starbucks and became a member of it in the following year. In 1983, Howard traveled to Italia and decided to leave Starbucks for a short period to set up his own business namely Il Giornale coffeehouses and returned in August 1987 to acquire Starbucks with the support of local investors. In 1996, Starbucks opened their first stores outside of North America in Singapore and Japan. In 1998, Starbucks expanded to grocery store across US and launch their website Strabucks.com. In 2000, Starbucks established license agreement to put up for sale the Fairtrade certified coffee in the US and Canada. In 2008, Starbucks launched their first online community – My Starbucks Idea. In 2010, Starbucks customers had an access to free unlimited wifi at the stores. Until now, Starbucks has build up to over 21,000 stores all over the world, and the company is the leading roaster and retailer of specialty coffee in the world. With every cup of coffee, Starbucks aims to bring their signature tradition and an exceptional experience to life. Since the first time, Starbucks has set out to be dissimilar type of company...
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...I have chosen to review the organizational structure of Starbucks Coffee, both for successful and unsuccessful organization behaviors and concepts that have been intertwined into the Starbucks business structure. At first glance I would have thought that Starbucks has made all of the right business moves along the way as they started in Seattle as a single neighborhood coffee house and have grown to be a globally recognized brand with stores in 50 countries worldwide. However, no organization is perfect and mistakes do get made. In this class I have learned that a good portion of what makes and organization successful is if they are able to take the learning’s from the mistakes made and implement positive changes that benefit the organization for years come. I have also learned that a company’s organizational structure needs to be adaptable. An organization may have a winning financial recipe but as the economy and customer desires change with time, the organization needs to be able to implement a change to the management structure and correct behaviors that are either no longer helping or negatively impacting the organizations stability and financial gain. Starbucks fosters a strong belief in promoting positive group behaviors and working together as a unified team on all levels of the organization. Each person has an accountability and responsibility in supporting the organizations goals and vision. Unity is important is this area as the organizations achievements are not...
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...Company | Starbucks Cafe | Type | Public | Traded as | * NASDAQ: SBUX * NASDAQ-100 Component * S&P 500 Component | Industry | Coffee shop | Founded | Pike Place Market in Seattle, Washington, United States (March 30, 1971) | Founders | * Jerry Baldwin * Zev Siegl * Gordon Bowker | Headquarters | 2401 Utah Avenue South, Seattle, Washington, United States | Number of locations | 21,160 shops[1] (Nov. 27, 2014) | Area served | Worldwide | Key people | * Howard Schultz (Chairman, President and CEO) * Troy Alstead (COO) | Products | Coffee • Tea • Pastries • Frappuccino beverages • Smoothies | Revenue | US$14.89 billion[2] (FY 2013) | Operating income | US$325.4 million[2] (FY 2013) | Net income | US$8.8 million[2] (FY 2013) | Total assets | US$11.5167 billion[3] (2013) | Total equity | US$4.48 billion[2] (FY 2013) | Number of employees | 182,000[4] (2014) | Subsidiaries | * Starbucks Coffee Company * Ethos water * Evolution Fresh * Hear Music * La Boulange Bakery * Seattle's Best Coffee * Tazo * Teavana * Torrefazione Italia | Website | starbucks.com | Starbucks Corporation, doing business as Starbucks Coffee, is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world ahead of UK rival Costa Coffee, with 21,160 stores in 63 countries and territories, including 12,067 in the United States, 1,570 in China, 1,451 in...
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...hold an 849 billion gross domestic product that is currently growing at about two percent. The continued growth is mainly due to the increase in international trade, the largest engine of the Dutch economy (CIA). These figures make the Netherland’s market an optimal place to enter a business. Marketing and distributing in the Netherlands is much like marketing and distributing in the United States. I will use marketing techniques such as using my logo, products, and brand name to market my products on the internet, television, and through retail. To distribute my products, I will contact big box stores such as HEMA or Giant, which are department and grocery stores, to make deals with them to get my products on their shelves (Big). Local coffee shops that are in the Netherlands will be other sources I will contact to get my product out on the shelves for consumers. According to internetworldstats.com, the Netherlands are in the top 25 of having one of the highest rates of internet access in the world. Therefore, I will also sell my products over the internet. The internet products sold will come directly from our headquarters in the United States. Some of the distribution channels available in the...
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...McDonald's or Starbucks: Who wins? - 1 - investing strategy - MSN Money http://money.msn.com/investment-advice/mcdonalds-or-starbucks-who-... More Hotmail Messenger Bing Make MSN your homepage Sign in Like 128k MONEY HOME NEWS INVESTING PERSONAL FINANCE MY MONEY REAL ESTATE CAREERS AUTOS TAXES Follow portfolio manager Enter a name or symbol markets GET QUOTE stocks mutual funds etfs broker center investor pro top stocks E*TRADE: 5 Star Trading Tools U.S. markets closed DJIA 13,228.31 +23.69 +0.18% NASDAQ 3,069.20 +18.59 +0.61% S&P 1,403.36 +3.38 +0.24% 7/5/2011 4:35 PM ET | By Michael Brush, MSN Money McDonald's or Starbucks: Who wins? The purveyor of burgers is going upscale, treading on turf that the coffee titan has trolled for years. Which company will prevail? And what's the effect on consumers? Share 941 Tweet 26 Like 76 109 Would you like some fries with that cinnamon dolce latte? OK, you probably won't hear that question any time soon. But in an odd twist in the evolutionary path of quick-serve eateries, McDonald's (MCD +1.62%, news) and Starbucks (SBUX -5.32%, news) are looking more alike every day. It's a trend that's going to continue, for a few simple reasons. With a McDonald's or a Starbucks just about everywhere you look, both companies are running out of room to roam. Starbucks was once expanding so rapidly that comedians joked it would be opening new coffee shops inside the bathrooms...
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...why he is during this paper. Howard Schultz is best known as the chairman and CEO of Starbucks and a former owner of the Seattle Super Sonics. Howard Schultz began his career very quickly. It all started after he graduated from college, he was working as a salesman for Hammarplast, a business that sold European coffee makers. As Schultz made his way through the company he noticed they were selling more to a company in Seattle. So, Schultz went to Seattle to see whom they were selling to and once when he walked through the doors of Starbucks he knew he needed to work there, Schultz he said “I can’t explain it. But I knew I was in a special place, and the product kind of spoke to me.” Drawn to Seattle and its extraordinary coffee culture, Howard moved from his native New York and joined Starbucks, in 1982, as director of operations and marketing when Starbucks had only four stores. In 1983, he travelled to Milan, Italy, he saw that there were so many coffee bars, that he came with the idea of coffee drinks. Schultz said, “I saw something. Not only the romance of coffee, but a sense of community. And the connection that people had to coffee- the place and one another”. He left Starbucks for a short period of time to start his own coffeehouse, Il Giornale coffeehouses and returned in August 1987 as chief executive officer to purchase Starbucks with the help of local investors. Today, Starbucks is the premier purveyor of the finest coffee in the world, with more than 23,00 stores...
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...Case Analysis and Three year Plan for Starbucks Abstract Case Analysis and Three year Plan for Starbucks Module 7 Final project Case Analysis - Starbucks Module 7 Final project Case Analysis - Starbucks Courtney Parker Strategy Final Project Case Analysis – Starbucks For my case study I have chosen the corporation of Starbucks. The intention of this paper is to introduce the mission and vision statement of Starbucks along with a presentation and review of their code of ethics. These statements and the code of ethics will be compared to and evaluated with the second chapter recommendations and concepts within Strategic Management: Concepts and Cases by Fred R. David. Starbucks does not have a vision statement but rather a mission statement in conjunction with a value statement of sorts. Interestingly, Starbucks mission statement is fairly far removed from coffee, their main source of profit and business venture. It states: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks.com, 2013). While the statement is inspiring, as a mission statement it fails when held to the standards put forth by Fred David. Although the mission statement for Starbucks addresses some of these, it only lightly highlights some and completely misses others. According to Strategic Management Concepts and Cases, a mission statement must satisfy/address nine concepts (David, 2011): 1) Customers – Addressed by reference to nurturing...
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...Goals & Objectives, Customer Analysis, and Target Market & Positioning Nan Zhang, Thai Tran, Hollyann Joyner I. Marketing Goals and Objectives A. Have largest market share in US coffee Industry * Objective 1: opening 3000+ net new stores in America by 2017 Starbucks will open more than 3000 stores in 48 states in US depends on population density. High population area like New York and Washington should open more than other states. And US is the largest market for Starbucks, and it’s brand name is well known, open more stores, and have an intensive distribution, so when consumer thirsty or tired, they can find a Starbucks next to them. * Objective 2: US market revenue grow by 12% in 2014. At least half of the new stores are expected to be in the strong, rapidly growing U.S. market, and in 2012, the new store revenue grew by 9 percent. Starbucks should focus on their loyalty program and advertising activities, so people could always see it in TV or internet. So sale will increase gradually. So Starbucks expect higher revenue 12 percent in 2014 is reasonable and possible. B. China on track become second-largest market in 2014 * Objective 1:opening 1000 new stores in different provinces of China by 2016 China had an 8 percent growth in 2013, almost the same as America, Starbucks has a really good brand name, currently there are more than 3,000 stores in China, and they all located in major big cities, so Starbucks should open more in second...
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...External Analysis of Starbucks 1 RUNNING HEAD: STARBUCKS External Environmental Analysis of Starbucks and the Coffee Industry Harold Brown Strategic Management MGMT 4340 Dr. Nwabueze March 3, 2011 External Analysis of Starbucks 2 Contents 1.0.0. Executive Summary ...................................................................................................................... 5 2.0.0. Company History ................................................................................................................................ 8 2.1.0. Background ....................................................................................................................................... 12 Table 1: Starbucks Revenue Trends 2005-2010 ..................................................................................... 12 2.2.0. Purpose of This Study ....................................................................................................................... 14 3.0.0. External Analysis .............................................................................................................................. 15 Diagram 1: The Components of a Coffee Firm’s Macroenvironment .................................................... 16 3.1.0. General Environmental Analysis ...................................................................................................... 16 3.1.1. Demographic Segment ...................................................................
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...Customer Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or services, but also strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Companies can go through the following steps to develop plan for retaining their customers: * Define Customer Loyalty * Identify factors that affect customer loyalty * Discuss practical and relevant strategies to retain clients 1) Customer Loyalty- It is the customer’s commitment or attachment to a company. It can be to the brand, the manufacturer, to the service provider or any other entity. 2) Factors- There exist numerous factors that may affect customer loyalty. To name a few will include choice of customer, history of company, trust and emotional bonding etc. 3) Strategies- The companies can develop their strategies on the basis of common factors such as gaining the trust of the customer, creating awareness about their brand value etc. Executive Summary The objective of the project...
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...Starbucks Corporation Table of Contents Introduction Organizational Goals Symptoms of the Problem Diagnosis of the Problem SWOT Analysis Recommendations I. Introduction: In 1971, in Seattle, Washington, three entrepreneurs started the Starbucks Corporation. The primary business at this time was the selling of premium whole bean coffee in a single Seattle store. At the time, coffee consumption in the U.S. was on the decline and market dominance was established by the large supermarket brands. However, companies such as Starbucks, who began selling high quality specialty coffee, began to establish a following of loyal coffee enthusiasts. This niche market enabled Starbucks to expand into five stores that sold coffee beans, a roasting facility, and a wholesale business that served local restaurants. At this time, Starbucks did not serve coffee and would not be recognized as the company they are today. In 1982, Howard Schultz joined the organization as the manager of retail marketing and attempted to implement new ideas and a new business model for the organization. Schultz was inspired by the Espresso bars of Europe and saw the potential for establishing this type of European coffee culture in the U.S. market. Schultz’s idea was soundly rejected by the original owners and he left the organization and established a chain of coffee houses, themed after Italian café’s and they sold brewed Starbucks coffee. In 1987, Schultz bought Starbucks from the...
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...drinker to the serious coffee connoisseur. Its headquarters are based out of Lansing, Michigan and the company has been in business for over 15 years. They franchise their coffee shops to Sole Proprietorships’ and or L.L.C’s. Biggby Coffee offers a middle of the road price point for coffee consumers in that it is more expensive than McDonald’s , but less than Starbucks. My Biggby Shop will be formed under an L.L.C. and will be based in Columbus, Oh. Columbus currently has either lower end chain coffee shops or higher end chain coffee shops. It will be located in an area of town that currently has no coffee shop presence which is the northeast side. It has an untapped market of early adopters, college age and business people. The average salary range for this area is $40,000 per year, which is my target range. It will attract the early 20’s demographic all the way to a person in their 50’s and 60’s. It offers free wireless internet connections; a newspaper/magazine stand updated daily, a drive-thru for convenience and within the first five years of operation, a small Minute Health Clinic. This additional will allow my customers to experience more of a one stop shop, in that...
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...Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Stage 1: Developing a Strategic Vision, Mission, and Values Starbucks is a high quality coffee empire that is composed of a host of café’s and shops that sells many different roasts of coffee and coffee drinks to an array of on-the-go customers bustling about during the course of the day throughout the entire world. To say that Starbucks is merely a coffee shop is an enormous understatement. The chain is composed of over 20,500 stores located in 62 countries. Precisely 13,279 of them are located in the U.S. alone. (Starbucks Company Profile, 2012) The company features an array of hot and cold drinks as well as sandwiches and pastries. One of the overall goals of Starbucks is also to be a home away from home featuring comfortable couches, friendly barista’s, and an inviting atmosphere. Various paintings hang on the darkly painted walls. The newest, coolest, and relaxing music is always playing in the background. In a roundabout way, the entire store is designed to help one wind down after a long day’s work, mindlessly grab a cup of very expensive Joe, and engage in deep conversations with friends and total strangers in order to forget about the stressful elements of the outside world. For the most part the Starbucks objective has been...
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...Sunday, October 21, 2012 Starbucks Coffee and Information Technology Starbucks Coffee Food Manufacturer • The idea of the siren used in the Starbucks logo originates from Herman Mellville’s Moby Dick • She is designed to mesmerize the coffee drinkers; to “lure them to the cup” • A slightly different logo was created for each coffee, and appeared beside it on the menu board as well as on the package of the coffee. Mission Statement Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Here are the principles of how we live that every day: Our Coffee It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. Our Partners We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. Our Customers When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. Our Stores When our customers feel this sense of belonging, our stores...
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...Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth Arthur A. Thompson The University of Alabama ince its founding in 1987 as a modest nine-store operation in Seattle, Washington, Starbucks had become the world’s premier roaster and retailer of specialty coffees, with 8,812 company-owned stores and 7,852 licensed stores in more than 50 countries as of April 2010 and annual sales of about $10 billion. But the company’s 2008–2009 fiscal years were challenging. Sales at company-owned Starbucks stores open 13 months or longer declined an average of 3 percent in 2008 and another 5 percent in 2009. Company-wide revenues declined from $10.4 billion in fiscal year 2008 to $9.8 billion in fiscal year 2009. During fiscal 2009, Starbucks closed 800 underperforming company-operated stores in the United States and an additional 100 stores in other countries, restructured its entire operations in Australia (including the closure of 61 stores), and reduced the number of planned new store openings by more than 200. Starbucks’ global workforce was trimmed by about 6,700 employees. The company’s cost-reduction and laborefficiency initiatives resulted in savings of about $580 million. Exhibit 1 shows the performance of Starbucks’ company-operated retail stores for the most recent five fiscal years. In his November 2009 letter to company shareholders, Howard Schultz, Starbucks’ founder, chairman of the board, and chief executive officer, said: Two years ago, I expressed...
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